Caribou wants your pithy words of wakefulness on a coffee cup

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee’s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!


By Elaine Wong

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee‘s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!