Playdom, who was recently acquired by Disney for $763.2 million, has been rewarded for good behaviour with the gift of Marvel Intellectual Property. At a Disney earnings call yesterday, Disney CEO Robert Iger announced that Playdom is working on a game that will feature “Marvel IP”. Which characters and what type of game could Playdom possible be working on? I take a look below.
Nicole Tanner at IGN broke the news, but also revealed that details are sparse. After Playdom was acquired, it was known that they’d have access to the Disney and Marvel characters, and they’d also have access to the ESPN brand to make sports related games (Playdom owns BOLA, one of the best soccer games on Facebook at the moment). So at this point, what could they be doing as their first initiative for Disney?
Without any evidence, I can only speculate, but if I may, I’d assume that Playdom would focus on creating the most profitable, successful game possible. it’s their first game with Disney and they need to impress, and using the Marvel IP means that they’re going to be scrutinized the whole way. So instead of coming up with something out of left field, they’ll probably look to some of the most popular games on Facebook and attempt to copy-and-improve. And the most popular games on Facebook are either Cafe Games like Cafe World and Restaurant City, animal raising games like FrontierVille, Zoo World and PetVille or Mafia style RPGs like Mafia Wars or Gangster City.
Which of these game types easiest matches with the Marvel characters? Clearly the RPG style game would work well with Marvel. If Disney is able to give the game designers a few story writers and artists, it’d be pretty sweet to make my own character within the Marvel Universe and go on quests and increase my strength. Eventually I could be on quests helping Wolverine in battle against Sabretooth or helping the X-Men stop a plot by Magneto. That said, if it’s all static graphics users may groan a little, as it will be of significantly lower quality than any other game blessed with the Marvel name, so might we see a graphical upgrade so that the game looks more like King of Kung Fu, with real action and fluid animation? I hope so.