By T.L. Stanley
Hey, that handsome magic guy Lance Burton is playing the Monte Carlo in Vegas right now. How do I know? It says so right there on a trunk sitting on the airport baggage carousel—the trunk with half of his assistant sticking out the bottom! A lot of people are doing double takes at this stunt, a clever little piece of out-of-home media that riffs on the old illusionist-sawing-his-helper-in-half trick. (That bit never seems to work out well, does it?) Created by David&Goliath for client MGM Resorts International, the half-trunk and disembodied gams are getting lots of tourist snapshots and videos. Look, no blood! Airports are graffiti-d like mad with marketer messages these days, but this one has a distinct advantage. It’s arresting and witty. And her legs aren’t bad, either.