[ARG] Barómetro de presencia online

Cuál es la repercusión de las 50 empresas que más facturan en la Argentina, según un relevamiento exclusivo para APERTURA de Llorente & Cuenca.

>> por Florencia Radici

Es un medio que las empresas ya no pueden dejar de lado. Internet se posicionó como uno de los canales preferidos por los usuarios. De hecho, los argentinos pasan 26 horas al mes conectados –el promedio mundial es 24-, según datos de Google. Con más de 20 millones de argentinos en la red, las compañías saben que no estar en Internet, para algunos consumidores, significa no existir.

Sin embargo, los resultados del Barómetro de Repercusión Online –realizado en exclusiva para APERTURA por el Observatorio de Reputación Online de Llorente & Cuenca–, indican que la mayor parte de las empresas todavía no conjuraron una estrategia online completa. El Barómetro analiza la repercusión que estas 50 compañías están logrando en Internet, a nivel de buscadores, blogs, foros, medios online y redes sociales. El estudio se realizó sobre un total de 79 empresas: las 50 compañías que más facturan localmente y 29 de las principales empresas referentes internacionales.


Cuál es la repercusión de las 50 empresas que más facturan en la Argentina, según un relevamiento exclusivo para APERTURA de Llorente & Cuenca.

>> por Florencia Radici

Es un medio que las empresas ya no pueden dejar de lado. Internet se posicionó como uno de los canales preferidos por los usuarios. De hecho, los argentinos pasan 26 horas al mes conectados –el promedio mundial es 24-, según datos de Google. Con más de 20 millones de argentinos en la red, las compañías saben que no estar en Internet, para algunos consumidores, significa no existir.

Sin embargo, los resultados del Barómetro de Repercusión Online –realizado en exclusiva para APERTURA por el Observatorio de Reputación Online de Llorente & Cuenca–, indican que la mayor parte de las empresas todavía no conjuraron una estrategia online completa. El Barómetro analiza la repercusión que estas 50 compañías están logrando en Internet, a nivel de buscadores, blogs, foros, medios online y redes sociales. El estudio se realizó sobre un total de 79 empresas: las 50 compañías que más facturan localmente y 29 de las principales empresas referentes internacionales. Leer más “[ARG] Barómetro de presencia online”

SEC Investigates Massive Computer Driven Orders As Possible Market Manipulation

On May 6th at the peak of the “flash crash”– when market averages plunged suddenly over 700 points– some 3.1 million buy and sell messages were entered into the market by high frequency traders. These messages— many of which were pulled almost immediately– overwhelmed confused market makers, and triggered some computer driven systems to shut down– reducing liquidity in the marketplace.

Today, the Wall Street Journal reported that the SEC was investigating whether the practice of entering a multiple of orders the actual trades needing to be executed amounts to a form of price manipulation in the marketplace. In other words, if the high frequency traders, who handle 56% of all transactions in the stock market, are influencing price levels so as to make short term profits at the expense of others, some new regulations may be required. These HFTS, are not regulated by any agency unless hey are registered as broker-dealers.


Robert Lenzner

Robert Lenzner

On May 6th at the peak of the “flash crash”– when market averages plunged suddenly over 700 points– some 3.1 million buy and sell messages  were entered into the market by high frequency traders. These messages— many of which were pulled almost immediately– overwhelmed  confused market makers,  and triggered some computer driven systems to shut down– reducing liquidity in the marketplace.

Today, the Wall Street Journal reported that the SEC was investigating whether the practice of entering a multiple of orders the actual trades needing to be executed amounts to a form of price manipulation in the marketplace. In other words,  if the high frequency traders, who handle 56% of all transactions in the stock market, are influencing price levels so as to make short term profits at the expense of others, some new regulations may be required. These HFTS,  are not regulated by any agency unless hey are registered as broker-dealers. Leer más “SEC Investigates Massive Computer Driven Orders As Possible Market Manipulation”

Twitter App for iPad Puts New Focus on Design

“Twitter for iPad takes advantage of the iPad’s fluid touch interface, letting you move lots of information around smoothly and quickly –- without needing to open and close windows or click buttons,” wrote Leland Rechis, a user interface designer at Twitter, in a company blog post.

People often use Twitter to share links, and one of the annoying things about the 140-character limit for messages is that links that have been shortened, using bit.ly and other services, do not offer any indication of where they will lead. That is something that Flipboard, another iPad app, is addressing by taking the links in a person’s Twitter and Facebook feeds and adding clips and photos from the linked articles.


By CLAIRE CAIN MILLER

Twitter on Apple iPad
Twitter on the iPad

Adding comment from Flipboard at the end.

Twitter has a new app for the iPad — and along with it, a new approach to design and usability.

Twitter has surprised its founders with how useful it has become to a wide variety of people — but the founders are also the first to admit that Twitter’s own Web site has not been the easiest, prettiest or most intuitive to use. “It’s amazing it’s grown so fast given how hard it is to use,” Twitter’s chief executive and co-founder, Evan Williams, said last spring.

The iPad app, introduced late Wednesday night, seems to be a big step toward fixing those problems and a new approach for Twitter, one that is all about ease of use and intuitive features. Leer más “Twitter App for iPad Puts New Focus on Design”

For a Better Career Outlook, Look Inward

by Sharon Daniels

Here’s an idea for your next performance review: Do what the CEOs of Fortune 500 companies do for their annual evaluation by the board of directors — write a self-assessment that helps guide the conversation. What you write will be a valuable tool for the performance review and, even better, a custom guide for your own development.

Ongoing self-assessment is one of the five zones of strength that leaders have and non-leader managers don’t, according to one of our ongoing workplace studies (pdf). Indeed, self-assessment makes a major contribution to all the other strength zones, the study concluded.

There are times at work when we tend to be on autopilot, repeating what we do without asking why. At these times we need to step back and reflect on our habits. A look inward will not only give you a better knowledge of what makes you tick, but will help you understand others’ motivations better. It also will help you make sounder intuitive decisions, a highly valuable ability these days when change is accelerating and you have to act without having all the information you want. [Más…]

Self-assessment, the first step in any personal improvement process, is often the hardest. You might find it awkward to request feedback or painful to face unpleasant truths. There’s no hiding from being judged, though, because a manager’s shortcomings are on full view for everyone, even if the manager denies them.


The Conversation

by Sharon Daniels

Here’s an idea for your next performance review: Do what the CEOs of Fortune 500 companies do for their annual evaluation by the board of directors — write a self-assessment that helps guide the conversation. What you write will be a valuable tool for the performance review and, even better, a custom guide for your own development.

Ongoing self-assessment is one of the five zones of strength that leaders have and non-leader managers don’t, according to one of our ongoing workplace studies (pdf). Indeed, self-assessment makes a major contribution to all the other strength zones, the study concluded.

There are times at work when we tend to be on autopilot, repeating what we do without asking why. At these times we need to step back and reflect on our habits. A look inward will not only give you a better knowledge of what makes you tick, but will help you understand others’ motivations better. It also will help you make sounder intuitive decisions, a highly valuable ability these days when change is accelerating and you have to act without having all the information you want. Leer más “For a Better Career Outlook, Look Inward”

Personal Branding for Business Women : What’s in Your Wallet?

Lady Gaga : The Ultimate “Personal Brand”

A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands. But where do you start? If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.


by jeremywaite

Lady Gaga : The Ultimate “Personal Brand”

A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands.  But where do you start?  If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.

W =  Write down what you want people to say about you when you leave a room or meeting. There’s a word on the street about all of us and most women don’t realize  that they can decide what they want it to be and make it a reality.  Begin by writing down in 25 words or less the way you want to be described.  It might be helpful to start by finishing this sentence, “There goes a woman who ___________.”

A = Apply actionable behaviors. It’s not enough to just write down your brand, you have to identify the behaviors in which you must behave if you are to be seen in the way you want.  For example, if in your corporate culture being a “team player” is an essential ingredient for success, and you have it in your brand statement, then you have to do things like offer to help others even if it means staying late or volunteer for projects outside the domain of your regular responsibilities.  Remember, people don’t know us by our intentions, they know us by our behaviors. Leer más “Personal Branding for Business Women : What’s in Your Wallet?”

The New York Times Is Dead Wrong

But the real issue, I’d submit, goes beyond a “gender gap” in the editorial offices of one newspaper. It speaks to basic questions of life, work, success, and how society (and all of us) measure those attributes.

For example, Who really matters? So much of how we continue to define impact (one reason to deserve a prominent obituary) involves people with high-profile positions in established organizations — big-time lawyers, Fortune 500 executives, investment bankers and money managers.

Yet in an age of huge problems and great flux, many of the people who have a real, game-changing impact are startup founders, social entrepreneurs, community activists, nonprofit leaders — the sorts of innovators to whom we pay plenty of attention today, but who have been flying under the radar for decades. I’d much rather read about the passing of a gifted educator, or a committed neighborhood leader, or a beloved nun, than yet another starched-shirt banker or lawyer. These unsung heroes and grassroots innovators don’t live forever — even if their ideas and impact do.

A related question is, What really matters? As a society and business culture, we still tend to equate money with success. If someone is rich, the thinking goes, he or she may or may not be a no-good SOB, but a fortune is evidence that someone is smart, or at least shrewd, and no doubt a success. Which helps to explain why so many wealthy males get New York Times obituaries, while women who died with smaller bank accounts, but who may have led richer lives, don’t get the attention they deserve.


Image representing New York Times as depicted ...
Image via CrunchBase

Bill Taylor

As a public speaker, I’m always looking for ways to engage my audience. One old trick — which I never use, precisely because it is so old — is to challenge executives and entrepreneurs to imagine their obituary in the New York Times. What impact did you have? What contribution did you make? What kind of life did you lead?

As it turns out, this audience-participation exercise requires a special act of imagination for women. Consider this amazing statistic, brought to you by a Web site called The NYTpicker, which pokes, prods, and otherwise critiques the world’s greatest newspaper. For the month of August, the New York Times ran 78 obituaries, but only six were of women. For 2010 as a whole, the Times has published 698 obituaries — and only 92 were of women.

What’s going on here? The question is especially vexing since the percentage of women in the paper’s 2010 obituaries is virtually identical to the percentage of women chronicled in Times obituaries back in 1990. “Are the world’s prominent women — the ones deserving of NYT obituaries — simply living forever?” the NYTpicker wonders. “In the last two decades, has there been zero growth in the number of notable women who’ve died? Does it stand to reason that no more women have worked their way into the limelight in the last twenty years than in the previous twenty?”

It’s always fun to challenge a powerful institution like the New York Times — especially when it is (ahem) dead wrong. Leer más “The New York Times Is Dead Wrong”

Google Chrome Version 6 Arrives on Browser’s Second Birthday

It’s hard to believe that two years have passed since the Chrome browser first hit the web. In that time, Chrome has come to control more than 7.5% of the worldwide browser market, according to Net Marketshare. Sure, Internet Explorer and Firefox hold 60.4% and 22.9% respectively, but if one considers that after 10 years, Opera holds less than 2.4%, then it’s fairly impressive.

Now, on its second birthday, Google (Google) has released a stable build of Chrome version 6. Heralding itself as “The Modern Browser,” Chrome (Chrome) 6 does indeed boast a number of improvements, but as with previous updates, the focus remains on speed and simplicity.


Blake Robinson

It’s hard to believe that two years have passed since the Chrome browser first hit the web. In that time, Chrome has come to control more than 7.5% of the worldwide browser market, according to Net Marketshare. Sure, Internet Explorer and Firefox hold 60.4% and 22.9% respectively, but if one considers that after 10 years, Opera holds less than 2.4%, then it’s fairly impressive.

Now, on its second birthday, Google (Google) has released a stable build of Chrome version 6. Heralding itself as “The Modern Browser,” Chrome (Chrome) 6 does indeed boast a number of improvements, but as with previous updates, the focus remains on speed and simplicity. Leer más “Google Chrome Version 6 Arrives on Browser’s Second Birthday”

5 Plugins for Outlook Users with Gmail Envy

The announcement of Google’s Gmail Priority Inbox likely made more than a few enterprise knowledge workers stuck with Microsoft Outlook and drowning in e-mail quite envious of Gmail. That is, if they weren’t envious already. Marshall also took a look at a few plugins and services that are turning e-mail into a platform, including the incredible Rapportive.

Lucky for Outlook users, there are actually several plugins to extend Outlook’s functionality and ease that Gmail envy. E-mail addons have been heating up for a while now. Here are five plugins you should check out, whether you have Gmail envy or not.


The announcement of Google‘s Gmail Priority Inbox likely made more than a few enterprise knowledge workers stuck with Microsoft Outlook and drowning in e-mail quite envious of Gmail. That is, if they weren’t envious already. Marshall also took a look at a few plugins and services that are turning e-mail into a platform, including the incredible Rapportive.

Lucky for Outlook users, there are actually several plugins to extend Outlook’s functionality and ease that Gmail envy. E-mail addons have been heating up for a while now. Here are five plugins you should check out, whether you have Gmail envy or not. Leer más “5 Plugins for Outlook Users with Gmail Envy”

Skype Doubles Down with 10-Person Video Chat


Skype announced today that the latest beta version of Skype 5.0 would up the ante in terms of group video chat, as well as introduce a more stable and sleeker experience for its Windows users.

When the company first introduced group chat in May, it limited the number of participants to five, but now it has doubled that number to 10.

This limitation was one of the primary things we focused on when we looked at the new feature, which we immediately compared to free, Web-based services like Tiny Chat. Leer más “Skype Doubles Down with 10-Person Video Chat”

Desaparece la versión impresa del “Jornal do Brasil”

El “Jornal do Brasil” tiene unas deudas estimadas en 57 millones de dólares y presenta una gran caída en la tirada: pasó de 95.000 ejemplares en 2008 a 20.000, según datos de El Mundo. [Más…] Todo esto impide a la empresa cubrir los costes operativos, que tienen un valor de 1,7 millones de dólares mensuales.

La versión impresa cierra tras 119 años de vigencia. Fue fundado en 1891 como un diario en defensa del régimen monárquico. Su época dorada se produjo entre las décadas de los 60 y los 90.


El 31 de agosto se publicó el último periódico impreso de “Journal do Brasil” debido a la grave crisis financiera que sufre desde hace casi 20 años. El diario se mantendrá en internet y se convierte así en el primer diario completamente digital de Brasil. Los lectores tendrán que pagar 4,4 euros al mes para leer el periódico en la red. La versión digital dará trabajo a 150 personas, entre periodistas, comerciales y administrativos.

El “Jornal do Brasil” tiene unas deudas estimadas en 57 millones de dólares y presenta una gran caída en la tirada: pasó de 95.000 ejemplares en 2008 a 20.000, según datos de El Mundo. Leer más “Desaparece la versión impresa del “Jornal do Brasil””

On the Concept of Process

There are a couple of different reasons for this. The first is the nature of the project. Using web design as a primary example, there are some projects which just lend themselves better to being done primary through a combination of my code editor of choice (Coda) and the browser, using Photoshop only to create really simple graphics. For other projects, however, I just find that it’s better to start mocking things up in Photoshop.

Of course, depending on how I begin the project, the follow through will also be different. If I start in the browser, development will progress in one way and if I start in Photoshop, it will develop in a slightly different way.

I am also impacted by my continuing education. I try to be as active as possible in the design community and am always picking up on new concepts, tricks, ideas and methodologies when it comes to both design and development. This continued learning invariably effects my thinking, which may alter my approach and ultimately change the process for a given project.

As this learning is an ongoing journey for me, I find that every time I start a new project, I am coming at it from a slightly different angle. As such, I don’t think I’ve ever used the exact same design process for any two projects in my entire career.

I’ve been pondering that notion a lot lately, and it’s got me thinking about the whole concept of the design process, and the possible advantages and disadvantages of formulaic and/or free-form processes, which is what I want to look at over the course of this particular article.


A graphical representation of a Design Process...
by Matt Ward

I’m going to start this discussion of by revealing a secret about my own design work: I don’t have a process. At least, I don’t have a rock solid, time tested step by step formula that I follow for all my projects. That’s not to say that I shoot from the hip or fly by the seat of my pants, to use a couple of cliched old sayings. I certainly take the time to think things through and to be both thorough and methodical in my work.

I just don’t follow the same steps every time. Leer más “On the Concept of Process”

Visa apela al e-commerce para crear fidelidad a la marca

Se trata de Rightcliq, una herramienta digital gratuita para comprar en línea y promover el comercio electrónico. En realidad, es una innovación tendiente a crear mayor apego o fidelidad a la marca en un contexto más atractivo para nuevos clientes.

Este gigante del dinero plástico promueve por ese conducto listas de preferencias, captación de datos estilo “cookie”, ofertas especiales, pagos electrónicos y monitoreo de entregas. Lo único que el sistema no hace es propaganda explícita de Visa.

Por cierto, Rightcliq permite a los usuarios elegir tarjeta, sin excluir rivales directos en Estados Unidos, por ejemplo MasterCard o American Express. “La gente nos transmite un mensaje claro: quiere operar con lo que ya tiene en el bolsillo” explica Charles Wilson, máximo responsable de la división e-commerce en Visa.


Visa Debit logo

Se trata de Rightcliq, una herramienta digital gratuita para comprar en línea y promover el comercio electrónico. En realidad, es una innovación tendiente a crear mayor apego o fidelidad a la marca en un contexto más atractivo para nuevos clientes.

Este gigante del dinero plástico promueve por ese conducto listas de preferencias, captación de datos estilo “cookie”, ofertas especiales, pagos electrónicos y monitoreo de entregas. Lo único que el sistema no hace es  propaganda explícita de Visa.

Por cierto, Rightcliq permite a los usuarios elegir tarjeta, sin excluir rivales directos en Estados Unidos, por ejemplo MasterCard o American Express. “La gente nos transmite un mensaje claro: quiere operar con lo que ya tiene en el bolsillo” explica Charles Wilson, máximo responsable de la división e-commerce en Visa.  Leer más “Visa apela al e-commerce para crear fidelidad a la marca”

Otra vez el desempleo en EE. UU. desvela a la Unión Europea


La última semana de agosto, subieron a 484.000 las solicitudes de subsidios por desocupación, pico desde marzo. Se esperaba una baja de 14.000, pero hubo un alza de 2.000. Los europeos temen una doble recesión tipo W en el semestre julio-diciembre.

Desde hace un tiempo, en efecto, Bruselas (Unión Europea) y Fráncfort (Eurozona) barajan un horizonte ingrato aquende el Atlántico: desempleo algo por encima de 10% desde octubre hasta mediados de 2011. Si los sondeos de opinión siguen como ahora, Barack Obama sufrirá reveses en el congreso.

Eso puede dejarlo sin mayorías en ambas cámaras. Vale decir, en manos de una oposición republicana salvaje que, en el fondo, no ha digerido la presencia de un afronorteamericano en la Casa Blanca. Especialmente si lo apoyan los hispanos, hoy atacados por el racismo blanco en Arizona, Florida y Alaska. Según señalaba el vicepresidente Joseph Biden, “como no es viable hacer racismo contra negros, se lo hace contra latinos”. Sïntoma: la cadena Fox le dice al presidente “jeque Hussein Obama”. Leer más “Otra vez el desempleo en EE. UU. desvela a la Unión Europea”

Blair, Bush, and the Problem of Political Judgment

by Laurence Prusak

(Larry Prusak, Brook Manville, and I are at work on a book on judgment and how to cultivate it as an organizational, not just individual, strength. Over the next few months, we’ll each be authoring posts in this blog to test-drive ideas and invite input as the research progresses.)

We’re being treated to two new memoirs, one just out and the other due in early November, reflecting on some of the most momentous events of the past decade. The memoirists, Tony Blair and George Bush, have been greatly vilified for some of their decisions. Their books will provide, say the publishers and publicists, their justifications given the context in which those decisions were made.

Context is hugely important, as my coauthors Tom Davenport and Brook Manville and I have discovered. (We are at work on a book on judgment in the context of organizations.) Decisions are never made in a vacuum. So it will be quite interesting to see how these two pols describe the contexts that shaped their thinking.


Tony Blair and George W. Bush shake hands afte...

by Laurence Prusak

(Larry Prusak, Brook Manville, and I are at work on a book on judgment and how to cultivate it as an organizational, not just individual, strength. Over the next few months, we’ll each be authoring posts in this blog to test-drive ideas and invite input as the research progresses.)

We’re being treated to two new memoirs, one just out and the other due in early November, reflecting on some of the most momentous events of the past decade. The memoirists, Tony Blair and George Bush, have been greatly vilified for some of their decisions. Their books will provide, say the publishers and publicists, their justifications given the context in which those decisions were made.

Context is hugely important, as my coauthors Tom Davenport and Brook Manville and I have discovered. (We are at work on a book on judgment in the context of organizations.) Decisions are never made in a vacuum. So it will be quite interesting to see how these two pols describe the contexts that shaped their thinking. Leer más “Blair, Bush, and the Problem of Political Judgment”

Designing the Soft Side of Customer Service

In service environments, customers have complex needs. Even in the most mundane encounters, emotions are lurking under the surface. Your job is to make those feelings positive.

When people think about innovation in customer service, they usually think in terms of technological or process enhancements that make service delivery faster or more efficient. In recent years, restaurants have introduced hand-held devices that buzz patrons when their table is ready, and supermarkets offer customers self-service checkout lines. While such innovations may simplify matters for customers, service organizations rarely stop to consider the overall psychology that shapes service encounters. Indeed, despite the plethora of articles and books about managing the customer experience, many key psychological variables that influence customer perceptions — the subtle enhancements that help define a positive experience — have yet to be defined or articulated fully.

Organizations often measure the outcomes of service encounters in concrete terms such as on-time flight arrivals or the time to resolve a customer’s call. However, the subjective outcomes — the emotions and the feelings — are more difficult to describe: Did the passenger enjoy the flight? Did the customer who called the service center with a problem hang up feeling better about the provider? Much as having a deeper understanding of systems dynamics and process analysis has pushed companies to re-engineer their operations to achieve explicit outcomes, findings from behavioral decision- making research, cognitive psychology and social psychology can point service providers to ideas for redesigning the psychological or implicit aspects of service encounters.


Service and Quality

By Sriram Dasu and Richard B. Chase

In service environments, customers have complex needs. Even in the most mundane encounters, emotions are lurking under the surface. Your job is to make those feelings positive.

When people think about innovation in customer service, they usually think in terms of technological or process enhancements that make service delivery faster or more efficient. In recent years, restaurants have introduced hand-held devices that buzz patrons when their table is ready, and supermarkets offer customers self-service checkout lines. While such innovations may simplify matters for customers, service organizations rarely stop to consider the overall psychology that shapes service encounters. Indeed, despite the plethora of articles and books about managing the customer experience, many key psychological variables that influence customer perceptions — the subtle enhancements that help define a positive experience — have yet to be defined or articulated fully.

Organizations often measure the outcomes of service encounters in concrete terms such as on-time flight arrivals or the time to resolve a customer’s call. However, the subjective outcomes — the emotions and the feelings — are more difficult to describe: Did the passenger enjoy the flight? Did the customer who called the service center with a problem hang up feeling better about the provider? Much as having a deeper understanding of systems dynamics and process analysis has pushed companies to re-engineer their operations to achieve explicit outcomes, findings from behavioral decision- making research, cognitive psychology and social psychology can point service providers to ideas for redesigning the psychological or implicit aspects of service encounters. Leer más “Designing the Soft Side of Customer Service”