Apple’s iMac And MacBook Touch Patents Tease iOS-Convertible Devices

You’re Apple. You’re selling millions of iPhones, millions of iPads, and millions of notebooks. The App Store is printing money, but conversion rates aren’t fast enough for your liking. How do you get more people hooked on your mobile and touch platform? Easy: convert all your devices into iOS devices. iOS convertibles, to be precise.

A patent filing by Apple describes a pair of devices with the plain object of providing the user with both OS X and iOS on demand. The iMac Touch (not an official term, but good enough) would lean over and tilt up, providing a tablet-like surface on which to browse or play games. The MacBook Touch would feature a swiveling, flipping screen much like existing laptop-tablet convertibles. I don’t know about you, but I think they sound great. And expensive.

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You’re Apple. You’re selling millions of iPhones, millions of iPads, and millions of notebooks. The App Store is printing money, but conversion rates aren’t fast enough for your liking. How do you get more people hooked on your mobile and touch platform? Easy: convert all your devices into iOS devices. iOS convertibles, to be precise.

A patent filing by Apple
describes a pair of devices with the plain object of providing the user with both OS X and iOS on demand. The iMac Touch (not an official term, but good enough) would lean over and tilt up, providing a tablet-like surface on which to browse or play games. The MacBook Touch would feature a swiveling, flipping screen much like existing laptop-tablet convertibles. I don’t know about you, but I think they sound great. And expensive. Leer más “Apple’s iMac And MacBook Touch Patents Tease iOS-Convertible Devices”

The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger Engagement

I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a longtime blogger (and journo) who’d become frustrated at how poorly blog outreach was being handled by brands that, under any other circumstance, would’ve been impeccable with their approach. They’d finessed relationships with the press and customers, but when it came to bloggers, they ended up botching it completely (clunky outreach, poor planning, uneven execution) — and as a result, not capitalizing on all that blogs and social media could offer. Ogilvy was the first place I saw that truly got that blogger relationships were not a one-size-fits-all kind of endeavor. I signed on for the job.

Even though I’m now at Ogilvy, I’m still a blogger — my fashion blog, FashionisSpinach.com, has been tapped for a wide number of influencer campaigns for brands like Chanel and Gucci — and I’m still the target for many brands stepping into the social media sphere. Not a day goes by when I’m not completely amazed at how companies try to use clunky PR methods to reach out to bloggers like me.

Here are three of my most frequently seen pitfalls.


pitfall

by Betsy Lowther

I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a longtime blogger (and journo) who’d become frustrated at how poorly blog outreach was being handled by brands that, under any other circumstance, would’ve been impeccable with their approach. They’d finessed relationships with the press and customers, but when it came to bloggers, they ended up botching it completely (clunky outreach, poor planning, uneven execution) — and as a result, not capitalizing on all that blogs and social media could offer. Ogilvy was the first place I saw that truly got that blogger relationships were not a one-size-fits-all kind of endeavor. I signed on for the job.

Even though I’m now at Ogilvy, I’m still a blogger — my fashion blog, FashionisSpinach.com, has been tapped for a wide number of influencer campaigns for brands like Chanel and Gucci — and I’m still the target for many brands stepping into the social media sphere. Not a day goes by when I’m not completely amazed at how companies try to use clunky PR methods to reach out to bloggers like me.

Here are three of my most frequently seen pitfalls. Leer más “The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger Engagement”

OMG: Bieber Trounces Gaga in Twitter List Rankings

In last week’s bucket of ongoing API enhancements, Twitter provided a means to determine the number of lists in which a user is listed.

This is yet another way to measure popularity, fame, influence, status, etc., and Fan Page List has implemented this count on its site and we’ll show you some results after the jump.

The top ten ranked by number of lists is somewhat different than the top ten by total number of Twitter followers. Demi Lovato, CNN Breaking News and Selena Gomez appear when sorted by number of lists, but not when sorted by number of followers. On that list, they are replaced by Kim Kardashian, Oprah Winfrey and John Mayer.


Posted by Neil Glassman

FanPageListLogo3c-20sqIn last week’s bucket of ongoing API enhancements, Twitter provided a means to determine the number of lists in which a user is listed.

This is yet another way to measure popularity, fame, influence, status, etc., and Fan Page List has implemented this count on its site and we’ll show you some results after the jump.

The top ten ranked by number of lists is somewhat different than the top ten by total number of Twitter followers. Demi Lovato, CNN Breaking News and Selena Gomez appear when sorted by number of lists, but not when sorted by number of followers. On that list, they are replaced by Kim Kardashian, Oprah Winfrey and John Mayer. Leer más “OMG: Bieber Trounces Gaga in Twitter List Rankings”

Caribou wants your pithy words of wakefulness on a coffee cup

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee’s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!


By Elaine Wong

Make-the-cup

For those of you who dread Mondays, read this: “Life is short. Stay awake for it.” Yes, that’s the slogan of Caribou Coffee‘s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!

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McDonald’s food now simply flying off the chain’s delivery trucks

Beware the giant McDonald’s food flying off the restaurant chain’s delivery trucks! That’s right—french fries and Big Macs appear to be struggling against the wind in a new “moving billboard” campaign on delivery-truck sides. The backs of the trucks also have messages for drivers. “Whip through traffic,” says one, showing McCafé shakes. Another (image after the jump) shows a container of fries and the message, “No passing.” Honk! Honk! Oops, we’re holding up traffic!


By Elaine Wong

Mcd-trucks-1Beware the giant McDonald’s food flying off the restaurant chain‘s delivery trucks! That’s right—french fries and Big Macs appear to be struggling against the wind in a new “moving billboard” campaign on delivery-truck sides. The backs of the trucks also have messages for drivers. “Whip through traffic,” says one, showing McCafé shakes. Another (image after the jump) shows a container of fries and the message, “No passing.” Honk! Honk! Oops, we’re holding up traffic! Leer más “McDonald’s food now simply flying off the chain’s delivery trucks”

Replacing a Pile of Textbooks With an iPad

When I’m not blogging away about technology for the Bits Blog, I’m also an adjunct professor at New York University in the Interactive Telecommunications Program.

The program is a technology-focused graduate course, so it came as no surprise when four of my students walked into class in early April with fancy new Apple iPads in hand. After the students got past the novelty factor, a debate ensued about how the iPad would fit into their school life. One factor the students discussed was the ability to carry less “stuff” in their backpacks: the iPad can replace magazines, notepads, even a laptop.

Now there’s an iPad application that could further lighten the load. A new company called Inkling hopes to break the standard textbook model and help textbooks enter the interactive age by letting students share and comment on the texts and interact with fellow students.


By NICK BILTON

Inkling's biology textbook

When I’m not blogging away about technology for the Bits Blog, I’m also an adjunct professor at New York University in the Interactive Telecommunications Program.

The program is a technology-focused graduate course, so it came as no surprise when four of my students walked into class in early April with fancy new Apple iPads in hand. After the students got past the novelty factor, a debate ensued about how the iPad would fit into their school life. One factor the students discussed was the ability to carry less “stuff” in their backpacks: the iPad can replace magazines, notepads, even a laptop.

Now there’s an iPad application that could further lighten the load. A new company called Inkling hopes to break the standard textbook model and help textbooks enter the interactive age by letting students share and comment on the texts and interact with fellow students. Leer más “Replacing a Pile of Textbooks With an iPad”

Animal kingdom is here to help in new skin-care print campaign

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.


By Todd Wasserman

StriVectin-SD

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.

http://www.brandfreak.com

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