Sociotecnología: iniciando reflexión, once (11) ideas rápidas

1. La tecnología cumple funciones importantes para las personas, funciones reales o imaginarias.

2. La tecnología ha incremento la productividad, incluso la doméstica, y ha dado más tiempo para el ocio.

3. La tecnología porta una promesa posibilista: más posibilidades de acceso al conocimiento, al disfrute y a la acción.

4. Ese posibilismo potencia la percepción de la tecnología como una necesidad; que lleva al consumo tecnológico.

5. La compra de tecnología es entendida como una compra inteligente propia de un individuo tecnológicamente avanzado.


1. La tecnología cumple funciones importantes para las personas, funciones reales o imaginarias.

2. La tecnología ha incremento la productividad, incluso la doméstica, y ha dado más tiempo para el ocio.

3. La tecnología porta una promesa posibilista: más posibilidades de acceso al conocimiento, al disfrute y a la acción.

4. Ese posibilismo potencia la percepción de la tecnología como una necesidad; que lleva al consumo tecnológico.

5. La compra de tecnología es entendida como una compra inteligente propia de un individuo tecnológicamente avanzado.
Leer más “Sociotecnología: iniciando reflexión, once (11) ideas rápidas”

10 Key Take Aways From Casual Connect 2010 Seattle

The following is a guest post from Robin Boyar, founder of Market Research and Strategy firm Thinktank. You can reach her at robin@thinktank8.com.

SUMMARY: Every July, the casual games industry gets together in Seattle for Casual Connect. Originally focused on online PC casual games, the conference highlights the many forms of casual gaming such as handheld, online console, mobile, free to play or light MMOs, virtual worlds, and the latest iteration, social games, which took center stage. Read more after the jump.

Recovering from the global recession, the industry appears to be rejuvenated by emerging regions, new platforms such as social networks and Apple’s iPad, increased adoption of smartphones, digital distribution and new revenue models that benefit independent and traditional content creators. Those that succeed will need to be savvy about their strategies, as there is no longer a “one size fits all” plan for casual games success.


Posted by Azam Khan

thinktank8logoThe following is a guest post from Robin Boyar, founder of Market Research and Strategy firm Thinktank. You can reach her at robin@thinktank8.com.

SUMMARY:  Every July, the casual games industry gets together in Seattle for Casual Connect.  Originally focused on online PC casual games, the conference highlights the many forms of casual gaming such as handheld, online console, mobile, free to play or light MMOs, virtual worlds, and the latest iteration, social games, which took center stage. Read more after the jump.

Recovering from the global recession, the industry appears to be rejuvenated by emerging regions, new platforms such as social networks and Apple’s iPad, increased adoption of smartphones, digital distribution and new revenue models that benefit independent and traditional content creators.  Those that succeed will need to be savvy about their strategies, as there is no longer a “one size fits all” plan for casual games success. Leer más “10 Key Take Aways From Casual Connect 2010 Seattle”

Developing a Creative Work Culture

Asking if CEOs and executive leaders are “really willing to make the transformational moves necessary to foster cultures of real creativity and innovation,” The Energy Project CEO Tony Schwartz has an article in The Harvard Business Review, offering the “Six Secrets to Creating a Culture of Innovation.” [Más…]

1. Meet People’s Needs: Schwartz says that questioning orthodoxy is one of the keys to fostering creativity, and this begins with questioning conventional expectations around work. “Define what success looks like and hold people accountable to specific metrics,” he said, “but as much as possible, let them design their days as they see fit to achieve those outcomes.”
2. Teach Creativity Systematically: Schwartz lists five stages of creative thinking: first insight, saturation, incubation, illumination and verification.
3. Nurture Passion: “The quickest way to kill creativity is to put people in roles that don’t excite their imagination.”
4. Make the Work Matter: Meaningful work that we feel is making a positive contribution can keep people motivated, not just so we “perform better,” but so that we can offer innovative solutions we really care about enacting.
5. Provide the Time: Time is, of course, scarce for all of us, but the best way to a creative outcome is to make sure to set aside time for deep thinking, rather than always caving to the pressures of instant answers.
6. Value Renewal: Step away from a problem, and go do something else. Even better: go do something active, for as Lifehacker noted last week, even half an hour of exercise can boost creativity.

Ostensibly, startups are a site for enhanced creativity and innovation. But as we reported last month, many researchers are pointing to an impending “creativity crisis.” What steps are you taking to help maintain your personal creativity, as well as a creative startup work culture?

Photo credit: Flickr user Dierk Schaefer


creativity_august10.jpgIBM recently surveyed 1500 CEOs across 60 countries and 33 industries, and these executives said that creativity – more than rigor, management discipine, integrity and even vision – was the most important competency skill for effective leadership. According to the survey, 80% of CEOs expect their work environments to grow significantly more complex but less than half believe their organizations are equipped to deal with this successfully – “the largest leadership challenge identified in eight years of research.”

Asking if CEOs and executive leaders are “really willing to make the transformational moves necessary to foster cultures of real creativity and innovation,” The Energy Project CEO Tony Schwartz has an article in The Harvard Business Review, offering the “Six Secrets to Creating a Culture of Innovation.” Leer más “Developing a Creative Work Culture”

Nuevos “MacBook Air” para Septiembre

Apple está planeando lanzar un nuevo y mejorado “MacBook Air” para el mes de Septiembre. Se ha dicho que la empresa Apple está organizando grandes cantidades de nuevas MacBook Air para sacarlas a la venta en el próximo mes de Septiembre.

Macbook Air en todos sus angulos

Esta información fue proporcionada por el analista Keith Bachman de la empresa BMO. [Más…]
Esta es una buena noticia, ya que desde hace tiempo que no se sabía nada de la exclusiva MacBook Air, ya que Apple ha estado muy ocupado con el lanzamiento y ventas de sus nuevos dispositivos, el iPad y el iPhone 4.

El nuevo ultraportátil MacBook Air tendrá varias modificaciones, saldrán dos modelos diferentes y lo más destacado es que serán modelos más baratos. Con esto, Apple está tratando en convertir la nueva MacBook Air en el portátil más común, quitandole la imagen de un portátil exclusivo.

Solo han dado muy pocos datos sobre el nuevo MacBook Air, han comentado que tendrá una pantalla de 11.6 pulgadas en comparación de la pantalla actual de 13.3 pulgadas y su precesador será Intel Core iX, que es más barato y de bajo voltaje, según explican en electronista.

Esperemos más adelante a nuevos detalles de este MacBook Air renovado, que podría ubicar a Apple en el mercado de los ultra-portátiles más vendidos, aunque creo que el iPad será su competencia más directa. Suerte que en esto también sale ganando Apple.


Autor: Gaby MC

Apple está planeando lanzar un nuevo y mejorado “MacBook Air para el mes de Septiembre. Se ha dicho que la empresa Apple está organizando grandes cantidades de nuevas MacBook Air para sacarlas a la venta en el próximo mes de Septiembre.

Macbook Air en todos sus angulos

Esta información fue proporcionada por el analista Keith Bachman de la empresa BMO. Leer más “Nuevos “MacBook Air” para Septiembre”

The Art of Distinction in Web Design

One of the hardest tasks we undertake in the user experience field is trying to gain and hold a visitor’s attention in the right way. Distinctive design and the ability to focus eyes where they are needed in our web designs is a tricky task, but is something that we should have a firm grasp of.

Understanding the artistic traits of influence and distinction allow us to balance important details over our regular content and thus gives us the opportunity to have a great impact and influence on our consumers.

This article aims to highlight various factors you should account for when using distinction in your designs. [Más…]
Distinctive Design

Distractions in a design lead to a breakdown in communication and can confuse users, paralyzing their ability to quickly determine what to focus on or where to go next.

Distinctive design alleviates this by putting forward a few fundamental principles which appeal to the user’s needs. Effectively at their core, it underlines the ideal that highlighting content based on importance rather than its position is beneficial and worthwhile.


The Art of Distinction in Web Design

One of the hardest tasks we undertake in the user experience field is trying to gain and hold a visitor’s attention in the right way. Distinctive design and the ability to focus eyes where they are needed in our web designs is a tricky task, but is something that we should have a firm grasp of.

Understanding the artistic traits of influence and distinction allow us to balance important details over our regular content and thus gives us the opportunity to have a great impact and influence on our consumers.

This article aims to highlight various factors you should account for when using distinction in your designs. Leer más “The Art of Distinction in Web Design”

Staying Motivated Through the Years

A reader once asked me a very interesting question–how do I stay motivated long-term when I don’t receive any raises or benefits as a freelancer? This got me thinking hard–just how do I keep myself motivated?

I was never really lucky enough to have a job with good benefits, bonuses or raises, so maybe the lack of these things doesn’t bother me as much as someone who did have them at a full-time job. Or, perhaps it’s because I feel like I do receive all of these benefits–and more.

There are tons of things that keep me motivated as a freelancer, so much so that I don’t think I would ever go back to any kind of regular job.

The trick is to reward yourself regularly for the hard work you do, much like a boss would. Here are some ways I’ve kept myself motivated through years of freelancing.


A reader once asked me a very interesting question–how do I stay motivated  long-term when I don’t receive any raises or benefits as a freelancer? This got me thinking hard–just how do I keep myself motivated?

I was never really lucky enough to have a job with good benefits, bonuses or raises, so maybe the lack of these things doesn’t bother me as much as someone who did have them at a full-time job. Or, perhaps it’s because I feel like I do receive all of these benefits–and more.

There are tons of things that keep me motivated as a freelancer, so much so that I don’t think I would ever go back to any kind of regular job.

The trick is to reward yourself regularly for the hard work you do, much like a boss would. Here are some ways I’ve kept myself motivated through years of freelancing.

Leer más “Staying Motivated Through the Years”

Liderazgo Salvaje

La mayor parte de la literatura sobre la administración de empresas y la gestión de personas se fundamentan sobre ideas erróneas respecto al liderazgo y la jerarquía, centrándolo en el poder o la dominancia, aunque sea de una manera encubierta y en nombre del “humanismo”. Proliferan gurús y expertos que te aconsejan cómo manipular a los que te rodean. Por lo general, estos mensajes no tienen en cuenta otro tipo de motivaciones importantes para la especie humana como son el prestigio, el valor de las relaciones personales o la lealtad. En experimentos con primates no-humanos, se ha demostrado que éstas son fuerzas poderosas de la dinámica social.


liderazgo-salvaje-en-las-organizaciones
La mayor parte de la literatura sobre la administración de empresas y la gestión de personas se fundamentan sobre ideas erróneas respecto al liderazgo y la jerarquía, centrándolo en el poder o la dominancia, aunque sea de una manera encubierta y en nombre del “humanismo”. Proliferan gurús y expertos que te aconsejan cómo manipular a los que te rodean. Por lo general, estos mensajes no tienen en cuenta otro tipo de motivaciones importantes para la especie humana como son el prestigio, el valor de las relaciones personales o la lealtad. En experimentos con primates no-humanos, se ha demostrado que éstas son fuerzas poderosas de la dinámica social.

Leer más “Liderazgo Salvaje”

Gmail Revamps Its Contacts Area To Be More Like Gmail. Which Is To Say, Good

Gmail is a great product; easily one of my favorites on the web. But it has an Achilles heel — well, actually it’s more like a bum leg: Contacts. Despite a solid contact area being a vital part of pretty much every email and productivity service, Gmail’s is awful. Or, it was awful. Today it’s getting a lot better.

Starting today, Google is rolling out its latest version of Gmail to users around the world. As you can see, it has been slightly redesigned to more prominently display both Contacts and Tasks. While you click on the link to go to the new Contacts area, you’ll notice that Gmail’s left sidebar transforms to show you labels for your various contacts. And the contacts themselves in the main view are now one big stream of names and email addresses — it looks a lot more like Gmail.

And it acts more like Gmail too. Clicking on a contact opens their card very quickly. From here you can easily edit information on the fly. There’s no longer a need to hit any “edit” and “save” buttons, all of this is done automatically. You’ll also notice a huge new area for Notes. Product Manager Benjamin Grol says this was one feature a lot of business users in particular were asking for.


Gmail is a great product; easily one of my favorites on the web. But it has an Achilles heel — well, actually it’s more like a bum leg: Contacts. Despite a solid contact area being a vital part of pretty much every email and productivity service, Gmail’s is awful. Or, it was awful. Today it’s getting a lot better.

Starting today, Google is rolling out its latest version of Gmail to users around the world. As you can see, it has been slightly redesigned to more prominently display both Contacts and Tasks. While you click on the link to go to the new Contacts area, you’ll notice that Gmail’s left sidebar transforms to show you labels for your various contacts. And the contacts themselves in the main view are now one big stream of names and email addresses — it looks a lot more like Gmail.

And it acts more like Gmail too. Clicking on a contact opens their card very quickly. From here you can easily edit information on the fly. There’s no longer a need to hit any “edit” and “save” buttons, all of this is done automatically. You’ll also notice a huge new area for Notes. Product Manager Benjamin Grol says this was one feature a lot of business users in particular were asking for. Leer más “Gmail Revamps Its Contacts Area To Be More Like Gmail. Which Is To Say, Good”

Designious Mega Vector Pack Giveaway


Henry Jones

Designious has teamed up with WDL to give 10 of our readers a mega vector pack of their choice. Mega vector packs from designious are packed full of awesome vector graphics for you to use in your designs – so this is a great opportunity. To be eligible to win, all you have to do is leave a comment on this post and we will randomly select the winners.

About Designious

Designious is a small design studio specialized in creating amazing vector art and design elements for designers and not only. We provide designers all over the world with stock vector art, photoshop brushes and fonts to help them create or improve their art work. Be sure to check out their complete selection of design resources.

How to Participate in the Giveaway

It’s easy to take part in this giveaway. All you have to do is leave a comment on this post. On August 18, 2010 the contest will end. We will then randomly draw 10 people from the pool of comments. You are only allowed to leave one comment, and please be sure to use your correct email. This is how we will contact the winners. The winners will get to choose which mega vector pack they want.

Related Posts

Here’s some other articles that you will definitely find useful.

10 New High-Quality Fonts for Your Designs

Leer más “Designious Mega Vector Pack Giveaway”

Showcase Of Delicious Coffee Websites

* By Katie Thompson

For designers approaching a deadline, coffee is a delicious necessity. Lucky for us, having a coffee break is not really difficult. But it’s more than just a 3am fix. With every late-night run to the local coffee house, we contribute to a populous network of coffee trading, sales and experience.

And in fact, coffee houses and suppliers are quite a business, with online presences ranging from simple layouts with striking typography to advanced layouts with remarkable photography. Coffee websites: how do they look like? What do they have in common? What metaphors, visuals and typography are they using? Well, this is where this showcase comes handy: let’s take a closer look at tasty coffee websites and examine their distinctive features and peculiarities.

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]


For designers approaching a deadline, coffee is a delicious necessity. Lucky for us, having a coffee break is not really difficult. But it’s more than just a 3am fix. With every late-night run to the local coffee house, we contribute to a populous network of coffee trading, sales and experience.

And in fact, coffee houses and suppliers are quite a business, with online presences ranging from simple layouts with striking typography to advanced layouts with remarkable photography. Coffee websites: how do they look like? What do they have in common? What metaphors, visuals and typography are they using? Well, this is where this showcase comes handy: let’s take a closer look at tasty coffee websites and examine their distinctive features and peculiarities.

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]

Showcase

Far Coast
Rustic oranges and blues are at play Far Coast’s website, with hints of distressed textures for an even more vintage vibe. The top navigation bar complements the large images that span the bottom, and the size of the centered text balances these for a pleasing look. Contrasting the richness of imagery is a neutral background, as well as low-opacity shots on either side.

Coffee54 in Showcase Of Delicious Coffee Websites Leer más “Showcase Of Delicious Coffee Websites”

Market Your Business by Being Two-Faced!

I’m a great believer in targeted marketing and specialization. Focusing on particular types of clients and offering services aimed tightly at specific needs enhances your appeal to those clients at the same time it improves your efficiency, resulting in better margins on your work.

But it is possible to market your business by having more than one target for your services. Unfortunately, many people expand their targets haphazardly, drifting into others kinds of clients and services by accident as opportunities come up.

If you are looking for ways to expand your audience for your services while still taking advantage of the efficiencies and other benefits of focusing on a target market, examine the two-sided relationships:

* between you and your client
* between your clients and their own customers, suppliers, and so on.

By taking this “two-faced” approach to relationships, considering the alternate perspective that you usually leave to your client, you may find new services to sell, and new customers to sell them to.


I’m a great believer in targeted marketing and specialization. Focusing on particular types of clients and offering services aimed tightly at specific needs enhances your appeal to those clients at the same time it improves your efficiency, resulting in better margins on your work.

But it is possible to market your business by having more than one target for your services. Unfortunately, many people expand their targets haphazardly, drifting into others kinds of clients and services by accident as opportunities come up.

If you are looking for ways to expand your audience for your services while still taking advantage of the efficiencies and other benefits of focusing on a target market, examine the two-sided relationships:

  • between you and your client
  • between your clients and their own customers, suppliers, and so on.

By taking this “two-faced” approach to relationships, considering the alternate perspective that you usually leave to your client, you may find new services to sell, and new customers to sell them to. Leer más “Market Your Business by Being Two-Faced!”

Army sidelines recruitment marketing

By Gemma Charles

The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army recruitment following the decision to end its relationship with Publicis, the current lead strategic creative agency, by 2012.
Army: ‘start thinking soldier’ Publicis campaign
Army: ‘start thinking soldier’ Publicis campaign

The decision was made as part of the Recruiting Partnering Project (RPP) – a long-running review under which the MoD has invited companies to form consortia to which it plans to outsource all aspects of Army recruitment, from marketing to the management of Army Careers Offices.

Publicis, which was part of the Mulberry Group consortium, will not take part in the final stage of selection.

The two remaining consortia are the Prospector Group, for which the ad agency partner is Abbott Mead Vickers BBDO, and The Capita Group, which is working with JWT.

Colonel Andrew Chapman, who is overseeing the RPP, said the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a “very small part” of the overall review.


By Gemma Charles

The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army recruitment following the decision to end its relationship with Publicis, the current lead strategic creative agency, by 2012.

Army: 'start thinking soldier' Publicis campaign
Army: ‘start thinking soldier’ Publicis campaign

The decision was made as part of the Recruiting Partnering Project (RPP) – a long-running review under which the MoD has invited companies to form consortia to which it plans to outsource all aspects of Army recruitment, from marketing to the management of Army Careers Offices.

Publicis, which was part of the Mulberry Group consortium, will not take part in the final stage of selection.

The two remaining consortia are the Prospector Group, for which the ad agency partner is Abbott Mead Vickers BBDO, and The Capita Group, which is working with JWT.

Colonel Andrew Chapman, who is overseeing the RPP, said the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a “very small part” of the overall review. Leer más “Army sidelines recruitment marketing”

“Se está pasando de un marketing de afiliación a uno más interactivo y participativo”

“Es un acierto elevar la categoría de la moda, reflexionar teóricamente y generar una cultura sobre ella, como se hará en Mentes & Moda”, es la opinión de Juan Carlos Santos, sobre la iniciativa Mentes y Moda. “Hasta ahora se ha utilizado la moda en España de manera frívola, como si fuese una cuestión sólo de estilo y no nos damos cuenta de que realmente la moda está en el proceso de configuración de la identidad social y que juega un rol estratégico en la transformación de toda la sociedad”.

“Que empecemos a elevar la categoría de la moda, que empecemos a reflexionar teóricamente sobre ella y que empecemos a generar una cultura de moda, como se hará en Mentes & Moda, me parece uno de los mayores aciertos”, ha declarado.


“Es un acierto elevar la categoría de la moda, reflexionar teóricamente y generar una cultura sobre ella, como se hará en Mentes & Moda”, es la opinión de Juan Carlos Santos, sobre la iniciativa Mentes y Moda. “Hasta ahora se ha utilizado la moda en España de manera frívola, como si fuese una cuestión sólo de estilo y no nos damos cuenta de que realmente la moda está en el proceso de configuración de la identidad social y que juega un rol estratégico en la transformación de toda la sociedad”.

“Que empecemos a elevar la categoría de la moda, que empecemos a reflexionar teóricamente sobre ella y que empecemos a generar una cultura de moda, como se hará en Mentes & Moda, me parece uno de los mayores aciertos”, ha declarado. Leer más ““Se está pasando de un marketing de afiliación a uno más interactivo y participativo””

Levi’s lanza su última campaña publicitaria en colaboración con BBH

El pasado mes de julio la firma estadounidense de moda vaquera Levi’s y la agencia londinense Bartle Bogle Hegarty (BBH) hacían pública la ruptura de un largo matrimonio de 28 años. Con ocasión del lanzamiento de su nueva línea de vaqueros para la mujer “Curve ID”, Levi’s presenta ahora la que podría ser su última campaña publicitaria en colaboración con BBH.

La campaña, que lleva por lema “Believe” (Creer), podrá verse desde hoy en toda Europa y Asia, y comprende acciones en prensa escrita y en internet.

Las cantantes Lykke Li, “Violet”, y DJane Miss Nine posan en “Believe” ante el objetivo del fotógrafo alemán Peter Lindbergh, conocido por sus trabajos para Mercedes-Benz, Hugo.


El pasado mes de julio la firma estadounidense de moda vaquera Levi’s y la agencia londinense Bartle Bogle Hegarty (BBH) hacían pública la ruptura de un largo matrimonio de 28 años. Con ocasión del lanzamiento de su nueva línea de vaqueros para la mujer “Curve ID”, Levi’s presenta ahora la que podría ser su última campaña publicitaria en colaboración con BBH.

La campaña, que lleva por lema “Believe” (Creer), podrá verse desde hoy en toda Europa y Asia, y comprende acciones en prensa escrita y en internet.

Las cantantes Lykke Li, “Violet”, y DJane Miss Nine posan en “Believe” ante el objetivo del fotógrafo alemán Peter Lindbergh, conocido por sus trabajos para Mercedes-Benz, Hugo. Leer más “Levi’s lanza su última campaña publicitaria en colaboración con BBH”

Sinceridad en publicidad

Que la publicidad tiende a la exageración es algo con lo que el consumidor ya cuenta de antemano. Sin embargo, una cosa es sobredimensionar las ventajas de un producto o servicio y otra mentir descaradamente sobre él. Moverse en las arenas movedizas de la verdad y la mentira en publicidad resulta en ocasiones bastante complicado. A fin de facilitar la tarea, la revista W&V publica las siguientes diez reglas de la sinceridad en publicidad :{ )


Que la publicidad tiende a la exageración es algo con lo que el consumidor ya cuenta de antemano. Sin embargo, una cosa es sobredimensionar las ventajas de un producto o servicio y otra mentir descaradamente sobre él. Moverse en las arenas movedizas de la verdad y la mentira en publicidad resulta en ocasiones bastante complicado. A fin de facilitar la tarea, la revista W&V publica las siguientes diez reglas de la sinceridad en publicidad :{ ) Leer más “Sinceridad en publicidad”