A Detailed Look into Popular Styles in Web Design


Just as there are a variety of designers out there, there are respectfully just as many web design styles. Some are good, some are bad – many are just experimental. However, there are those few styles in web design that we see all the time. They are the design styles that work, and that we’ve grown to know best.

A Look into Popular Styles in Web Design

Sometimes popular web design styles can deter us since we love to create something original. As designers we like to see variety, but of course, our clients like to mimic and see consistency. In this post we’re going to look into some of the more popular web design styles, and further examine why they work. Knowing the design styles that work as they are can be a great way to use those same principles in your next unique design. Leer más “A Detailed Look into Popular Styles in Web Design”

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Promoting Yourself To… GASP!… Live People!

A friend of mine started an organization named “Creative Connect,” a twice a month get-together for anyone in the creative field. He said it was to, “get people away from their computers and to get them talking at least twice a month.” Mostly designers, programmers, illustrators and photographers with a spattering of marketing and management types show up and it’s something I look forward to attending in the light of day. Twice a month I gnaw through my own leg to escape the shackles of my computer and speak with real people…live…in person. It’s important to deal with the real world from time to time.


By Speider Schneider

A friend of mine started an organization named “Creative Connect,” a twice a month get-together for anyone in the creative field. He said it was to, “get people away from their computers and to get them talking at least twice a month.” Mostly designers, programmers, illustrators and photographers with a spattering of marketing and management types show up and it’s something I look forward to attending in the light of day. Twice a month I gnaw through my own leg to escape the shackles of my computer and speak with real people…live…in person. It’s important to deal with the real world from time to time.

Techno in Promoting Yourself To... GASP!... Live People!

Get away from technology and join other humans.

Leer más “Promoting Yourself To… GASP!… Live People!”

Update the Firmware On Your HDTV, Camera, Smartphone, PC, and More

Software updates aren’t just for PCs any more. Here’s how to fix bugs and add new features to your existing hardware with a few easy patches.

Loyd Case, PC World

These days, most of your electronics have miniature computers built-in: Home-theater gear, handheld devices, phones, and even appliances now have embedded smarts in the form of a microprocessor, memory, and software. And just like computer software, firmware–the software that runs on your gadgets–needs periodic updating.

Believe it or not, many new gadgets aren’t 100 percent complete when you buy them. Though a spiffy electronic toy may perform its basic functions, some of its promised features may be absent or incomplete. And to keep up with ever-changing kinds of content, your devices may require software enhancements to give old hardware new features.

To avoid antagonizing customers who might spend hundreds of dollars on a cool piece of hardware only to find a few months later that it no longer worked, manufacturers design much of their gear to allow updates. You won’t be able to get every feature of the latest and greatest product via downloadable updates, but firmware revisions can make your old equipment run faster and crash less often.
What Is Firmware?

Firmware is software stored in persistent memory–usually either flash memory or programmable, rewritable ROM (read-only memory)–that’s built into the device. Unlike apps loaded into your PC’s RAM, firmware doesn’t get erased when you power the system down. Firmware may store just the basic software needed to start up the system–like a PC’s BIOS–or it may store the entire operating system and applications suites, as with smartphones.


Software updates aren’t just for PCs any more. Here’s how to fix bugs and add new features to your existing hardware with a few easy patches.

Loyd Case, PC World

These days, most of your electronics have miniature computers built-in: Home-theater gear, handheld devices, phones, and even appliances now have embedded smarts in the form of a microprocessor, memory, and software. And just like computer software, firmware–the software that runs on your gadgets–needs periodic updating.

Believe it or not, many new gadgets aren’t 100 percent complete when you buy them. Though a spiffy electronic toy may perform its basic functions, some of its promised features may be absent or incomplete. And to keep up with ever-changing kinds of content, your devices may require software enhancements to give old hardware new features.

To avoid antagonizing customers who might spend hundreds of dollars on a cool piece of hardware only to find a few months later that it no longer worked, manufacturers design much of their gear to allow updates. You won’t be able to get every feature of the latest and greatest product via downloadable updates, but firmware revisions can make your old equipment run faster and crash less often.

What Is Firmware?

Firmware is software stored in persistent memory–usually either flash memory or programmable, rewritable ROM (read-only memory)–that’s built into the device. Unlike apps loaded into your PC’s RAM, firmware doesn’t get erased when you power the system down. Firmware may store just the basic software needed to start up the system–like a PC’s BIOS–or it may store the entire operating system and applications suites, as with smartphones. Leer más “Update the Firmware On Your HDTV, Camera, Smartphone, PC, and More”

Know When to Stop Talking

I think my fatal mistake was interpreting his casual tone as an indicator that the job was in the bag, when I should have listened more, and talked less. In retrospect, there were a few indications that he was interested in this marketing concept, and I could have been more sensitive with the answer I gave him. Some might argue that I should be happy not to have to work with a client that wants to use stale concepts; that the client isn’t always right. I think in this case, the client gets what he wants from you, or he goes to someone else. You’re welcome, whoever won this new project.

It would seem that there are two types of clients available to the freelancer; those that come to you for your advice and expertise in your field, and those that come to you to execute the instructions you are given. The trick is learning how to figure out which is which.


I think I experienced a new first for me in my life of freelancing.  I responded to a tweet looking for a copywriter to do some basic web copy.

I responded, and chatted with the client for a little bit, discussing his needs and my offerings.  Things were moving in the right direction. He seemed to be happy with the price I quoted, and I felt like I had a decent handle on what his expectations were.

Towards the end of the discussion, the conversation that had started out fairly professional had become almost casual.  He asked me a question about a marketing concept, and I shared my thoughts about it.  I understood the concept, but I told him it was tired and probably wasn’t a good fit for his product.   And then the call got very quiet.  He was still very polite, and said he would be in touch with me to get the project started, but I haven’t heard from him in a week now.

I’m pretty sure I successfully managed to talk my way out of a new project. Yay. But at least I learned when to stop talking. Leer más “Know When to Stop Talking”

Architects and Designers Illuminate the Future with OLEDs

OLEDs have been hailed as the Next Big Thing in lighting for years now. But beyond digital picture frames and bendy display screens that make Gumby look like a slab of concrete, we haven’t seen a whole lot from the tech that’s supposed to revolutionize the way we illuminate our world.

That’s slowly changing, and to that end, Konica Minolta has enlisted a handful of architects and designers to envision the future of OLEDs, from floating bus maps and giant public lighting “vessels” to glowstick-like jewelry that can double as safety reflectors. They’re only concepts, but they do offer a foretaste of the expanded role artificial lighting will play if and when OLEDs finally deliver on their promise.

First a primer on OLEDs: They stand for organic light-emitting diodes, and, instead of flashing light from a single-point bulb (like incandescents and even LEDs), they glow at the surface, enveloping their surroundings in a diffuse, ghostly halo. Environmentalists go gaga for them because they stay cooler than LEDs, and they’re more energy-efficient than fluorescents — plus they don’t contain mercury. And architects and designers go gaga for them because they can be bent, rolled, and otherwise manipulated into any shape imaginable.


OLEDs have been hailed as the Next Big Thing in lighting for years now. But beyond digital picture frames and bendy display screens that make Gumby look like a slab of concrete, we haven’t seen a whole lot from the tech that’s supposed to revolutionize the way we illuminate our world.

That’s slowly changing, and to that end, Konica Minolta has enlisted a handful of architects and designers to envision the future of OLEDs, from floating bus maps and giant public lighting “vessels” to glowstick-like jewelry that can double as safety reflectors. They’re only concepts, but they do offer a foretaste of the expanded role artificial lighting will play if and when OLEDs finally deliver on their promise.

First a primer on OLEDs: They stand for organic light-emitting diodes, and, instead of flashing light from a single-point bulb (like incandescents and even LEDs), they glow at the surface, enveloping their surroundings in a diffuse, ghostly halo. Environmentalists go gaga for them because they stay cooler than LEDs, and they’re more energy-efficient than fluorescents — plus they don’t contain mercury. And architects and designers go gaga for them because they can be bent, rolled, and otherwise manipulated into any shape imaginable. Leer más “Architects and Designers Illuminate the Future with OLEDs”

Blogging For Web Designers: Editorial Calendars and Style Guides

By Jessica Bordeau

A few years ago, you might not have pointed out during a meeting with a potential client that you maintained a blog. Over time, though, blogs have evolved from the being a personal hobby to a serious work tool. In fact, today, web designers are supposed to know much more than just how to design and build websites. Customer’s expectations have increased, and unless you are in position to choose your favourite clients, meeting these expectations requires hard work.

Hence, it’s important to keep learning about the variety of design-related fields every single day — be it marketing, psychology, business, copywriting, publishing or blogging. This article doesn’t cover “traditional” web design discipline as we know it, but goes a bit beyond it, exploring various writing, blogging and online publishing strategies. Apart from that, we present some useful writing style guides that may help you educate your clients on their copy for their upcoming project.

Calendars in Blogging For Web Designers: Editorial Calendars and Style Guides
Image credit

Good news: you don’t have to reinvent the wheel every time you are about to start and run a blog. Many bloggers have already shared their best tips on how to run a blog efficiently. One of those tips is to set up an editorial agenda. Blogging may sound like a spontaneous activity, but it can also be planned. While this might sound obvious to professional bloggers, applying the idea to less regular posting schedules is not a bad idea. Some will benefit greatly from looking ahead. Writing and posting according to your inspiration is great creatively, but it doesn’t exactly make for consistent work. While planning can have its drawbacks, it does come with many positive effects.

Compiling a list of brilliant posts waiting to be published is not enough, though. Polishing the quality of the posts is important, too. Unfortunately, spelling is not the only thing to check. Style guides are useful to many people other than those who run newspapers and magazines, and certainly to bloggers. In reality, this is what it takes to conquer the world.


By Jessica Bordeau

A few years ago, you might not have pointed out during a meeting with a potential client that you maintained a blog. Over time, though, blogs have evolved from the being a personal hobby to a serious work tool. In fact, today, web designers are supposed to know much more than just how to design and build websites. Customer’s expectations have increased, and unless you are in position to choose your favourite clients, meeting these expectations requires hard work.

Hence, it’s important to keep learning about the variety of design-related fields every single day — be it marketing, psychology, business, copywriting, publishing or blogging. This article doesn’t cover “traditional” web design discipline as we know it, but goes a bit beyond it, exploring various writing, blogging and online publishing strategies. Apart from that, we present some useful writing style guides that may help you educate your clients on their copy for their upcoming project.

Calendars in Blogging For Web Designers: Editorial Calendars and Style Guides
Image credit

Good news: you don’t have to reinvent the wheel every time you are about to start and run a blog. Many bloggers have already shared their best tips on how to run a blog efficiently. One of those tips is to set up an editorial agenda. Blogging may sound like a spontaneous activity, but it can also be planned. While this might sound obvious to professional bloggers, applying the idea to less regular posting schedules is not a bad idea. Some will benefit greatly from looking ahead. Writing and posting according to your inspiration is great creatively, but it doesn’t exactly make for consistent work. While planning can have its drawbacks, it does come with many positive effects.

Compiling a list of brilliant posts waiting to be published is not enough, though. Polishing the quality of the posts is important, too. Unfortunately, spelling is not the only thing to check. Style guides are useful to many people other than those who run newspapers and magazines, and certainly to bloggers. In reality, this is what it takes to conquer the world.

Leer más “Blogging For Web Designers: Editorial Calendars and Style Guides”

PepsiCo hands US$27m media duties to PHD in Australia

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. [Más…]

Bellamy Hayden remains the media strategist for all PepsiCo brands.

OMD Shanghai won PepsiCo’s media business reportedly worth US$220 million in China towards the end of last year. OMD beat incumbent Mindshare after MEC withdrew during the last round of the pitch.


PepsiCo
Image via Wikipedia

SYDNEY – PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.

PHD scoops PepsiCo’s media business in Australia.

The business is reportedly worth US$27 million.

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. Leer más “PepsiCo hands US$27m media duties to PHD in Australia”