Elvis Died 33 Years Ago Today and He’s Still Everywhere!

Today is the 33rd anniversary of Elvis Presley’s death. He was 42 then, so that means he would have been 75 today — the same age as the Dalai Lama and Woody Allen. That’s hard to imagine.

Still, I think it’s fair to say that Elvis changed the world.

Yeah, it’s easy to goof on Fat Elvis, with his sequinned jumpsuits and voracious appetite, but I’m not talking about Fat Elvis.


by jeremywaite

Today is the 33rd anniversary of Elvis Presley’s death. He was 42 then, so that means he would have been 75 today — the same age as the Dalai Lama and Woody Allen. That’s hard to imagine.

Still, I think it’s fair to say that Elvis changed the world.

Yeah, it’s easy to goof on Fat Elvis, with his sequinned jumpsuits and voracious appetite, but I’m not talking about Fat Elvis. Leer más “Elvis Died 33 Years Ago Today and He’s Still Everywhere!”

A iAd, la plataforma publicitaria de Apple, le cuesta despegar

¿Ha subestimado Apple las complicaciones del negocio de la publicidad móvil? ¿O es que a las agencias no están preparadas para el nuevo formato de iAd? Lo cierto es que de los diecisiete anunciantes que la empresa de la manzana anunció que colaborarían en su plataforma publicitaria, sólo dos han desarrollado campañas durante el pasado mes de julio.

Los retrasos parecen estar a la orden del día en el lanzamiento de iAd, según informa The Wall Street Journal. Únicamente Unilever y Nissan se han anunciado en las aplicaciones de Apple durante el último mes de julio. A la largo de agosto, parece que se sumarán otros tres anunciantes.

¿Cuál es el motivo de la demora? Que Apple insiste en asumir también el control de las creatividades de las campañas. “Es un problema enorme que Apple intervenga en el terreno creativo”, subraya Patrick Moorhead, de la agencia DraftFCB.


¿Ha subestimado Apple las complicaciones del negocio de la publicidad móvil? ¿O es que a las agencias no están preparadas para el nuevo formato de iAd? Lo cierto es que de los diecisiete anunciantes que la empresa de la manzana anunció que colaborarían en su plataforma publicitaria, sólo dos han desarrollado campañas durante el pasado mes de julio.

Los retrasos parecen estar a la orden del día en el lanzamiento de iAd, según informa The Wall Street Journal. Únicamente Unilever y Nissan se han anunciado en las aplicaciones de Apple durante el último mes de julio. A la largo de agosto, parece que se sumarán otros tres anunciantes.

¿Cuál es el motivo de la demora? Que Apple insiste en asumir también el control de las creatividades de las campañas. “Es un problema enorme que Apple intervenga en el terreno creativo”, subraya Patrick Moorhead, de la agencia DraftFCB. Leer más “A iAd, la plataforma publicitaria de Apple, le cuesta despegar”

Las preferencias del consumidor están grabadas en sus neuronas

¿Qué papel juega el inconsciente en las decisiones de compra del consumidor? A esta pregunta ha tratado de responder recientemente un grupo de científicos del Centro Bernstein de Neurociencia Computacional de Berlín. Y la conclusión es que las preferencias del consumidor se pueden anticipar mediante la realización tomografías y resonancias magnéticas de su cerebro, informa Absatzwirtschaft.

Según el informe de John-Dylan Haynes, Anita Tusche y Stefan Bode, las decisiones de compra del consumidor pueden ser inferidas de las reacciones neuronales de su cerebro. Para la realización del estudio, los investigadores analizaron las reacciones neurológicas de dos grupos de personas de entre 22 y 32 años mediante tomografías.

Durante el experimento, la atención del primer grupo de personas se dirigió a diez modelos automovilísticos cuyo atractivo debían evaluar. La atención del segundo grupo se desvió hacia una segunda tanda de vehículos, que los sujetos analizados sólo podían reconocer en un segundo plano.


¿Qué papel juega el inconsciente en las decisiones de compra del consumidor? A esta pregunta ha tratado de responder recientemente un grupo de científicos del Centro Bernstein de Neurociencia Computacional de Berlín. Y la conclusión es que las preferencias del consumidor se pueden anticipar mediante la realización tomografías y resonancias magnéticas de su cerebro, informa Absatzwirtschaft.

Según el informe de John-Dylan Haynes, Anita Tusche y Stefan Bode, las decisiones de compra del consumidor pueden ser inferidas de las reacciones neuronales de su cerebro. Para la realización del estudio, los investigadores analizaron las reacciones neurológicas de dos grupos de personas de entre 22 y 32 años mediante tomografías.

Durante el experimento, la atención del primer grupo de personas se dirigió a diez modelos automovilísticos cuyo atractivo debían evaluar. La atención del segundo grupo se desvió hacia una segunda tanda de vehículos, que los sujetos analizados sólo podían reconocer en un segundo plano. Leer más “Las preferencias del consumidor están grabadas en sus neuronas”

The Video Encoding Guide: Codecs, Formats, Containers And Settings Explained

Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of taking your original movie, as recorded by your camcorder, mobile phone or webcam, and preparing it for delivery in a digital format according to specific technical standards. This MasterNewMedia guide brings you everything you need to know about the key differences between major video file formats / containers and codecs.
video_encoding_codecs_formats_containers_settings_by_canon.jpg
Photo credit: Canon

From .WMV to .MOV and from .AVI to .FLV, this guide presents the best information available online on what you need to know about the use and characteristics of the major video file formats, containers and relative codecs.

When you video encode a clip, you are saving your video into a specific “format” much like you can do with a Word document or a digital image. A Word document can be encoded in .RTF or in .TXT, just like an image can be encoded in .JPG or .BMP formats.

Obviously, different types of encodings are good for different applications and devices.

Broadcasting, live streaming, burning to DVD and archiving all require different video encoding parameters while your computer browser, an iPhone and your gaming console have all different expectations when it comes to playing back video files. And this is why knowing a bit about video encoding, video file formats and containers is quite important if you intend to publish and distribute digital video.
In the video universe it is easy to get lost, as the formats, codecs and file containers generate a universe of possibilities and variables that are initially not easy to understand.

If you want to upload and publish a video on YouTube, for instance, you would have to choose specific encoding settings and file formats, whereas your choice would be different if your video clips are to burned on a DVD.

As an online publisher you may already be familiar with some of these issues, but as new technologies like HTML5 and WebM are starting to make inroads, you are going to need to better understand the key differences and the pros and cons that such different formats entail for you.

To help you achieve this goal, the MasterNewMedia research team has prepared a comprehensive guide to bring together all of the “fundamentals” you need to master to fully understand the basics of video encoding, specifically:

* What is video encoding
* Video file formats and containers
* Comparison of video codecs
* Encoding settings for Internet video publishing
* Video publishing settings for YouTube

Here is the MasterNewMedia Video Encoding Guide in detail:


Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of taking your original movie, as recorded by your camcorder, mobile phone or webcam, and preparing it for delivery in a digital format according to specific technical standards. This MasterNewMedia guide brings you everything you need to know about the key differences between major video file formats / containers and codecs.
video_encoding_codecs_formats_containers_settings_by_canon.jpg
Photo credit: Canon

From .WMV to .MOV and from .AVI to .FLV, this guide presents the best information available online on what you need to know about the use and characteristics of the major video file formats, containers and relative codecs.

When you video encode a clip, you are saving your video into a specific “format” much like you can do with a Word document or a digital image. A Word document can be encoded in .RTF or in .TXT, just like an image can be encoded in .JPG or .BMP formats.

Obviously, different types of encodings are good for different applications and devices.

Broadcasting, live streaming, burning to DVD and archiving all require different video encoding parameters while your computer browser, an iPhone and your gaming console have all different expectations when it comes to playing back video files. And this is why knowing a bit about video encoding, video file formats and containers is quite important if you intend to publish and distribute digital video.
In the video universe it is easy to get lost, as the formats, codecs and file containers generate a universe of possibilities and variables that are initially not easy to understand.

If you want to upload and publish a video on YouTube, for instance, you would have to choose specific encoding settings and file formats, whereas your choice would be different if your video clips are to burned on a DVD.

As an online publisher you may already be familiar with some of these issues, but as new technologies like  HTML5 and  WebM are starting to make inroads, you are going to need to better understand the key differences and the pros and cons that such different formats entail for you.

To help you achieve this goal, the MasterNewMedia research team has prepared a comprehensive guide to bring together all of the “fundamentals” you need to master to fully understand the basics of video encoding, specifically:

  • What is video encoding
  • Video file formats and containers
  • Comparison of video codecs
  • Encoding settings for Internet video publishing
  • Video publishing settings for YouTube

Here is the MasterNewMedia Video Encoding Guide in detail: Leer más “The Video Encoding Guide: Codecs, Formats, Containers And Settings Explained”

8 Essential Steps of Handling Web Design Projects

So, you have a shiny new client. Time to start a new project with them. What to do? What are the first steps? Do you jump right into the job after an OK email – does that have the legal weight as a contract? There are many things you must do to get the project rolling until you get paid: From a services contract to the final payment.

In this article, I take you through the steps to do so. One friendly reminder, you can add your own steps here, these are the steps I usually follow and have been doing so for the last few years as a freelancer.


So, you have a shiny new client. Time to start a new project with them. What to do? What are the first steps? Do you jump right into the job after an OK email – does that have the legal weight as a contract? There are many things you must do to get the project rolling until you get paid: From a services contract to the final payment.

In this article, I take you through the steps to do so. One friendly reminder, you can add your own steps here, these are the steps I usually follow and have been doing so for the last few years as a freelancer.

8 Essential Steps of Handling Web Design Projects Leer más “8 Essential Steps of Handling Web Design Projects”

20 HTML Best Practices You Should Follow

Most of the web pages you encounter is presented to you via HTML, the world wide web’s markup language. In this article, I will share with you 20 best practices that will lead to clean and correct markup.

1. Always Declare a Doctype

The doctype declaration should be the first thing in your HTML documents. The doctype declaration tells the browser about the XHTML standards you will be using and helps it read and render your markup correctly.

I would recommend using the XHTML 1.0 strict doctype. Some developers consider it a tough choice because this particular standard is less forgiving than loose or transitional doctype declarations, but it also ensures that your code abides strictly by the latest standards.


by Saqib Sarwar

20 XHTML Best Practices for Beginners

Most of the web pages you encounter is presented to you via HTML, the world wide web’s markup language. In this article, I will share with you 20 best practices that will lead to clean and correct markup.

1. Always Declare a Doctype

The doctype declaration should be the first thing in your HTML documents. The doctype declaration tells the browser about the XHTML standards you will be using and helps it read and render your markup correctly.

I would recommend using the XHTML 1.0 strict doctype. Some developers consider it a tough choice because this particular standard is less forgiving than loose or transitional doctype declarations, but it also ensures that your code abides strictly by the latest standards.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> Leer más "20 HTML Best Practices You Should Follow"

Why SEO Doesn’t Matter Anymore and What You Should Do Instead

Search engine optimization used to be the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis. But more and more, search engine traffic isn’t as important to most websites. They’re finding their traffic from other places.

What do you think the reason for this. Here in this post we trying to explain why search engine optimization doesn’t matter anymore and what are the alternatives for getting more and more traffic.

7 Reasons SEO Doesn’t Matter Anymore

Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.

Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.

Read on fore more information about what’s making search engine optimization less important, what you should do about it, and even when it still is important.


By
Cameron Chapman

Search engine optimization used to be the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis. But more and more, search engine traffic isn’t as important to most websites. They’re finding their traffic from other places.

What do you think the reason for this. Here in this post we trying to explain why search engine optimization doesn’t matter anymore and what are the alternatives for getting more and more traffic.

7 Reasons SEO Doesn’t Matter Anymore

Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.

Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.

Read on fore more information about what’s making search engine optimization less important, what you should do about it, and even when it still is important. Leer más “Why SEO Doesn’t Matter Anymore and What You Should Do Instead”