Next month, the Digital Influence team will be partnering with others at Ogilvy Public Relations Worldwide to bring you an Ogilvy Exchange on Government. The working title of the event: How Social Media Tools are Shaping Government, the 2010 Elections and Issue Campaigns.
In 2008, the Obama administration swept into the White House in large part transported on the wings of the Netroots – the fundraising and voter mobilization of his online supporters was unprecedented. With this administration came the ideals of the Open Gov Directive and Gov 2.0: transparent, participatory government. Two years later we can’t help but ask the following questions:
What happened to the momentum?
Does it still exist?
How has it evolved?
Are these ideals being fulfilled in government?
What are some of the best, innovative case studies of what is possible in this space?
What does the future hold?
What do the Administration, the media and the campaign stakeholders think is next for 2010 and 2012?
How is the next generation of political advocates going to bring together social media to create a movement, to raise money, to organize locally, to fight opposition campaigns and to get out the vote?
Will the Republicans be able to capitalize on this power as well as the Democrats?
We realize that this topic is vast and one that will take several conversations to cover. Consequently, we are hopeful that this Ogilvy Exchange will be the first of many where we begin to discuss these questions. In parallel, the 360Di team is launching a series of blog posts on government that we hope to publish on a weekly basis to continue to explore this topic in a more thorough manner. Leer más “Digital Influence Ogilvy Exchange on Government”