Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.
This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.
There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips:
- Know your mom. Some moms stay at home, some work at home, and some work away from home. All moms are different with varied styles in running their household. Get to know them well and what appeals to them.
- Go online. Moms need not lug their children around to various stores to check out new products to try anymore. All they have to do is just go to the Net and surf to shop. Ideally, moms should be able to easily purchase your product online. Come up with a good website that will appeal to the mommy market.
- Give something they can learn from. Moms are smart. They study, research and make comparisons and contrasts about anything that they’ve heard or read or seen from somewhere or from someone in the Internet. Have some valuable content handy in your website that could validate your claims and make them want to purchase your products.
- Time is gold. Moms are the greatest multitaskers, but they’d really appreciate it if you maximize their productivity. Make it easy for them to understand your product or service. Zero in on how your product or service could benefit her and her family.
- Savings, savings, savings. Offer free shipping, discounts, freebies, gifts or anything that will entice them and make them feel that they got extra value for their money. Remember, value is key to many a mom’s buying decisions.