NIKE / NIKE+ GPS

For those of you still unfamiliar with Nike’s slight awesome piece of digital running utility, here’s a quick recap…

In 2006 the brand partnered with Apple to launch the groundbreaking Nike+ service. This uses a small accelerometer placed in the user’s shoe, which communicates either with a special wristband, or directly with an iPod Nano, Touch or iPhone. Data around the distance and pace of each run can then be transferred and shared online with the rest of the Nike+ community.

The new app, however, makes use of the GPS capability on the more recent iPhones and iPod Touch. This means that not only can the user ditch the separate accelerometer, but in doing so, gain access to a whole new geo-specific dataset. Here’s how it works…

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After downloading the £1.19 app and heading out for a run, the user can track (via Google Maps) the exact route they are taking – including a breakdown of pace and distance at different points in the workout. If there is no GPS signal available, or they are simply working the treadmill, the app will default to the original accelerometer measurement, still relaying data on time, distance, pace, calories burned etc.
Nike builds on the success of its groundbreaking Nike+ application with GPS functionality as well as a host of other goodies

nike_GPS-2.jpg

For those of you still unfamiliar with Nike’s slight awesome piece of digital running utility, here’s a quick recap…

In 2006 the brand partnered with Apple to launch the groundbreaking Nike+ service. This uses a small accelerometer placed in the user’s shoe, which communicates either with a special wristband, or directly with an iPod Nano, Touch or iPhone. Data around the distance and pace of each run can then be transferred and shared online with the rest of the Nike+ community.

The new app, however, makes use of the GPS capability on the more recent iPhones and iPod Touch. This means that not only can the user ditch the separate accelerometer, but in doing so, gain access to a whole new geo-specific dataset. Here’s how it works…

nike_GPS-3.jpg

A new ‘Challenge Yourself‘ feature lets users compete against previous runs stored in the app’s history; this functionality also allows them to tailor personal targets and challenges. Completing these unlocks motivational messages from athletes and celebrities, including Lance Armstrong, Paula Radcliffe and comedienne Tracy Morgan. The connection to the larger Nike+ community remains – through which users can share their progress on Facebook, Twitter etc and even download specific coaching programs.

http://www.contagiousmagazine.com

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!