The stance for doing business – Design Thinking

Applications of Design Thinking

Design thinking is the common expression to describe an interdisciplinary approach to solving problems, which transports us to the true innovation.
Interdisciplinary design thinking is especially important to decide what to do in the first place, so that the power of creative intuitive processes can be used to stimulate innovation, solve any problems and develop new opportunities.

The design thinking can help with the confusing and challenging problems posed by the complexity of the contexts of design in the world of digital technology and global connectivity.

Problems of complex projects such as systems or services, are best addressed by a team of people from varied backgrounds, using intuitive process, but adding to the output of the shared mind is more productive than the sum of individual contributions.
People from non-design disciplines also contribute to the projects , usually those with business and brand background , as well as writers, storytellers , and developers of prototypes.

– How we do business?

Unlike analytical thinking, design thinking is a creative process based on the construction, from scratch, from ideas. There are no judgments or fear of failure.

Do stupid questions! Remember that only other people call them so.

Make hope visible. There are so many people waiting for your ideas!

Make a lateral thinking man. Dig deep.

Work the metaphor and analogies.

Jump the fence, draw what you want and face the consequences.

Embrace constraints and draw anywhere.

Draw in emergencies, even if you have only one napkin.

And above all use empathy with dedication to really watch and pay attention to people, because this is usually the best way to check the depth of unarticulated needs.

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Por jabaldaia

Applications of Design Thinking

Design thinking is the common expression to describe an interdisciplinary approach to solving problems, which transports us to the true innovation.
Interdisciplinary design thinking is especially important to decide what to do in the first place, so that the power of creative intuitive processes can be used to stimulate innovation, solve any problems and develop new opportunities.

The design thinking can help with the confusing and challenging problems posed by the complexity of the contexts of design in the world of digital technology and global connectivity.

Problems of complex projects such as systems or services, are best addressed by a team of people from varied backgrounds, using intuitive process, but adding to the output of the shared mind is more productive than the sum of individual contributions.
People from non-design disciplines also contribute to the projects , usually those with business and brand background , as well as writers, storytellers , and developers of prototypes.

– How we do business?

Unlike analytical thinking, design thinking is a creative process based on the construction, from scratch, from ideas. There are no judgments or fear of failure.

Do stupid questions! Remember that only other people call them so.

Make hope visible. There are so many people waiting for your ideas!

Make a lateral thinking man. Dig deep.

Work the metaphor and analogies.

Jump the fence, draw what you want and face the consequences.

Embrace constraints and draw anywhere.

Draw in emergencies, even if you have only one napkin.

And above all use empathy with dedication to really watch and pay attention to people, because this is usually the best way to check the depth of unarticulated needs.

According to Warren Berger (Glimmer: How Design Can Transform Your Life and Maybe Even the World) there are three ways to implement the Design Thinking to life.

–      The designers are good at asking stupid questions – Take a step back and reassess everything.

Ask fundamental questions: Why are we living in this city? Why am I in this job? There are all sorts of chances in life to reconsider.”

The designer can begin to restructure the challenge at hand, which may lead to think in new directions.

The basics of business, now so transformational, requiring an ability to question and rethink what business we face and what are in fact the needs of consumers. What do they expect?

–      The designers put the problems on visual form – Designers know that when we see everything in front of us, the connections and patterns become more understandable.

The models that designers constantly create quickly and without polishing are a critical component of innovation. When we form an idea, we begin to make it real.

–      The designers think laterally – Forces the brain to move sideways and to examine the solutions that are out of the path. The trick is to avoid problems in a simple manner so that it is open to the left side. It is to be away from rules based on experience.

It is not easy to get big hits and we get there “thinking sideways”, searching for something very big, accepting ideas and influences, and above all it must also be willing to try to connect ideas that cannot seem to be linked. This is a way of thinking that can also be embraced by non- designers.

The design thinkers know that innovation often involves an interactive process with setbacks along the way, but knowing that small faults are actually useful, because they show what works and what needs to be corrected.

The design capacity of the thinker with “no follow” is an indispensable quality in times of dynamic change.

According to R. Martin to become design thinkers we must develop the stance, the tools and experiences.

Posture is the perspective of our world and our role in it.

Tools are the models we use to organize our world and our thinking.

Experiences are what built and developed our skills and sensibilities.

Even the unreasonable questions have an answer!

[http://abaldaia.wordpress.com/2010/08/12/the-stance-for-doing-business-design-thinking]
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Autor: Gabriel Catalano - human being | (#IN).perfección®

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