[ARG] Barómetro de presencia online

Cuál es la repercusión de las 50 empresas que más facturan en la Argentina, según un relevamiento exclusivo para APERTURA de Llorente & Cuenca.

>> por Florencia Radici

Es un medio que las empresas ya no pueden dejar de lado. Internet se posicionó como uno de los canales preferidos por los usuarios. De hecho, los argentinos pasan 26 horas al mes conectados –el promedio mundial es 24-, según datos de Google. Con más de 20 millones de argentinos en la red, las compañías saben que no estar en Internet, para algunos consumidores, significa no existir.

Sin embargo, los resultados del Barómetro de Repercusión Online –realizado en exclusiva para APERTURA por el Observatorio de Reputación Online de Llorente & Cuenca–, indican que la mayor parte de las empresas todavía no conjuraron una estrategia online completa. El Barómetro analiza la repercusión que estas 50 compañías están logrando en Internet, a nivel de buscadores, blogs, foros, medios online y redes sociales. El estudio se realizó sobre un total de 79 empresas: las 50 compañías que más facturan localmente y 29 de las principales empresas referentes internacionales.


Cuál es la repercusión de las 50 empresas que más facturan en la Argentina, según un relevamiento exclusivo para APERTURA de Llorente & Cuenca.

>> por Florencia Radici

Es un medio que las empresas ya no pueden dejar de lado. Internet se posicionó como uno de los canales preferidos por los usuarios. De hecho, los argentinos pasan 26 horas al mes conectados –el promedio mundial es 24-, según datos de Google. Con más de 20 millones de argentinos en la red, las compañías saben que no estar en Internet, para algunos consumidores, significa no existir.

Sin embargo, los resultados del Barómetro de Repercusión Online –realizado en exclusiva para APERTURA por el Observatorio de Reputación Online de Llorente & Cuenca–, indican que la mayor parte de las empresas todavía no conjuraron una estrategia online completa. El Barómetro analiza la repercusión que estas 50 compañías están logrando en Internet, a nivel de buscadores, blogs, foros, medios online y redes sociales. El estudio se realizó sobre un total de 79 empresas: las 50 compañías que más facturan localmente y 29 de las principales empresas referentes internacionales. Leer más “[ARG] Barómetro de presencia online”

SEC Investigates Massive Computer Driven Orders As Possible Market Manipulation

On May 6th at the peak of the “flash crash”– when market averages plunged suddenly over 700 points– some 3.1 million buy and sell messages were entered into the market by high frequency traders. These messages— many of which were pulled almost immediately– overwhelmed confused market makers, and triggered some computer driven systems to shut down– reducing liquidity in the marketplace.

Today, the Wall Street Journal reported that the SEC was investigating whether the practice of entering a multiple of orders the actual trades needing to be executed amounts to a form of price manipulation in the marketplace. In other words, if the high frequency traders, who handle 56% of all transactions in the stock market, are influencing price levels so as to make short term profits at the expense of others, some new regulations may be required. These HFTS, are not regulated by any agency unless hey are registered as broker-dealers.


Robert Lenzner

Robert Lenzner

On May 6th at the peak of the “flash crash”– when market averages plunged suddenly over 700 points– some 3.1 million buy and sell messages  were entered into the market by high frequency traders. These messages— many of which were pulled almost immediately– overwhelmed  confused market makers,  and triggered some computer driven systems to shut down– reducing liquidity in the marketplace.

Today, the Wall Street Journal reported that the SEC was investigating whether the practice of entering a multiple of orders the actual trades needing to be executed amounts to a form of price manipulation in the marketplace. In other words,  if the high frequency traders, who handle 56% of all transactions in the stock market, are influencing price levels so as to make short term profits at the expense of others, some new regulations may be required. These HFTS,  are not regulated by any agency unless hey are registered as broker-dealers. Leer más “SEC Investigates Massive Computer Driven Orders As Possible Market Manipulation”

Twitter App for iPad Puts New Focus on Design

“Twitter for iPad takes advantage of the iPad’s fluid touch interface, letting you move lots of information around smoothly and quickly –- without needing to open and close windows or click buttons,” wrote Leland Rechis, a user interface designer at Twitter, in a company blog post.

People often use Twitter to share links, and one of the annoying things about the 140-character limit for messages is that links that have been shortened, using bit.ly and other services, do not offer any indication of where they will lead. That is something that Flipboard, another iPad app, is addressing by taking the links in a person’s Twitter and Facebook feeds and adding clips and photos from the linked articles.


By CLAIRE CAIN MILLER

Twitter on Apple iPad
Twitter on the iPad

Adding comment from Flipboard at the end.

Twitter has a new app for the iPad — and along with it, a new approach to design and usability.

Twitter has surprised its founders with how useful it has become to a wide variety of people — but the founders are also the first to admit that Twitter’s own Web site has not been the easiest, prettiest or most intuitive to use. “It’s amazing it’s grown so fast given how hard it is to use,” Twitter’s chief executive and co-founder, Evan Williams, said last spring.

The iPad app, introduced late Wednesday night, seems to be a big step toward fixing those problems and a new approach for Twitter, one that is all about ease of use and intuitive features. Leer más “Twitter App for iPad Puts New Focus on Design”

For a Better Career Outlook, Look Inward

by Sharon Daniels

Here’s an idea for your next performance review: Do what the CEOs of Fortune 500 companies do for their annual evaluation by the board of directors — write a self-assessment that helps guide the conversation. What you write will be a valuable tool for the performance review and, even better, a custom guide for your own development.

Ongoing self-assessment is one of the five zones of strength that leaders have and non-leader managers don’t, according to one of our ongoing workplace studies (pdf). Indeed, self-assessment makes a major contribution to all the other strength zones, the study concluded.

There are times at work when we tend to be on autopilot, repeating what we do without asking why. At these times we need to step back and reflect on our habits. A look inward will not only give you a better knowledge of what makes you tick, but will help you understand others’ motivations better. It also will help you make sounder intuitive decisions, a highly valuable ability these days when change is accelerating and you have to act without having all the information you want. [Más…]

Self-assessment, the first step in any personal improvement process, is often the hardest. You might find it awkward to request feedback or painful to face unpleasant truths. There’s no hiding from being judged, though, because a manager’s shortcomings are on full view for everyone, even if the manager denies them.


The Conversation

by Sharon Daniels

Here’s an idea for your next performance review: Do what the CEOs of Fortune 500 companies do for their annual evaluation by the board of directors — write a self-assessment that helps guide the conversation. What you write will be a valuable tool for the performance review and, even better, a custom guide for your own development.

Ongoing self-assessment is one of the five zones of strength that leaders have and non-leader managers don’t, according to one of our ongoing workplace studies (pdf). Indeed, self-assessment makes a major contribution to all the other strength zones, the study concluded.

There are times at work when we tend to be on autopilot, repeating what we do without asking why. At these times we need to step back and reflect on our habits. A look inward will not only give you a better knowledge of what makes you tick, but will help you understand others’ motivations better. It also will help you make sounder intuitive decisions, a highly valuable ability these days when change is accelerating and you have to act without having all the information you want. Leer más “For a Better Career Outlook, Look Inward”

Personal Branding for Business Women : What’s in Your Wallet?

Lady Gaga : The Ultimate “Personal Brand”

A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands. But where do you start? If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.


by jeremywaite

Lady Gaga : The Ultimate “Personal Brand”

A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands.  But where do you start?  If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.

W =  Write down what you want people to say about you when you leave a room or meeting. There’s a word on the street about all of us and most women don’t realize  that they can decide what they want it to be and make it a reality.  Begin by writing down in 25 words or less the way you want to be described.  It might be helpful to start by finishing this sentence, “There goes a woman who ___________.”

A = Apply actionable behaviors. It’s not enough to just write down your brand, you have to identify the behaviors in which you must behave if you are to be seen in the way you want.  For example, if in your corporate culture being a “team player” is an essential ingredient for success, and you have it in your brand statement, then you have to do things like offer to help others even if it means staying late or volunteer for projects outside the domain of your regular responsibilities.  Remember, people don’t know us by our intentions, they know us by our behaviors. Leer más “Personal Branding for Business Women : What’s in Your Wallet?”

The New York Times Is Dead Wrong

But the real issue, I’d submit, goes beyond a “gender gap” in the editorial offices of one newspaper. It speaks to basic questions of life, work, success, and how society (and all of us) measure those attributes.

For example, Who really matters? So much of how we continue to define impact (one reason to deserve a prominent obituary) involves people with high-profile positions in established organizations — big-time lawyers, Fortune 500 executives, investment bankers and money managers.

Yet in an age of huge problems and great flux, many of the people who have a real, game-changing impact are startup founders, social entrepreneurs, community activists, nonprofit leaders — the sorts of innovators to whom we pay plenty of attention today, but who have been flying under the radar for decades. I’d much rather read about the passing of a gifted educator, or a committed neighborhood leader, or a beloved nun, than yet another starched-shirt banker or lawyer. These unsung heroes and grassroots innovators don’t live forever — even if their ideas and impact do.

A related question is, What really matters? As a society and business culture, we still tend to equate money with success. If someone is rich, the thinking goes, he or she may or may not be a no-good SOB, but a fortune is evidence that someone is smart, or at least shrewd, and no doubt a success. Which helps to explain why so many wealthy males get New York Times obituaries, while women who died with smaller bank accounts, but who may have led richer lives, don’t get the attention they deserve.


Image representing New York Times as depicted ...
Image via CrunchBase

Bill Taylor

As a public speaker, I’m always looking for ways to engage my audience. One old trick — which I never use, precisely because it is so old — is to challenge executives and entrepreneurs to imagine their obituary in the New York Times. What impact did you have? What contribution did you make? What kind of life did you lead?

As it turns out, this audience-participation exercise requires a special act of imagination for women. Consider this amazing statistic, brought to you by a Web site called The NYTpicker, which pokes, prods, and otherwise critiques the world’s greatest newspaper. For the month of August, the New York Times ran 78 obituaries, but only six were of women. For 2010 as a whole, the Times has published 698 obituaries — and only 92 were of women.

What’s going on here? The question is especially vexing since the percentage of women in the paper’s 2010 obituaries is virtually identical to the percentage of women chronicled in Times obituaries back in 1990. “Are the world’s prominent women — the ones deserving of NYT obituaries — simply living forever?” the NYTpicker wonders. “In the last two decades, has there been zero growth in the number of notable women who’ve died? Does it stand to reason that no more women have worked their way into the limelight in the last twenty years than in the previous twenty?”

It’s always fun to challenge a powerful institution like the New York Times — especially when it is (ahem) dead wrong. Leer más “The New York Times Is Dead Wrong”

Google Chrome Version 6 Arrives on Browser’s Second Birthday

It’s hard to believe that two years have passed since the Chrome browser first hit the web. In that time, Chrome has come to control more than 7.5% of the worldwide browser market, according to Net Marketshare. Sure, Internet Explorer and Firefox hold 60.4% and 22.9% respectively, but if one considers that after 10 years, Opera holds less than 2.4%, then it’s fairly impressive.

Now, on its second birthday, Google (Google) has released a stable build of Chrome version 6. Heralding itself as “The Modern Browser,” Chrome (Chrome) 6 does indeed boast a number of improvements, but as with previous updates, the focus remains on speed and simplicity.


Blake Robinson

It’s hard to believe that two years have passed since the Chrome browser first hit the web. In that time, Chrome has come to control more than 7.5% of the worldwide browser market, according to Net Marketshare. Sure, Internet Explorer and Firefox hold 60.4% and 22.9% respectively, but if one considers that after 10 years, Opera holds less than 2.4%, then it’s fairly impressive.

Now, on its second birthday, Google (Google) has released a stable build of Chrome version 6. Heralding itself as “The Modern Browser,” Chrome (Chrome) 6 does indeed boast a number of improvements, but as with previous updates, the focus remains on speed and simplicity. Leer más “Google Chrome Version 6 Arrives on Browser’s Second Birthday”