Facebook () just launched a new web app not-so-memorably dubbed “Discover Facebook’s Popular Pages.” It’s a visual interface intended to help you find more pages to “Like” based on your past selections, what’s popular and what your friends like.
The app divides pages into nine categories: Musicians, Sports (), Celebrities, Movies, TV Shows, Media, Politicians, Brands and Games. You can view images representing different pages in each category, or you can view pages from all categories, which include other things like local businesses or photographer friends’ pages, for example.
On the right, Facebook has included a list of the friends who have the most pages in common with you. Clicking on any of the names will pop up a list of your mutual likes, and you can click on the “All Likes” tab to see the other things they like.
Facebook provides a ton of ways for you to discover new pages to like as it is. You’ll of course see pages in your friends’ news feed updates and profiles, you’re asked to search for pages to like when you create a new profile, and the site regularly displays boxes with suggestions.
It might all seem like a bit much, but Facebook wants to be a portal that connects consumers and brands because it can provide services or advertise to both, so we’re not surprised that Facebook is adding new ways to build those connections.