Which colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers have decided to find out, producing the beautiful infographic below as the result.
As it turns out, web brands love color; only a few of them are predominantly grey or black and white. The most popular color is blue (nearly all big social networks use it), followed by a variety of reds and oranges. Also, many of the web’s top brands, such as Google () and MSN, have a multicolored logo.
COLOURlovers have used data from Alexa, Compete and Nielsen to compile the list of the top 100 brands on the web, and while one can always question their methodology, the infographic definitely paints an interesting picture as far as color usage goes in some of the most popular brands on the web.