August 6, 2010
- What you are offering?
- Who you wish to appeal to?
- Why they would be interested in your offer?
- What they need to do to participate/purchase?
If you own a website, a particular challenge that you’ll face is how you can be found amidst a throng of like-minded individuals who are also grappling for a potential customer’s attention in this free-for-all space. What will make you stand out from the rest? What will set you apart?
As trivial as it may seem, first impressions really do last, so look your best the first time. And this is where landing pages, the first thing that they will see, will play a crucial role in your business.
What is a landing page?
When you reach a page that you have been directed to after you have clicked on a link from an outside source like an advertisement usually from a Pay Per Click (PPC) ad, an article, a press release, or any other write-up or mention about you or your product, that page is called the landing page.
The goal of the landing page is to usually convert potential clients quickly. It’s also called a capture page. Indeed, your value proposition should be kept in mind when creating your landing page. Here’s how you can make the best of that page to draw customers in.
4 Tips in making your landing pages effective
1. Call to action. Your readers should be driven into contacting you either through phone, email, or online submission form. Make sure this information is readily available and clear, along with your value proposition.
2. KISS. Keep it short and simple – this should apply to your statements and page length. You don’t want to bore your readers and potential clients. Be brief and direct to the point.
3. Come-ons. Bonuses, freebies, and other specials are excellent promotional activities. This should also reflect the value that you want to give customers.
4. Images. Graphics and images must be appropriate, clear, and supports your content and value proposition. It should not take away focus from what is being offered.
Remember that not only should your landing page be attractive in order to entice potential customers – it has to provide interesting content, and reflect your value propositions. This will make your readers want to know more about you, and what your company has to offer.