Socialite Secures Social Media Activity On Corporate Net and for Remote Users

FaceTime Communications new Socialite provides granular control of social platforms like Facebook, LinkedIn and Twitter. The application is available as a software-as-a-service deployment (SaaS) or as an on-premises solution as a module of FaceTime’s Unified Security Gateway. Socialite can be deployed as a hybrid solution defining both on-network policy and roaming policy for people off-network.

After the jump — what you need to know about Socialite.

The application in a sentence

Socialite is a security management and compliance solution for social networks that allows organizations to deploy a SaaS solution suite to monitor, control and archive activity conducted on the corporate network.


Posted by Neil Glassman

ft_rgb_thumbFaceTime Communications new Socialite provides granular control of social platforms like Facebook, LinkedIn and Twitter. The application is available as a software-as-a-service deployment (SaaS) or as an on-premises solution as a module of FaceTime’s Unified Security Gateway. Socialite can be deployed as a hybrid solution defining both on-network policy and roaming policy for people off-network.

After the jump — what you need to know about Socialite.

The application in a sentence

Socialite is a security management and compliance solution for social networks that allows organizations to deploy a SaaS solution suite to monitor, control and archive activity conducted on the corporate network. Leer más “Socialite Secures Social Media Activity On Corporate Net and for Remote Users”

Cómo es la publicidad emocional

La nueva manera de llegar a los consumidores incluye un factor que rinde sus beneficios: la apelación a los sentimientos. Todo vale en este esfuerzo por llamar la atención y hacer que la gente escuche el mensaje que cada uno tiene para decir.

En Estados Unidos se advierte una tendencia, cada vez más evidente, a presentar los productos y servicios másaburridos como algo que genera algún tipo de emoción. Seguros, servicios bancarios, jabones para lavar la ropa… Todo se presta para presentar situaciones divertidas, emotivas y hasta ridículas. Un aviso de seguros hace reír. Otro de jabón hace llorar. Aquí un banco con sentimientos y sensibilidad.
[Más…] Todo vale en este esfuerzo por llamar la atención y hacer que la gente escuche el mensaje que cada uno tiene para decir. Son todos son ejemplos de lo que ahora se conoce como publicidad emocional .


La nueva manera de llegar a los consumidores incluye un factor que rinde sus beneficios: la apelación a los sentimientos. Todo vale en este esfuerzo por llamar la atención y hacer que la gente escuche el mensaje que cada uno tiene para decir.

En Estados Unidos se advierte una tendencia, cada vez más evidente, a presentar los productos y servicios másaburridos como algo que genera algún tipo de emoción. Seguros, servicios bancarios, jabones para lavar la ropa… Todo se presta para presentar situaciones divertidas, emotivas y hasta ridículas. Un aviso de seguros hace reír. Otro de jabón hace llorar. Aquí un banco con sentimientos y sensibilidad.
Leer más “Cómo es la publicidad emocional”

Designer Hopes to Bring Chic to Geeks

By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said.


By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said. Leer más “Designer Hopes to Bring Chic to Geeks”

Avisos con forma de editorial

En los medios gráficos los advertorials – avisos diseñados para que parezcan un editorial – existen desde hace mucho tiempo como una técnica de características exclusivas que, en las circunstancias adecuadas, puede dar muy buenos resultados.

Un advertorial es un híbrido entre publicidad y editorial. Se escriben para que combinen con el estilo editorial de la publicación. En su misma naturaleza anida esta mezcla que para los medios gráficos siempre fue peligrosa. En Internet, sin embargo, da mejor resultado que un banner.

Por lo general aparecen una sola vez como fruto de un proceso de negociación y cooperación entre los editores y el anunciante. Se escriben para que combinen con el estilo editorial de la publicación. Eso da al lector la impresión de que existe el respaldo editorial de la publicación, la cual presta al aviso su valor de marca y su prestigio empresarial.
Una encuesta realizada en Estados Unidos durante los dos últimos años entre 7000 lectores de publicaciones, concluyó que aunque los advertorials tienen un poder similar a los avisos en lo que se refiere a crear interés en un producto, son mejores para dar información.


The Wall Street Journal
Image via Wikipedia

En los medios gráficos los advertorials – avisos diseñados para que parezcan un editorial – existen desde hace mucho tiempo como una técnica de características exclusivas que, en las circunstancias adecuadas, puede dar muy buenos resultados.

Un advertorial es un híbrido entre publicidad y editorial. Se escriben para que combinen con el estilo editorial de la publicación. En su misma naturaleza anida esta mezcla que para los medios gráficos siempre fue peligrosa. En Internet, sin embargo, da mejor resultado que un banner.

Por lo general aparecen una sola vez como fruto de un proceso de negociación y cooperación entre los editores y el anunciante. Se escriben para que combinen con el estilo editorial de la publicación. Eso da al lector la impresión de que existe el respaldo editorial de la publicación, la cual presta al aviso su valor de marca y su prestigio empresarial.
Una encuesta realizada en Estados Unidos durante los dos últimos años entre 7000 lectores de publicaciones, concluyó que aunque los advertorials tienen un poder similar a los avisos en lo que se refiere a crear interés en un producto, son mejores para dar información. Leer más “Avisos con forma de editorial”

Pensadores que dejaron huella en el management

Pensadores del siglo 20 que dejaron huella en el management del siglo 21

No son filósofos ni grandes pensadores políticos; no han sido conductores de revoluciones sociales ni artísticas. La mayoría de ellos ni siquiera escribe bien. Pero la influencia que han tenido en los últimos años sobre la vida cotidiana de millones de seres humanos es extraordinaria. La atención que han despertado es enorme. La influencia de algunos de ellos –los menos– persiste.


Dossier
Revista Mercado
No son filósofos ni grandes pensadores políticos; no han sido conductores de revoluciones sociales ni artísticas. La mayoría de ellos ni siquiera escribe bien. Pero la influencia que han tenido en los últimos años sobre la vida cotidiana de millones de seres humanos es extraordinaria. La atención que han despertado es enorme. La influencia de algunos de ellos –los menos– persiste. Leer más “Pensadores que dejaron huella en el management”

Opel “engaña” a sus clientes al prometerles una garantía de por vida en sus vehículos

La compañía alemana de automoción Opel copaba hace unos días todos los titulares tras lanzar una sorprendente campaña publicitaria en la que prometía a todo aquel que adquiriera un nuevo vehículo una garantía de por vida. La acción, que por el momento sólo es válida en Reino Unido y Alemania, está levantando ampollas en este último país. La Asociación Central de la Competencia del país germano ha dado un ultimátum a Opel para retirar de inmediato la campaña, que califica de “engañosa”.

La empresa automovilística tiene de plazo hasta mañana para dar explicaciones y suspender la acción publicitaria. De lo contrario, la Asociación Central de la Competencia amenaza con llevar el caso a los tribunales.


La compañía alemana de automoción Opel copaba hace unos días todos los titulares tras lanzar una sorprendente campaña publicitaria en la que prometía a todo aquel que adquiriera un nuevo vehículo una garantía de por vida. La acción, que por el momento sólo es válida en Reino Unido y Alemania, está levantando ampollas en este último país. La Asociación Central de la Competencia del país germano ha dado un ultimátum a Opel para retirar de inmediato la campaña, que califica de “engañosa”.

La empresa automovilística tiene de plazo hasta mañana para dar explicaciones y suspender la acción publicitaria. De lo contrario, la Asociación Central de la Competencia amenaza con llevar el caso a los tribunales. Leer más “Opel “engaña” a sus clientes al prometerles una garantía de por vida en sus vehículos”

10 Questions From Modern Web Designers: Answered

No matter what level we’re at, we all have questions. We search every day for the answers to these questions, and only sometimes do we get a decent answer. As web designers, we wonder about everything from our skill sets to our businesses, who we should look up to in the industry, and all-together secrets-of-the-trade.

10 Questions From Modern Web Designers
Image credit: DoBeRaGi

In this post, we’ve compiled a list of the top ten questions modern web designers ask, and we try to answer them from our expertise. If you have anything to add at the end, whether it be another question, or your own answer, please feel free to chime in and give us your own insight.
1. What New Technologies Should I Focus on Most?

Between HTML5, CSS3, iPad development, new development frameworks, and more, it can be difficult to know what’s important to focus on. We all know that it is essential to keep up to date with the latest technologies, but how can one focus on every new little thing? The answer is, of course, we can’t. Therefore, we must be decisive.


No matter what level we’re at, we all have questions. We search every day for the answers to these questions, and only sometimes do we get a decent answer. As web designers, we wonder about everything from our skill sets to our businesses, who we should look up to in the industry, and all-together secrets-of-the-trade.

10 Questions From Modern Web Designers
Image credit: DoBeRaGi

In this post, we’ve compiled a list of the top ten questions modern web designers ask, and we try to answer them from our expertise. If you have anything to add at the end, whether it be another question, or your own answer, please feel free to chime in and give us your own insight.

1. What New Technologies Should I Focus on Most?

Between HTML5, CSS3, iPad development, new development frameworks, and more, it can be difficult to know what’s important to focus on. We all know that it is essential to keep up to date with the latest technologies, but how can one focus on every new little thing? The answer is, of course, we can’t. Therefore, we must be decisive.

iPad
Image credit: Yutaka Tsutano

So what new technology should any web designer focus on right now, today? Focus on the technologies of your specific niche. If you’re a new web designer and haven’t determined what that specific niche is, then determine what you want it to be in the future, and go from there. For example, if you are a developer who already does Blackberry/iPhone apps or has a focus on mobile websites, then learning to create an iPad app/design would be most beneficial for you. If you do a lot of CSS, then learn a framework to speed up your development.

Just focus around your specialty, and learn what clients expect you to learn. Also learn what you expect yourself to learn. Above all, though, know that new technologies will always come and go, so don’t fret over learning about it all today. Feel free to be choosey about the new things you learn.

2. What Types of Things Should I Invest Money In?

An important business lesson is that only the businesses that invest in themselves really grow. This is true for web design businesses as well. A percentage of income one makes as a designer should be reinvested in order to grow the business and the individual. When working for an industry that functions primarily online, though, finding items to invest in can waste more money than desired.

So arises the question: What kinds of items are smart investments for web designers? Short answer: knowledge. The single most important thing any web designer can invest in is anything that improves their knowledge of design, business, best practices, a new trend/technology, etc. In a technology-based field, growth and knowledge are your best assets.

Stuff
Image credit: Aaron Bassett

However, other smart things to invest in are:

  • A good, comfortable desk set and chair (given you work in a home office). Productivity is only at its best when one is comfortable, and when one has plenty of workable space and organization.
  • A good computer and software. Keep in mind that this should be relative software — stuff you’ll actually use. Keep the Adobe Suite updated as best as possible, but don’t waste money on ‘cool’ software that you think will make you more productive. Also, a fast, smart computer is a must.
  • Quality resources when you need them and can afford them: stock photography, icon sets, fonts, theme frameworks, etc.

3. The Big One: Should I Go Freelance / Stick With A Firm?

Freelancing in the web design career seems to be a choice that is growing in popularity. Today, many web designers just starting out never even try out a company, and just jump into freelancing right after school. (Or even while still in school.) Sometimes it seems that many new web designers are going freelance because it’s just the thing to do these days. Yet, we find many freelancers that are miserable doing it. The truth is: it’s not for everyone.

Office
Image credit: Robert Scoble

Understand the pros and cons of working solo. Also understand the pros and cons of working for a company. Know what you’re willing to sacrifice based on your own beliefs and future goals, and know what you want to gain professionally. Beyond knowing what your goals are, feel free to try them both out. If you haven’t worked for an agency yet, get a part-time job, or try it out for a few years full time. If you already work for a company, take a break or ask to go part-time to try out the freelance lifestyle. Check out Jacob Cass’s post on Design Agency VS Freelance Life.

4. As a Web Designer, Do I Need to Code If I Don’t Want To?

This is a tricky question to answer, because it’s another one of those questions that is best answered with – “Well, it depends…”.

Quite honestly, though, all web designers need to learn how to code. At the very least, they should know how to code XHTML/CSS and JavaScript. All web designers should also know at least a tiny bit of PHP/MySQL to get by. This is because many platforms (including the ever-so-popular WordPress) are coded in PHP, and a web designer should know enough to get around the backend of the many popular PHP-based platforms.

Code
Image credit: Huasonic

So the short answer is yes – know how to code basically because you will likely have to deal with it someday. However, many web designers do end up outsourcing much of the coding work to web developers who prefer coding over design. That is fine of course, if your budget allows. So by all means, if you don’t like to code and can outsource it, go for it. It’s one of the many choices we’re blessed with as web designers!

Learning to code, though, can help any web designer better discuss project requirements with clients and coders, and can even help to design better-quality websites according to usability. On another note, if you ever choose to go back to a company, almost all companies will require this basic knowledge and experience. (Or if they don’t require it, it would definitely help regardless!)

5. With All The Hype, Should I Learn How to Make WordPress Themes?

WordPress is definitely not a passing trend, that’s for sure. In the web design and development fields, it’s easy to say that WordPress development can be a very profitable niche to get into. With all of its popularity, though, is it now becoming an essential thing to learn as a web designer? Are static pages officially out of style?

WordPress
Image credit: Huasonic

There are plenty of niches a web designer can get into, but nearly every client will ask for a blog. Most clients know now that blogging is a great way to increase web traffic, the thing they’re most interested in after spending hundreds to thousands on a website. Furthermore, many know that WordPress specifically is as versatile as it is.

So is it now essential to know how to make WordPress themes? Not really, but it can definitely help. In the very least, focus some of your efforts on learning how to design blogs effectively, and outsource the code to WordPress if necessary. It may not be the thing all web designers like to focus on, but too many web design jobs today require a blog, and specifically a WordPress implementation of some sort. You can even sell your own custom WordPress themes.

6. What is the Most Effective Way to Market Myself in This Industry?

There is no one most effective way to market yourself as a web designer. However, it is true that there are some more effective ways than others. Some marketing methods take more time, and others are quick and to the point. Any marketing method can be a waste of time, though, if it doesn’t do much. From experience, here are some favorite marketing methods among successful freelance web designers (in order) :

  • Referral Business – Once you do land those first few clients, always ask for a testimonial or referral, and follow up with them from time to time via promotional letters or emails. If you can master this, it is the single most effective marketing technique.
  • Direct and Local Mail – Local business is easier to win over, and direct mail marketing is an effective tactic. Combine them, and a web designer can get a pretty good response. With a well-crafted sales letter, it can be easy to get a 1/100 chance of response. If that doesn’t seem like a lot to you, consider this: If it takes $200 to create and mail 100 sales letters, and you gain 1 paying client from it with a $1000 project, that’s a return of your investment x5. You’ll likely also create plenty of leads that could turn into clients in the future.
  • Building a Reputation – Build a long-term reputation through social media, blogging, and successful client projects. It takes a while, but the process is exponential. With hard work, the clients will eventually be coming to you. When promoting yourself, don’t always worry about winning clients over directly.

Marketing
Image credit: dmhoro

Overall, unless you’re really bored or desperate, avoid ineffective forms of marketing such as cold-calling, cold-emailing, and job boards. They’re usually just a waste of time and energy if you don’t have time for them.

7. What’s a Good Balance Between Spending Time on My Own Stuff vs. Client Projects?

Clients pay the bills, clients bring in new business, and clients keep your web design business going: so always put clients first. When you’re more interested in focusing on a new side project, it can be easy to get side-tracked, and then get behind. Put your clients as priority #1, and always make deadlines and provide great service. After all, clients are what your business is all about. Don’t take them for granted!

Creative Office
Image credit: liquidskyarts

Yet, it is important to focus on your own personal projects, your portfolio, and your blog when given the time. It’s alright, and even smart to create a set amount of time each day to work on your own things. Write a blog post a day, then use the rest of the day for client work. Or, work for an hour on a side-project at the end of the day, after you have all of your client projects taken care of.

Make client projects priority #1, personal projects priority #2, but definitely keep them both as priorities as a web designer.

8. What Are The Best Places to Find Web Design Resources?

Web design resources are everywhere on the Internet, for free and for a fee. Some designers spend far too much on premium resources, while other don’t spend nearly enough. Paid resources are definitely a good investment, as we stated above, but it isn’t necessary to pay for every little thing.

Flickr

Some great places to find quality free resources are below:

  • Flickr — Do a creative-commons search for textures and more on Flickr to find some pretty cool stuff around the community.
  • Blogs — blogs are giving out quality freebies everyday. Use them to your advantage!
  • Stock.Xchng — Probably the best resource for free stock photography.

Also find free fonts, open-source software and more to use to your advantage. However, for professionally designed logos, have a few premium fonts on hand, or have a subscription to a premium stock photography site for a client’s web design project.

9. For Web Design Projects, Should I Use a Fixed Price or Charge Hourly?

The long debate of whether to choose fixed price or hourly rates will likely never end. Professionals of all sorts debate it every day, and it can work well either way according to different professions. What’s right for a web designer, though?

Here’s our own opinion: fixed price projects. Let’s say you take on a new project, worth $x amount. If you charge hourly, you can get this amount by determining your hourly rate by the number of hours you think you’ll be working on it. Seems fair enough — until you have your client constantly behind your back time-tracking every working moment. If you don’t want to feel rushed, go by a fixed project rate. Then, all you must worry about is meeting deadlines. No time sheets, advanced time-tracking, or constant updates to reassure the client.

Money
Image credit: Materials Aart

Also, the better you get at something, the faster you can do it, right? Wireframing takes less time, the design process takes less time, and then coding and validating the final website takes less time. If you go by an hourly rate, your overall project rate goes down the faster you complete things. In other words, the better you get, the less you get paid. Put that way, hourly rates don’t make a whole lot of sense at all.

Always track your own time so you can better quote future projects. Long-term fixed rate projects are the best option, after you learn to quote them correctly and after you’ve built a successful list of additional cost fees (such as a $50 charge per extra revisions).

10. Are Bigger Clients Necessarily Better?

Of course not. It is a quick assumption to think that a large well-paying client is better than a client with a new business and a smaller budget — not necessarily. Larger clients make for larger projects, and an entirely different sort of workflow. As creative people, we all have variations in the type of work we like to do, and variations in our own creative style. Sometimes these preferred working conditions and styles are not fit for big corporate clients and that’s alright.

Big Clients
Image credit: IceNineJon

Never feel pressured to take on a big client because it feels prestigious. There are hundreds of freelance web designers everyday that turn down larger clients for more personal clients with small businesses and projects that fit the wants of the designer. This is, of course, the same vice versa. Just like there are many web designers who turn down large clients, there are plenty that will redirect smaller clients and keep the big ones for themselves.

Do you get paid more for bigger clients? Again, not really. Smaller projects take a smaller budget, but also less time. Larger projects can span several months, with a larger budget. The income a web designer makes at the end of the year, though, only depends on how hard they’ve worked day to day.

Conclusion

Hopefully these short answers were enough to cover what many web designers ask each day. It can be difficult to know what trends to follow and which to leave behind to do your own thing. What’s most important is to have the knowledge to do a great job with every project, and use trial and error between your own experiences and the experiences of others. However, the only way to truly know the answers to some of the questions above is to test all the options out yourself.

As always, feel free to ask your own set of questions, or ask a question that you’d like an in-depth answer to. We’ll definitely try to get them answered in the next set of questions from web designers. Also, share your own answers based on your experiences as a web designer thus far.

[http://www.onextrapixel.com/2010/08/18/10-questions-from-modern-web-designers-answered/]

Kayla Knight

Kayla Knight is freelance web designer and developer with several years of experience. In her spare time she enjoys the busy college life, and writes for some top design blogs. You can check out her site below or follow her on twitter.

Visit my Website | Follow me on Twitter

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Mobile Web Design: Best Practices

The explosion in user adoption of mobile devices has revolutionized the web. Though designing for the Mobile Web follow similar principles to designing websites, we must consider some notable differences.

For one, current mobile device networks don’t run in the same speed as broadband devices.

In addition, there are also a myriad of ways our mobile web designs are displayed in, from touch screens to netbooks, which make even the smallest desktop monitors look like giants.

Some might argue that going mobile isn’t necessary yet, however, what no one will disagree with is that it’s an inevitable turn in the profession of people who make and run websites.

If you’re considering developing mobile web designs (or pushing an existing one onto the Mobile Web), this article should help you get to grips with the growing trend of mobile design.


by Alexander Dawson

Mobile Web Design: Best Practices

The explosion in user adoption of mobile devices has revolutionized the web. Though designing for the Mobile Web follow similar principles to designing websites, we must consider some notable differences.

For one, current mobile device networks don’t run in the same speed as broadband devices.

In addition, there are also a myriad of ways our mobile web designs are displayed in, from touch screens to netbooks, which make even the smallest desktop monitors look like giants.

Some might argue that going mobile isn’t necessary yet, however, what no one will disagree with is that it’s an inevitable turn in the profession of people who make and run websites.

If you’re considering developing mobile web designs (or pushing an existing one onto the Mobile Web), this article should help you get to grips with the growing trend of mobile design. Leer más “Mobile Web Design: Best Practices”

One Hour Push

I’m sure many of you have read “Getting Things Done”, David Allen’s excellent book for managing time in a chaotic and heavily demanding work context. This is where you have so much coming at you all the time. The book and philosophy helps you organize and survive it all. One of David Allen’s rules is called the “two minute rule”. The two minute rule means that if something takes two minutes or less then just do it– don’t even put it on your list — don’t prioritize it — you just need to knock it out and get it done.

I have applied this principle with varying degrees of consistency over the last four years and it has actually helped me accomplish a lot of things and keep my ‘To Do List’ manageable. But there is another principle which I call the ‘one hour push’ that is a little different but still consistent with GTD or other time management systems.

We often procrastinate or don’t start a difficult task or avoid things that are just not in our sweet spot because we fear our ability to ever complete the task. This fear may be grounded in “Do I have enough time to get this task done?” or it could be grounded in the belief that “We don’t have the necessary resources, abilities or talents to accomplish the task”. More importantly, we fear that the task will consume more of our day than we would have wanted to allocate to it.


I’m sure many of you have read “Getting Things Done”, David Allen’s excellent book for managing time in a chaotic and heavily demanding work context. This is where you have so much coming at you all the time. The book and philosophy helps you organize and survive it all. One of David Allen’s rules is called the “two minute rule”. The two minute rule means that if something takes two minutes or less then just do it– don’t even put it on your list — don’t prioritize it — you just need to knock it out and get it done.

I have applied this principle with varying degrees of consistency over the last four years and it has actually helped me accomplish a lot of things and keep my ‘To Do List’ manageable. But there is another principle which I call the ‘one hour push’ that is a little different but still consistent with GTD or other time management systems.

We often procrastinate or don’t start a difficult task or avoid things that are just not in our sweet spot because we fear our ability to ever complete the task. This fear may be grounded in “Do I have enough time to get this task done?” or it could be grounded in the belief that “We don’t have the necessary resources, abilities or talents to accomplish the task”. More importantly, we fear that the task will consume more of our day than we would have wanted to allocate to it. Leer más “One Hour Push”

The 5 Advantages of Freelancing

Many people dream of freelancing but fear taking the risk of not having a secure job, “especially in today’s economy.” However, that’s not a valid enough reason to look the other way. In fact, with today’s economy, your talent is your greatest asset.

There’s nothing complicated involved in this thought process: If you have talent, and if people need your talent, you’ll always have work. There are many benefits and advantages attached to indulging in the freelance business, and these are five of the big ones.
Control your income

You might not get your deserved recognition if you’re winning business, growing profits and generally doing a good job for a company. After all, companies only look to hire employees for the purposes of using them and profiting off of them. In freelance, the amount of times you can get a raise depends on how often you decide to raise your rates. At the end of the day, once you land that big contract, you’re the only one who is going to profit from it.


Many people dream of freelancing but fear taking the risk of not having a secure job, “especially in today’s economy.” However, that’s not a valid enough reason to look the other way. In fact, with today’s economy, your talent is your greatest asset.

There’s nothing complicated involved in this thought process: If you have talent, and if people need your talent, you’ll always have work. There are many benefits and advantages attached to indulging in the freelance business, and these are five of the big ones.

Control your income

You might not get your deserved recognition if you’re winning business, growing profits and generally doing a good job for a company. After all, companies only look to hire employees for the purposes of using them and profiting off of them. In freelance, the amount of times you can get a raise depends on how often you decide to raise your rates. At the end of the day, once you land that big contract, you’re the only one who is going to profit from it. Leer más “The 5 Advantages of Freelancing”

Social Media Requires Participation Not Registration

I met with a colleague in marketing last night and we chatted about why business people sit on the sidelines when it comes to social media, and then wonder why nothing happens when they set up their social network profiles.

Really there’s not really anything new about social media, the technology is new yes, but the method for making something happen is just the same today as it was a one hundred years ago. If you are in business, you have to actually participate.


Logo for the Addicted to Social Media Blog
Image via Wikipedia

I met with a colleague in marketing last night and we chatted about why business people sit on the sidelines when it comes to social media, and then wonder why nothing happens when they set up their social network profiles.

Really there’s not really anything new about social media, the technology is new yes, but the method for making something happen is just the same today as it was a one hundred years ago. If you are in business, you have to actually participate. Leer más “Social Media Requires Participation Not Registration”

SEO worst practices: The content duplication toilet bowl of death

50% of SEO (search engine optimization, in case you live under a big rock, or you’ve never been to this blog before) is staying out of the way, staying out of trouble, and letting search engines find everything on your web site. It should be easy, but people seem to constantly create new ways to get in the way. Here’s one of my favorite examples: The exploding URL, AKA…
The Duplication Toilet Bowl of Death

There are lots of little problems that can generate duplicate URLs. But the worst is the Exploding URL, aka the Duplication Toilet Bowl of Death.

URL stands for ‘uniform resource locator’ – the unique address for any one page or file on your web site. It’s very, very important that you have one unique URL for each page – read the canonicalization series for the in-depth explanation, or read my Search Engine Land article on the same subject for the digest version.

Say you have a site that delivers different content to people who live in different cities. You let folks choose by clicking on a map. Once they click, you add a query string like “?city=seattle” on to the end of the URL.

Good so far.


by ian

omg.jpeg

50% of SEO (search engine optimization, in case you live under a big rock, or you’ve never been to this blog before) is staying out of the way, staying out of trouble, and letting search engines find everything on your web site. It should be easy, but people seem to constantly create new ways to get in the way. Here’s one of my favorite examples: The exploding URL, AKA…

The Duplication Toilet Bowl of Death

There are lots of little problems that can generate duplicate URLs. But the worst is the Exploding URL, aka the Duplication Toilet Bowl of Death.

URL stands for ‘uniform resource locator’ – the unique address for any one page or file on your web site. It’s very, very important that you have one unique URL for each page – read the canonicalization series for the in-depth explanation, or read my Search Engine Land article on the same subject for the digest version.

Say you have a site that delivers different content to people who live in different cities. You let folks choose by clicking on a map. Once they click, you add a query string like “?city=seattle” on to the end of the URL.

Good so far. Leer más “SEO worst practices: The content duplication toilet bowl of death”

Iris Scanners Create the Most Secure City in the World, Welcome Big Brother

We’ve all seen and obsessively referenced Minority Report, Steven Spielberg’s adaptation of Philip K. Dick’s dystopian future, when the public is tracked everywhere they go, from shopping malls to work to mass transit to the privacy of their own homes. The technology is here–I’ve seen it myself. And it’s seen me–and scanned my irises.

Announced today, biometrics R&D firm Global Rainmakers Inc. (GRI) is rolling out its iris scanning technology to create “the most secure city in the world,” according to the company. In a partnership with Leon, one of the largest cities in Mexico with a population of more than 1 million, GRI will fill the city with eye-scanners that will help law enforcement–and soon marketers–revolutionize the way we live.


BY Austin Carr

We’ve all seen and obsessively referenced Minority Report, Steven Spielberg‘s adaptation of Philip K. Dick‘s dystopian future, when the public is tracked everywhere they go, from shopping malls to work to mass transit to the privacy of their own homes. The technology is here–I’ve seen it myself. And it’s seen me–and scanned my irises.

Announced today, biometrics R&D firm Global Rainmakers Inc. (GRI) is rolling out its iris scanning technology to create “the most secure city in the world,” according to the company. In a partnership with Leon, one of the largest cities in Mexico with a population of more than 1 million, GRI will fill the city with eye-scanners that will help law enforcement–and soon marketers–revolutionize the way we live. Leer más “Iris Scanners Create the Most Secure City in the World, Welcome Big Brother”

iMac Core i7 Review (Mid 2010)

By Vincent Nguyen
http://www.slashgear.com

Apple’s recent refresh of the all-in-one iMac range may not have concurred with all of the preceding rumors, but the main expectation was certainly met: faster processors than ever before. Fresh to the SlashGear test bench is the 27-inch iMac, with the flagship quadcore Intel CPU. Pairing a 2.93GHz Core i7 processor with 4GB of DDR3 memory and a 256GB SSD, it certainly promises high performance; it also makes for an expensive buy, $2,799 to specify the same spec as our review unit. Check out the full SlashGear review after the cut.

Apple iMac mid 2010 1 540×472

As well as the processor, memory and solid-state storage, there’s an ATI Radeon HD 5750 GPU with 1GB of its own GDDR5 memory and an 8x SuperDrive DVD burner. Still no Blu-ray option, of course, and no USB 3.0 ports either; instead Apple gives you four USB 2.0 ports, a FireWire 800 port, audio in/out (each combining analog and digital), gigabit ethernet and a Mini DisplayPort that, on this larger iMac, also functions as an input for hooking up your MacBook Pro. On the side, as well as the slot-loading optical drive there’s an SDXC memory card reader (backward compatible with SD/SDHC cards, naturally) while inside there’s WiFi a/b/g/n and Bluetooth 2.1+EDR. The latter is used with the bundled Apple Wireless Keyboard and Magic Mouse; the Magic Trackpad launched alongside the new iMacs is an optional extra.

Apple iMac mid 2010 25 540×303

While all-in-ones may not be particularly known for their upgrade potential, Apple has made great use of the 27-inch iMac’s internal space. The SSD is an option, but so is pairing a regular hard-drive with a solid-state counterpart, each occupying its own internal bay. The 27-inch model comes with a 1TB, 7,200rpm HDD as standard: you can upgrade that to 2TB or swap it for the 256GB SSD, or combine either HDD with the SSD. That could be useful for digital media pros looking for the system speed an SSD brings together with the relatively cost-effective storage a traditional HDD delivers. At this stage, you can’t combine two SSDs, however.


Apple’s recent refresh of the all-in-one iMac range may not have concurred with all of the preceding rumors, but the main expectation was certainly met: faster processors than ever before. Fresh to the SlashGear test bench is the 27-inch iMac, with the flagship quadcore Intel CPU. Pairing a 2.93GHz Core i7 processor with 4GB of DDR3 memory and a 256GB SSD, it certainly promises high performance; it also makes for an expensive buy, $2,799 to specify the same spec as our review unit. Check out the full SlashGear review after the cut.

Apple iMac mid 2010 1 540x472

As well as the processor, memory and solid-state storage, there’s an ATI Radeon HD 5750 GPU with 1GB of its own GDDR5 memory and an 8x SuperDrive DVD burner. Still no Blu-ray option, of course, and no USB 3.0 ports either; instead Apple gives you four USB 2.0 ports, a FireWire 800 port, audio in/out (each combining analog and digital), gigabit ethernet and a Mini DisplayPort that, on this larger iMac, also functions as an input for hooking up your MacBook Pro. On the side, as well as the slot-loading optical drive there’s an SDXC memory card reader (backward compatible with SD/SDHC cards, naturally) while inside there’s WiFi a/b/g/n and Bluetooth 2.1+EDR. The latter is used with the bundled Apple Wireless Keyboard and Magic Mouse; the Magic Trackpad launched alongside the new iMacs is an optional extra.

Apple iMac mid 2010 25 540x303

While all-in-ones may not be particularly known for their upgrade potential, Apple has made great use of the 27-inch iMac’s internal space. The SSD is an option, but so is pairing a regular hard-drive with a solid-state counterpart, each occupying its own internal bay. The 27-inch model comes with a 1TB, 7,200rpm HDD as standard: you can upgrade that to 2TB or swap it for the 256GB SSD, or combine either HDD with the SSD. That could be useful for digital media pros looking for the system speed an SSD brings together with the relatively cost-effective storage a traditional HDD delivers. At this stage, you can’t combine two SSDs, however. Leer más “iMac Core i7 Review (Mid 2010)”