SEO Manager Wanted. Bots Need Not Apply

If you were looking for an SEO manager, where would you advertise?

Even if you follow all the rules Lou Adler laid out, it would be hard to top what the Daily Mail in the UK did.

The newspaper embedded an ad in its robots.txt file, a place there is no reason for any human to look. This is a file strictly to be read by the crawlers from search engines. It tells them what pages to index and what not to. For normal humans, there’s nothing of interest there, as you have may already have discovered if you clicked the link.

True SEO geeks, though, check those files. Sometimes the instructions to the crawlers contain interesting tidbits, such as the location where dummy editions might be found. A blogger in 2007 posted about what he found in some UK newspaper files.


If you were looking for an SEO manager, where would you advertise?

Even if you follow all the rules Lou Adler laid out, it would be hard to top what the Daily Mail in the UK did.

The newspaper embedded an ad in its robots.txt file, a place there is no reason for any human to look. This is a file strictly to be read by the crawlers from search engines. It tells them what pages to index and what not to. For normal humans, there’s nothing of interest there, as you have may already have discovered if you clicked the link.

True SEO geeks, though, check those files. Sometimes the instructions to the crawlers contain interesting tidbits, such as the location where dummy editions might be found. A blogger in 2007 posted about what he found in some UK newspaper files. Leer más “SEO Manager Wanted. Bots Need Not Apply”

Los mejores atajos de teclado en Windows 7

Todos los entusiastas de los ordenadores sabemos que muchas veces cuando queremos trabajar de la manera más rápida, una de las soluciones está en usar los atajos de teclado. A menos que no estemos muy familiarizados con el teclado, la opción siempre será usar el ratón. Esto, unido con un ordenador de amplias prestaciones y un OS y programas ligeros, te permitirá agilizar tu manera de usar el ordenador.


Misael Aguilar

Todos los entusiastas de los ordenadores sabemos que muchas veces cuando queremos trabajar de la manera más rápida, una de las soluciones está en usar los atajos de teclado. A menos que no estemos muy familiarizados con el teclado, la opción siempre será usar el ratón. Esto, unido con un ordenador de amplias prestaciones y un OS y programas ligeros, te permitirá agilizar tu manera de usar el ordenador.

Los atajos de teclado permiten agilizar el trabajo en el ordenador

Aquí te presentamos la lista con la selección de los mejores y más necesarios atajos de teclado para el OS Windows 7,con muchas mejoras respecto al XP:
Trabajo con ventanas

  • Win + Home: cierra todo menos ventana activa
  • Win + Space: transparenta las ventanas para visualizar escritorio
  • Win + D: minimiza ventanas para visualizar escritorio
  • Win + ↑: maximiza ventana activa
  • Win + ↓: minimiza ventana activa
  • Shift + Win + ↑: maximiza ventana activa verticalmente
  • Shift + Win + →/←: ancla ventana activa a la derecha/izquierda de la pantalla
  • Alt + F4: cerrar ventana activa

Barra de tareas… Leer más “Los mejores atajos de teclado en Windows 7”

Corporate Website Design: Creative and Beautiful Solutions

What do corporate websites have in common with other people’s children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them.

While designers know that a user’s experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the corporate establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports.


What do corporate websites have in common with other people’s children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them.

While designers know that a user’s experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the corporate establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports. Leer más “Corporate Website Design: Creative and Beautiful Solutions”

25 Bizarre And Inspiring Animal Artworks

This post carries some striking and inspiring animal illustrations and photo-manipulations. This roundup contains 25 most awe-inspiring animal illustrations which you will surely love. You must want to check it out by yourself? So here is the complete list after the jump.


This post carries some striking and inspiring animal illustrations and photo-manipulations. This roundup contains 25 most awe-inspiring animal illustrations which you will surely love. You must want to check it out by yourself? So here is the complete list after the jump.

FrogFolio

CaterPillar

Cheshire Cat

Klaus the German Goldfish

Leer más “25 Bizarre And Inspiring Animal Artworks”

Avoid the Overlapping Value Proposition

No brand is immune to competition. Even market leaders have their nemesis, and direct competitors keep a company from having the entire pie for itself. In many cases, competition can actually be mutually beneficial, as it keeps the competing parties from becoming complacent. In always trying to outdo each other, the companies push themselves to improve their brands and the products or services they carry. It is a welcome cycle that not many businesses want to admit (or enjoy).

Competitive analysis begins in much the same way a company would evaluate its own brand. You can examine your competitor’s value proposition in I3 terms based on their marketing claims. Find out exactly what they are saying that gives them an edge from their competition and compare that to your own unique selling points. If both of you are claiming the same thing, you end up canceling each other out on that factor, all other things remaining equal. I call this the overlapping value proposition: two companies making equally valid claims to a differentiator, neutralizing each other in the market on that attribute.


No brand is immune to competition. Even market leaders have their nemesis, and direct competitors keep a company from having the entire pie for itself. In many cases, competition can actually be mutually beneficial, as it keeps the competing parties from becoming complacent. In always trying to outdo each other, the companies push themselves to improve their brands and the products or services they carry. It is a welcome cycle that not many businesses want to admit (or enjoy).

Competitive analysis begins in much the same way a company would evaluate its own brand. You can examine your competitor’s value proposition in I3 terms based on their marketing claims. Find out exactly what they are saying that gives them an edge from their competition and compare that to your own unique selling points. If both of you are claiming the same thing, you end up canceling each other out on that factor, all other things remaining equal. I call this the overlapping value proposition: two companies making equally valid claims to a differentiator, neutralizing each other in the market on that attribute. Leer más “Avoid the Overlapping Value Proposition”

Finding Your First Clients


Once you become better known in your profession, clients will constantly come to you instead of you looking for them. You’ll often be so busy with work and won’t need to market yourself as often.

But, what do you do when you’re just starting out or not well known? Before you begin getting clients, it can be tough to figure out what to do all day. That’s the perfect time to make yourself well known.

Finding clients is different for everyone and what works for some doesn’t always for others. However, I’d like to share several of the ways I got work in the beginning.

http://www.amberweinberg.com/finding-your-first-clients/

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