No Safe Harbors in Argentina

BUENOS AIRES – Google and Yahoo won an appeal of a lawsuit brought by an Argentine entertainer, Virginia Da Cunha. Her name and some photos showed up in search results connected with sex sites. The appeals court ruled Google and Yahoo weren’t liable for defamation for third-party content.

The victory was a welcome one, but the companies face more than a hundred similar suits in Argentina. But while Internet companies struggle in authoritarian countries over what’s in search results, legal experts say that the Argentine cases are a an example of why developing countries need clear laws governing Internet content.

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By VINOD SREEHARSHA

BUENOS AIRES – Google and Yahoo won an appeal of a lawsuit brought by an Argentine entertainer, Virginia Da Cunha. Her name and some photos showed up in search results connected with sex sites. The appeals court ruled Google and Yahoo weren’t liable for defamation for third-party content.

The victory was a welcome one, but the companies face more than a hundred similar suits in Argentina. But while Internet companies struggle in authoritarian countries over what’s in search results, legal experts say that the Argentine cases are a an example of why developing countries need clear laws governing Internet content. Leer más “No Safe Harbors in Argentina”

Conductismo, marketing y dos formas de combinarlos

“Mucho antes de ponerse en boga el conductismo, los marquetineros lo usaban. Por entonces –señala Edward Welch, de McKinsey-, ofrecer dos cosas al precio de una o en cuotas se impusieron porque funcionaban, no porque la mercadotecnia los impusiera”.

Ya se sabía que la gente prefiere incentivos en aparencia gratuitos o que a menudo se porta irracionalmente y no mide las consecuencias de endeudarse. No obstante, pese al avance de técnicas conductistas, pocas empresas los emplean en forma sistemática. Por eso, el experto subraya dos prácticas que no debieran falta en el bagaje de un marquetinero.


“Mucho antes de ponerse en boga el conductismo, los marquetineros lo usaban. Por entonces –señala Edward Welch, de McKinsey-, ofrecer dos cosas al precio de una o en cuotas se impusieron porque funcionaban, no porque la mercadotecnia los impusiera”.

Ya se sabía que la gente prefiere incentivos en aparencia gratuitos o que a menudo se porta irracionalmente y no mide las consecuencias de endeudarse. No obstante, pese al avance de técnicas conductistas, pocas empresas los emplean en forma sistemática. Por eso, el experto subraya dos prácticas que no debieran falta en el bagaje de un marquetinero.  Leer más “Conductismo, marketing y dos formas de combinarlos”

Steve Jobs, el iPod y la gestión de la innovación en las organizaciones

El World Entrepreneurship Forum de Buenos Aires convocó a los principales representantes del ecosistema emprendedor. Aquí, una entrevista exclusiva con Bill Fischer, experto en gestión de la tecnología de la escuela de negocios suiza IMD…

Por Federico Ast

Los elegantes salones del Four Seasons Buenos Aires desbordaron de pasión emprendedora en el marco del World Entrepreneurship Forum 2010, organizado por la Fundación KPMG para la Competitividad de la Argentina, con la colaboración de Endeavor Argentina.

El evento, de impecable realización con dosis justas de contenidos y networking, convocó a los principales representantes del ecosistema empresario nacional: academia, inversores, organizaciones del tercer sector, autoridades públicas y, por supuesto, emprendedores.


El World Entrepreneurship Forum de Buenos Aires convocó a los principales representantes del ecosistema emprendedor. Aquí, una entrevista exclusiva con Bill Fischer, experto en gestión de la tecnología de la escuela de negocios suiza IMD…
Por Federico Ast

Los elegantes salones del Four Seasons Buenos Aires desbordaron de pasión emprendedora en el marco del World Entrepreneurship Forum 2010, organizado por la Fundación KPMG para la Competitividad de la Argentina, con la colaboración de Endeavor Argentina.

El evento, de impecable realización con dosis justas de contenidos y networking, convocó a los principales representantes del ecosistema empresario nacional: academia, inversores, organizaciones del tercer sector, autoridades públicas y, por supuesto, emprendedores. Leer más “Steve Jobs, el iPod y la gestión de la innovación en las organizaciones”

Los hombres son fieles a las marcas, las mujeres a las personas que ponen cara a las marcas

Siempre se ha dicho que las mujeres son más fieles que los hombres, pero ¿se aplica también este tópico a las marcas? A esta pregunta ha tratado precisamente de responder Stijn van Osselaer, profesor de marketing de la Universidad Erasmus de Rotterdam en Holanda. Y la respuesta es que tanto los hombres como las mujeres son fieles, pero de manera diferente.

Mientras los hombres tienden a ser leales a determinadas empresas y marcas, las mujeres prefieren mostrar su lealtad a las personas que ponen voz y rostro a un producto o servicio. De esta manera, un hombre sería fiel, por ejemplo, a una peluquería, y una mujer al peluquero que trabaja en esa peluquería, informa Absatzwirtschaft.

“Independientemente del género, todos tenemos necesidad de pertenencia”, explica Osselaer. Pero esta necesidad de pertenencia se proyecta en direcciones diferentes. Las mujeres prefieren la interacción con individuos, los hombres con grupos.


Siempre se ha dicho que las mujeres son más fieles que los hombres, pero ¿se aplica también este tópico a las marcas? A esta pregunta ha tratado precisamente de responder Stijn van Osselaer, profesor de marketing de la Universidad Erasmus de Rotterdam en Holanda. Y la respuesta es que tanto los hombres como las mujeres son fieles, pero de manera diferente.

Mientras los hombres tienden a ser leales a determinadas empresas y marcas, las mujeres prefieren mostrar su lealtad a las personas que ponen voz y rostro a un producto o servicio. De esta manera, un hombre sería fiel, por ejemplo, a una peluquería, y una mujer al peluquero que trabaja en esa peluquería, informa Absatzwirtschaft.

“Independientemente del género, todos tenemos necesidad de pertenencia”, explica Osselaer. Pero esta necesidad de pertenencia se proyecta en direcciones diferentes. Las mujeres prefieren la interacción con individuos, los hombres con grupos. Leer más “Los hombres son fieles a las marcas, las mujeres a las personas que ponen cara a las marcas”

Data on Demand Is an Opportunity

The real-time Web is a bit of a chaotic mess.

Each minute, hundreds, if not thousands, of tweets, links, likes, status updates and their ilk stampede through our collective feeds.

Of course, that isn’t to say there isn’t valuable and timely information embedded in that deluge – if you’re lucky to catch it. The constant churn makes it challenging to store and sift through the bits and pieces of information worth remembering.

Is there a better way to harness it?

If so, Brian Ascher, a partner at Venrock, a noted venture capital firm in Palo Alto, Calif., wants to invest in it.

“The whole point of social media is that we trust our friends, our network for answers to questions, recommendations, information needs,” he said. “Social media can contain the answer. There is value in all the stuff being shared, if you can find it.”

In short, he said, the key concept is data on demand:

“I think its going to be more appealing to a mass audience wondering why do I care where you check-in or what you’re doing. It might yield the answer to a question you have about where to go three months from now.”


Image representing Venrock as depicted in Crun...
Image via CrunchBase

By JENNA WORTHAM

The real-time Web is a bit of a chaotic mess.

Each minute, hundreds, if not thousands, of tweets, links, likes, status updates and their ilk stampede through our collective feeds.

Of course, that isn’t to say there isn’t valuable and timely information embedded in that deluge – if you’re lucky to catch it. The constant churn makes it challenging to store and sift through the bits and pieces of information worth remembering.

Is there a better way to harness it?

If so, Brian Ascher, a partner at Venrock, a noted venture capital firm in Palo Alto, Calif., wants to invest in it.

“The whole point of social media is that we trust our friends, our network for answers to questions, recommendations, information needs,” he said. “Social media can contain the answer. There is value in all the stuff being shared, if you can find it.”

In short, he said, the key concept is data on demand:

“I think its going to be more appealing to a mass audience wondering why do I care where you check-in or what you’re doing. It might yield the answer to a question you have about where to go three months from now.” Leer más “Data on Demand Is an Opportunity”

10 Most Dangerous Celebrities…Online

Feeling risky? Go ahead, type Cameron Diaz or Julia Roberts in your Internet search browser, says computer security firm McAfee Inc.

Those two starlets top the company’s annual list of the 10 most dangerous celebrities to search for on the Web.

Diaz and Roberts likely top this year’s because of their recent blockbuster movies, “Knight and Day” for Diaz and “Eat, Pray, Love” for Roberts, and tabloid headline prominence, according to the company.

“Cybercriminals follow the same hot topics as consumers, and create traps based on the latest trends,” said Dave Marcus, security researcher for McAfee Labs, which conducted the study.

This year’s research found that consumers searching for Cameron Diaz pictures or downloads ended up with a 10 percent chance of landing instead on a website with threats like spyware, adware, spam or viruses.

Diaz replaced Jessica Biel, who fell to the third spot, at the top of the list. Supermodel Gisele Bunchden and actor Brad Pitt round out the rest of the top five.


Posted by Katie Kindelan

Feeling risky?  Go ahead, type Cameron Diaz or Julia Roberts in your Internet search browser, says computer security firm McAfee Inc.

Those two starlets top the company’s annual list of the 10 most dangerous celebrities to search for on the Web.

Diaz and Roberts likely top this year’s because of their recent blockbuster movies, “Knight and Day” for Diaz and “Eat, Pray, Love” for Roberts, and tabloid headline prominence, according to the company.

“Cybercriminals follow the same hot topics as consumers, and create traps based on the latest trends,” said Dave Marcus, security researcher for McAfee Labs, which conducted the study.

This year’s research found that consumers searching for Cameron Diaz pictures or downloads ended up with a 10 percent chance of landing instead on a website with threats like spyware, adware, spam or viruses.

Diaz replaced Jessica Biel, who fell to the third spot, at the top of the list.  Supermodel Gisele Bunchden and actor Brad Pitt round out the rest of the top five. Leer más “10 Most Dangerous Celebrities…Online”

Tattoo on your Face

You can put Tattoos on your Picture. Some techniques, commands are new in this tutorial, so must try.

1. For this tutorial, you must be needing your picture (or any picture) and the Tattoo picture you wanted to paste.

2. So open your picture file, duplicate the layer and then press Shift+Ctrl+U to Desaturate it (if Picture is in color then you have to do this, otherwise no need of it, in my case I’m not doing so as this picture is in Black and White).


You can put Tattoos on your Picture. Some techniques, commands are new in this tutorial, so must try.

1. For this tutorial, you must be needing your picture (or any picture) and the Tattoo picture you wanted to paste.

2. So open your picture file, duplicate the layer and then press Shift+Ctrl+U to Desaturate it (if Picture is in color then you have to do this, otherwise no need of it, in my case I’m not doing so as this picture is in Black and White).

3. Now I’m going to add 3 Adjustment Layers, i.e. Levels, Brightness/Contrast, and Curves. So first run the command, Layer > New Adjustment Layer > Levels and give the following settings:

4. Now run the command, Layer > New Adjustment Layer > Brightness/Contrast, give the following settings:

Leer más “Tattoo on your Face”