DRM: o lo matas, o te mata a ti

Si decides, que seguramente no deberías, usar DRM, este tendría que ser sutil, casi imperceptible. Precisamente, lo que hay que hacer es plantear una experiencia más sencilla: vas a una página, encuentras el libro que buscas, lo descargas, lo pagas, y lo lees. El posicionamiento en precio debería ser suficientemente barato como para que no compensase pasar el trabajo de buscarlo en otro sitio. Que te incrementen el número de pasos percibidos que tienes que dar para conseguir un libro es malo, que te obliguen a instalarte programas para leerlo también lo es, y que te planteen problemas de incompatibilidad, ni te cuento. Ahora es el momento de crear un mercado para el libro electrónico. Si no se hace, después vendrá, como se suele decir, el llanto y crujir de dientes cuando se pretenda detener aquello que se contribuyó involuntariamente a crear y que, seguramente, ya no puede ser detenido.


En estos días se ha hablado bastante de Libranda y de sus características, en la mayor parte de los casos en términos muy poco elogiosos. Hay hasta especulaciones sobre si lo que Libranda pretendía, en realidad, era no vender libros.

Algunas de las críticas se centran, debido a un error de posicionamiento de la propia Libranda, en atacar la escasa idoneidad de la plataforma de cara al cliente final, lo que supone un error conceptual: por mucho que su confuso marketing, posicionamiento y diseño lleven a pensar, Libranda no es ni pretende ser una plataforma de venta de libros al cliente final. La idea es mucho más alambicada: se trata de una plataforma para uso de las librerías, un catálogo para que aquellas empresas que decidan vender libros en la red puedan ver el catálogo de las principales editoriales en lengua española y catalana, e incorporar las obras a sus tiendas. Puesto así, lo que cabe plantearse es la razón por la que una iniciativa así tiene una página abierta al público: no solo no le hace ninguna falta (debería ser una plataforma cerrada para que accedan con la adecuada clave los responsables de compras de las librerías), sino que además, confunde. Lleva a un hipotético lector a buscar el libro que quiere, le plantea un absurdo botón de compra, pero le lleva a una tienda donde tiene que volver a realizar la búsqueda para conseguir comprar. Leer más “DRM: o lo matas, o te mata a ti”

Amazon Now Taps Into Facebook For Social Product Recommendations

It appears that Amazon has rolled out a new social feature integrating Facebook into your recommendations. If you go your recommendations, Using Facebook Connect, Amazon will now serve you social recommendations based on information in your Facebook profile. Facebook’s Platform account was just updated with a message that seems to confirm the rollout of this new feature.

So when you activate the feature, you’ll see a dedicated Amazon Facebook page within the recommendations section of your account. For example, you’ll see the most popular books, DVDs, and more that are listed in your Friend’s Facebook profile. So if you like Radiohead, you can see which one of your friends also likes the band. You’ll also see upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily. And you’ll get gift suggestions for your friends based on their Facebook profiles.


It appears that Amazon has rolled out a new social feature integrating Facebook into your recommendations. If you go your recommendations, Using Facebook Connect, Amazon will now serve you social recommendations based on information in your Facebook profile. Facebook’s Platform account was just updated with a message that seems to confirm the rollout of this new feature.

So when you activate the feature, you’ll see a dedicated Amazon Facebook page within the recommendations section of your account. For example, you’ll see the most popular books, DVDs, and more that are listed in your Friend’s Facebook profile. So if you like Radiohead, you can see which one of your friends also likes the band. You’ll also see upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily. And you’ll get gift suggestions for your friends based on their Facebook profiles. Leer más “Amazon Now Taps Into Facebook For Social Product Recommendations”

Using Light, Intel Confirms Data Will Be Sent Wayyy Faster in the Near Future

Intel announced a prototype technology today capable of moving data at 50 Gbps, comparable to sending an entire HD movie in one second – foreshadowing faster, longer data connections that could be revolutionary for consumers and data center users.

The prototype represents an important advance in Intel’s research into silicon photonics – using lasers instead of electrons to send data – which the company has been working on for years. Intel hopes to scale up the technology until it reaches speeds close to a terabit per second – fast enough to transfer a copy of the entire contents of a typical laptop in one second, the company said.

Data transmission speeds over wire-based connections are limited by bandwidth and distance. Intel turned to silicon-based photonic devices in order to transcend these physical limitations and continue to make more powerful chips.

With the new process, electrical signals are translated into light at different-colored wavelengths, which are combined and travel down a single fiber. Then the light is separated back into wavelengths and converted back to electrons. The speeds are so high that processors, memory and other computer components will no longer need to be placed inches from each other, implying vastly different computer designs in the future, the company said.


Intel announced a prototype technology today capable of moving data at 50 Gbps, comparable to sending an entire HD movie in one second – foreshadowing faster, longer data connections that could be revolutionary for consumers and data center users.

The prototype represents an important advance in Intel’s research into silicon photonics – using lasers instead of electrons to send data – which the company has been working on for years. Intel hopes to scale up the technology until it reaches speeds close to a terabit per second – fast enough to transfer a copy of the entire contents of a typical laptop in one second, the company said.

Data transmission speeds over wire-based connections are limited by bandwidth and distance. Intel turned to silicon-based photonic devices in order to transcend these physical limitations and continue to make more powerful chips.

With the new process, electrical signals are translated into light at different-colored wavelengths, which are combined and travel down a single fiber. Then the light is separated back into wavelengths and converted back to electrons. The speeds are so high that processors, memory and other computer components will no longer need to be placed inches from each other, implying vastly different computer designs in the future, the company said. Leer más “Using Light, Intel Confirms Data Will Be Sent Wayyy Faster in the Near Future”

Convert your Template into Website by using Slice and Dice technique in CSS

Here I’m going to tell you some secrets. I hope these would be very rare and by using these technique anybody can become Web Designer. I’m going to tell you how you can convert your Template into Website by using Slice and Dice technique in CSS. It will be very long tutorial, because I’m going to convert a whole project into Website. So get ready for that. Here is the part 1.

1. First of all we have to prepare for all this. You must be needing a Template in Photoshop. I’ve chosen this complicated Template, so that you must be having a lot of things to learn:

Then you have to prepare a Folder in which you will be putting your HTML files, Images, Styles Sheets and if Flash Animation then a place for that. Suppose We are going to make the following Sub-Folders in a Folder. Suppose our main Folder has the name, Stunning-Mesh then the following sub-folders must be included in it:

Stunning-Mesh (Main Folder)

– styles (All styles sheets would come inside this sub-folder)

– img (All Images would come inside this sub-folder)

– animation (All Flash animations would come inside this sub-folder)


Here I’m going to tell you some secrets. I hope these would be very rare and by using these technique anybody can become Web Designer. I’m going to tell you how you can convert your Template into Website by using Slice and Dice technique in CSS. It will be very long tutorial, because I’m going to convert a whole project into Website. So get ready for that. Here is the part 1.

1. First of all we have to prepare for all this. You must be needing a Template in Photoshop. I’ve chosen this complicated Template, so that you must be having a lot of things to learn:

Then you have to prepare a Folder in which you will be putting your HTML files, Images, Styles Sheets and if Flash Animation then a place for that. Suppose We are going to make the following Sub-Folders in a Folder. Suppose our main Folder has the name, Stunning-Mesh then the following sub-folders must be included in it:

Stunning-Mesh (Main Folder)

styles (All styles sheets would come inside this sub-folder)

img (All Images would come inside this sub-folder)

animation (All Flash animations would come inside this sub-folder) Leer más “Convert your Template into Website by using Slice and Dice technique in CSS”

How to identify competent (and incompetent) managers

Effective managers do more than just supervise employees: they take responsibility for ensuring that an individual succeeds, and that the team, department or business unit achieves expected results.

The most productive companies provide their managers with the information and tools they need to understand the capabilities and styles of their teams. This gives managers a solid foundation for more effective coaching relationships.

Over the years we have identified eight signs of incompetent managers:

1. Poor communication skills

2. Weak leadership capabilities

3. Inability or unwillingness to adapt to change

4. Poor relationship-building skills

5. Ineffective task management

6. Poor productivity

7. Poor development of others

8. Neglectful of own personal development

Sound familiar? Let’s take a look at each of the signs in detail.


By Martin Goodwill, managing director of employment testing service, Profiles International

Effective managers do more than just supervise employees: they take responsibility for ensuring that an individual succeeds, and that the team, department or business unit achieves expected results.

The most productive companies provide their managers with the information and tools they need to understand the capabilities and styles of their teams. This gives managers a solid foundation for more effective coaching relationships.

Over the years we have identified eight signs of incompetent managers: Leer más “How to identify competent (and incompetent) managers”

TGIF: Farewell to Facebook Gifts and to TGIF (For a While)

Facebook often has the luxury of refining ideas that have been around a while and that is what I predict for payments over Facebook. People are already comfortable with entering their credit card info on websites so payments on Facebook won’t seem like a huge leap; here I will review a few of the most recent trends in currency and the opportunities for brands.

* The End of Facebook Gifts (Kind Of)- This Sunday, August 1st is the last day that the Gift Shop will be open. Gifts already circulated will remain on your profile forever and gifts can still be part of third-party applications; however, this is a good indication of where Facebook thinks gifts are going. In the future brands will most likely reward fans with virtual credit to play games or gift specifically tied to coupons or other exclusives. If you want to send your college roommate a tequila shot, sticky note, or unicorn you better get it in before Sunday!


tgif41

by Nicole Landguth

Facebook often has the luxury of refining ideas that have been around a while and that is what I predict for payments over Facebook. People are already comfortable with entering their credit card info on websites so payments on Facebook won’t seem like a huge leap; here I will review a few of the most recent trends in currency and the opportunities for brands.

  • The End of Facebook Gifts (Kind Of)- This Sunday, August 1st is the last day that the Gift Shop will be open. Gifts already circulated will remain on your profile forever and gifts can still be part of third-party applications; however, this is a good indication of where Facebook thinks gifts are going. In the future brands will most likely reward fans with virtual credit to play games or gift specifically tied to coupons or other exclusives. If you want to send your college roommate a tequila shot, sticky note, or unicorn you better get it in before Sunday!

Leer más “TGIF: Farewell to Facebook Gifts and to TGIF (For a While)”

101 reglas de comportamiento en la Web 2.0 (3)

¿Amenaza la Web 2.0 con echar a perder nuestros modales? Al parece sí, o al menos así lo aseguran algunos expertos. Por este motivo, Deutsche Telekom acaba de presentar un catálogo con 101 reglas de etiqueta para comportarse adecuadamente en la nueva era digital:

41. En casas extrañas evitar hacer llamadas telefónicas demasiado largas y disculparse siempre por los malos modales.

43. Evitar juguetear constantemente con el móvil en presencia de otras personas.

44. No llamar por teléfono móvil desde baños públicos. Ciertos sonidos desvelarán a nuestro interlocutor dónde nos encontramos en realidad.

45. En los restaurantes, colocar siempre el móvil con la pantalla hacia abajo sobre la mesa y, una vez servido el primer plato, guardarlo en el bolsillo.


¿Amenaza la Web 2.0 con echar a perder nuestros modales? Al parece sí, o al menos así lo aseguran algunos expertos. Por este motivo, Deutsche Telekom acaba de presentar un catálogo con 101 reglas de etiqueta para comportarse adecuadamente en la nueva era digital:

41. En casas extrañas evitar hacer llamadas telefónicas demasiado largas y disculparse siempre por los malos modales. Leer más “101 reglas de comportamiento en la Web 2.0 (3)”