Apple’s iMac And MacBook Touch Patents Tease iOS-Convertible Devices

You’re Apple. You’re selling millions of iPhones, millions of iPads, and millions of notebooks. The App Store is printing money, but conversion rates aren’t fast enough for your liking. How do you get more people hooked on your mobile and touch platform? Easy: convert all your devices into iOS devices. iOS convertibles, to be precise.

A patent filing by Apple describes a pair of devices with the plain object of providing the user with both OS X and iOS on demand. The iMac Touch (not an official term, but good enough) would lean over and tilt up, providing a tablet-like surface on which to browse or play games. The MacBook Touch would feature a swiveling, flipping screen much like existing laptop-tablet convertibles. I don’t know about you, but I think they sound great. And expensive.



You’re Apple. You’re selling millions of iPhones, millions of iPads, and millions of notebooks. The App Store is printing money, but conversion rates aren’t fast enough for your liking. How do you get more people hooked on your mobile and touch platform? Easy: convert all your devices into iOS devices. iOS convertibles, to be precise.

A patent filing by Apple
describes a pair of devices with the plain object of providing the user with both OS X and iOS on demand. The iMac Touch (not an official term, but good enough) would lean over and tilt up, providing a tablet-like surface on which to browse or play games. The MacBook Touch would feature a swiveling, flipping screen much like existing laptop-tablet convertibles. I don’t know about you, but I think they sound great. And expensive. Leer más “Apple’s iMac And MacBook Touch Patents Tease iOS-Convertible Devices”

The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger Engagement

I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a longtime blogger (and journo) who’d become frustrated at how poorly blog outreach was being handled by brands that, under any other circumstance, would’ve been impeccable with their approach. They’d finessed relationships with the press and customers, but when it came to bloggers, they ended up botching it completely (clunky outreach, poor planning, uneven execution) — and as a result, not capitalizing on all that blogs and social media could offer. Ogilvy was the first place I saw that truly got that blogger relationships were not a one-size-fits-all kind of endeavor. I signed on for the job.

Even though I’m now at Ogilvy, I’m still a blogger — my fashion blog, FashionisSpinach.com, has been tapped for a wide number of influencer campaigns for brands like Chanel and Gucci — and I’m still the target for many brands stepping into the social media sphere. Not a day goes by when I’m not completely amazed at how companies try to use clunky PR methods to reach out to bloggers like me.

Here are three of my most frequently seen pitfalls.


pitfall

by Betsy Lowther

I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a longtime blogger (and journo) who’d become frustrated at how poorly blog outreach was being handled by brands that, under any other circumstance, would’ve been impeccable with their approach. They’d finessed relationships with the press and customers, but when it came to bloggers, they ended up botching it completely (clunky outreach, poor planning, uneven execution) — and as a result, not capitalizing on all that blogs and social media could offer. Ogilvy was the first place I saw that truly got that blogger relationships were not a one-size-fits-all kind of endeavor. I signed on for the job.

Even though I’m now at Ogilvy, I’m still a blogger — my fashion blog, FashionisSpinach.com, has been tapped for a wide number of influencer campaigns for brands like Chanel and Gucci — and I’m still the target for many brands stepping into the social media sphere. Not a day goes by when I’m not completely amazed at how companies try to use clunky PR methods to reach out to bloggers like me.

Here are three of my most frequently seen pitfalls. Leer más “The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger Engagement”

OMG: Bieber Trounces Gaga in Twitter List Rankings

In last week’s bucket of ongoing API enhancements, Twitter provided a means to determine the number of lists in which a user is listed.

This is yet another way to measure popularity, fame, influence, status, etc., and Fan Page List has implemented this count on its site and we’ll show you some results after the jump.

The top ten ranked by number of lists is somewhat different than the top ten by total number of Twitter followers. Demi Lovato, CNN Breaking News and Selena Gomez appear when sorted by number of lists, but not when sorted by number of followers. On that list, they are replaced by Kim Kardashian, Oprah Winfrey and John Mayer.


Posted by Neil Glassman

FanPageListLogo3c-20sqIn last week’s bucket of ongoing API enhancements, Twitter provided a means to determine the number of lists in which a user is listed.

This is yet another way to measure popularity, fame, influence, status, etc., and Fan Page List has implemented this count on its site and we’ll show you some results after the jump.

The top ten ranked by number of lists is somewhat different than the top ten by total number of Twitter followers. Demi Lovato, CNN Breaking News and Selena Gomez appear when sorted by number of lists, but not when sorted by number of followers. On that list, they are replaced by Kim Kardashian, Oprah Winfrey and John Mayer. Leer más “OMG: Bieber Trounces Gaga in Twitter List Rankings”

Caribou wants your pithy words of wakefulness on a coffee cup

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee’s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!


By Elaine Wong

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee‘s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!

Enhanced by Zemanta

McDonald’s food now simply flying off the chain’s delivery trucks

Beware the giant McDonald’s food flying off the restaurant chain’s delivery trucks! That’s right—french fries and Big Macs appear to be struggling against the wind in a new “moving billboard” campaign on delivery-truck sides. The backs of the trucks also have messages for drivers. “Whip through traffic,” says one, showing McCafé shakes. Another (image after the jump) shows a container of fries and the message, “No passing.” Honk! Honk! Oops, we’re holding up traffic!


By Elaine Wong

Mcd-trucks-1Beware the giant McDonald’s food flying off the restaurant chain‘s delivery trucks! That’s right—french fries and Big Macs appear to be struggling against the wind in a new “moving billboard” campaign on delivery-truck sides. The backs of the trucks also have messages for drivers. “Whip through traffic,” says one, showing McCafé shakes. Another (image after the jump) shows a container of fries and the message, “No passing.” Honk! Honk! Oops, we’re holding up traffic! Leer más “McDonald’s food now simply flying off the chain’s delivery trucks”

Replacing a Pile of Textbooks With an iPad

When I’m not blogging away about technology for the Bits Blog, I’m also an adjunct professor at New York University in the Interactive Telecommunications Program.

The program is a technology-focused graduate course, so it came as no surprise when four of my students walked into class in early April with fancy new Apple iPads in hand. After the students got past the novelty factor, a debate ensued about how the iPad would fit into their school life. One factor the students discussed was the ability to carry less “stuff” in their backpacks: the iPad can replace magazines, notepads, even a laptop.

Now there’s an iPad application that could further lighten the load. A new company called Inkling hopes to break the standard textbook model and help textbooks enter the interactive age by letting students share and comment on the texts and interact with fellow students.


By NICK BILTON

Inkling's biology textbook

When I’m not blogging away about technology for the Bits Blog, I’m also an adjunct professor at New York University in the Interactive Telecommunications Program.

The program is a technology-focused graduate course, so it came as no surprise when four of my students walked into class in early April with fancy new Apple iPads in hand. After the students got past the novelty factor, a debate ensued about how the iPad would fit into their school life. One factor the students discussed was the ability to carry less “stuff” in their backpacks: the iPad can replace magazines, notepads, even a laptop.

Now there’s an iPad application that could further lighten the load. A new company called Inkling hopes to break the standard textbook model and help textbooks enter the interactive age by letting students share and comment on the texts and interact with fellow students. Leer más “Replacing a Pile of Textbooks With an iPad”

Animal kingdom is here to help in new skin-care print campaign

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.


By Todd Wasserman

StriVectin-SD

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.

http://www.brandfreak.com

Enhanced by Zemanta

An Easy Way to Share IPhone Photos Online

Picplz, a low-profile photo sharing start-up from the founders of Imeem, expanded its reach Monday with the introduction of an iPhone app.

Picplz is like a visual Twitter. People can post cellphone photos that are tagged with location and create a stream of photos and optional short captions. The photos appear on Picplz.com and people can also post them to Twitter, Facebook and Foursquare.

“We’re keeping it really really stripped-down, letting the tool stay out of the way and letting people tell a story,” said Dalton Caldwell, Picplz’s co-founder and chief executive.

Mr. Caldwell and Picplz’s other co-founder, Bryan Berg, started it after selling the assets of Imeem, their now-shuttered music site, to MySpace. They began with a Web site and Android app, which 50,000 people have been using, and waited to offer an iPhone app until they worked out the kinks.


Image representing iPhone as depicted in Crunc...
Image via CrunchBase

By CLAIRE CAIN MILLER

Picplz, a low-profile photo sharing start-up from the founders of Imeem, expanded its reach Monday with the introduction of an iPhone app.

Picplz is like a visual Twitter. People can post cellphone photos that are tagged with location and create a stream of photos and optional short captions. The photos appear on Picplz.com and people can also post them to Twitter, Facebook and Foursquare.

“We’re keeping it really really stripped-down, letting the tool stay out of the way and letting people tell a story,” said Dalton Caldwell, Picplz’s co-founder and chief executive.

Mr. Caldwell and Picplz’s other co-founder, Bryan Berg, started it after selling the assets of Imeem, their now-shuttered music site, to MySpace. They began with a Web site and Android app, which 50,000 people have been using, and waited to offer an iPhone app until they worked out the kinks. Leer más “An Easy Way to Share IPhone Photos Online”

Apple Patents a Desktop Touch-Screen Computer

It was only a matter of time.

You can touch your iPod, changing songs with the swipe of a finger. You can touch your iPhone, clicking away on a virtual keyboard or zooming into images and maps. You can touch your iPad, flipping though a book or digital magazine or playing games on the nine-inch screen. So it only makes sense that you should be able to touch your iMac.

A European patent uncovered by the blog Patently Apple indicates that Apple could bring multitouch to the desktop, giving computer users the ability to touch the screen of the display in addition to the computer’s keyboard.

The patent shows a series of sensors that could be added to a standard iMac, including an accelerometer to detect the angle of the screen and in turn change the display’s resolution or orientation.


By NICK BILTON

The United States Patent and Trademark Office via patentlyapple.com An Apple patent offers clues to a possible new iMac with a touch screen and iOS interface.

Touchscreen iMac

It was only a matter of time.

You can touch your iPod, changing songs with the swipe of a finger. You can touch your iPhone, clicking away on a virtual keyboard or zooming into images and maps. You can touch your iPad, flipping though a book or digital magazine or playing games on the nine-inch screen. So it only makes sense that you should be able to touch your iMac.

A European patent uncovered by the blog Patently Apple indicates that Apple could bring multitouch to the desktop, giving computer users the ability to touch the screen of the display in addition to the computer’s keyboard.

The patent shows a series of sensors that could be added to a standard iMac, including an accelerometer to detect the angle of the screen and in turn change the display’s resolution or orientation. Leer más “Apple Patents a Desktop Touch-Screen Computer”

Se consolida la demanda ejecutiva en el segundo semestre

Durante el segundo trimestre de este año, se registró un aumento de 45%, respecto del mismo período del año anterior. Sin embargo, los primeros tres meses de 2010 fueron aun mejores.Se consolida la demanda ejecutiva en el segundo semestre

El segundo trimestre marcó un aumento de nada menos que el 45% en la demanda ejecutiva, con respecto al mismo período del 2009. Sin embargo, se registró una pequeña desaceleración en el ritmo de búsqueda de ejecutivos observado a fin del año pasado y principio del actual, tal como revela el IDE (Indice de Demanda Ejecutiva) que elaboran 45 consultoras de Recursos Humanos, agrupadas en el Portal RH. De hecho, la caída respecto al trimestre anterior alcanzó el 16%, según este estudio.

La evolución del IDE se presenta en un contexto de fuerte recuperación de la actividad económica argentina. Según datos oficiales, en el primer trimestre de 2010, el PBI creció 6,8% respecto de igual período del año anterior, sustentado en un aumento de 7,3% en el consumo y de 13,1% en la inversión. Este último, motorizado por la inversión en equipos durables de producción que alcanzó al 26%.

En tanto, estimaciones privadas y datos oficiales del segundo trimestre muestran una aceleración del ritmo de recuperación que estaría alcanzando al 9% interanual. Esto se explica por un mayor consumo interno y el aumento en las exportaciones, tanto agrícolas (cosecha y recuperación del precio de la soja), como industriales (mayores importaciones desde Brasil).


Description unavailable
Durante el segundo trimestre de este año, se registró un aumento de 45%, respecto del mismo período del año anterior. Sin embargo, los primeros tres meses de 2010 fueron aun mejores.Se consolida la demanda ejecutiva en el segundo semestre
El  segundo trimestre marcó un aumento de nada menos que el 45% en la  demanda ejecutiva, con respecto al mismo período del 2009. Sin embargo,  se registró una pequeña desaceleración en el ritmo de búsqueda de  ejecutivos observado a fin del año pasado y principio del actual, tal  como revela el IDE (Indice de Demanda Ejecutiva) que elaboran 45  consultoras de Recursos Humanos, agrupadas en el Portal RH. De hecho, la  caída respecto al trimestre anterior alcanzó el 16%, según este  estudio.

La evolución del IDE se presenta  en un contexto de fuerte recuperación de la actividad económica  argentina. Según datos oficiales, en el primer trimestre de 2010, el PBI  creció 6,8% respecto de igual período del año anterior, sustentado en  un aumento de 7,3% en el consumo y de 13,1% en la inversión. Este  último, motorizado por la inversión en equipos durables de producción  que alcanzó al 26%.

En tanto, estimaciones  privadas y datos oficiales del segundo trimestre muestran una  aceleración del ritmo de recuperación que estaría alcanzando al 9%  interanual. Esto se explica por un mayor consumo interno y el aumento en  las exportaciones, tanto agrícolas (cosecha y recuperación del precio  de la soja), como industriales (mayores importaciones desde Brasil). Leer más “Se consolida la demanda ejecutiva en el segundo semestre”

El arte de cazar talentos

Una agenda actualizada, reuniones, cócteles, conferencias y cada vez más las redes sociales son parte del arsenal con que cuentan los headhunters para dar con el ejecutivo justo para el puesto indicado. La información y la confidencialidad son las claves de este oficio. En esta nota, los protagonistas cuentan cómo trabajan, qué buscan y cómo lo encuentran. Además, cómo viene la demanda ejecutiva para la segunda mitad del año.

>> por María Gabriela Ensinck

Al conocerse el nombramiento del nuevo CEO de Arcor, Osvaldo Baños, a muchos les sorprendió que el nuevo número 1 de la compañía de golosinas viniera de la industria automotriz. En realidad, el pase fue obra de un headhunter, y se efectivizó tras un proceso de búsqueda de casi un año seguido de cerca por Luis Pagani (quien dejó su cargo de CEO, pero continúa al frente del directorio de la empresa familiar). Cuando le fue ofrecido el puesto, Baños se desempeñaba como CEO de Peugeot, y la operación se llevó a cabo con tal sigilo que sólo trascendió cuando hubo terminado.


Una agenda actualizada, reuniones, cócteles, conferencias y cada vez más las redes sociales son parte del arsenal con que cuentan los headhunters para dar con el ejecutivo justo para el puesto indicado. La información y la confidencialidad son las claves de este oficio. En esta nota, los protagonistas cuentan cómo trabajan, qué buscan y cómo lo encuentran. Además, cómo viene la demanda ejecutiva para la segunda mitad del año.
>> por María Gabriela Ensinck

Al conocerse el nombramiento del nuevo CEO de Arcor, Osvaldo Baños, a muchos les sorprendió que el nuevo número 1 de la compañía de golosinas viniera de la industria automotriz. En realidad, el pase fue obra de un headhunter, y se efectivizó tras un proceso de búsqueda de casi un año seguido de cerca por Luis Pagani (quien dejó su cargo de CEO, pero continúa al frente del directorio de la empresa familiar). Cuando le fue ofrecido el puesto, Baños se desempeñaba como CEO de Peugeot, y la operación se llevó a cabo con tal sigilo que sólo trascendió cuando hubo terminado. Leer más “El arte de cazar talentos”

Planes corporativos de salud, antes y después de la ley de matrimonio gay

Las compañías que ofrecían la cobertura médica a parejas del mismo sexo en la Argentina eran la excepción a la regla, pero tras la aprobación de la nueva ley de matrimonio civil las empresas deberán adaptarse. Cómo impacta la iniciativa, qué otros beneficios se deben tener en cuenta y cómo ajustar la política de diversidad, según consultores expertos y los antecedentes del caso de American Express.

>> por María Agustina Rato

La aprobación del matrimonio homosexual abrió un gran signo de interrogación en las áreas de Recursos Humanos que, expectantes, se preparan para ajustar su política de beneficios corporativos a las disposiciones de la nueva norma. Uno de ellos, quizás el más sensible en el universo de las compañías, por su peso en los costos, es la cobertura médica. Tras las modificaciones del código civil, el beneficio de la prepaga se aplicará en forma igualitaria a parejas de igual o distinto sexo, y su grupo familiar.

Algunas pocas empresas, como American Express, ya incluían ese beneficio en el menú para los casos de unión civil, que regían en la Ciudad Autónoma de Buenos Aires. Pero eran la excepción a la regla. Ahora todas deberán hacerlo, de acuerdo a lo que marca la ley. El gigante de los plásticos y consultoras expertas en la materia cuentan cómo impacta la iniciativa, qué otros beneficios se deben tener en cuenta y cómo es su puesta en práctica.

“La medicina es un tema sensible en las empresas por sus altos costos, así que el cambio de legislación es una preocupación. Las empresas están asesorándose y preguntando cómo adaptarse”, explica la Gerente de Proyecto del área de Beneficios de la consultora Hewitt en América latina, María Alejandra Harttig.


Las compañías que ofrecían la cobertura médica a parejas del mismo sexo en la Argentina eran la excepción a la regla, pero tras la aprobación de la nueva ley de matrimonio civil las empresas deberán adaptarse. Cómo impacta la iniciativa, qué otros beneficios se deben tener en cuenta y cómo ajustar la política de diversidad, según consultores expertos y los antecedentes del caso de American Express.

>> por María Agustina Rato

La aprobación del matrimonio homosexual abrió un gran signo de interrogación en las áreas de Recursos Humanos que, expectantes, se preparan para ajustar su política de beneficios corporativos a las disposiciones de la nueva norma. Uno de ellos, quizás el más sensible en el universo de las compañías, por su peso en los costos, es la cobertura médica. Tras las modificaciones del código civil, el beneficio de la prepaga se aplicará en forma igualitaria a parejas de igual o distinto sexo, y su grupo familiar.

Algunas pocas empresas, como American Express, ya incluían ese beneficio en el menú para los casos de unión civil, que regían en la Ciudad Autónoma de Buenos Aires. Pero eran la excepción a la regla. Ahora todas deberán hacerlo, de acuerdo a lo que marca la ley. El gigante de los plásticos y consultoras expertas en la materia cuentan cómo impacta la iniciativa, qué otros beneficios se deben tener en cuenta y cómo es su puesta en práctica.

“La medicina es un tema sensible en las empresas por sus altos costos, así que el cambio de legislación es una preocupación. Las empresas están asesorándose y preguntando cómo adaptarse”, explica la Gerente de Proyecto del área de Beneficios de la consultora Hewitt en América latina, María Alejandra Harttig. Leer más “Planes corporativos de salud, antes y después de la ley de matrimonio gay”

Apple’s Google Voice Pondering Goes on. And on.

TechCrunch’s Jason Kincaid notes that it’s now been a year since Apple told the FCC that it hadn’t rejected Google’s Google Voice app–it was just concerned about Google Voice bypassing the iPhone’s own Phone interface, and “pondering” how to respond.

Twelve months later, Apple is still pondering–which is confusing, because it’s also approved Line 2, Skype, and other apps which let you make phone calls without using the iPhone’s phone features. Meanwhile, Google ended up releasing a Web-based version of Voice for iPhone users–not bad, but nowhere near as seamless as the native one for Android and BlackBerry. And most of the other interesting things that Google has done for iPhone users in the past year have come in the form of Web apps, not local ones. I don’t think Google is boycotting the iPhone, but it sure would be understandable if it preferred not to invest a lot of time in apps that Apple might decide to “ponder” indefinitely rather than approve.


TechCrunch’s Jason Kincaid notes that it’s now been a year since Apple told the FCC that it hadn’t rejected Google’s Google Voice app–it was just concerned about Google Voice bypassing the iPhone’s own Phone interface, and “pondering” how to respond.

Twelve months later, Apple is still pondering–which is confusing, because it’s also approved Line 2, Skype, and other apps which let you make phone calls without using the iPhone’s phone features. Meanwhile, Google ended up releasing a Web-based version of Voice for iPhone users–not bad, but nowhere near as seamless as the native one for Android and BlackBerry. And most of the other interesting things that Google has done for iPhone users in the past year have come in the form of Web apps, not local ones. I don’t think Google is boycotting the iPhone, but it sure would be understandable if it preferred not to invest a lot of time in apps that Apple might decide to “ponder” indefinitely rather than approve. Leer más “Apple’s Google Voice Pondering Goes on. And on.”

How To Silo Your Website: The Breadcrumb Trail

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.
Adding extra layers to crawl through never works to your advantage … ever …

For those of you who don’t know, the breadcrumb is the small text usually found under the title on the page (not the HTML title). The breadcrumb shows where you are in the website hierarchy AND (this is the important part) it is hyperlinked to pass internal anchor text. I can’t stress enough how important it is that the words be linked.

With the exception of things like your customer service, privacy, and contact us pages, all of the pages should be under the main sections of the masthead we talked about previously. Unless you are going to have more than 150 pages in each section, don’t add an extra level. Yes, I know Google says 100 links, but you can easily stretch to 150 without much need for concern.


Post image for How To Silo Your Website: The Breadcrumb Trail

Michael Gray

By Michael Gray

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.

Adding extra layers to crawl through never works to your advantage … ever …

For those of you who don’t know, the breadcrumb is the small text usually found under the title on the page (not the HTML title). The breadcrumb shows where you are in the website hierarchy AND (this is the important part) it is hyperlinked to pass internal anchor text. I can’t stress enough how important it is that the words be linked.

With the exception of things like your customer service, privacy, and contact us pages, all of the pages should be under the main sections of the masthead we talked about previously. Unless you are going to have more than 150 pages in each section, don’t add an extra level. Yes, I know Google says 100 links, but you can easily stretch to 150 without much need for concern. Leer más “How To Silo Your Website: The Breadcrumb Trail”

Google Mobile Brings True iPhone Push Notifications for Gmail and Google Calendar

iOS: Google just updated their Google Mobile app to bring push notifications (previews included) for Gmail and Google Calendar to the iPhone.

The free app from Google is an impressive search helper, capable of searching your phone and the internet by voice, but the addition of push notifications for new Gmail messages and Calendar events in the latest update adds a nice bit of supplemental functionality that most Google die-hards will most likely love—particularly because getting true push notifications (with message previews, for example), previously required some sort of third-party tool standing in the middle.


goog-push.pngiOS: Google just updated their Google Mobile app to bring push notifications (previews included) for Gmail and Google Calendar to the iPhone.

The free app from Google is an impressive search helper, capable of searching your phone and the internet by voice, but the addition of push notifications for new Gmail messages and Calendar events in the latest update adds a nice bit of supplemental functionality that most Google die-hards will most likely love—particularly because getting true push notifications (with message previews, for example), previously required some sort of third-party tool standing in the middle. Leer más “Google Mobile Brings True iPhone Push Notifications for Gmail and Google Calendar”