Sync and Manage Google Docs with Memeo Connect 2.0

Memeo Connect, an app for managing and sycing Google Docs across multiple devices, got a significant upgrade earlier this week.

The app is targeted at small and medium-sized businesses as a means to create, share, edit and manage Google Docs both online and offline.

Version 2.0, which was in beta for eight weeks, features advanced document filtering, Google-powered document search, among other updates to the app’s UI and functionality. One major addition to the product is GDrive, a Dropbox-esque virtual disk drive for exchanging and storing large files in the cloud.


By John Paul Titlow

memeo-logo.png Memeo Connect, an app for managing and sycing Google Docs across multiple devices, got a significant upgrade earlier this week.

The app is targeted at small and medium-sized businesses as a means to create, share, edit and manage Google Docs both online and offline.

Version 2.0, which was in beta for eight weeks, features advanced document filtering, Google-powered document search, among other updates to the app’s UI and functionality. One major addition to the product is GDrive, a Dropbox-esque virtual disk drive for exchanging and storing large files in the cloud. Leer más “Sync and Manage Google Docs with Memeo Connect 2.0”

Wine Corks Fight Off Alternative Stoppers

The radical reinvention of the once-humble cork.

Synthetic corks can require Herculean strength to get out. Easy-opening screw caps — about 10% of the market — have all the romance of parking-lot drinking. Glass stoppers “will not give you taint,” says Kyle Rossler, a VP at Encore Glass, which distributes Vino-Seal glass closures. But glass is pricey, and it’s “popular in Germany,” making it the David Hasselhoff of wine closures.

Each wine cork tells a story: A weekend in Maine, a silly party, a proposal served up with Champagne. But nothing ruins a night like wine tainted by rotten cork. Some 300 million bottles a year — about 2% of all wine — are “corked,” leading the industry to experiment with alternatives.


By: David Lidsky

The radical reinvention of the once-humble cork.

Synthetic corks can require Herculean strength to get out. Easy-opening screw caps — about 10% of the market — have all the romance of parking-lot drinking. Glass stoppers “will not give you taint,” says Kyle Rossler, a VP at Encore Glass, which distributes Vino-Seal glass closures. But glass is pricey, and it’s “popular in Germany,” making it the David Hasselhoff of wine closures.

Each wine cork tells a story: A weekend in Maine, a silly party, a proposal served up with Champagne. But nothing ruins a night like wine tainted by rotten cork. Some 300 million bottles a year — about 2% of all wine — are “corked,” leading the industry to experiment with alternatives. Leer más “Wine Corks Fight Off Alternative Stoppers”

Blockbuster: We Can Beat Bankruptcy and Netflix

Blockbuster is struggling. The Dallas-based rental chain owes close to $1 billion, and has repeatedly warned it might face liquidation if it can’t find new debt financing. Shares are now trading at 11 cents, and the company has been forced to delist from the New York Stock Exchange. It recently reported a higher than expected 20% drop in quarterly revenue, and it’s already missed deadlines for interest payments. Chapter 11 bankruptcy and Chapter 7 liquidation are on the table.

With so much headwind, what is the rental giant doing to survive in the digital age? We spoke with Kevin Lewis, head of Blockbuster’s digital strategy, to find out. In part one of our interview, Lewis spoke about competitors Netflix and Apple. Today, he talks candidly about Blockbuster’s financial future and the potential of its first foray into the app market.


BY Austin CarrThu Aug 19, 2010

Blockbuster's Kevin Lewis

Blockbuster is struggling. The Dallas-based rental chain owes close to $1 billion, and has repeatedly warned it might face liquidation if it can’t find new debt financing. Shares are now trading at 11 cents, and the company has been forced to delist from the New York Stock Exchange. It recently reported a higher than expected 20% drop in quarterly revenue, and it’s already missed deadlines for interest payments. Chapter 11 bankruptcy and Chapter 7 liquidation are on the table.

With so much headwind, what is the rental giant doing to survive in the digital age? We spoke with Kevin Lewis, head of Blockbuster’s digital strategy, to find out. In part one of our interview, Lewis spoke about competitors Netflix and Apple. Today, he talks candidly about Blockbuster’s financial future and the potential of its first foray into the app market. Leer más “Blockbuster: We Can Beat Bankruptcy and Netflix”

An iPhone App for Burning Man

Black Rock City (AKA the Burning Man festival) is a gargantuan sprawl of temporary urban structures on an ancient lake bed, featuring more than 40,000 burners-in-residence and hundreds of odd activities going on at any given time. You could plan events ahead of time or wing it once you arrive, sure. But why make things more difficult than they have to be? The iBurn 2010 app for the iPhone, iPad, and iPod has you covered.


BY Ariel Schwartz

Black Rock City (AKA the Burning Man festival) is a gargantuan sprawl of temporary urban structures on an ancient lake bed, featuring more than 40,000 burners-in-residence and hundreds of odd activities going on at any given time. You could plan events ahead of time or wing it once you arrive, sure. But why make things more difficult than they have to be? The iBurn 2010 app for the iPhone, iPad, and iPod has you covered. Leer más “An iPhone App for Burning Man”

Google adelanta lanzamiento de su tablet con Chrome OS

Todo parece indicar que Google planea adelantar el lanzamiento de su tablet con OS Chrome, esto según una fuente anónima cercana al corporativo, tentativamente la fecha sería el 26 de noviembre de este año.

Google lanza su tablet el 26 noviembre

Y es que el éxito del iPad ha sido tal que le ha significado un impacto inmediato en las ganancias de Apple, que los de Goolge ya no quieren esperar más para participar en este sector de mercado que ha sido un boom. Un mercado en el que ya están participando varias empresas como Asus, RIM y MSI.

Esta fecha coincide con el conocido Black Friday en los Estados Unidos, el cual es el día más importante para los compradores en la nación americana, sobre todo en lo electrónico, durante el cual se pueden ver rebajas de más del 50%. Por lo que todo apunta a que puede representar una competencia para Apple. A menos que esta sorprenda con alguna nueva versión.


Autor: Misael Aguilar

Todo parece indicar que Google planea adelantar el lanzamiento de su tablet con OS Chrome, esto según una fuente anónima cercana al corporativo, tentativamente la fecha sería el 26 de noviembre de este año.

Google lanza su tablet el 26 noviembre

Y es que el éxito del iPad ha sido tal que le ha significado un impacto inmediato en las ganancias de Apple, que los de Goolge ya no quieren esperar más para participar en este sector de mercado que ha sido un boom. Un mercado en el que ya están participando varias empresas como Asus, RIM y MSI.

Esta fecha coincide con el conocido Black Friday en los Estados Unidos, el cual es el día más importante para los compradores en la nación americana, sobre todo en lo electrónico, durante el cual se pueden ver rebajas de más del 50%. Por lo que todo apunta a que puede representar una competencia para Apple. A menos que esta sorprenda con alguna nueva versión. Leer más “Google adelanta lanzamiento de su tablet con Chrome OS”

Intel compra a McAfee por 7680 millones de dólares

La mayor empresa fabricante de procesadores , Intel anunció una operación de compra de McAfee por la suma de 7,680 millones de dólares.

Intel compra a la firma de antivirus McAfee por 7680 mdd

Con esto busca implementar una mayor integración entre procesadores y software, con lo cual esperan incrementar la seguridad , sobre todo en dispositivos móviles, los cuales hasta ahora no han considerado el tema de la seguridad tan seriamente. También veremos una mejor integración entre chips y software.

Los miembros de las mesas directivas de ambas compañías han acordado la aprobación, sin embargo especificaron que sólo se espera la anuencia de los accionistas para completar la transacción, la cual al momento no tiene fecha para la aprobación de la operación de compra.

De concretarse la fusión, Intel podría tomar ventaja en cuanto a seguridad, debido a que especializaría su software AV para trabajar con sus procesadores. Lo cual dejaría a su más cercano competidor, Symantec y su AV Norton, en una posición de desventaja.


Autor: Misael Aguilar

La mayor empresa fabricante de procesadores , Intel anunció una operación de compra de McAfee por la suma de 7,680 millones de dólares.

Intel compra a la firma de antivirus McAfee por 7680 mdd

Con esto busca implementar una mayor integración entre procesadores y software, con lo cual esperan incrementar la seguridad , sobre todo en dispositivos móviles, los cuales hasta ahora no han considerado el tema de la seguridad tan seriamente. También veremos una mejor integración entre chips y software.

Los miembros de las mesas directivas de ambas compañías han acordado la aprobación, sin embargo especificaron que sólo se espera la anuencia de los accionistas para completar la transacción, la cual al momento no tiene fecha para la aprobación de la operación de compra.

De concretarse la fusión, Intel podría tomar ventaja en cuanto a seguridad, debido a que especializaría su software AV para trabajar con sus procesadores. Lo cual dejaría a su más cercano competidor, Symantec y su AV Norton, en una posición de desventaja. Leer más “Intel compra a McAfee por 7680 millones de dólares”

36 Cre­ative 3D Typography Designs


By Prakash Ghodke

3D Typography is an art of collecting and arranging text in three dimension view. So in this showcase we’ve collected 36 creative 3D typography designs

TYPE

FWA – Milk

Requiem

Leer más “36 Cre­ative 3D Typography Designs”

Balancing Inspiration and Individuality

I love it when a good story is broken down so that even the simplest of minds can understand. I’m not the smartest, fastest or most creative person in the world, so I don’t like using a lot of big words or fancy jargon to try and impress you — but I’m learning every day, and that is what pushes me on. Let me cut the small talk and dive right in.

The Current State

When I look out on the hillside of design, all I see are copies of what great designers have done before us. The landscape has become so congested with cookie-cutter homes that seeing the real people living inside has become hard. It’s like watching that movie Pleasantville, in which everything is black and white and no one knows any better, and yet there are those pursuing something different, something original.

My hope is to inspire you to step away from the computer and open your eyes to the world around you. Expand your mind; think beyond the limits of the liquid crystals staring back at you.

Getting Started

The first step in any recovery process is to admit that there’s a problem. Once we’re comfortable admitting that we’ve been copying each other’s style, we can move on. The next step in this design detox, if you will, is to close the laptop, turn off the monitor, put down the iPhone and go find a pen or pencil and some paper. Not so fast with that Moleskine journal! It won’t help you. You understand that Apple and Adobe products don’t do the work for you, and neither will the Moleskine make you a better [fill in your profession]. Only with time, patience and practice will you begin to refine your skills.

Don’t worry if you think you can’t draw. I hear that a lot, and I wish people would remove the word “can’t” from their vocabulary. Maybe you’re not good at drawing people but are amazing at drawing monsters, or maybe you’re not good at drawing buildings but are excellent at sketching wireframes. Just because your drawings don’t look like those of people you admire does not mean your drawings are no good.


I love it when a good story is broken down so that even the simplest of minds can understand. I’m not the smartest, fastest or most creative person in the world, so I don’t like using a lot of big words or fancy jargon to try and impress you — but I’m learning every day, and that is what pushes me on. Let me cut the small talk and dive right in.

The Current State

When I look out on the hillside of design, all I see are copies of what great designers have done before us. The landscape has become so congested with cookie-cutter homes that seeing the real people living inside has become hard. It’s like watching that movie Pleasantville, in which everything is black and white and no one knows any better, and yet there are those pursuing something different, something original.

My hope is to inspire you to step away from the computer and open your eyes to the world around you. Expand your mind; think beyond the limits of the liquid crystals staring back at you.

Getting Started

The first step in any recovery process is to admit that there’s a problem. Once we’re comfortable admitting that we’ve been copying each other’s style, we can move on. The next step in this design detox, if you will, is to close the laptop, turn off the monitor, put down the iPhone and go find a pen or pencil and some paper. Not so fast with that Moleskine journal! It won’t help you. You understand that Apple and Adobe products don’t do the work for you, and neither will the Moleskine make you a better [fill in your profession]. Only with time, patience and practice will you begin to refine your skills.

Don’t worry if you think you can’t draw. I hear that a lot, and I wish people would remove the word “can’t” from their vocabulary. Maybe you’re not good at drawing people but are amazing at drawing monsters, or maybe you’re not good at drawing buildings but are excellent at sketching wireframes. Just because your drawings don’t look like those of people you admire does not mean your drawings are no good. Leer más “Balancing Inspiration and Individuality”

5 Huge Trends in Social Media Right Now

What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious — social media is everywhere.

What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

Entertainment checkin services are changing the way we watch television. Mobile loyalty applications are helping us connect the dots between our real-world shopping behaviors and digital rewards. A new breed of Q&A services are changing the way we search. Barcode scanning applications are making products social, and deal-of-the-day sites are giving us ways to save by recruiting our friends to the party.
1. Social Scanning

Smartphone owners have the world at their fingertips. As grandiose as that may sound, advances in mobile barcode scanning technology have given rise to applications that allow for comparison shopping, QR code place checkins and ultimately a social experience around product barcodes.

What this means is that at any given moment, any smartphone owner can pull out their device, fire up a barcode scanning application, scan a code and complete activities or gain access to a wealth of immediately relevant information. Really, what we’re seeing is the convergence of social media and barcode scanning to create “social scanning.”

The consumer’s scanning behavior is so significant that location-sharing checkin services such as SCVNGR are giving away QR code decals to retailers free of charge. Even Google is sending their own QR code decals out to small businesses with popular Place Pages. What makes the scan so significant? It is a tangible connection between the physical and digital world. For Google, SCVNGR, and the businesses they serve, it’s about access to measurable offline behavior.

These scans aren’t inherently social in nature, but because they can double as verifiable place checkins, they can also possess the social properties of a checkin: location-sharing with friends on the same service or via social network distribution.

Services such as Stickybits and Bakodo are taking the social scanning experience beyond the checkin and creating product-driven communities around brands and items via barcodes.

Stickybits lets users add video, text, photos and audio to the barcodes they scan in the physical world via iPhone and Andriod apps. It’s a clever way to use barcodes to help people tag, share and connect around items. It has also recently become more brand-friendly. “Official bits” are barcodes that brands can claim in order to highlight their own content. New social features allow for user response in the form of threaded conversations, and voting to ensure that the best content attached to the code rises to the top.

Bakodo’s iPhone app began as a barcode scanner primarily for comparison shopping, but it’s evolving to add social scanning functions as well. App users can scan barcodes of all varieties to review items and check out recommendations from friends. The barcode intelligence search engine combines a wealth of product-related data and socializes the process for a comprehensive product-driven experience.

As scanning becomes a more socially acceptable practice, the barcode scan will only become more social in nature. Expect future QR code marketing efforts to tap into the social opportunities, and for brands to explore ways to engage with consumers at the scan touch point.


What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious — social media is everywhere.

What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

Entertainment checkin services are changing the way we watch television. Mobile loyalty applications are helping us connect the dots between our real-world shopping behaviors and digital rewards. A new breed of Q&A services are changing the way we search. Barcode scanning applications are making products social, and deal-of-the-day sites are giving us ways to save by recruiting our friends to the party.


1. Social Scanning


Smartphone owners have the world at their fingertips. As grandiose as that may sound, advances in mobile barcode scanning technology have given rise to applications that allow for comparison shopping, QR code place checkins and ultimately a social experience around product barcodes.

What this means is that at any given moment, any smartphone owner can pull out their device, fire up a barcode scanning application, scan a code and complete activities or gain access to a wealth of immediately relevant information. Really, what we’re seeing is the convergence of social media and barcode scanning to create “social scanning.”

The consumer’s scanning behavior is so significant that location-sharing checkin services such as SCVNGR are giving away QR code decals to retailers free of charge. Even Google is sending their own QR code decals out to small businesses with popular Place Pages. What makes the scan so significant? It is a tangible connection between the physical and digital world. For Google, SCVNGR, and the businesses they serve, it’s about access to measurable offline behavior.

These scans aren’t inherently social in nature, but because they can double as verifiable place checkins, they can also possess the social properties of a checkin: location-sharing with friends on the same service or via social network distribution.

Services such as Stickybits and Bakodo are taking the social scanning experience beyond the checkin and creating product-driven communities around brands and items via barcodes.

Stickybits lets users add video, text, photos and audio to the barcodes they scan in the physical world via iPhone and Andriod apps. It’s a clever way to use barcodes to help people tag, share and connect around items. It has also recently become more brand-friendly. “Official bits” are barcodes that brands can claim in order to highlight their own content. New social features allow for user response in the form of threaded conversations, and voting to ensure that the best content attached to the code rises to the top.

Bakodo’s iPhone app began as a barcode scanner primarily for comparison shopping, but it’s evolving to add social scanning functions as well. App users can scan barcodes of all varieties to review items and check out recommendations from friends. The barcode intelligence search engine combines a wealth of product-related data and socializes the process for a comprehensive product-driven experience.

As scanning becomes a more socially acceptable practice, the barcode scan will only become more social in nature. Expect future QR code marketing efforts to tap into the social opportunities, and for brands to explore ways to engage with consumers at the scan touch point. Leer más “5 Huge Trends in Social Media Right Now”

The WikiLeaks Debate: Journalists Weigh In

WikiLeaks and potential imitators could be game changers for the relationships between journalists and the governments and companies they cover. The merits or dangers of those changes are, however, big points of contention for both the organizations that have experienced leaks and the journalists who cover them.

While it’s tough for anyone to speak about WikiLeaks with total authority, we turned to four diverse thinkers in the field: A varied group of experienced journalists with something to say.

Their insights could help the rest of us find the proper perspective on this new development in media and technology. Read on for four takes on what WikiLeaks means, and let us know your own thoughts in the comments below.
“WikiLeaks Must Be Stopped”

“WikiLeaks is not a news organization,” said Marc Thiessen. “It is a criminal enterprise.”

Thiessen is a conservative political commentator who has written articles for The Wall Street Journal, The Los Angeles Times, National Review and USA Today, and his August 3rd op-ed in The Washington Post titled “WikiLeaks Must Be Stopped” is one of the most scathing indictments of WikiLeaks in a mainstream publication.

Thiessen, who served as a speechwriter for U.S. President George W. Bush, views WikiLeaks through the lens of national security. He is of the opinion that WikiLeaks’ ethics are simply nonexistent.

WikiLeaks’ collection and publication of confidential military data “arguably constitute material support for terrorism,” he said. He believes the administration of President Barack Obama not only has the right, but the responsibility to track down founder and spokesman Julian Assange and throw him in prison; then shut down his entire organization.

The post said that WikiLeaks has already exposed over 100 friendly informants and one U.S. operative, whose lives and families could now be in danger.

With at least 10,000 more documents still unreleased, Thiessen considers this an issue of national security and believes that the United States should take whatever action is necessary to prevent those documents from being released, even if it means infringing on international laws that might protect Assange and his associates.


WikiLeaks and potential imitators could be game changers for the relationships between journalists and the governments and companies they cover. The merits or dangers of those changes are, however, big points of contention for both the organizations that have experienced leaks and the journalists who cover them.

While it’s tough for anyone to speak about WikiLeaks with total authority, we turned to four diverse thinkers in the field: A varied group of experienced journalists with something to say.

Their insights could help the rest of us find the proper perspective on this new development in media and technology. Read on for four takes on what WikiLeaks means, and let us know your own thoughts in the comments below.


“WikiLeaks Must Be Stopped”


“WikiLeaks is not a news organization,” said Marc Thiessen. “It is a criminal enterprise.”

Thiessen is a conservative political commentator who has written articles for The Wall Street Journal, The Los Angeles Times, National Review and USA Today, and his August 3rd op-ed in The Washington Post titled “WikiLeaks Must Be Stopped” is one of the most scathing indictments of WikiLeaks in a mainstream publication.

Thiessen, who served as a speechwriter for U.S. President George W. Bush, views WikiLeaks through the lens of national security. He is of the opinion that WikiLeaks’ ethics are simply nonexistent.

WikiLeaks’ collection and publication of confidential military data “arguably constitute material support for terrorism,” he said. He believes the administration of President Barack Obama not only has the right, but the responsibility to track down founder and spokesman Julian Assange and throw him in prison; then shut down his entire organization.

The post said that WikiLeaks has already exposed over 100 friendly informants and one U.S. operative, whose lives and families could now be in danger.

With at least 10,000 more documents still unreleased, Thiessen considers this an issue of national security and believes that the United States should take whatever action is necessary to prevent those documents from being released, even if it means infringing on international laws that might protect Assange and his associates. Leer más “The WikiLeaks Debate: Journalists Weigh In”

Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful ‘Write the Future’ ad for the 2010 FIFA World Cup.


SINGAPORE – Nike has appointed Ogilvy & Mather to handle its creative duties for the upcoming Asean Football Federation (AFF) Cup 2010 in Singapore.

Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful ‘Write the Future‘ ad for the 2010 FIFA World Cup.

Leer más “Nike appoints Ogilvy to AFF Cup 2010 creative brief”

5 Common SEO Mistakes with Web Page Titles

Page titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them.

Whether your intention is to improve your search engine visibility or make your website more meaningful and interoperable, you should avoid these five common pitfalls when coming up with page titles.
What Are Web Page Titles?

A web page title is the value you assign the tag that’s typically found on top of an HTML/XHTML document inside the tag.</p> <p>Most web browsers will display the web page title at the top of the browser window and/or in the browser tab.</p> <p>For example, the following code:</p> <p>10 SEO Tips to Remember When Building Your Site


by Modi Mann

5 Common SEO Mistakes with Web Page Titles

Page titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them.

Whether your intention is to improve your search engine visibility or make your website more meaningful and interoperable, you should avoid these five common pitfalls when coming up with page titles.

What Are Web Page Titles?

A web page title is the value you assign the <title> tag that’s typically found on top of an HTML/XHTML document inside the <head> tag.

Most web browsers will display the web page title at the top of the browser window and/or in the browser tab.

For example, the following code:

<!DOCTYPE html>
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US">
<head>
<title>10 SEO Tips to Remember When Building Your Site</title>
</head>

Shows up like this in Google Chrome, Mozilla Firefox, and Microsoft Internet Explorer:

And then, this is how Google displays the <title> value (after a search query of “seo tips remember“): Leer más “5 Common SEO Mistakes with Web Page Titles”

Designing Microsites: Factors To Consider

When creating a website, so many things need to be planned and considered before even beginning the design — content, audience, goals, usability, color schemes, and so much more.

The design of a microsite, on the other hand, would seem to be an easier task to execute. But this isn’t always the case.

A microsite will sometimes have more sensitive issues to deal with, and could see just as many design iterations — possibly due to branding issues, or a host of other factors that arise due to company politics.

Because of the vast array of possibilities for designs of microsites, there really is no way to properly define any “best practices” in this area of web design.

Certainly many of the same habits and practices would apply (valid code, progressive enhancement, usability, etc.). So, while I’ll be refraining from making any definite statements here, I think it would be valuable to consider the different ways to approach the design of a microsite, discussing some of the potential benefits and drawbacks to each one.
What is a Microsite?

Just to lay some basic groundwork here, the term microsite is defined on Wikipedia, in part, as follows:

“A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website… Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology.”

Having defined the term, I’ll discuss four possible solutions for designing a microsite, and the benefits and drawbacks of each.

The example designs I’ve created for this article are not to be taken literally from a layout and design perspective; the layouts could be vastly different in each case. The purpose of the visual examples are to demonstrate the contrasting ways that different parts of a microsite are featured, or how prominent the different parts are in relation to one another.

I should also note here that, although this article is not discussing web apps that function in the same manner as microsites, some of the same principles and guidelines would certainly apply.


thumbWhen creating a website, so many things need to be planned and considered before even beginning the design — content, audience, goals, usability, color schemes, and so much more.

The design of a microsite, on the other hand, would seem to be an easier task to execute. But this isn’t always the case.

A microsite will sometimes have more sensitive issues to deal with, and could see just as many design iterations — possibly due to branding issues, or a host of other factors that arise due to company politics.

Because of the vast array of possibilities for designs of microsites, there really is no way to properly define any “best practices” in this area of web design.

Certainly many of the same habits and practices would apply (valid code, progressive enhancement, usability, etc.). So, while I’ll be refraining from making any definite statements here, I think it would be valuable to consider the different ways to approach the design of a microsite, discussing some of the potential benefits and drawbacks to each one.

//

What is a Microsite?

Just to lay some basic groundwork here, the term microsite is defined on Wikipedia, in part, as follows:

“A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website… Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology.”

Having defined the term, I’ll discuss four possible solutions for designing a microsite, and the benefits and drawbacks of each.

The example designs I’ve created for this article are not to be taken literally from a layout and design perspective; the layouts could be vastly different in each case. The purpose of the visual examples are to demonstrate the contrasting ways that different parts of a microsite are featured, or how prominent the different parts are in relation to one another.

I should also note here that, although this article is not discussing web apps that function in the same manner as microsites, some of the same principles and guidelines would certainly apply. Leer más “Designing Microsites: Factors To Consider”

10 Common Mistakes Made by API Providers

This post is part of our ReadWriteCloud channel, which is dedicated to covering virtualization and cloud computing. The channel is sponsored by Intel and VMware. How one services provider provides first-class service to its agency clients. Learn more in this ReadWriteWeb special report, made possible by Intel and VMware: Opus: A Marketing Agency That Gets the Most out of Virtualization.

Please Send More Birds!Twitter was one of the first to see what happened when traffic to the site came more from the API than the Web.

It now has more than 65 million tweets per day, most coming from services that use the Twitter API.

Twitter has made numerous changes to fix its API. Those experiences have taught providers what mistakes not to make when launching a service.

But there is still a lot for providers to learn.

Considering this, we asked developers and service providers to help us prepare a list of 10 common mistakes made by API providers. Hopefully, the list will provide some basic insights into what mistakes should be avoided when developing an API.

Our group of commentators include Adam DuVander executive editor at Programmable Web; Mike Pearce, a developer out of the United Kingdom who writes a lot about scrum and Agile; Mashery’s Clay Loveless and Sonoa Systems Sam Ramji.


By Alex Williams <!– –>

This post is part of our ReadWriteCloud channel, which is dedicated to covering virtualization and cloud computing. The channel is sponsored by Intel and VMware. How one services provider provides first-class service to its agency clients. Learn more in this ReadWriteWeb special report, made possible by Intel and VMware: Opus: A Marketing Agency That Gets the Most out of Virtualization.

Please Send More Birds!Twitter was one of the first to see what happened when traffic to the site came more from the API than the Web.

It now has more than 65 million tweets per day, most coming from services that use the Twitter API.

Twitter has made numerous changes to fix its API. Those experiences have taught providers what mistakes not to make when launching a service.

But there is still a lot for providers to learn.

Considering this, we asked developers and service providers to help us prepare a list of 10 common mistakes made by API providers. Hopefully, the list will provide some basic insights into what mistakes should be avoided when developing an API.

Our group of commentators include Adam DuVander executive editor at Programmable Web; Mike Pearce, a developer out of the United Kingdom who writes a lot about scrum and Agile; Mashery’s Clay Loveless and Sonoa Systems Sam Ramji. Leer más “10 Common Mistakes Made by API Providers”

3 fórmulas para arrancar sonrisas con la publicidad online

Los creativos de publicidad online esperan poder crear anuncios divertidos y entretenidos, tener la libertad para construir una historia interesante que permita que los anuncios traten sobre un grupo de personajes o construyan una narración que trate tanto sobre las características que diferencian a ese producto como el producto en sí mismo.

Con el tiempo, crear anuncios que sirvan para entretener y divertir al público se ha convertido en una necesidad, más que en una preferencia de la agencia. Las marcas que actualmente están haciendo este esfuerzo han puesto el listón bastante alto, y están marcando una tendencia que pronto tendrán que seguir los demás anunciantes.

Desde una serie de vídeos de la marca a una página en Facebook, hay diversas formas de hacer que las campañas se conviertan en algo divertido para el público. ClickZ ha recogido tres de los estilos que han marcado las campañas recientes más memorables.


Los creativos de publicidad online esperan poder crear anuncios divertidos y entretenidos, tener la libertad para construir una historia interesante que permita que los anuncios traten sobre un grupo de personajes o construyan una narración que trate tanto sobre las características que diferencian a ese producto como el producto en sí mismo.

Con el tiempo, crear anuncios que sirvan para entretener y divertir al público se ha convertido en una necesidad, más que en una preferencia de la agencia. Las marcas que actualmente están haciendo este esfuerzo han puesto el listón bastante alto, y están marcando una tendencia que pronto tendrán que seguir los demás anunciantes.

Desde una serie de vídeos de la marca a una página en Facebook, hay diversas formas de hacer que las campañas se conviertan en algo divertido para el público. ClickZ ha recogido tres de los estilos que han marcado las campañas recientes más memorables. Leer más “3 fórmulas para arrancar sonrisas con la publicidad online”