Marketing ROI On Eloqua’s Social Media Playbook & Content Grid Infographic

Joe Chernov is Director of Content at Eloqua, and he is a long time friend in PR and Social Media. I have tremendous respect for his quiet, studious communications skills and campaign management. So when he emailed me recently about a current campaign, I paid attention to his pitch. I asked him if he could share some stats on the campaign, here’s what Joe replied:

Joe: I have some real stats (really real ones) on our launch of the Social Media Playbook and Content Grid infographic if you would like. Huge results!

John: And yes he did, Joe described the campaign and process, and results, and the results were big, here they are:

Joe: What were we trying to do:

– Three things:

* Make Eloqua more “relevant” when it came to Web 2.0 and social media conversation. We operate in an adjacent space to social media, but hadn’t historically been part of the conversation.
* Attract a new breed of marketer to our website to discover marketing automation and Eloqua
* Increase traffic to our new corporate blog


Alan Weisman's comments on what his work day l...
Image by dancinginkproductions via Flickr

Joe Chernov is Director of Content at Eloqua, and he is a long time friend in PR and Social Media. I have tremendous respect for his quiet, studious communications skills and campaign management. So when he emailed me recently about a current campaign, I paid attention to his pitch. I asked him if he could share some stats on the campaign, here’s what Joe replied:

Joe: I have some real stats (really real ones) on our launch of the Social Media Playbook and Content Grid infographic if you would like.  Huge results!

John: And yes he did, Joe described the campaign and process, and results, and the results were big, here they are:

Joe: What were we trying to do:

– Three things:

  • Make Eloqua more “relevant” when it came to Web 2.0 and social media conversation. We operate in an adjacent space to social media, but hadn’t historically been part of the conversation.
  • Attract a new breed of marketer to our website to discover marketing automation and Eloqua
  • Increase traffic to our new corporate blog

Content grid

Leer más “Marketing ROI On Eloqua’s Social Media Playbook & Content Grid Infographic”

Internet marketing due diligence: Checking the plan

I’ve heard it sooo many times:

“But I didn’t know!!!!”

That comes shrieking forth shortly after this chain of events:

1. CEO hires a Guru to develop their web marketing plan.
2. Guru comes in, collects check and nods sagely while saying stuff “Engage your audience”.
3. Guru writes down a plan with steps like “Get good links”.
4. CEO hands plan to marketing department.
5. Marketing department, afraid to tell the CEO she’s an idiot, executes the plan, which also happens to execute most of the company, too.
6. A year later, CEO has no marketing budget left, a lot of unhappy customers and zero results.
7. CEO says…


by ian
I’ve heard it sooo many times:

“But I didn’t know!!!!”

That comes shrieking forth shortly after this chain of events:

  1. CEO hires a Guru to develop their web marketing plan.
  2. Guru comes in, collects check and nods sagely while saying stuff “Engage your audience”.
  3. Guru writes down a plan with steps like “Get good links”.
  4. CEO hands plan to marketing department.
  5. Marketing department, afraid to tell the CEO she’s an idiot, executes the plan, which also happens to execute most of the company, too.
  6. A year later, CEO has no marketing budget left, a lot of unhappy customers and zero results.
  7. CEO says… Leer más “Internet marketing due diligence: Checking the plan”

Gmail phone calling tallies a million calls in 24 hours

Google’s intriguing new service that allows users to place phone calls directly from Gmail is apparently a hit. At least, it was intriguing enough to log more than a million calls in its first day.
The real question is how many of those were just “novelty” calls from people wanting to try out the new service, and how many of those initial users will be repeat users?

Rolled out earlier this week, Gmail was updated with a new feature that lets users use a headset or microphone to place phone calls to any number in the US and Canada for free. International calls are also available for a small per-minute fee.


Google‘s intriguing new service that allows users to place phone calls directly from Gmail is apparently a hit. At least, it was intriguing enough to log more than a million calls in its first day.
The real question is how many of those were just “novelty” calls from people wanting to try out the new service, and how many of those initial users will be repeat users?

Rolled out earlier this week, Gmail was updated with a new feature that lets users use a headset or microphone to place phone calls to any number in the US and Canada for free. International calls are also available for a small per-minute fee. Leer más “Gmail phone calling tallies a million calls in 24 hours”

Tobacco firms ‘may be illicitly advertising on YouTube’

A New Zealand researcher is claiming that the tobacco industry may be using YouTube to push its products surreptitiously.

Dr George Thomson of the University of Otago says that despite vehement denials and a voluntary industry agreement, tobacco companies may be uploading videos with pro-smoking content.

YouTube says it doesn’t accept paid-for tobacco advertising, but it doesn’t ban smoking related content.

Thomson searched through the first 20 pages of video clips containing any reference to five tobacco brands – Marlboro and L&M, marketed by Philip Morris; Benson and Hedges, marketed by both British American Tobacco and Gallagher; and Winston and Mild Seven, marketed by Japan Tobacco and Reynolds.


A New Zealand researcher is claiming that the tobacco industry may be using YouTube to push its products surreptitiously.

Dr George Thomson of the University of Otago says that despite vehement denials and a voluntary industry agreement, tobacco companies may be uploading videos with pro-smoking content.

YouTube says it doesn’t accept paid-for tobacco advertising, but it doesn’t ban smoking related content.

Thomson searched through the first 20 pages of video clips containing any reference to five tobacco brands – Marlboro and L&M, marketed by Philip Morris; Benson and Hedges, marketed by both British American Tobacco and Gallagher; and Winston and Mild Seven, marketed by Japan Tobacco and Reynolds.

The team analyzed 163 clips altogether – and say more than 20 appeared to be “very professionally made”.

Almost three quarters of the content found was classified as pro-tobacco, with less than four percent classified as anti.Seventy percent of the clips contained brand images of people smoking branded tobacco products, and most had brand content or the brand name actually in the title. Leer más “Tobacco firms ‘may be illicitly advertising on YouTube’”

Commodore makes new computer with very old-looking hardware

There’s something unabashedly cool about retro technology, and when it comes to computers it doesn’t get more retro than the Commodore 64. That’s why Commodore USA is recreating the very classic computer casing but this time with very modern hardware.

Citing “overwhelming demand from former Commodore users worldwide,” the company is creating an “exact replica of the original beige chassis Commodore C64.” Except this time it has 4 GB of DDR3 memory, a one terabyte hard drive, HDMI compatibility, an Intel Atom 525 CPU and Nvidia Ion2 graphics. It also packs in six USB ports, a 6-in-1 media card reader, and an optional Blu-ray Disc drive. This ain’t your granddaddy’s Commodore 64!

Enthusiasts out there have become legendary for merging old and new technologies to create extremely unique and captivating pieces of hardware. But it’s not often that a company actually goes back to its roots and devotes resources to recreating a look that by all standards is completely outdated.


There’s something unabashedly cool about retro technology, and when it comes to computers it doesn’t get more retro than the Commodore 64. That’s why Commodore USA is recreating the very classic computer casing but this time with very modern hardware.

Citing “overwhelming demand from former Commodore users worldwide,” the company is creating an “exact replica of the original beige chassis Commodore C64.” Except this time it has 4 GB of DDR3 memory, a one terabyte hard drive, HDMI compatibility, an Intel Atom 525 CPU and Nvidia Ion2 graphics. It also packs in six USB ports, a 6-in-1 media card reader, and an optional Blu-ray Disc drive. This ain’t your granddaddy’s Commodore 64!

Enthusiasts out there have become legendary for merging old and new technologies to create extremely unique and captivating pieces of hardware. But it’s not often that a company actually goes back to its roots and devotes resources to recreating a look that by all standards is completely outdated. Leer más “Commodore makes new computer with very old-looking hardware”

Did the Internet kill Blockbuster?

Blockbuster has fought valiantly in recent years to defend itself against threats from online contenders such as Netflix, Hulu and YouTube. But now it seems as if the industry heavyweight is getting ready to throw in the proverbial towel.

Yes, after ruling the home video rental roost for over a decade, Blockbuster is reportedly preparing to file for bankruptcy – something which could happen as early as September.

Did the Internet kill Blockbuster?According to the LA Times, Blockbuster execs and senior debt holders recently held top-secret meetings about kicking off a “pre-planned” bankruptcy in mid-September.

“[The company] is hoping to use its time in Chapter 11 to restructure a crippling debt load of nearly $1 billion and escape leases on 500 or more of it 3,425 stores in the US,” the Times explained.


STARR KESHET

Blockbuster has fought valiantly in recent years to defend itself against threats from online contenders such as Netflix, Hulu and YouTube. But now it seems as if the industry heavyweight is getting ready to throw in the proverbial towel.

Yes, after ruling the home video rental roost for over a decade, Blockbuster is reportedly preparing to file for bankruptcy – something which could happen as early as September.

Did the Internet kill Blockbuster?According to the LA Times, Blockbuster execs and senior debt holders recently held top-secret meetings about kicking off a “pre-planned” bankruptcy in mid-September.

“[The company] is hoping to use its time in Chapter 11 to restructure a crippling debt load of nearly $1 billion and escape leases on 500 or more of it 3,425 stores in the US,” the Times explained. Leer más “Did the Internet kill Blockbuster?”

Style and Function: The Power of Visually Appealing Websites


Whenever I look for a particular product or service, the company’s website has a lot to do with whether I engage with a vendor or not. I don’t disregard product or service quality, of course, but the power of the website is great: It can draw you in or turn you off.

We all know that today, consumers search for products and services online before making purchases. In order to get an advantage over their competition, companies create websites to gain visibility and promote credibility with their consumers online.

How then, can one stand out? This is where visual design takes a step forward.  Here are a few reasons why a good visual design can be powerful marketing tool:

Visually Appealing Websites are Fresh.

Visual elements that reinforce your objectives, appropriate and nicely done images of your products — these add up to your web site’s appeal to your consumers. Visual design supports a company’s brand positioning, thus effectively communicating information and interactivity to its readers. Leer más “Style and Function: The Power of Visually Appealing Websites”

Emprender después de los 40

Desde una mejor calidad de vida a independizarse del rumbo corporate, las razones son diversas. Los que se animaron a emprender cuando otros, todavía, piensan en la carrera ejecutiva o ya empiezan a planificar el retiro.

>> por Clara Gómez Carrillo

No sólo la esperanza. También, la energía y la pasión parecen ser fuente inagotable. Más, después de los 40 años. Cuando muchos viven esta edad como una etapa de “crisis”, otros, en cambio, la plantean como el principio de un nuevo camino. Los especialistas aseguran que, cuando se trata de emprender, no hay límites de edad.


Desde una mejor calidad de vida a independizarse del rumbo corporate, las razones son diversas. Los que se animaron a emprender cuando otros, todavía, piensan en la carrera ejecutiva o ya empiezan a planificar el retiro.

>> por Clara Gómez Carrillo

No sólo la esperanza. También, la energía y la pasión parecen ser fuente inagotable. Más, después de los 40 años. Cuando muchos viven esta edad como una etapa de “crisis”, otros, en cambio, la plantean como el principio de un nuevo camino. Los especialistas aseguran que, cuando se trata de emprender, no hay límites de edad. Leer más “Emprender después de los 40”

Tecnología: marcas baratas ponen estrategias en duda

Cunde por el sector otra manía compradora. Oracle –especialista en bases de datos para gestión de sistemas- cristalizó 57 operaciones en cinco años. Hewlett-Packard tomó Palm y 3Com en tres trimestres. En esos casos y otros, se pagaron precios bajos.

Otros ejemplos de transacciones en curso o completadas incluyen el frustrado intento de Microsoft por fagocitarse Yahoo o la compra de Iomega (almacenamiento de datos en red) por parte del grupo infraestructural EMC. En varias instancias recientes, el efecto de la adquisición o fusión fue deteriorar marcas o posiciones de mercado, pues la tomadora –atraída por valores exiguos- cree poder sacar así mejor ventaja del nuevo activo.


Cunde por el sector otra manía compradora. Oracle –especialista en bases de datos para gestión de sistemas- cristalizó 57 operaciones en cinco años. Hewlett-Packard tomó Palm y 3Com en tres trimestres. En esos casos y otros, se pagaron precios bajos.

Otros ejemplos de transacciones en curso o completadas incluyen el frustrado intento de Microsoft por fagocitarse Yahoo o la compra de Iomega (almacenamiento de datos en red) por parte del grupo infraestructural EMC. En varias instancias recientes, el efecto de la adquisición o fusión fue deteriorar marcas o posiciones de mercado, pues la tomadora –atraída por valores exiguos- cree poder sacar así mejor ventaja del nuevo activo.
Leer más “Tecnología: marcas baratas ponen estrategias en duda”

She’s worth it: Cheryl Cole adds more bounce to hairspray sales

The limited edition Elnett hairspray can has Cheryl Cole’s face on it and has been a huge seller

Singer’s big, backcombed style credited with sparking first rise in demand for 10 years

Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray.

The fortunes of the hair grooming product, long blighted by its association with less than chi-chi salons and its environmental impact, has been reversed – and Cole’s “big hair” is being credited.


by jeremywaite

The limited edition Elnett hairspray can has Cheryl Cole‘s face on it and has been a huge seller

Singer’s big, backcombed style credited with sparking first rise in demand for 10 years

Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray.

The fortunes of the hair grooming product, long blighted by its association with less than chi-chi salons and its environmental impact, has been reversed – and Cole’s “big hair” is being credited. Leer más “She’s worth it: Cheryl Cole adds more bounce to hairspray sales”

EUROSTAR / CROWSOURCED GUIDE TO THE CONTINENT

London based social media specialists We Are Social have launched a crowd sourced platform that acts as a guide to all the European destinations accessible by their client Eurostar’s high speed rail service.

Serendipity is a big part of travel, whether it be finding a new restaurant tucked away off the Champs Elysée or renting a bike and cruising through the streets of Amsterdam. Sharing these finds is almost as fun as the discovery, and this is why the site exists, allowing travellers to submit their reviews of destinations around Europe. The end result will hopefully be a useful trip-planning resource for anyone thinking of journeying to the continent, a handy guide that fits perfectly with the brand’s new ‘Exploring is beautiful’ campaign, designed to inspire travellers to venture beyond Eurostar’s core destinations of Paris, Lille and Brussels.


London based social media specialists We Are Social have launched a crowd sourced platform that acts as a guide to all the European destinations accessible by their client Eurostar‘s high speed rail service.
Serendipity is a big part of travel, whether it be finding a new restaurant tucked away off the Champs Elysée or renting a bike and cruising through the streets of Amsterdam. Sharing these finds is almost as fun as the discovery, and this is why the site exists, allowing travellers to submit their reviews of destinations around Europe. The end result will hopefully be a useful trip-planning resource for anyone thinking of journeying to the continent, a handy guide that fits perfectly with the brand’s new ‘Exploring is beautiful’ campaign, designed to inspire travellers to venture beyond Eurostar’s core destinations of Paris, Lille and Brussels.

DirecTV invertirá US$ 45,4 millones en la Argentina

La operadora presentó su plan de inversiones y el lanzamiento de “DirecTV Net”, un servicio de acceso a Internet, en Mendoza.
La operadora multinacional de televisión DirectTV, que forma parte de la firma estadounidense Liberty Media, anunció que invertirá US$ 45,4 millones en la Argentina. El plan de inversión, fue presentado a la presidenta, Cristina Fernández, y será ejecutado en lo que queda de este año y en 2011.


DirecTV
Image via Wikipedia

La operadora presentó su plan de inversiones y el lanzamiento de “DirecTV Net”, un servicio de acceso a Internet, en Mendoza.

La operadora multinacional de televisión DirectTV, que forma parte de la firma estadounidense Liberty Media, anunció que invertirá US$ 45,4 millones en la Argentina. El plan de inversión, fue presentado a la presidenta, Cristina Fernández, y será ejecutado en lo que queda de este año y en 2011.
Según la compañía de televisión satelital, la inversión se destinará a la ampliación del centro de atención al cliente. Leer más “DirecTV invertirá US$ 45,4 millones en la Argentina”

20 Reasons Freelance Developing Can Stink

Normally my posts on here are pretty gung-ho about how awesome freelance development is. Heck, I can wake up when I want, make as much money as I want and do the kind of work that I want. What’s not to love?

Unfortunately, like everything in this world, there’s some downsides. After working 16+ hour days for the past week and a half, I’ve gathered a few reasons freelance developing can stink: [Más…]

1. A big name client approaches you with a huge project that needs to be done NOW. You don’t want to turn them down because their name would look awesome in your portfolio. So you work all day, night and weekend to get the work finished, and thus have no life.
2. When one person needs a project done, 300 other people bombard you at the same time for their projects, as well as 200 emails.
3. When it’s calm, no one wants work and your inbox is empty and you’re bored.
4. You never get enough sleep, or you sleep in too late.
5. Exercise? What’s that?
6. When you’re having a coding problem, you can’t turn to your buddy next to you for help. Instead you’re stuck trying to explain a 100 line long PHP issue in 140 characters or less.
7. Your day is planned to the second – wake up, eat breakfast, pee, shower, pee, email, project 1, project 2, lunch, pee, project 3, dinner, project 4, blog, learn, pee and maybe, just maybe…breathe.
8. Everyone expects you to drop the client work you’ve had schedule for months just for them at the last minute.
9. When something goes bad, you get yelled at, not your boss.
10. Your secretary is a bichon frise and you talk to your cat.
11. Your inbox is NEVER empty…at least longer for 5 seconds.
12. Checking your email, twitter and facebook becomes an automatic reaction every time you sit down somewhere.
13. Sick or tired? Suck it up if you have 6 projects due this week.


10 (Gung~Ho album)
Image via Wikipedia

Normally my posts on here are pretty gung-ho about how awesome freelance development is. Heck, I can wake up when I want, make as much money as I want and do the kind of work that I want. What’s not to love?

Unfortunately, like everything in this world, there’s some downsides. After working 16+ hour days for the past week and a half, I’ve gathered a few reasons freelance developing can stink: Leer más “20 Reasons Freelance Developing Can Stink”

Dell, HP bidding war for 3Par heats up

HP’s latest offer of $2B is tenfold premium over 3Par’s market value
By Lucas Mearian

Computerworld – In less than two weeks, the bids for grid-storage vendor 3Par have nearly doubled, from $1.15 billion to $2 billion with Hewlett-Packard’s latest tit-for-tat bid against Dell.

The two technology behemoths are fighting for what is arguably the last independent vendor of enterprise-class data storage on the market. But when do the offers become too outrageous? Or can they? 3Par, an 11-year-old company that sells a high-end, highly scalable storage platform, had sales of about $200 million last year, so the latest bid represents a tenfold premium over the revenue 3Par generates.

“Regardless of what anyone claims, money is the only factor that will determine the outcome,” said Steve Duplessie, lead analyst at research firm Enterprise Strategy Group.


Image representing Dell as depicted in CrunchBase
Image via CrunchBase

HP’s latest offer of $2B is tenfold premium over 3Par’s market value

By Lucas Mearian

Computerworld – In less than two weeks, the bids for grid-storage vendor 3Par have nearly doubled, from $1.15 billion to $2 billion with Hewlett-Packard’s latest tit-for-tat bid against Dell.

The two technology behemoths are fighting for what is arguably the last independent vendor of enterprise-class data storage on the market. But when do the offers become too outrageous? Or can they? 3Par, an 11-year-old company that sells a high-end, highly scalable storage platform, had sales of about $200 million last year, so the latest bid represents a tenfold premium over the revenue 3Par generates.

“Regardless of what anyone claims, money is the only factor that will determine the outcome,” said Steve Duplessie, lead analyst at research firm Enterprise Strategy Group. Leer más “Dell, HP bidding war for 3Par heats up”