Sociotecnología: iniciando reflexión, once (11) ideas rápidas

1. La tecnología cumple funciones importantes para las personas, funciones reales o imaginarias.

2. La tecnología ha incremento la productividad, incluso la doméstica, y ha dado más tiempo para el ocio.

3. La tecnología porta una promesa posibilista: más posibilidades de acceso al conocimiento, al disfrute y a la acción.

4. Ese posibilismo potencia la percepción de la tecnología como una necesidad; que lleva al consumo tecnológico.

5. La compra de tecnología es entendida como una compra inteligente propia de un individuo tecnológicamente avanzado.

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1. La tecnología cumple funciones importantes para las personas, funciones reales o imaginarias.

2. La tecnología ha incremento la productividad, incluso la doméstica, y ha dado más tiempo para el ocio.

3. La tecnología porta una promesa posibilista: más posibilidades de acceso al conocimiento, al disfrute y a la acción.

4. Ese posibilismo potencia la percepción de la tecnología como una necesidad; que lleva al consumo tecnológico.

5. La compra de tecnología es entendida como una compra inteligente propia de un individuo tecnológicamente avanzado.
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10 Key Take Aways From Casual Connect 2010 Seattle

The following is a guest post from Robin Boyar, founder of Market Research and Strategy firm Thinktank. You can reach her at robin@thinktank8.com.

SUMMARY: Every July, the casual games industry gets together in Seattle for Casual Connect. Originally focused on online PC casual games, the conference highlights the many forms of casual gaming such as handheld, online console, mobile, free to play or light MMOs, virtual worlds, and the latest iteration, social games, which took center stage. Read more after the jump.

Recovering from the global recession, the industry appears to be rejuvenated by emerging regions, new platforms such as social networks and Apple’s iPad, increased adoption of smartphones, digital distribution and new revenue models that benefit independent and traditional content creators. Those that succeed will need to be savvy about their strategies, as there is no longer a “one size fits all” plan for casual games success.


Posted by Azam Khan

thinktank8logoThe following is a guest post from Robin Boyar, founder of Market Research and Strategy firm Thinktank. You can reach her at robin@thinktank8.com.

SUMMARY:  Every July, the casual games industry gets together in Seattle for Casual Connect.  Originally focused on online PC casual games, the conference highlights the many forms of casual gaming such as handheld, online console, mobile, free to play or light MMOs, virtual worlds, and the latest iteration, social games, which took center stage. Read more after the jump.

Recovering from the global recession, the industry appears to be rejuvenated by emerging regions, new platforms such as social networks and Apple’s iPad, increased adoption of smartphones, digital distribution and new revenue models that benefit independent and traditional content creators.  Those that succeed will need to be savvy about their strategies, as there is no longer a “one size fits all” plan for casual games success. Leer más “10 Key Take Aways From Casual Connect 2010 Seattle”

Developing a Creative Work Culture

Asking if CEOs and executive leaders are “really willing to make the transformational moves necessary to foster cultures of real creativity and innovation,” The Energy Project CEO Tony Schwartz has an article in The Harvard Business Review, offering the “Six Secrets to Creating a Culture of Innovation.” [Más…]

1. Meet People’s Needs: Schwartz says that questioning orthodoxy is one of the keys to fostering creativity, and this begins with questioning conventional expectations around work. “Define what success looks like and hold people accountable to specific metrics,” he said, “but as much as possible, let them design their days as they see fit to achieve those outcomes.”
2. Teach Creativity Systematically: Schwartz lists five stages of creative thinking: first insight, saturation, incubation, illumination and verification.
3. Nurture Passion: “The quickest way to kill creativity is to put people in roles that don’t excite their imagination.”
4. Make the Work Matter: Meaningful work that we feel is making a positive contribution can keep people motivated, not just so we “perform better,” but so that we can offer innovative solutions we really care about enacting.
5. Provide the Time: Time is, of course, scarce for all of us, but the best way to a creative outcome is to make sure to set aside time for deep thinking, rather than always caving to the pressures of instant answers.
6. Value Renewal: Step away from a problem, and go do something else. Even better: go do something active, for as Lifehacker noted last week, even half an hour of exercise can boost creativity.

Ostensibly, startups are a site for enhanced creativity and innovation. But as we reported last month, many researchers are pointing to an impending “creativity crisis.” What steps are you taking to help maintain your personal creativity, as well as a creative startup work culture?

Photo credit: Flickr user Dierk Schaefer


creativity_august10.jpgIBM recently surveyed 1500 CEOs across 60 countries and 33 industries, and these executives said that creativity – more than rigor, management discipine, integrity and even vision – was the most important competency skill for effective leadership. According to the survey, 80% of CEOs expect their work environments to grow significantly more complex but less than half believe their organizations are equipped to deal with this successfully – “the largest leadership challenge identified in eight years of research.”

Asking if CEOs and executive leaders are “really willing to make the transformational moves necessary to foster cultures of real creativity and innovation,” The Energy Project CEO Tony Schwartz has an article in The Harvard Business Review, offering the “Six Secrets to Creating a Culture of Innovation.” Leer más “Developing a Creative Work Culture”

Nuevos “MacBook Air” para Septiembre

Apple está planeando lanzar un nuevo y mejorado “MacBook Air” para el mes de Septiembre. Se ha dicho que la empresa Apple está organizando grandes cantidades de nuevas MacBook Air para sacarlas a la venta en el próximo mes de Septiembre.

Macbook Air en todos sus angulos

Esta información fue proporcionada por el analista Keith Bachman de la empresa BMO. [Más…]
Esta es una buena noticia, ya que desde hace tiempo que no se sabía nada de la exclusiva MacBook Air, ya que Apple ha estado muy ocupado con el lanzamiento y ventas de sus nuevos dispositivos, el iPad y el iPhone 4.

El nuevo ultraportátil MacBook Air tendrá varias modificaciones, saldrán dos modelos diferentes y lo más destacado es que serán modelos más baratos. Con esto, Apple está tratando en convertir la nueva MacBook Air en el portátil más común, quitandole la imagen de un portátil exclusivo.

Solo han dado muy pocos datos sobre el nuevo MacBook Air, han comentado que tendrá una pantalla de 11.6 pulgadas en comparación de la pantalla actual de 13.3 pulgadas y su precesador será Intel Core iX, que es más barato y de bajo voltaje, según explican en electronista.

Esperemos más adelante a nuevos detalles de este MacBook Air renovado, que podría ubicar a Apple en el mercado de los ultra-portátiles más vendidos, aunque creo que el iPad será su competencia más directa. Suerte que en esto también sale ganando Apple.


Autor: Gaby MC

Apple está planeando lanzar un nuevo y mejorado “MacBook Air para el mes de Septiembre. Se ha dicho que la empresa Apple está organizando grandes cantidades de nuevas MacBook Air para sacarlas a la venta en el próximo mes de Septiembre.

Macbook Air en todos sus angulos

Esta información fue proporcionada por el analista Keith Bachman de la empresa BMO. Leer más “Nuevos “MacBook Air” para Septiembre”

The Art of Distinction in Web Design

One of the hardest tasks we undertake in the user experience field is trying to gain and hold a visitor’s attention in the right way. Distinctive design and the ability to focus eyes where they are needed in our web designs is a tricky task, but is something that we should have a firm grasp of.

Understanding the artistic traits of influence and distinction allow us to balance important details over our regular content and thus gives us the opportunity to have a great impact and influence on our consumers.

This article aims to highlight various factors you should account for when using distinction in your designs. [Más…]
Distinctive Design

Distractions in a design lead to a breakdown in communication and can confuse users, paralyzing their ability to quickly determine what to focus on or where to go next.

Distinctive design alleviates this by putting forward a few fundamental principles which appeal to the user’s needs. Effectively at their core, it underlines the ideal that highlighting content based on importance rather than its position is beneficial and worthwhile.


The Art of Distinction in Web Design

One of the hardest tasks we undertake in the user experience field is trying to gain and hold a visitor’s attention in the right way. Distinctive design and the ability to focus eyes where they are needed in our web designs is a tricky task, but is something that we should have a firm grasp of.

Understanding the artistic traits of influence and distinction allow us to balance important details over our regular content and thus gives us the opportunity to have a great impact and influence on our consumers.

This article aims to highlight various factors you should account for when using distinction in your designs. Leer más “The Art of Distinction in Web Design”

Staying Motivated Through the Years

A reader once asked me a very interesting question–how do I stay motivated long-term when I don’t receive any raises or benefits as a freelancer? This got me thinking hard–just how do I keep myself motivated?

I was never really lucky enough to have a job with good benefits, bonuses or raises, so maybe the lack of these things doesn’t bother me as much as someone who did have them at a full-time job. Or, perhaps it’s because I feel like I do receive all of these benefits–and more.

There are tons of things that keep me motivated as a freelancer, so much so that I don’t think I would ever go back to any kind of regular job.

The trick is to reward yourself regularly for the hard work you do, much like a boss would. Here are some ways I’ve kept myself motivated through years of freelancing.


A reader once asked me a very interesting question–how do I stay motivated  long-term when I don’t receive any raises or benefits as a freelancer? This got me thinking hard–just how do I keep myself motivated?

I was never really lucky enough to have a job with good benefits, bonuses or raises, so maybe the lack of these things doesn’t bother me as much as someone who did have them at a full-time job. Or, perhaps it’s because I feel like I do receive all of these benefits–and more.

There are tons of things that keep me motivated as a freelancer, so much so that I don’t think I would ever go back to any kind of regular job.

The trick is to reward yourself regularly for the hard work you do, much like a boss would. Here are some ways I’ve kept myself motivated through years of freelancing.

Leer más “Staying Motivated Through the Years”

Liderazgo Salvaje

La mayor parte de la literatura sobre la administración de empresas y la gestión de personas se fundamentan sobre ideas erróneas respecto al liderazgo y la jerarquía, centrándolo en el poder o la dominancia, aunque sea de una manera encubierta y en nombre del “humanismo”. Proliferan gurús y expertos que te aconsejan cómo manipular a los que te rodean. Por lo general, estos mensajes no tienen en cuenta otro tipo de motivaciones importantes para la especie humana como son el prestigio, el valor de las relaciones personales o la lealtad. En experimentos con primates no-humanos, se ha demostrado que éstas son fuerzas poderosas de la dinámica social.


liderazgo-salvaje-en-las-organizaciones
La mayor parte de la literatura sobre la administración de empresas y la gestión de personas se fundamentan sobre ideas erróneas respecto al liderazgo y la jerarquía, centrándolo en el poder o la dominancia, aunque sea de una manera encubierta y en nombre del “humanismo”. Proliferan gurús y expertos que te aconsejan cómo manipular a los que te rodean. Por lo general, estos mensajes no tienen en cuenta otro tipo de motivaciones importantes para la especie humana como son el prestigio, el valor de las relaciones personales o la lealtad. En experimentos con primates no-humanos, se ha demostrado que éstas son fuerzas poderosas de la dinámica social.

Leer más “Liderazgo Salvaje”