Why every business MUST care about social media!

Originally posted at rediff.com on August 16th, 2010.

Social media is no more a buzzword today. Given the rate at which it is growing and the impact it is making in our everyday lives, we will soon see the answer to this question: ‘Why should I care about social media?’

Over the last three years, I have closely observed and actively used this medium, as one of the most powerful tools to solve and address multiple business challenges, ranging from hiring an employee to acquiring a new customer.

In the following pages are my learnings and points of view on why should a business pay attention to and invest in social media.

Statistics speak loudly: Given the volume of action on social media web sites, as measured by some of the key statistics mentioned below, it is evident that social media is no more a small or niche medium…

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Pradeep Chopra

Originally posted at rediff.com on August 16th, 2010.

Social media is no more a buzzword today. Given the rate at which it is growing and the impact it is making in our everyday lives, we will soon see the answer to this question: ‘Why should I care about social media?’

Over the last three years, I have closely observed and actively used this medium, as one of the most powerful tools to solve and address multiple business challenges, ranging from hiring an employee to acquiring a new customer.

In the following pages are my learnings and points of view on why should a business pay attention to and invest in social media.

Statistics speak loudly: Given the volume of action on social media web sites, as measured by some of the key statistics mentioned below, it is evident that social media is no more a small or niche medium… Leer más “Why every business MUST care about social media!”

Martin Sorrell: “Los contenidos de pago son esenciales”

El consejero delegado de WPP, Martin Sorrell, cree que los contenidos de pago son “esenciales” para el mantenimiento de los periódicos y los publicistas en la era digital.

Sorrell declaró a Media Week: “Pensamos que los contenidos de pago son esenciales porque creemos que ofrecer contenido gratuito, especialmente si los consumidores lo valoran, no tiene sentido”. Con mayor rotundidad afirma que los consumidores “tienen que pagar por el contenido que valoran”.


El consejero delegado de  WPP, Martin Sorrell, cree que los contenidos de pago son “esenciales” para el mantenimiento de los periódicos y los publicistas en la era digital.

Sorrell declaró a Media Week: “Pensamos que los contenidos de pago son esenciales porque creemos que ofrecer contenido gratuito, especialmente si los consumidores lo valoran, no tiene sentido”. Con mayor rotundidad afirma que los consumidores “tienen que pagar por el contenido que valoran”. Leer más “Martin Sorrell: “Los contenidos de pago son esenciales””

Cuatro cosas a considerar a la hora de crear un logo

Con todo el ruido que están generando las marcas en la red, el buen branding se ha vuelto más importante. Aunque no se trate de un anunciante que apueste fuerte por la tecnología, la imagen de la web oficial y la identidad en las redes sociales, blogs, etc. debe ser clara y unificada. A pesar de que ya existen tecnologías que ayudan a controlar la marca online, nada sustituye a un diseñador “real” que sea capaz de crear un logo que represente la estética de la compañía.


Con todo el ruido que están generando las marcas en la red, el buen branding se ha vuelto más importante. Aunque no se trate de un anunciante que apueste fuerte por la tecnología, la imagen de la web oficial y la identidad en las redes sociales, blogs, etc. debe ser clara y unificada. A pesar de que ya existen tecnologías que ayudan a controlar la marca online, nada sustituye a un diseñador “real” que sea capaz de crear un logo que represente la estética de la compañía.

Si bien no hay nada escrito para crear un logo perfecto, Mashable aconseja tener en cuenta los siguientes cuatro puntos:

1. La identidad en un mundo donde la elección es infinita. El logo es la primera impresión. Antes incluso de que el consumidor sepa lo que el anunciante vende, ve el logo y dependiendo de si le atrapa querrá saber más sobre la marca o no. En la red, esta decisión se toma en milisegundos. La razón por la que la web se ha convertido en la mejor aliada de los pequeños negocios es porque puede ponerlos al mismo nivel que una gran marca. Además, los pequeños negocios tienen la ventaja de poder adaptarse mejor a lo que pide el internauta. Leer más “Cuatro cosas a considerar a la hora de crear un logo”

Bits Pics: Visualizing the Web’s Icons

The data visualization above shows the “favicons” of nearly 300,000 Web sites on the Internet. Favicons are small images used to identify a Web site in the browser.

The sizes of the icons are based on the amount of traffic each Web site receives, using data from Alexa.com, a traffic and Web metrics site.

The project, which I came across via Gizmodo, is the work of two programmers, David Fifield and Brandon Enright. They work for a company called Nmap that makes open-source security programs.


By NICK BILTON

Favicon Data visualization

The data visualization above shows the “favicons” of nearly 300,000 Web sites on the Internet. Favicons are small images used to identify a Web site in the browser.

The sizes of the icons are based on the amount of traffic each Web site receives, using data from Alexa.com, a traffic and Web metrics site.

The project, which I came across via Gizmodo, is the work of two programmers, David Fifield and Brandon Enright. They work for a company called Nmap that makes open-source security programs. Leer más “Bits Pics: Visualizing the Web’s Icons”

Why Small Business Job Cuts Hurt More Than Big-Employer Layoffs

Troubling statistics have been rolling in lately about job losses. While the beginning of the recession saw the shedding of thousands of jobs en masse at major corporations, by the end of last year, job cuts were concentrated at small businesses. While financial aid aimed at small businesses continues to sit in the Senate, the Bureau of Labor Statistics reported 62 percent of cuts were at firms with less than 50 workers — the kind that provide nearly one-third of all jobs.
And those cuts hurt that business, and the economy, in ways big-company layoffs never will.
Small businesses will often cut to the bone before laying off longtime workers. Some have done furloughs, voluntary sabbaticals, pay cuts, deferred maintenance, marketing reductions — anything but pink-slipping workers. For many entrepreneurs with small staffs, those people have become like family.


Downtown LA's office skyscrapers. Including th...
Image via Wikipedia
Troubling statistics have been rolling in lately about job losses. While the beginning of the recession saw the shedding of thousands of jobs en masse at major corporations, by the end of last year, job cuts were concentrated at small businesses. While financial aid aimed at small businesses continues to sit in the Senate, the Bureau of Labor Statistics reported 62 percent of cuts were at firms with less than 50 workers — the kind that provide nearly one-third of all jobs.

And those cuts hurt that business, and the economy, in ways big-company layoffs never will.

Small businesses will often cut to the bone before laying off longtime workers. Some have done furloughs, voluntary sabbaticals, pay cuts, deferred maintenance, marketing reductions — anything but pink-slipping workers. For many entrepreneurs with small staffs, those people have become like family.  Leer más “Why Small Business Job Cuts Hurt More Than Big-Employer Layoffs”

Ten Things Your Employees Wish You Knew About Them

If you think it’s tough being a manager these days, try being an employee. Most are in the position of having to go with the flow because of the current economic conditions. But that doesn’t necessarily mean they do so with a smile on their face. Here are ten things your employees wish you knew about them:

1. They are happy to have a job. But that doesn’t necessarily mean they are happy in their job. Big difference. People who are happy in their jobs act a lot different than those grateful to have a job. They are highly engaged and will do whatever it takes to delight the customer. The other group simply floats along praying for the day they can tell you really what they are thinking. Most likely they will do this as they hand in their notice. That is if they even give notice.

2. You’re not the boss of me. My five year old used to say this to me all the time. That is until I corrected her by telling her that actually I was the boss of her and that what I said goes. You may be the boss, but you don’t own your people. The minute you start playing the, “Because I said so” card, you’ve lost the game.

3. Your girls don’t like being called girls. I remember how shocked I was when my first client started speaking to me about the girls in the office, as he pointed to a sea of silver haired women. That should have been a sign that the problem was right in front of me. It is disrespectful to call females over the age of 18 girls. They are women. Keep this in mind when referring to female employees or you’ll soon find yourself managing a team consisting of yourself. Then you’ll be free to reference yourself in the manner that best suits you.


BY FC Expert Blogger Roberta Matuson

(…)

If you think it’s tough being a manager these days, try being an employee. Most are in the position of having to go with the flow because of the current economic conditions. But that doesn’t necessarily mean they do so with a smile on their face. Here are ten things your employees wish you knew about them:

1. They are happy to have a job. But that doesn’t necessarily mean they are happy in their job. Big difference. People who are happy in their jobs act a lot different than those grateful to have a job. They are highly engaged and will do whatever it takes to delight the customer. The other group simply floats along praying for the day they can tell you really what they are thinking. Most likely they will do this as they hand in their notice. That is if they even give notice.

2. You’re not the boss of me. My five year old used to say this to me all the time. That is until I corrected her by telling her that actually I was the boss of her and that what I said goes. You may be the boss, but you don’t own your people. The minute you start playing the, “Because I said so” card, you’ve lost the game.

3. Your girls don’t like being called girls. I remember how shocked I was when my first client started speaking to me about the girls in the office, as he pointed to a sea of silver haired women. That should have been a sign that the problem was right in front of me. It is disrespectful to call females over the age of 18 girls. They are women. Keep this in mind when referring to female employees or you’ll soon find yourself managing a team consisting of yourself. Then you’ll be free to reference yourself in the manner that best suits you. Leer más “Ten Things Your Employees Wish You Knew About Them”

Lo que hay que hacer para evitar la estupidez

La industria discográfica y el obsoleto sistema de derechos de autor no para de demostrar su incapacidad para adaptarse a los tiempos que vivimos, y la más que evidente necesidad de una reforma radical.

Hace poco, los amantes del jazz nos encontrábamos con una de esas noticias deprimentes y absurdas que dejan patente la estupidez humana: una enorme colección de grabaciones de jazz de los años ‘30 en posesión del National Jazz Museum, la Savory Collection, queda enterrada en medio de un proceso legal que impide ponerlas a disposición del público, ante la imposibilidad de localizar a los herederos de los derechos de autor y de identificar los contratos que, en aquella época, no recogían la posibilidad de la grabación y distribución de copias.


La industria discográfica y el obsoleto sistema de derechos de autor no para de demostrar su incapacidad para adaptarse a los tiempos que vivimos, y la más que evidente necesidad de una reforma radical.

Hace poco, los amantes del jazz nos encontrábamos con una de esas noticias deprimentes y absurdas que dejan patente la estupidez humana: una enorme colección de grabaciones de jazz de los años ‘30 en posesión del National Jazz Museum, la Savory Collection, queda enterrada en medio de un proceso legal que impide ponerlas a disposición del público, ante la imposibilidad de localizar a los herederos de los derechos de autor y de identificar los contratos que, en aquella época, no recogían la posibilidad de la grabación y distribución de copias. Leer más “Lo que hay que hacer para evitar la estupidez”