The Hierarchy of Internet Needs

Everyone has heard of Maslow’s Hierarchy of Human Needs, but do the famed psychologist’s theories hold for online life? Well, just as Maslow studied Einstein and Douglass to determine the motivations and curiosities of human, one too can study social networks to determine what drives online users to the act the ways they do.

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By Ethan Bloch
//flowtown.com/blog

Everyone has heard of Maslow’s Hierarchy of Human Needs, but do the famed psychologist’s theories hold for online life? Well, just as Maslow studied Einstein and Douglass to determine the motivations and curiosities of human, one too can study social networks to determine what drives online users to the act the ways they do.

Read more: http://www.flowtown.com/blog/hierarchy-of-internet-needs#ixzz0ziTXZO7k

Cómo preparar una estrategia publicitaria

La inversión en diseño y publicidad son el resultado de una evaluación profunda de varios aspectos a tomar en cuenta, los cuales en cierta forma quedan fijados en 3 niveles fundamentales: ¿quién soy?, ¿cómo soy? ¿quién voy a ser?. Bajo esta mirada, y tomando en cuenta otros factores que analizaremos en este escrito, se define un plan de trabajo y un camino a seguir en términos publicitarios.

Para poder evaluar los aspectos y pautas necesarias para enfocar con inteligencia un esfuerzo o compromiso publicitario, no basta, claro está, con responderse a estas preguntas a las que hacemos referencia. Es necesario ser auto críticos, evaluativos, observadores. Es importante el pasado, presente y futuro de la marca, producto o empresa; su relación con la competencia y el posicionamiento en el mercado; conocer a fondo las ventajas y desventajas, las falencias y las fortalezas; establecer un plan de trabajo que relacione capacidad de respuesta, oportunidades, metas y objetivos.


perparar-estrategia-publicitariaLa publicidad es una de las tantas actividades que responden a un grupo de factores de marketing interrelacionados, que dan como resultado una proyección fijada en tiempo y espacio de una marca o producto.

La inversión en diseño y publicidad son el resultado de una evaluación profunda de varios aspectos a tomar en cuenta, los cuales en cierta forma quedan fijados en 3 niveles fundamentales: ¿quién soy?, ¿cómo soy? ¿quién voy a ser?. Bajo esta mirada, y tomando en cuenta otros factores que analizaremos en este escrito, se define un plan de trabajo y un camino a seguir en términos publicitarios.

Para poder evaluar los aspectos y pautas necesarias para enfocar con inteligencia un esfuerzo o compromiso publicitario, no basta, claro está, con responderse a estas preguntas a las que hacemos referencia. Es necesario ser auto críticos, evaluativos, observadores. Es importante el pasado, presente y futuro de la marca, producto o empresa; su relación con la competencia y el posicionamiento en el mercado; conocer a fondo las ventajas y desventajas, las falencias y las fortalezas; establecer un plan de trabajo que relacione capacidad de respuesta, oportunidades, metas y objetivos. Leer más “Cómo preparar una estrategia publicitaria”

Twitter’s Extreme Makeover — Can it Win Back Users from Third-Party Services?

Yesterday, Twitter introduced their new look to the world and has begun rolling it out to all users on their platform. Twitter.com has truly been made-over, with a brand new interface featuring a sleeker design, more prominent media content, related tweets and mini profiles.

Here’s a summary of the changes that were highlighted by Twitter (for the full video by Twitter, scroll to the end of the post):

* Design – The Twitter stream will now appear on the left side of the page. On the right side, what used to be the smaller right-hand column has now expanded into a dashboard-like panel that contains more information on features such as Followers/Following, Who to Follow, Trending Topics, etc. Besides these larger changes, there have been small design tweaks such as tabs to organize your lists and streams, a hidden “Tweet” button, and clearer re-tweet labels.


by Christine Hsu
//blog.360i.com

Yesterday, Twitter introduced their new look to the world and has begun rolling it out to all users on their platform. Twitter.com has truly been made-over, with a brand new interface featuring a sleeker design, more prominent media content, related tweets and mini profiles.

Here’s a summary of the changes that were highlighted by Twitter (for the full video by Twitter, scroll to the end of the post):

  • Design – The Twitter stream will now appear on the left side of the page. On the right side, what used to be the smaller right-hand column has now expanded into a dashboard-like panel that contains more information on features such as Followers/Following, Who to Follow, Trending Topics, etc. Besides these larger changes, there have been small design tweaks such as tabs to organize your lists and streams, a hidden “Tweet” button, and clearer re-tweet labels.

New Designvia Techcrunch
Photobucket

Old Design
Photobucket Leer más “Twitter’s Extreme Makeover — Can it Win Back Users from Third-Party Services?”

Leadership and Change

First the bad news: If you’re not willing to embrace change you’re not ready to lead. Put simply, leadership is not a static endeavor. In fact, leadership demands fluidity, which requires the willingness to recognize the need for change, and finally the ability to lead change.

Now the good news: As much as some people want to create complexity around the topic of leading change for personal gain, the reality is that creating, managing and leading change is really quite simple. To prove my point, I’ll not only explain the entire change life-cycle in three short paragraphs, but I’ll do it in simple terms that anyone can understand. As a bonus I’ll also give you 10 items to assess in evaluating whether the change you’re considering is value added, or just change for the sake of change. [Más…]

An Overview on the Importance of Change:

While there is little debate that the successful implementation of change can create an extreme competitive advantage, it is not well understood that the lack of doing so can send a company (or an individual’s career) into a death spiral. Companies that seek out and embrace change are healthy, growing, and dynamic organizations, while companies that fear change are stagnant entities on their way to a slow and painful death.

Agility, innovation, disruption, fluidity, decisiveness, commitment, and above all else a bias toward action will lead to the creation of change. It is the implementation of change which results in evolving, growing and thriving companies. Much has been written about the importance of change, but there is very little information in circulation about how to actually create it.

While most executives and entrepreneurs have come to accept the concept of change management as a legitimate business practice, and change leadership as a legitimate executive priority in theory, I have found very few organizations that have effectively integrated change as a core discipline and focus area in reality. As promised, and without further ado, the change life-cycle in three easy steps:

A. Identifying the Need for Change: The need for change exists in every organization. Other than irrational change solely for the sake of change, every corporation must change to survive. If your entity doesn’t innovate and change in accordance with market driven needs and demands it will fail…it’s just that simple. The most complex area surrounding change is focusing your efforts in the right areas, for the right reasons, and at the right times. The ambiguity and risk can be taken out of the change agenda by simply focusing on three areas:

1. Your current customers – What needs to change to better serve your customers?
2. Potential customers – What needs to change to profitably create new customers?
3. Your talent and resources – What changes need to occur to better leverage existing talent and resources?

B. Leading Change: You cannot effectively lead change without understanding the landscape of change. There are four typical responses to change:

1. The Victim – Those that view change as a personal attack on their persona, their role, their job, or their area of responsibility. They view everything at an atomic level based upon how they perceive change will directly and indirectly impact them.
2. The Neutral Bystander – This group is neither for nor against change. They will not directly or vocally oppose change, nor will they proactively get behind change. The Neutral Bystander will just go with the flow not wanting to make any waves, and thus hoping to perpetually fly under the radar.
3. The Critic – The Critic opposes any and all change. Keep in mind that not all critics are overt in their resistance. Many critics remain in stealth mode trying to derail change behind the scenes by using their influence on others. Whether overt or covert, you must identify critics of change early in the process if you hope to succeed.
4. The Advocate – The Advocate not only embraces change, they will evangelize the change initiative. Like The Critics, it is important to identify The Advocates early in the process to not only build the power base for change, but to give momentum and enthusiasm to the change initiative.

Once you’ve identified these change constituencies you must involve all of them, message properly to each of them, and don’t let up. With the proper messaging and involvement even adversaries can be converted into allies.


by Mike Myatt
//business-strategy-innovation.com

Leadership and ChangeFirst the bad news: If you’re not willing to embrace change you’re not ready to lead. Put simply, leadership is not a static endeavor. In fact, leadership demands fluidity, which requires the willingness to recognize the need for change, and finally the ability to lead change.

Now the good news: As much as some people want to create complexity around the topic of leading change for personal gain, the reality is that creating, managing and leading change is really quite simple. To prove my point, I’ll not only explain the entire change life-cycle in three short paragraphs, but I’ll do it in simple terms that anyone can understand. As a bonus I’ll also give you 10 items to assess in evaluating whether the change you’re considering is value added, or just change for the sake of change. Leer más “Leadership and Change”

Four I’s: Your true selves, really.

So, maybe your true self isn’t inside at all. Scramble all the way back out and look up in the sky for your true self, a god controlling you like a marionette. But, then, who controls the god? Whether you look inside or out, the true self isn’t there. The search is a great, mysterious shell game.

There’s a new way of looking at the self that conforms more to what the scientific evidence suggests. We know we evolved, and that our fellow creatures, which also evolved, nevertheless don’t seem to engage in searches for their true selves. Flies fly without every wondering why, without ever looking inside for the true source of their flight. Introspection, the ability to picture a true self, seems pretty much new with humans. Even with us, though, it doesn’t consume our day. Watching TV, maintaining liver function, or simply breathing — we have plenty of self-perpetuating habits that don’t depend on self-awareness. Still, there’s no family of words that roll off our tongues as readily as first-person singulars. “I,” “me,” “my” — we speak of these things with great authority. In light of evolution, however, what do these words mean?

To answer this question, it’s worth noticing that we humans evolved into word users, creatures with vocabularies so large that we can weave words into intricate mind’s-eye pictures of our world, and even worlds beyond. On the slightest verbal suggestion, you can picture a pink rhino with a candy-cane horn even though you’ve never seen one. You can visit your childhood home, your current house, or a future abode; you can picture your past, present, and future. You can mix the real and the make-believe, picturing, for example, a pink rhino from your childhood, which means that what you envision can diverge more or less from what is real. You can combine pictures into stories — mental movies, in effect. From what science can tell, this capacity is by far at its most developed in humans, and it’s due to our symbolic, or language, capacity.


Ambigamy
Insights for the Deeply Romantic and Deeply Skeptical
by Jeremy Sherman, Ph.D.

“I’m tired of being controlled by other people. It’s time for me to honor my true self.”

The idea of getting in touch with one’s true self has become a joke, mostly because people who pledged to do so back in the 1980s were too earnest, and, well, out of touch.

Still, the joke runs deeper than laughing at old fads. There’s something fundamentally slapstick about even the most thoughtful search for a true self. No sooner do you pounce on the place where you think your true self’s buck stops than you realize the buck must stop somewhere else.

What would you find if you burrowed around inside your mind, looking for your true self? A soul? A little equipment operator who runs your body, perhaps? Does this equipment operator have a body, too? If not, how does it work? If so, what runs it? Does it have an operator’s operator inside it? And, then, what runs the operator’s operator? Where do the nested Russian dolls of your self end? And who wants to know? Who’s the true self behind the part of you searching for your true self? Trying to get to the end of the queue is like trying to eat your mouth.

Leer más “Four I’s: Your true selves, really.”

6 Ways to Increase Your Visibility on Twitter

I’ve found that one of the fastest ways of getting your name out there is to use Twitter. Without it, I think I’d still be struggling to find work and other freelancers who I’ve come to depend on for sharing work.

I know some of you are still skeptics as to how social media can do anything for your business.

I assure you the few minutes spent on Twitter throughout the day are well worth it. Thanks to the site, I’ve been able to get my personal blog read, which lead to lots of paid guest writing positions, I’ve gained several clients who’ve heard of me on Twitter, as well as several other freelancers who share work with me.

It’s still not easy to get heard on Twitter though, as there are millions of accounts and it can seem like you’re screaming in a crowd to make yourself heard. However, most of the people who are successful on Twitter are so for a few good reasons.

So how can you get yourself heard? Here are six tips:


1. Share Your Knowledge

People enjoy following other freelancers, not because they want to hear what you’re eating for lunch, but because they want to learn from you. Make it a habit to share things you’ve learned in small tweets.

For example, when I finally figure out a tough CSS issue, I tweet about it how I fixed it and what it was. While it can sound difficult to try and explain problems in 140 characters or less, it actually ends up making you a better writer in the long run, since you’re forced to get to the point.

2. Share Links

One of the ways I gained my initial thousand followers was by tweeting about a lot of interesting articles every hour or so. Of course, this was done when I first started out freelancing and didn’t have much client work, so I had the time to invest in reading, commenting and tweeting blogs.

I don’t do this much now since I’m busy, but other freelancers, and even clients, like to follow an industry expert, and you can come off as an expert by staying on top of the latest trends, events and articles.

Don’t spam your followers though, keep it to once or twice an hour and only tweet high quality article. No one wants to follow someone who tweets about “30 Coffee Shop Designs” all the time. Leer más “6 Ways to Increase Your Visibility on Twitter”

Twitter’s New Mini Platform: The Right-Side Pane

While the new design of Twitter.com itself is big news, just as big is what it means for the Twitter ecosystem. I’m not talking about the third-party clients that have similar features to the ones Twitter just rolled out, but rather the partners that Twitter is (or is not) working with to bring more content directly into their environment.

Specifically, I’m talking about Twitter’s initial 16 partners: Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube. Each of these services now has content which can be viewed directly from Twitter.com — potentially taking pageviews away each of them. Why on Earth would they agree to that?

Some of those companies have already given their diplomatic answers — that this way will be better for the end users. That’s undoubtedly true, but many of those sites rely on the advertisements th


While the new design of Twitter.com itself is big news, just as big is what it means for the Twitter ecosystem. I’m not talking about the third-party clients that have similar features to the ones Twitter just rolled out, but rather the partners that Twitter is (or is not) working with to bring more content directly into their environment.

Specifically, I’m talking about Twitter’s initial 16 partners: Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube. Each of these services now has content which can be viewed directly from Twitter.com — potentially taking pageviews away each of them. Why on Earth would they agree to that?

Some of those companies have already given their diplomatic answers — that this way will be better for the end users. That’s undoubtedly true, but many of those sites rely on the advertisements they show alongside the media they host. Such ads will not be shown on Twitter.com. So again, why agree to do this? Leer más “Twitter’s New Mini Platform: The Right-Side Pane”