Social media analytics company ViralHeat is giving away free access to a treasure trove of data from Twitter, Facebook and a number of other social properties, all housed within the site’s more than 4,000 topic-based profiles.
The company’s revamped ViralHeat Social Trends offering gives users a fast and simple way to create their own auto-updating social media charts, which can be embedded as widgets elsewhere on the web, as well. Users can pull data and sentiment analysis from member-generated topic profiles spanning topics such as news, entertainment, music, sports and politics to create their own charts.
The idea is to help individuals capture and track real-time buzz and sentiment around an event, movie, celebrity or product with convenient widget-like charts optimized for sharing and embedding. The most obvious use case is for bloggers and publishers looking to supplement breaking news stories with live social media analysis on the topics they’re covering.
Social Trends will also give users access to ViralHeat’s repository of social media infographics.
On the business side of things, ViralHeat will be working with brands and publishers to harness these social media charts for custom offerings — think stylized dashboards for always-updating social media analysis. ESPN is a launch partner. The sports media company will be launching a custom chart on ESPN.com to highlight the social media power rankings for each of the 32 teams in the NFL. That initiative is slated to go live in the first week of September.
For brands, marketers, agencies and consultants, we’d like to know if you find this kind of information helpful. In the comments, tell us what kinds of social media analytics you use and whether Social Trends is an interesting product for you and your business.