Change is always hard, and knowing when to upgrade or redesign is among the most critical events in a site’s history. A successful transition from old to new will revitalise a community, give renewed interest in your content or perhaps better portray your services. A poorly thought through redesign may cause your current user base to consider going to your competitors instead. As such, we need to highlight the methods we use within upgrades and that may hold the longevity your site requires.
Web Design: Reboot, or Just Upgrade Instead?
Time for Something New
Whenever you begin walking the pathway towards a website redesign, the initial question which makes itself apparent is whether to start from scratch and come up with something totally fresh and new (which hopefully will appeal to your existing audience) or whether to take the website you have already and implement a wide series of changes and tweaks to optimize the existing experience. Both have their advantages and disadvantages but as is often the case, things aren’t quite clear cut.
Time for Something New
Figure 1: Whichever route you go down, your visitors should be at the forefront of your mind.
In the search for a direction to take, we must examine the benefits and pitfalls which each of those methods bring as there isn’t a solution which is perfect for every website. Arguably if we look at the statistics the idea of a total redesign is more appealing with smaller websites due to the dynamic nature of their audience, but with larger especially corporate institutions the trend is to patch and stretch the existing design to the limits which can be afforded. Both are of general equal popularity.
Change is always hard, and knowing when to upgrade or redesign is among the most critical events in a site’s history. A successful transition from old to new will revitalise a community, give renewed interest in your content or perhaps better portray your services. A poorly thought through redesign may cause your current user base to consider going to your competitors instead. As such, we need to highlight the methods we use within upgrades and that may hold the longevity your site requires.

Time for Something New
Whenever you begin walking the pathway towards a website redesign, the initial question which makes itself apparent is whether to start from scratch and come up with something totally fresh and new (which hopefully will appeal to your existing audience) or whether to take the website you have already and implement a wide series of changes and tweaks to optimize the existing experience. Both have their advantages and disadvantages but as is often the case, things aren’t quite clear cut.

Figure 1: Whichever route you go down, your visitors should be at the forefront of your mind.
In the search for a direction to take, we must examine the benefits and pitfalls which each of those methods bring as there isn’t a solution which is perfect for every website. Arguably if we look at the statistics the idea of a total redesign is more appealing with smaller websites due to the dynamic nature of their audience, but with larger especially corporate institutions the trend is to patch and stretch the existing design to the limits which can be afforded. Both are of general equal popularity. Continuar leyendo «Web Design: Reboot, or Just Upgrade Instead?»
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