Nestlé demanda a la competencia por fabricar cápsulas para Nespresso

El gigante suizo de la industria alimentaria ha abierto una guerra del café contra el grupo Sara Lee y un ex alto ejecutivo de Nestlé. Esto se debe a que otras firmas han empezado a comercializar las cápsulas de café Nespresso que Nestlé pretendía mantener como un monopolio.

Nespresso ha demandado a las compañías de la competencia acusándoles de fabricar copias de las cápsulas originales violando así la propiedad intelectual de Nestlé, según informa El País. La compañía lanzó su producto como la posibilidad de disfrutar en casa de un expresso como el que se toma en las cafeterías, pero la competencia ahora ha creado cápsulas compatibles y a un precio más barato, algo podría suponer pérdidas de miles de millones.

El juicio comenzará el próximo mes en París, donde las empresas rivales distribuyen sus productos en tiendas de comestibles esperando poder ampliar su mercado a Europa y Estados Unidos. Richard Girardot afirmó que “Nestlé ha invertido millones de euros en desarrollo e innovación de Nespresso durante muchos años. Así que cuando alguien sale con una mera copia del producto, tenemos que protegernos”.

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El gigante suizo de la industria alimentaria ha abierto una guerra del café contra el grupo Sara Lee y un ex alto ejecutivo de Nestlé. Esto se debe a que otras firmas han empezado a comercializar las cápsulas de café Nespresso que Nestlé pretendía mantener como un monopolio.

Nespresso ha demandado a las compañías de la competencia acusándoles de fabricar copias de las cápsulas originales violando así la propiedad intelectual de Nestlé, según informa El País. La compañía lanzó su producto como la posibilidad de disfrutar en casa de un expresso como el que se toma en las cafeterías, pero la competencia ahora ha creado cápsulas compatibles y a un precio más barato, algo podría suponer pérdidas de miles de millones.

El juicio comenzará el próximo mes en París, donde las empresas rivales distribuyen sus productos en tiendas de comestibles esperando poder ampliar su mercado a Europa y Estados Unidos. Richard Girardot afirmó que “Nestlé ha invertido millones de euros en desarrollo e innovación de Nespresso durante muchos años. Así que cuando alguien sale con una mera copia del producto, tenemos que protegernos”. Leer más “Nestlé demanda a la competencia por fabricar cápsulas para Nespresso”

Getting Started with Drupal: A Comprehensive Hands-On Guide

Drupal is a popular open source content management system. With its powerful and advanced features, you can build complex websites with ease, compared to building them from scratch. With the support of a huge community and a big number of available modules, no wonder Drupal is a system you keep hearing about over and over again.

In this guide, we are going to discover Drupal using a pragmatic approach. We will create a Drupal site with a custom content type and views.

Ready? Let’s dive right into this immensely powerful content management system.
Objectives

By the end of this guide, you will:

* Learn the benefits and disadvantages of using Drupal
* Install Drupal
* Understand the Drupal back-end
* Learn about Drupal modules
* Explore the Administer page
* Create and publish content
* Create custom content types with the Content Construction Kit
* Create Views
* Create Page view displays
* Create Block view displays
* Learn about Drupal themes


by Saad Bassi

Getting Started with Drupal: A Comprehensive Hands-On Guide

Drupal is a popular open source content management system. With its powerful and advanced features, you can build complex websites with ease, compared to building them from scratch. With the support of a huge community and a big number of available modules, no wonder Drupal is a system you keep hearing about over and over again.

In this guide, we are going to discover Drupal using a pragmatic approach. We will create a Drupal site with a custom content type and views.

Ready? Let’s dive right into this immensely powerful content management system.

Objectives

By the end of this guide, you will:

  • Learn the benefits and disadvantages of using Drupal
  • Install Drupal
  • Understand the Drupal back-end
  • Learn about Drupal modules
  • Explore the Administer page
  • Create and publish content
  • Create custom content types with the Content Construction Kit
  • Create Views
  • Create Page view displays
  • Create Block view displays
  • Learn about Drupal themes Leer más “Getting Started with Drupal: A Comprehensive Hands-On Guide”

How to Find Your First Client

Once you become better known in your profession, clients will constantly come to you instead of you looking for them. You’ll often be so busy with work and won’t need to market yourself as often.

But, what do you do when you’re just starting out or not well known? Before you begin getting clients, it can be tough to figure out what to do all day. That’s the perfect time to make yourself well known.

Finding clients is different for everyone and what works for some doesn’t always for others. However, I’d like to share several of the ways I got work in the beginning.
Don’t Focus on Bidding Sites

When you don’t have anything to do all day, it can be tempting to check out bidding sites like eLance, Guru or Freelancer. I mean, there are a ton of clients asking for work right there, right?

In reality, bidding sites can be a lot of trouble for freelancers, and so should be approached with caution. The hours you spend going through the site, making bids, and the low (sometimes criminal) pay you often receive is rarely worth it. You’re usually much better off spending that time marketing yourself.


Once you become better known in your profession, clients will constantly come to you instead of you looking for them. You’ll often be so busy with work and won’t need to market yourself as often.

But, what do you do when you’re just starting out or not well known? Before you begin getting clients, it can be tough to figure out what to do all day. That’s the perfect time to make yourself well known.

Finding clients is different for everyone and what works for some doesn’t always for others. However, I’d like to share several of the ways I got work in the beginning.

Don’t Focus on Bidding Sites

When you don’t have anything to do all day, it can be tempting to check out bidding sites like eLance, Guru or Freelancer. I mean, there are a ton of clients asking for work right there, right?

In reality, bidding sites can be a lot of trouble for freelancers, and so should be approached with caution. The hours you spend going through the site, making bids, and the low (sometimes criminal) pay you often receive is rarely worth it. You’re usually much better off spending that time marketing yourself. Leer más “How to Find Your First Client”

Top 5 Ways Big Brands are Using Foursquare

Unlike other more mainstream social networks, the business potential of Foursquare (Foursquare) may not be immediately apparent. At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places.

For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in general, say in the entertainment or publishing worlds? With Foursquare, it’s not about linking users back to your site or products, but creating a new location-based product that has value for fans and followers. Here’s how five big brands are attempting to connect location to their online social presences.
1. Recommendations with Personality: Bravo

Bravo on Foursquare Image

In the television industry, Bravo was one of the first networks to get on board with Foursquare, and 50,000 of its fans have followed so far. The network’s programming is a mix of food, fashion, and reality drama, and the TV personalities and hosts that viewers love are the ones making recommendations on Foursquare.

Restaurant, shopping, and hotel suggestions reinforce Bravo’s image as a network of culture experts, and the personalities who leave tips through the brand add that bit of personal flavor or sass that draws viewers to the shows in the first place. Fans don’t follow for Bravo per se; they’re following to see where Top Chefs and Millionaire Matchmakers spend their time in New York and LA.


Foursquare LogoUnlike other more mainstream social networks, the business potential of Foursquare (Foursquare) may not be immediately apparent. At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places.

For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in general, say in the entertainment or publishing worlds? With Foursquare, it’s not about linking users back to your site or products, but creating a new location-based product that has value for fans and followers. Here’s how five big brands are attempting to connect location to their online social presences.


1. Recommendations with Personality: Bravo


Bravo on Foursquare Image

In the television industry, Bravo was one of the first networks to get on board with Foursquare, and 50,000 of its fans have followed so far. The network’s programming is a mix of food, fashion, and reality drama, and the TV personalities and hosts that viewers love are the ones making recommendations on Foursquare.

Restaurant, shopping, and hotel suggestions reinforce Bravo’s image as a network of culture experts, and the personalities who leave tips through the brand add that bit of personal flavor or sass that draws viewers to the shows in the first place. Fans don’t follow for Bravo per se; they’re following to see where Top Chefs and Millionaire Matchmakers spend their time in New York and LA. Leer más “Top 5 Ways Big Brands are Using Foursquare”

Dell’s Aero smartphone now available in U.S.

IDG News Service – Dell on Tuesday dived into the highly competitive smartphone market, releasing the Aero in the U.S.

The Aero phone comes with a 3.5-inch touch screen and is available through Dell’s Website for $99.99 with a two-year mobile contract with AT&T and for $299.99 without a contract.

Aero is the second mobile device announced by Dell with smartphone capabilities. On Aug. 12, Dell started shipping its Streak mobile device, which has a 5-inch screen. The Streak — termed a tablet by Dell — is a mobile Internet device with voice capabilities. But Dell considers the Aero to be its first wireless handset, the company said as it launched the smartphone.


By Agam Shah

IDG News Service – Dell on Tuesday dived into the highly competitive smartphone market, releasing the Aero in the U.S.

The Aero phone comes with a 3.5-inch touch screen and is available through Dell’s Website for $99.99 with a two-year mobile contract with AT&T and for $299.99 without a contract.

Aero is the second mobile device announced by Dell with smartphone capabilities. On Aug. 12, Dell started shipping its Streak mobile device, which has a 5-inch screen. The Streak — termed a tablet by Dell — is a mobile Internet device with voice capabilities. But Dell considers the Aero to be its first wireless handset, the company said as it launched the smartphone. Leer más “Dell’s Aero smartphone now available in U.S.”

Nike’s Tiger Woods Apparel Line Snubbed by Consumers

Tiger Woods fans have put up with the philandering, the text messages and the domestic spats. Now comes what may be the hardest thing of all to tolerate: Losing.

Woods has played through the year without a single tournament win, putting him at 83rd on the PGA Tour’s money list. As his performance slumps, so have sales of his apparel line through Nike Inc., according to retailers Golfsmith International Holdings Inc., Roger Dunn Golf Shops and Golf Discount Superstore.


AT&T National Golf Tournament @ Congressional ...
Image by Chase McAlpine via Flickr

By Alex Sherman

Tiger Woods fans have put up with the philandering, the text messages and the domestic spats. Now comes what may be the hardest thing of all to tolerate: Losing.

Woods has played through the year without a single tournament win, putting him at 83rd on the PGA Tour’s money list. As his performance slumps, so have sales of his apparel line through Nike Inc., according to retailers Golfsmith International Holdings Inc., Roger Dunn Golf Shops and Golf Discount Superstore. Leer más “Nike’s Tiger Woods Apparel Line Snubbed by Consumers”

Awesome Artworks by Rogier de Boeve

Rogier de Boeve, 22 year old and a Graphic designer who hails from Belgium. He started making graphics about 5 years ago and he became a more experienced designer as he was part of online Art groups like Evokeone and Konvulse. He is currently looking for new artistic, professional adventures. Although He is a student he is however available for freelancing. In this post we have gathered some of his awesome and beautiful artworks for your inspiration, we hope that you will like this collection.


Rogier de Boeve, 22 year old and a Graphic designer who hails from Belgium. He started making graphics about 5 years ago and he became a more experienced designer as he was part of online Art groups like Evokeone and Konvulse. He is currently looking for new artistic, professional adventures. Although He is a student he is however available for freelancing. In this post we have gathered some of his awesome and beautiful artworks for your inspiration, we hope that you will like this collection.

Leer más “Awesome Artworks by Rogier de Boeve”