22 agosto 2010 – Gabriel Catalano®

No Safe Harbors in Argentina

BUENOS AIRES – Google and Yahoo won an appeal of a lawsuit brought by an Argentine entertainer, Virginia Da Cunha. Her name and some photos showed up in search results connected with sex sites. The appeals court ruled Google and Yahoo weren’t liable for defamation for third-party content.

The victory was a welcome one, but the companies face more than a hundred similar suits in Argentina. But while Internet companies struggle in authoritarian countries over what’s in search results, legal experts say that the Argentine cases are a an example of why developing countries need clear laws governing Internet content.

By VINOD SREEHARSHA

BUENOS AIRES – Google and Yahoo won an appeal of a lawsuit brought by an Argentine entertainer, Virginia Da Cunha. Her name and some photos showed up in search results connected with sex sites. The appeals court ruled Google and Yahoo weren’t liable for defamation for third-party content.

Conductismo, marketing y dos formas de combinarlos

“Mucho antes de ponerse en boga el conductismo, los marquetineros lo usaban. Por entonces –señala Edward Welch, de McKinsey-, ofrecer dos cosas al precio de una o en cuotas se impusieron porque funcionaban, no porque la mercadotecnia los impusiera”.

Ya se sabía que la gente prefiere incentivos en aparencia gratuitos o que a menudo se porta irracionalmente y no mide las consecuencias de endeudarse. No obstante, pese al avance de técnicas conductistas, pocas empresas los emplean en forma sistemática. Por eso, el experto subraya dos prácticas que no debieran falta en el bagaje de un marquetinero.

“Mucho antes de ponerse en boga el conductismo, los marquetineros lo usaban. Por entonces –señala Edward Welch, de McKinsey-, ofrecer dos cosas al precio de una o en cuotas se impusieron porque funcionaban, no porque la mercadotecnia los impusiera”.

Steve Jobs, el iPod y la gestión de la innovación en las organizaciones

El World Entrepreneurship Forum de Buenos Aires convocó a los principales representantes del ecosistema emprendedor. Aquí, una entrevista exclusiva con Bill Fischer, experto en gestión de la tecnología de la escuela de negocios suiza IMD…

Por Federico Ast

Los elegantes salones del Four Seasons Buenos Aires desbordaron de pasión emprendedora en el marco del World Entrepreneurship Forum 2010, organizado por la Fundación KPMG para la Competitividad de la Argentina, con la colaboración de Endeavor Argentina.

El evento, de impecable realización con dosis justas de contenidos y networking, convocó a los principales representantes del ecosistema empresario nacional: academia, inversores, organizaciones del tercer sector, autoridades públicas y, por supuesto, emprendedores.

El World Entrepreneurship Forum de Buenos Aires convocó a los principales representantes del ecosistema emprendedor. Aquí, una entrevista exclusiva con Bill Fischer, experto en gestión de la tecnología de la escuela de negocios suiza IMD…

Por Federico Ast

Los hombres son fieles a las marcas, las mujeres a las personas que ponen cara a las marcas

Siempre se ha dicho que las mujeres son más fieles que los hombres, pero ¿se aplica también este tópico a las marcas? A esta pregunta ha tratado precisamente de responder Stijn van Osselaer, profesor de marketing de la Universidad Erasmus de Rotterdam en Holanda. Y la respuesta es que tanto los hombres como las mujeres son fieles, pero de manera diferente.

Mientras los hombres tienden a ser leales a determinadas empresas y marcas, las mujeres prefieren mostrar su lealtad a las personas que ponen voz y rostro a un producto o servicio. De esta manera, un hombre sería fiel, por ejemplo, a una peluquería, y una mujer al peluquero que trabaja en esa peluquería, informa Absatzwirtschaft.

“Independientemente del género, todos tenemos necesidad de pertenencia”, explica Osselaer. Pero esta necesidad de pertenencia se proyecta en direcciones diferentes. Las mujeres prefieren la interacción con individuos, los hombres con grupos. Continuar leyendo «Los hombres son fieles a las marcas, las mujeres a las personas que ponen cara a las marcas»

Data on Demand Is an Opportunity

The real-time Web is a bit of a chaotic mess.

Each minute, hundreds, if not thousands, of tweets, links, likes, status updates and their ilk stampede through our collective feeds.

Of course, that isn’t to say there isn’t valuable and timely information embedded in that deluge – if you’re lucky to catch it. The constant churn makes it challenging to store and sift through the bits and pieces of information worth remembering.

Is there a better way to harness it?

If so, Brian Ascher, a partner at Venrock, a noted venture capital firm in Palo Alto, Calif., wants to invest in it.

“The whole point of social media is that we trust our friends, our network for answers to questions, recommendations, information needs,” he said. “Social media can contain the answer. There is value in all the stuff being shared, if you can find it.”

In short, he said, the key concept is data on demand:

“I think its going to be more appealing to a mass audience wondering why do I care where you check-in or what you’re doing. It might yield the answer to a question you have about where to go three months from now.”

: Image via CrunchBase

By JENNA WORTHAM

The real-time Web is a bit of a chaotic mess.

Each minute, hundreds, if not thousands, of tweets, links, likes, status updates and their ilk stampede through our collective feeds.

Is there a better way to harness it?

If so, Brian Ascher, a partner at Venrock, a noted venture capital firm in Palo Alto, Calif., wants to invest in it.

In short, he said, the key concept is data on demand:

10 Most Dangerous Celebrities…Online

Feeling risky? Go ahead, type Cameron Diaz or Julia Roberts in your Internet search browser, says computer security firm McAfee Inc.

Those two starlets top the company’s annual list of the 10 most dangerous celebrities to search for on the Web.

Diaz and Roberts likely top this year’s because of their recent blockbuster movies, “Knight and Day” for Diaz and “Eat, Pray, Love” for Roberts, and tabloid headline prominence, according to the company.

“Cybercriminals follow the same hot topics as consumers, and create traps based on the latest trends,” said Dave Marcus, security researcher for McAfee Labs, which conducted the study.

This year’s research found that consumers searching for Cameron Diaz pictures or downloads ended up with a 10 percent chance of landing instead on a website with threats like spyware, adware, spam or viruses.

Diaz replaced Jessica Biel, who fell to the third spot, at the top of the list. Supermodel Gisele Bunchden and actor Brad Pitt round out the rest of the top five.

Posted by Katie Kindelan

Feeling risky? Go ahead, type Cameron Diaz or Julia Roberts in your Internet search browser, says computer security firm McAfee Inc.

Those two starlets top the company’s annual list of the 10 most dangerous celebrities to search for on the Web.

“Cybercriminals follow the same hot topics as consumers, and create traps based on the latest trends,” said Dave Marcus, security researcher for McAfee Labs, which conducted the study.

Diaz replaced Jessica Biel, who fell to the third spot, at the top of the list. Supermodel Gisele Bunchden and actor Brad Pitt round out the rest of the top five. Continuar leyendo «10 Most Dangerous Celebrities…Online»

Tattoo on your Face

You can put Tattoos on your Picture. Some techniques, commands are new in this tutorial, so must try.

1. For this tutorial, you must be needing your picture (or any picture) and the Tattoo picture you wanted to paste.

2. So open your picture file, duplicate the layer and then press Shift+Ctrl+U to Desaturate it (if Picture is in color then you have to do this, otherwise no need of it, in my case I’m not doing so as this picture is in Black and White).

You can put Tattoos on your Picture. Some techniques, commands are new in this tutorial, so must try.

1. For this tutorial, you must be needing your picture (or any picture) and the Tattoo picture you wanted to paste.

3. Now I’m going to add 3 Adjustment Layers, i.e. Levels, Brightness/Contrast, and Curves. So first run the command, Layer > New Adjustment Layer > Levels and give the following settings:

4. Now run the command, Layer > New Adjustment Layer > Brightness/Contrast, give the following settings:

Continuar leyendo «Tattoo on your Face»

Introducing Social Times PRO: Detailed Virtual Goods and Social Games Reports and Conference Access

Posted by Neil Vidyarthi

socialtimes-pro[1] Over the last year, Social Times has been undergoing quite the transformation: We’ve grown our roster of contributors to 10 talented writers, we’ve made updates to our statistics technology and we’ve welcomed an unprecedented number of new readers. With this continued success, we’ve refined our goals and one of our main goals is to deliver insight and value to our readers. For that reason, I’m proud to introduce Social Times PRO, a new service dedicated to providing readers with insightful research reports on social games, virtual goods and Facebook, but the service also gives you access to all of our Social Times conferences and events. Read more after the jump!

Posted by Neil Vidyarthi

Over the last year, Social Times has been undergoing quite the transformation: We’ve grown our roster of contributors to 10 talented writers, we’ve made updates to our statistics technology and we’ve welcomed an unprecedented number of new readers. With this continued success, we’ve refined our goals and one of our main goals is to deliver insight and value to our readers. For that reason, I’m proud to introduce Social Times PRO, a new service dedicated to providing readers with insightful research reports on social games, virtual goods and Facebook, but the service also gives you access to all of our Social Times conferences and events. Read more after the jump! Continuar leyendo «Introducing Social Times PRO: Detailed Virtual Goods and Social Games Reports and Conference Access»

A Less Confusing View of World Time Zones

If you ever need to schedule an online meeting or a conference call with multiple people who work in different time zones, a web app called Every Time Zone should come handy.

timezone chart

Every Time Zone offers a unique view of the time zones around the world that is less confusing and you simply have to drag the green bar on either side to figure out the best time that may be suitable for all the meeting participants. Continuar leyendo «A Less Confusing View of World Time Zones»

“As Seen on TV” and Building Trust

Author Alex
Between the Shake Weight, the rise of the Fashion Print Snuggie, and the deceased but, eerily still active Billy Mays, it occurs to me that we may be witnessing somewhat of an “As Seen on TV” renaissance.

And while “As Seen on TV” products have always been the red-headed step child of legitimate consumer brands, this new golden era of cheesy, direct-response marketing makes me wonder if the simple act of seeing a brand on TV still carries the same legitimizing weight it once did.

More to the point: is seeing a brand on TV still an effective way to build trust and drive purchase intent in 2010?

The answer, I think, is that while advertising on TV certainly can be effective at driving some key metrics, the notion of brand trust and “As Seen on TV” ain’t what it used to be. There are (at least) three reasons why:

Author Alex

Between the Shake Weight, the rise of the Fashion Print Snuggie, and the deceased but, eerily still active Billy Mays, it occurs to me that we may be witnessing somewhat of an “As Seen on TV” renaissance.

More to the point: is seeing a brand on TV still an effective way to build trust and drive purchase intent in 2010?

The answer, I think, is that while advertising on TV certainly can be effective at driving some key metrics, the notion of brand trust and “As Seen on TV” ain’t what it used to be. There are (at least) three reasons why: Continuar leyendo «“As Seen on TV” and Building Trust»

What is your story? Facebook likes to hear!

What is “Facebook Stories”?

This July, Facebook announced that it had passed the 500 million user milestone. Along with this announcement, Facebook also rolled out a new application, “Facebook Stories,” to celebrate its achievement. As the largest social network in the world, stories of how people are interacting with others on Facebook happen every day. However, these stories usually end up only on Facebook Status Updates and News Feed, where limited users (i.e.friends) can access.

By launching Facebook Stories, users are able to share their unique stories in a collective environment, and all users can read these stories searchable by location or theme. Themes cover a variety of topics such as education, relationships, reunions, love etc. and after reading a couple stories, I would add some are quite inspiring and mind-opening. While various people use Facebook to keep in touch with old friends, others have clearly allowed Facebook to become a part of their lives.

by Kevin Ti

What is “Facebook Stories”?

Las formas agrupadas de exportación como estrategia para abordar mercados internacionales (II)

Hoy continuamos con el anterior artículo de Gregorio Cristóbal, “Las formas agrupadas de exportación como estrategia para abordar los mercados internacionales”. Si anteriormente se trataron las fórmulas de cooperación financiera, y una parte de la cooperación comercial, hoy continuaremos con las fórmulas existentes de cooperación comercial (franquicia y distribución cruzada) y profundizaremos en las diversas fórmulas de cooperación tecnológica y productiva.
G. Franquicia

Se entiende por franquicia un modelo de colaboración contractual entre dos partes jurídicamente independientes e iguales: de una parte una empresa franquiciadora, y de otra, uno o varios empresarios franquiciados. La empresa franquiciadora cuenta con la propiedad de una razón social, un nombre comercial, eventualmente una marca de fábrica, así como de una técnica o procedimiento puestos a favor del franquiciado. El control de una serie de productos o servicios presentados de forma original que deben ser aceptado y utilizados por los franquiciados…”
Modalidades de franquicia…

Gregorio Cristóbal Carle

G. Franquicia

Modalidades de franquicia… Continuar leyendo «Las formas agrupadas de exportación como estrategia para abordar mercados internacionales (II)»

ProWorkflow – A Fast and Easy Online Project Management System

Posted by WDCore Editorial

It is very important to organize your work flow and to monitor the progress in work being done. No matter from which field you belong to, you always need manage your work, organized your team, assign tasks to your employees on timely basis and get the records of all invoices and payments being sent or done.
You cannot simply over look the importance of having a proper management system. Sometimes, people rely on their email account for managing all online work, conversation and transaction. Although, keeping an up-to-date email account would definitely help you in organizing your work but when you are dealing with greater number of project or you’re on the go, you would definitely need a better solution to organize and manage your work.

Posted by WDCore Editorial

It is very important to organize your work flow and to monitor the progress in work being done. No matter from which field you belong to, you always need manage your work, organized your team, assign tasks to your employees on timely basis and get the records of all invoices and payments being sent or done.
You cannot simply over look the importance of having a proper management system. Sometimes, people rely on their email account for managing all online work, conversation and transaction. Although, keeping an up-to-date email account would definitely help you in organizing your work but when you are dealing with greater number of project or you’re on the go, you would definitely need a better solution to organize and manage your work. Continuar leyendo «ProWorkflow – A Fast and Easy Online Project Management System»

Google algorithm change – big brand bias?

by ian

Google just announced a change to their algorithm: They’re now going to show more pages from a single domain for certain queries.

You’re tempted to run out into the street, strip naked with sheer joy and yell OMG all our troubles are over reputation management now a cinch!!!

: Image via CrunchBase

by ian

Google just announced a change to their algorithm: They’re now going to show more pages from a single domain for certain queries.

You’re tempted to run out into the street, strip naked with sheer joy and yell OMG all our troubles are over reputation management now a cinch!!!

Wrooooong. Stay inside. Keep yer clothes on. Google’s webmaster blogging team is as detailed as ever (cough). They use the query ‘exhibitions at amnh’ as their example, and sure enough, that turns up 7 results from from amnh.org:

Continuar leyendo «Google algorithm change – big brand bias?»

Nokia drops Nokia from Nokia Music

What’s an Ovi?

By Andrew Orlowski

The world’s biggest mobile company is to remove the obscure and confusing «Nokia» branding from its key strategic music service, Comes With Music, and lavish it with the world-renowned and highly respected «Ovi» brand, instead.

The news didn’t merit an official announcement, but was leaked to bloggers instead. A spokesperson explained the move:

«The new name is also simpler for music fans around the world to understand, and when presented in local language, will better communicate our truly local service proposition in each market. In doing so, we are giving our users a simplified, Ovi-branded experience.»

Quite right.

People often ask, «What’s a Nokia? – is it some new kind of yoga or a fashionable new diet?» Then you remind them – it’s the platform for the Ovi mobile services experience – and the fog of confusion quickly clears.

The Comes With Music program bundles unlimited access to music with a Nokia device for a period of 12, 18 or 24 months. Users can then keep the music they download, or pay to renew the subscription. The phone giant pulled its other music service, the Music Store, which is available in 23 countries, under its the Ovi services brand some time ago.

What’s an Ovi?

By Andrew Orlowski

The news didn’t merit an official announcement, but was leaked to bloggers instead. A spokesperson explained the move:

Quite right.