APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

Digital marketing dollars is shifting significantly to developing countries like China and India due to the growing middle class. The two countries records the fastest-growing internet population in the world with 581.6 million users in 2010.

Some highlights by countries:

China will see an annual growth of 20 per cent throughout 2012 in online ad spend. This year already saw a total of US$3.8 billion which will rise to US$6.4 billion by 2012.

India is still developing in terms of media penetration. Only 51 per cent of the population owned a TV in 2008, 31 per cent had a mobile and 20.2 per cent went online monthly. The country is estimated to have 63.6 million internet users in 2010. While penetration is low, India remains the fifth-largest internet user population worldwide.

Unlike other markets, Japan is seeing a decline in media spend to an estimated US$43 billion in 2010. Digital spend has also dropped slightly to US$8.2 billion this year, but is expected to make a comeback over the next two years.


ASIA-PACIFIC – Starcom MediaVest Group (SMG) and eMarketer has issued a report forecasting Asia-Pacific will surpass North America to become the world’s biggest advertising market in 2014.

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

The Global Media Intelligence Report is a collection of data for six major regions, spanning 29 countries in total. It is led by Laura Desmond, global CEO of SMG, and Geoff Ramsey, CEO and co-founder of eMarketer.

The report looks at digital and total media advertising spend trends between 2009 to 2014. Excluding Japan and Australia, the Asia-Pacific region is currently trailing second after North America in media ad spend, but is expected to surpass the US with US$173.2 billion or 30.7 per cent of the world’s ad spend share in 2014, the report noted.

Asia-Pacific currently holds 28 per cent of the pie. Leer más “APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer”

Collection of Global Warming Art for the Green at Heart


By Prakash Ghodke
http://designm.ag/inspiration/collection-of-global-warming-art-for-the-green-at-heart/

When the temperature of our planet increases, it means that our planet is hot and ill! The rise in your body temperature is called fever, when the same happen to earth atmosphere and ocean it is called Global Warming. So today we have collected 30 incredible artworks related to global warming. Comments are really appreciated.

Help Stop Global Warming

Help Stop Global Warming Campaign

Global Warming PSA Project

Global Warming

Global warming

evolution

Leer más “Collection of Global Warming Art for the Green at Heart”

La declaración de valores: fijando la cultura de la empresa


El pensamiento estratégico comienza con el establecimiento de ciertos valores que determinarán la forma de hacer negocios de la organización. Así, ¿cómo redactar una declaración de valores eficaz?

Por Guillermo Martínez Ferrer

Los valores constituyen las prioridades filosóficas fundamentales con las cuales se comprometen quienes toman las decisiones estratégicas.

Dichas prioridades plantean la manera como la empresa intenta desarrollar sus negocios y reflejan el reconocimiento de su responsabilidad social y ética. Así como el accionar de las personas generalmente exterioriza sus convicciones, toda compañía genera su propia personalidad como un reflejo de los valores y creencias sus directivos.

En cuanto ayudan a impulsar y modelar el comportamiento, los valores generalmente se consideran el fundamento de la cultura de una empresa: el conjunto de valores, normas y estándares que controlan la manera en que los empleados trabajan para alcanzar la misión y las metas de la organización.

Si bien existe un gran número de factores que podrían considerarse como valores estratégicos, algunos autores recomiendan concentrarse en los ocho o diez de mayor impacto sobre el futuro de la empresa.

A continuación, algunos ejemplos de la forma en que distintas organizaciones expresan sus valores… Leer más “La declaración de valores: fijando la cultura de la empresa”

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

The 11th annual survey from the consultancy said that a number of prominent brands had faced extraordinary crises in 2010 resulting in stalled growth and loss of value.

BP fell out of the ranking this year, on the back of the Gulf of Mexico disaster and its poorly received response.

BP’s environmental disaster and inability to make good on its brand promise of “Beyond Petroleum” led to it falling off of the list. Worse, it saw competitor Shell emerge as the leading oil industry brand, now ranked number 81, up from number 92 in 2009.

Toyota still ranked a surprising 11th place despite the biggest product recall in its history, which caused the brand to lose 16% of its brand value as its long-standing reputation for reliability, efficiency and innovation took a serious knock.


by Mark Banham

Apple’s brand value has surged 37% but it has only charted a lowly 17th place in this year’s annual Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google and Microsoft.

Steve Jobs: Apple fails to break into top flight
Steve Jobs: Apple fails to break into top flight

The company, headed by Steve Jobs, boosted its brand through carefully controlled messaging and an endless wave of buzz surrounding new product launches, but somewhat surprisingly failed to make the top 10.

It has recently taken a knock in public perception due to problems with reception encountered by its iPhone 4 handset, which led to the offer of a free rubber casing for those who were dissatisfied with their purchase.

The brand barometer placed soft drinks manufacturer Coca-Cola as its top global brand, with technology brand IBM taking second place, Microsoft third and Google fourth.

Another technology company, Hewlett-Packard, broke into the top ten for the first time as the company had “increased brand value under a new business model and brand platform”, according to Interbrand. Leer más “BEST GLOBAL BRANDS 2010: Apple fails to break into top flight”

Best Global Brands


2010 rankings
http://www.interbrand.com

Print
Rank Previous Rank Brand Country of Origin Sector Brand Value ($m) Change in Brand Value
1 1 United States Beverages 70,452 2%
2 2 United States Business Services 64,727 7%
3 3 United States Computer Software 60,895 7%
4 7 United States Internet Services 43,557 36%
5 4 United States Diversified 42,808 -10%
6 6 United States Restaurants 33,578 4%
7 9 United States Electronics 32,015 4%
8 5 Finland Electronics 29,495 -15%
9 10 United States Media 28,731 1%
10 11 United States Electronics 26,867 12%
11 8 Japan Automotive 26,192 -16%
12 12 Germany Automotive 25,179 6%
13 13 United States FMCG 23,298 2%
14 14 United States Business Services 23,219 5%
15 15 Germany Automotive 22,322 3%
16 16 France Luxury 21,860 4%
17 20 United States Electronics 21,143 37%
18 17 United States Tobacco 19,961 5%
19 19 South Korea Electronics 19,491 11%
20 18 Japan Automotive 18,506 4%
21 21 Sweden Apparel 16,136 5%
22 24 United States Business Services 14,881 9%
23 23 United States Beverages 14,061 3%
24 22 United States Financial Services 13,944 -7%
25 26 United States Sporting Goods 13,706 4%
26 27 Germany Business Services 12,756 5%
27 25 Switzerland Beverages 12,753 -4%
28 28 Sweden Home Furnishings 12,487 4%
29 37 United States Financial Services 12,314 29%
30 30 United States Alcohol 12,252 4%
31 31 United States Transportation 11,826 2%
32 32 United Kingdom Financial Services 11,561 10%
33 33 Japan Electronics 11,485 10%
34 29 Japan Electronics 11,356 -5%
35 34 United States FMCG 11,041 6%
36 43 United States Internet Services 9,665 23%
37 38 United States Financial Services 9,372 1%
38 39 Japan Electronics 8,990 -2%
39 40 Canada Media 8,976 6%
40 36 United States Financial Services 8,887 -13%
41 35 United States Electronics 8,880 -14%
42 42 Netherlands Electronics 8,696 7%
43 46 United States Internet Services 8,453 15%
44 41 Italy Luxury 8,346 2%
45 44 France FMCG 7,981 3%
46 48 United States FMCG 7,534 4%
47 45 United States Business Services 7,481 -3%
48 50 Spain Apparel 7,468 10%
49 47 Germany Diversified 7,315 0%
50 49 United States Automotive 7,195 3%
51 52 United States FMCG 6,919 6%
52 57 United States Financial Services 6,911 8%
53 55 Germany Automotive 6,892 6%
54 63 Canada Electronics 6,762 32%
55 54 United States Media 6,719 3%
56 53 France Financial Services 6,694 3%
57 58 Switzerland FMCG 6,548 4%
58 60 France FMCG 6,363 7%
59 56 United States Electronics 6,109 -5%
60 61 United States Restaurants 5,844 2%
61 N/A United States Beverages 5,777 0%
62 62 Germany Sporting Goods 5,495 2%
63 65 Germany Automotive 5,461 9%
64 67 United States FMCG 5,072 3%
65 69 South Korea Automotive 5,033 9%
66 64 United States Internet Services 4,958 -3%
67 81 Germany Financial Services 4,904 28%
68 N/A Spain Financial Services 4,846 0%
69 70 France Luxury 4,782 4%
70 66 United States Diversified 4,704 -6%
71 71 United States FMCG 4,536 3%
72 74 Germany Automotive 4,404 4%
73 75 Japan Electronics 4,351 3%
74 N/A United Kingdom Financial Services 4,218 0%
75 80 United States FMCG 4,155 8%
76 76 United States Luxury 4,127 3%
77 77 France Luxury 4,052 2%
78 N/A United States Alcohol 4,036 0%
79 82 France Alcohol 4,021 7%
80 N/A Switzerland Financial Services 4,010 0%
81 92 Netherlands Energy 4,003 24%
82 94 United States Financial Services 3,998 26%
83 79 United States Restaurants 3,973 2%
84 78 United States Apparel 3,961 1%
85 N/A Mexico Alcohol 3,847 0%
86 72 Switzerland Financial Services 3,812 -13%
87 86 Germany FMCG 3,734 5%
88 95 United States Computer Software 3,626 15%
89 84 United Kingdom Alcohol 3,624 -2%
90 N/A France Diversified 3,586 0%
91 88 Italy Automotive 3,562 1%
92 N/A United Kingdom Alcohol 3,557 0%
93 N/A Netherlands Alcohol 3,516 0%
94 N/A Switzerland Financial Services 3,496 0%
95 89 Italy Luxury 3,443 4%
96 91 France FMCG 3,403 5%
97 90 United States Restaurants 3,339 2%
98 73 United States Automotive 3,281 -24%
99 100 United States FMCG 3,241 5%
100 98 United Kingdom Luxury 3,110 0%

How to Build a Killer Online Resume for Free

One of the emerging ways to put together a great resume is to use an online resume generator. Not only do you save time, but your productivity increases. This allows you to spend more time searching for work and less time putting together a resume that is attractive. Some of these services do charge a nominal fee, others are available to use free of charge. While it’s a good idea to keep your resume updated in terms of skills and experience, it’s also not a bad idea to freshen it up every once in a while. Below we’ve listed 6 services that allows you to build a killer online resume that gets you noticed – without you having to dip into your pocketbook.


By Mike Vardy | Website | Other Articles
//workawesome.com

How to Build a Killer Online Resume for Free

One of the emerging ways to put together a great resume is to use an online resume generator. Not only do you save time, but your productivity increases. This allows you to spend more time searching for work and less time putting together a resume that is attractive. Some of these services do charge a nominal fee, others are available to use free of charge. While it’s a good idea to keep your resume updated in terms of skills and experience, it’s also not a bad idea to freshen it up every once in a while. Below we’ve listed 6 services that allows you to build a killer online resume that gets you noticed – without you having to dip into your pocketbook.

CeeVee

CeeVee allows you to use a customizable and interchangeable theme for your resume (or résumé, as they call it) and then post it online to the public.  You can then save it as a PDF to use offline, or share it via Facebook and Twitter as well.  As with any service, you need to sign up to use it – but it conveniently allows you to login using your Facebook account to speed up the process – if you’re one of those who are comfortable with using that option. Leer más “How to Build a Killer Online Resume for Free”