5 Essential Lessons on Success

By Mr. Self Development
http://thinksimplenow.com

Today I want to talk about the ingredients that cause success. Why do some people succeed, while others fail? what separates the two. I’m constantly intrigued with the concepts involved in success and failure. I’ve dedicated my life to discovering and explaining what separates one from the other.

I spend my days learning about the laws and the principles of success. I believe if we learn these laws and principles we will succeed. In fact, if anyone learns these laws and principles, they will succeed.

The laws of success will move your life from the pit to the palace, from ordinary to extraordinary. With that, let’s take a look at five essential lessons on the causes of success.

5 Must Read Lessons on What Causes Success:
1. Understanding the Success Formula

“Success is simply a matter of luck. Ask any failure.”
–Earl Wilson

Success is usually the result of concentrated focus in an area where you have a natural advantage. Concentrated focus multiplies your effectiveness seven-fold. Concentrated focus makes the difference.

One man with discipline, determination, and focus will accomplish more than a 100 men who are merely interested.

The use of concentrated focus in an area where you are talented, will in time, grant you the opportunity to succeed. Success has almost nothing to do with luck. What people call luck is usually the offspring of concentrated focus. Success may appear to be the result of luck, but appearances are often deceiving.
2. Passionate Energy and Drive


lessons on success
Photo by Aeschleah DeMartino

By Mr. Self Development
http://thinksimplenow.com

Today I want to talk about the ingredients that cause success. Why do some people succeed, while others fail? what separates the two. I’m constantly intrigued with the concepts involved in success and failure. I’ve dedicated my life to discovering and explaining what separates one from the other.

I spend my days learning about the laws and the principles of success. I believe if we learn these laws and principles we will succeed. In fact, if anyone learns these laws and principles, they will succeed.

The laws of success will move your life from the pit to the palace, from ordinary to extraordinary. With that, let’s take a look at five essential lessons on the causes of success.

5 Must Read Lessons on What Causes Success: Leer más “5 Essential Lessons on Success”

Nespresso al borde de un ataque de nervios

En abril de este año me enteré de este curioso caso y desde entonces me encanta utilizarlo como materia de debate en mis clases. Creo que pocos desconocen la existencia de la marca Nespresso. Y estoy convencido de que estamos ante uno de esos casos que se repetirán hasta la saciedad en los cursos de marketing de los próximos años. Así que, a por él:

La historia del caso es simple: Sara Lee, un potente grupo global con base en EEUU y formado por distintas marcas como, por ejemplo, Marcilla, Bimbo, Hornimans, Williams o Sanex, ha conseguido burlar el sistema de patentes del grupo Nestlé creando unas cápsulas de café compatibles con las maquinas de Nespresso. Afirma, además, que esta fórmula no viola ninguna de las patentes del grupo suizo. El nombre de las cápsulas: L’Or Espresso. Hasta ahora, las cápsulas Nespresso sólo se podían comprar de forma directa en tiendas especiales de la marca, por Internet o por teléfono a un coste relativamente elevado (0,33€/unidad aprox.). Sara Lee en cambio las venderá –según mis fuentes probablemente a partir de septiembre– en gran distribución y a un precio muy inferior. Lo que ocurrirá es que muchos consumidores dejarán de comprar directamente a Nespresso.


Posted by Titonet
//titonet.com

En abril de este año me enteré de este curioso caso y desde entonces me encanta utilizarlo como materia de debate en mis clases. Creo que pocos desconocen la existencia de la marca Nespresso. Y estoy convencido de que estamos ante uno de esos casos que se repetirán hasta la saciedad en los cursos de marketing de los próximos años. Así que, a por él:

La historia del caso es simple: Sara Lee, un potente grupo global con base en EEUU y formado por distintas marcas como, por ejemplo, Marcilla, Bimbo, Hornimans, Williams o Sanex, ha conseguido burlar el sistema de patentes del grupo Nestlé creando unas cápsulas de café compatibles con las maquinas de Nespresso. Afirma, además, que esta fórmula no viola ninguna de las patentes del grupo suizo. El nombre de las cápsulas: L’Or Espresso. Hasta ahora, las cápsulas Nespresso sólo se podían comprar de forma directa en tiendas especiales de la marca, por Internet o por teléfono a un coste relativamente elevado (0,33€/unidad aprox.). Sara Lee en cambio las venderá –según mis fuentes probablemente a partir de septiembre– en gran distribución y a un precio muy inferior. Lo que ocurrirá es que muchos consumidores dejarán de comprar directamente a Nespresso. Leer más “Nespresso al borde de un ataque de nervios”

Positive Attitude – 5 Steps to a Happy Life

We all want a happy life, and we all know that having a positive attitude feels better than a negative one. But for some reason, we are all attracted to and can be easily drawn to the negative side. How do we go about to establish a more positive attitude as a daily habit?

Even for someone like me, who thinks about and writes about positivity on an almost daily basis, having a positive attitude is not always easy.

I still sometimes see the world through a negative perspective, focusing on the bad and ignoring the good — especially when things aren’t going the way I had hoped. As I’ve been struggling with this lately, I’ve been reminding myself that it really is possible to change my perspective.

About a year and a half ago, I decided I was going to make a change in my life. I was going to start looking for the good, seeking the positive, and striving to make every day a joyful experience.


Positive Attitude 5 Steps to Happy Life

By Dani of PositivelyPresent.com

We all want a happy life, and we all know that having a positive attitude feels better than a negative one. But for some reason, we are all attracted to and can be easily drawn to the negative side. How do we go about to establish a more positive attitude as a daily habit?

Even for someone like me, who thinks about and writes about positivity on an almost daily basis, having a positive attitude is not always easy.

I still sometimes see the world through a negative perspective, focusing on the bad and ignoring the good — especially when things aren’t going the way I had hoped. As I’ve been struggling with this lately, I’ve been reminding myself that it really is possible to change my perspective.

About a year and a half ago, I decided I was going to make a change in my life. I was going to start looking for the good, seeking the positive, and striving to make every day a joyful experience.

Leer más “Positive Attitude – 5 Steps to a Happy Life”

Grand Marketer of the Year 2010: James Moorhead, Old Spice

In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of potted palms and ethnic statuettes—a fading hippie paradise. The brunette, wearing a one-piece catsuit with bell-bottoms two feet wide at the ankles, pages idly through a magazine. “Old Spice,” the woman muses in a breathy internal monologue. “It’s a nice smell to snuggle up to.” The scene cuts to a younger woman walking through a city park with fountains—she’s the classic NYU student type, once a staple of Woody Allen’s movies back when Woody Allen’s movies were funny. “That Old Spice—wow!” she thinks aloud. “He sure knows what he’s doing!”

You could reshoot that spot today for its unintentional comic value and it would fit right in with Procter & Gamble’s current efforts for Old Spice, the seemingly ubiquitous “Smell like a man, man” campaign.


MARKETER OF THE YEAR 2010
By Jim Edwards

Photograph by Tim Llewellyn

In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of potted palms and ethnic statuettes—a fading hippie paradise. The brunette, wearing a one-piece catsuit with bell-bottoms two feet wide at the ankles, pages idly through a magazine. “Old Spice,” the woman muses in a breathy internal monologue. “It’s a nice smell to snuggle up to.” The scene cuts to a younger woman walking through a city park with fountains—she’s the classic NYU student type, once a staple of Woody Allen‘s movies back when Woody Allen’s movies were funny. “That Old Spice—wow!” she thinks aloud. “He sure knows what he’s doing!”

You could reshoot that spot today for its unintentional comic value and it would fit right in with Procter & Gamble‘s current efforts for Old Spice, the seemingly ubiquitous “Smell like a man, man” campaign. Leer más “Grand Marketer of the Year 2010: James Moorhead, Old Spice”

Confusion to Clarity in 3 Steps

Time and time again, I’ve watched coaching clients walk into my office stuck, in the fog of confusion about some situation in their lives. They are sure that they don’t know how to move forward, that they don’t know which next step to take.

We’ve all been there – in that uncertain, frustrating place. It’s no fun.

Time and time again I’ve watched those same clients walk out of my office having uncovered a clear, wise answer to their questions, a clear resolution to their dilemma, the kind that allows them to move forward with that wonderful sense of confidence and calm.

I certainly didn’t give them their answers – I don’t have them. They found the answers inside. We followed a simple process that cleared a space for their own answers to emerge.

This article is a guide to doing that process on your own. In 3 simple steps, you can shift from a state of confusion to mental clarity.

All of us have an ever-present, remarkable well of inner wisdom, there for us whenever we need it. The tricky part is learning to access it. Our inner guru speaks quietly. In the midst of busy lives and busy minds, it can be difficult to hear.

Here’s how to access the wealth of wisdom within us and overcome mental confusion, in three steps.


Confusion to Clarity in 3 Steps

By Tara Sophia Mohr
//thinksimplenow.com

Time and time again, I’ve watched coaching clients walk into my office stuck, in the fog of confusion about some situation in their lives. They are sure that they don’t know how to move forward, that they don’t know which next step to take.

We’ve all been there – in that uncertain, frustrating place. It’s no fun.

Time and time again I’ve watched those same clients walk out of my office having uncovered a clear, wise answer to their questions, a clear resolution to their dilemma, the kind that allows them to move forward with that wonderful sense of confidence and calm.

I certainly didn’t give them their answers – I don’t have them. They found the answers inside. We followed a simple process that cleared a space for their own answers to emerge.

This article is a guide to doing that process on your own. In 3 simple steps, you can shift from a state of confusion to mental clarity.

All of us have an ever-present, remarkable well of inner wisdom, there for us whenever we need it. The tricky part is learning to access it. Our inner guru speaks quietly. In the midst of busy lives and busy minds, it can be difficult to hear.

Here’s how to access the wealth of wisdom within us and overcome mental confusion, in three steps. Leer más “Confusion to Clarity in 3 Steps”

No hay nada peor que una buena campaña para un mal producto

Hoy vamos a hablar sobre publicidad + política con el riesgo que ello conlleva. Creo que no hay hábito de hablar de política en España por el “miedo” de que la gente te encasille. O simplemente porque estamos tan cansados de la clase política que nos falta el ánimo de aportar nuestras opiniones. Da igual la razón, creo que es un mal hábito no hablar de política. La reflexión de hoy gira entorno a la llamativa campaña electoral del President Montilla para las elecciones autonómicas catalanas.

Como veis, se trata de una campaña muy gráfica y, en mi opinión, visualmente muy conseguida. El concepto, claro y fácil de entender: Hechos y no palabras. Más plazas de guarderías, más kilómetros de metro, más aeropuertos… mucho más respecto a lo que había antes. Pero veamos, ¿hacer MÁS significa hacer las cosas MEJOR? Creo que “los hechos” no están tan claros. No todo es blanco o negro. No siempre más es mejor. Ejemplo: Los barracones escolares en Catalunya se duplican en seis años.


Posted by Titonet
//titonet.com

Hoy vamos a hablar sobre publicidad + política con el riesgo que ello conlleva. Creo que no hay hábito de hablar de política en España por el “miedo” de que la gente te encasille. O simplemente porque estamos tan cansados de la clase política que nos falta el ánimo de aportar nuestras opiniones. Da igual la razón, creo que es un mal hábito no hablar de política. La reflexión de hoy gira entorno a la llamativa campaña electoral del President Montilla para las elecciones autonómicas catalanas.

Leer más “No hay nada peor que una buena campaña para un mal producto”

La velocidad relativa

El tema de hoy trata sobre la importancia de regular nuestro tiempo. Para poder llegar a este punto, me gustaría comenzar hablando de una percepción estrechamente vinculada al tiempo que es la velocidad -la velocidad relativa- a la que ocurren las cosas. El concepto de velocidad relativa es un fenómeno que descubres cuando estudias física. Se trata de un concepto que tiene que ver con el movimiento, que siempre es relativo porque tiene que tener una referencia particular escogida por el observador. La velocidad de un objeto, por ejemplo de un avión que observas al despegar, no es la misma que su velocidad respecto a la tierra.


Posted by Titonet
//titonet.com

El tema de hoy trata sobre la importancia de regular nuestro tiempo. Para poder llegar a este punto, me gustaría comenzar hablando de una percepción estrechamente vinculada al tiempo que es la velocidad -la velocidad relativa- a la que ocurren las cosas. El concepto de velocidad relativa es un fenómeno que descubres cuando estudias física. Se trata de un concepto que tiene que ver con el movimiento, que siempre es relativo porque tiene que tener una referencia particular escogida por el observador. La velocidad de un objeto, por ejemplo de un avión que observas al despegar, no es la misma que su velocidad respecto a la tierra.

Leer más “La velocidad relativa”

Overcoming Fear

For example; you fall in love and you give every ounce of your being to the object of your affection. Things are going well for a while but then something happens and the relationship ends. You feel crushed and you swear to yourself that you will never again allow yourself to be so vulnerable. As a result, anytime you meet someone new, you remember that painful experience and you bring it into the new relationship.

Fear of risk also appears when it comes to the topic of making a living. For some reason there is a belief in the collective conscious that in order to make money, you will mostly likely work at a job that you do not love.

When I was a child, one of my mother’s friends told me to enjoy being a kid because when I became an adult, I would have to get a job in order to pay bills so that I could be responsible. She made it sound as if being an adult was an existence made up of misery and not joy.

Yes, we do have to be responsible for our lives and we do have to pay bills but where does it say that we have to be miserable? I have yet to see proof that we have to be unhappy in order to pay the bills.

“Take into account that great love and great achievements involve great risk.”
~ His Holiness the 14th Dalai Lama

One of the many interesting things about life is that nothing of value was ever gained by playing it safe. Take, for example, the founding of America. Fifty-six men risked their lives by signing the Declaration of Independence. Their act of signing that document constituted treason and it was a serious offense according to the laws of the British Empire. However, they knew that they needed to sign that document in order to achieve independence.

To have a life that you love requires some type of risk taking, and stepping out of your comfort zone to confront some of your fears. Let’s face it, the only sure thing in life is the fact that at some point your heart will stop pumping and this fantastic ride will be over.


Overcoming Fear

By Nadia Ballas-Ruta

Overcoming fear doesn’t happen instantly or automatically. It is the result of deliberate intention, and conscious action towards doing things that scares you. As a result of overcoming your fears, you grow as a person, and expand the possibilities that surround your life.

Do you recall the last time you wanted to do something so intensely but fear got in your way? We all have those moments when we are enthralled with an idea only to have fear prevent us from moving forward. What can we do to overcome fear from paralyzing us from moving forward with our dreams and desires?

I have always found it interesting how the concept of playing it safe makes many people choose being miserable over being happy.

The interesting thing about the human condition is that the minute we experience pain, we never want to experience it again. So as a result, we do things that we feel will ensure that we do not get hurt. In fact, we will go to further extend to avoid pain than we are to gain pleasure.

Leer más “Overcoming Fear”

¿Qué valor aportas a tus consumidores?

El valor percibido por nuestros consumidores es una cuestión básica dentro del mundo del marketing. ¿Pero conocen las marcas realmente qué valor aportan a sus consumidores? Muchos profesionales ni se lo plantean. O simplemente trabajan valores que creen ciertos porque están expuestos en un Power Point. Y es una lástima, ya que sin entender qué valor aportamos realmente no podemos trabajar sobre nuevos modelos de negocio o nuevas maneras de satisfacer necesidades. Y en consecuencia resultará imposible hacer crecer un negocio. El problema está en que el valor es algo etéreo. Por tanto, necesitamos visualizar de qué hablamos. Y para ello, necesitamos aplicar una cierta metodología como la escalera de beneficio (benefit ladder).


Posted by Titonet
//titonet.com

El valor percibido por nuestros consumidores es una cuestión básica dentro del mundo del marketing. ¿Pero conocen las marcas realmente qué valor aportan a sus consumidores? Muchos profesionales ni se lo plantean. O simplemente trabajan valores que creen ciertos porque están expuestos en un Power Point. Y es una lástima, ya que sin entender qué valor aportamos realmente no podemos trabajar sobre nuevos modelos de negocio o nuevas maneras de satisfacer necesidades. Y en consecuencia resultará imposible hacer crecer un negocio. El problema está en que el valor es algo etéreo. Por tanto, necesitamos visualizar de qué hablamos. Y para ello, necesitamos aplicar una cierta metodología como la escalera de beneficio (benefit ladder).

Este modelo es bastante sencillo y fácil de aplicar. Existen diferentes niveles de valor que van desde los atributos propios del producto a lo que el consumidor siente. Para identificar la escala de valor en la que se encuentra tu marca, lo que tienes que hacer es escuchar lo que dicen sobre ti. Y esto muchas veces no coincide con lo que tu crees (recomiendo leer el post de Mau sobre este tema). Por ejemplo, las galletas. En mi opinión, las marcas se equivocan intentando atribuir valores emocionales a productos principalmente funcionales. Por otro lado, hay productos terriblemente emocionales que destacan valores racionales. ¿Es que no sabemos qué valoran los consumidores de nuestro producto ? O simplemente… ¿no sabemos escuchar? Leer más “¿Qué valor aportas a tus consumidores?”

Geoff Cottrill, Converse

But Cottrill had a plan: His first objective was to build a leadership team that would turn the focus back to the brand’s heritage and loyal fans. Hence, a campaign from Anomaly in early 2008 that showed icons like Hunter S. Thompson and Sid Vicious sporting Converses. But much of Cottrill’s success has been via digital media. Before Cottrill came on board, Converse’s Web site was a largely informative one that was geared towards retailers. Now, it boasts a huge amount of content, almost all created by Converse consumers. Cottrill refers to the online transformation as “a dramatic shift towards being consumer-friendly.” That shift has turned the brand into a curator of sorts for new music, art and fun.

Take, for example, a recent musical collaboration sponsored by Converse. The effort put Kid Cudi, Rostam Batmanglij from Vampire Weekend and Bethany Cosentino of Best Coast together in the studio to write a song. The resulting track, “All Summer,” was downloaded more than 66,000 times in the first 24 hours of its July 14 release and contributed to a 400 percent increase in traffic on a Converse blog that week. Cottrill estimates it brought in an estimated unpaid media value of $6.5 million from mentions.


MARKETER OF THE YEAR 2010
By Rebecca Cullers

Photograph by Allison Cottrill

Geoff Cottrill, whose name is synonymous to many with digital marketing, says he draws much of his inspiration from a decidedly pre-Internet document: The 1913 Converse Catalog.

One passage in particular has resonated: “Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would be independent enough not to follow every other company in everything they do.”

It’s safe to say Cottrill has followed that directive. With a small budget, he resuscitated Converse by focusing—quirkily and imaginatively—on digital and social media. Matt Powell, an analyst at SportsONESource, credits Converse for being “one of the first [shoe brands] to exploit social media and the Web, talking directly to the end consumer and end running conventional retail. Converse has really embraced the alt/indie lifestyle and remained true to that consumer.”

The numbers bear that out. The brand has 8.8 million fans on its two Facebook pages, which is about four times more than Converse owner Nike has. And those fans don’t just “like” Converse, they buy them. Last year, Converse posted more than $2 billion in sales, a 26 percent jump over its 2008 sales.

That’s quite a change from previous years. Back in 1966, Converse—best known for its iconic Chuck Taylor shoe—controlled 80 percent of the U.S. sneaker market. But thanks to stiff competition, a string of owners through the ’80s and ’90s, and other factors, that number sank to a piddling 2.3 percent in 1998. By 2003, Converse was perceived as a has-been brand and Nike bought it for a scant $305 million. Leer más “Geoff Cottrill, Converse”

SEO: A Comprehensive Guide for Beginners

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.
The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research.


SEO Guide

By Neil Patel

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.

The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research. Leer más “SEO: A Comprehensive Guide for Beginners”

5 Blogging Mistakes That Make You Look like an Amateur and Cost You Sales

Could it really be possible that your blog is costing you sales?

Well, imagine this: a potential client searches Google for products or services like yours, picks a likely-looking site from the search results, and lands on a site that displays… a bunch of articles.

You can guess what happens next: “What is this? Am I in the right place? I was looking for a store… I must have the wrong site.” And they click away. They go back to Google and click the link to your competitor’s site, where the home page content promises them exactly what they want.

Sadly, it happens all the time. You look bad, and you lose sales to a savvier competitor.

But it doesn’t have to go that way. Here are seven common mistakes businesses make, as well as advice on how to present your business website and blog in a way that helps you get customers and sales:
Mistake #1: Making Your Blog the First Thing People See

Visitors expect to see a home page when visiting a business site, not a blog.

The home page tells them where they are, what the site is about, and what they’ll find if they hang around. In only a few seconds, they can decide if they’re interested, and if they are, the home page tells them exactly what to do next.


hiding mistakes

By James Chartrand

Could it really be possible that your blog is costing you sales?

Well, imagine this: a potential client searches Google for products or services like yours, picks a likely-looking site from the search results, and lands on a site that displays… a bunch of articles.

You can guess what happens next: “What is this? Am I in the right place? I was looking for a store… I must have the wrong site.” And they click away. They go back to Google and click the link to your competitor’s site, where the home page content promises them exactly what they want.

Sadly, it happens all the time. You look bad, and you lose sales to a savvier competitor.

But it doesn’t have to go that way. Here are seven common mistakes businesses make, as well as advice on how to present your business website and blog in a way that helps you get customers and sales:

Mistake #1: Making Your Blog the First Thing People See

Visitors expect to see a home page when visiting a business site, not a blog.

The home page tells them where they are, what the site is about, and what they’ll find if they hang around. In only a few seconds, they can decide if they’re interested, and if they are, the home page tells them exactly what to do next. Leer más “5 Blogging Mistakes That Make You Look like an Amateur and Cost You Sales”

What Is It You Do? The Need For Simplicity

Go ahead and click on that link, read a few things and then come back here and tell me if you know what SimpleGeo does. Here’s what that other developer said to us in the email:

they’re an impressive team and i’m sure it’ll be interesting to see what they do. while i didn’t ask this question i’ve often wondered WTF simplegeo offers. i took a look at their initial APIs and while i’m very comfortable with geo i couldn’t figure out how they were useful. these new ones are def more interesting.

in any event, you’d think a co-founder could rattle off a few simple use cases vs pointing someone at developer docs. it often feels like there’s too much of this highfalutin talk in the valley.


Warren Buffet is famous for telling people they should only invest in businesses they understand. A corollary to that is that a company should be able to describe in simple terms what they do. Even if what they do is really technical and complicated.

Why? First so employees and investors can get on board and help the company get where it wants to go. But it’s just as important that your potential customers know what you can do for them. And just because you offer a product to businesses or developers instead of everyday consumers doesn’t mean you don’t have to keep things simple.

We see startups all the time that we don’t understand. I used to think I was just in over my head. But over the years I’ve met CEOs who can explain the most complicated technology in relatively simple terms via analogies or use cases. Those that can’t aren’t doing their job.

Not to pick on SimpleGeo, but I will. A developer I know emailed me this Quora conversation this evening where another developer was asking what the heck SimpleGEO does: Leer más “What Is It You Do? The Need For Simplicity”

Anssi Vanjoki, Nokia’s smartphone champion, resigns one day before Nokia World

Imagine if Jonathan Ive, the designer of the Mac and the iPhone, walked out of Apple one day before its world developer’s conference? Well that’s the kind of impact of the resignation today of Anssi Vanjoki, who has announced his departure one day before Nokia World, the company’s major annual event. Vanjoki was widely seen as being the potential ‘Steve Jobs” of Nokia – a product obsessive who could get things done. There’s no sign he’s left for another job and the short press release contains no words of thanks from colleagues. Wow.

Vanjoki only recently (as in, July) became the company’s Mobile Solutions leader – the one guy that was poised to knock heads together and turn Nokia back into a major smartphone player against the iPhone and Android. But no more.


Imagine if Jonathan Ive, the designer of the Mac and the iPhone, walked out of Apple one day before its world developer’s conference? Well that’s the kind of impact of the resignation today of Anssi Vanjoki, who has announced his departure one day before Nokia World, the company’s major annual event. Vanjoki was widely seen as being the potential ‘Steve Jobs” of Nokia – a product obsessive who could get things done. There’s no sign he’s left for another job and the short press release contains no words of thanks from colleagues. Wow.

Vanjoki only recently (as in, July) became the company’s Mobile Solutions leader – the one guy that was poised to knock heads together and turn Nokia back into a major smartphone player against the iPhone and Android. But no more. Leer más “Anssi Vanjoki, Nokia’s smartphone champion, resigns one day before Nokia World”

25 Free SEO Add-ons for Mozilla Firefox

If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

# SEO Toolbar–This toolbar is fully customizable. There are several different views available, including icons and text, icons only or page ranks only (PageRank, Alexa Rank and PI Rank).
# SEO Professional Toolbar–Offers many SEO-related tools in one place. Display PageRank, S-Rank and the number of backlinks for visited pages. This toolbar also stores the history of ranks for selected sites. Highlight words, links, view number of words and more.
# SEOpen–Includes tools for Google backlinks, Yahoo backlinks, PageRank checker, and http header viewer.
# Swoosty SEO Tools–A tool that automatically shows the Google PageRank and Alexa ranking of all the sites you visit, and provides other essential tools for complete analysis. You can also activate and deactivate it without having to restart Firefox.


If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

25 Firefox SEO Add-ons

Here are 25 free search engine optimization add-ons that you can add to Firefox. (Note: although all of these tools are available free of charge, some tools do have a suggested donation to cover development costs.) Leer más “25 Free SEO Add-ons for Mozilla Firefox”