Inbound Marketing: lo mejor es que te encuentren

El inbound marketing ya no es un concepto nuevo, aunque quizás sí poco conocido en nuestro mercado. El término fue acuñado por la compañía Hubspot, especializada en marketing en internet, y se ha convertido en un término genérico en los mercados de habla inglesa que podríamos traducir como marketing de entradas.

Existe el inbound marketing desde que existen usuarios en la red. Sin embargo, el mundo 2.0 ha propiciado, sin duda, esta tendencia que nos permite estar dónde nuestros clientes potenciales buscan información, soluciones, etc., y en consecuencia dar con nosotros.

Lejos de interrumpir a nuestro target a través de las tradicionales herramientas outbound, como la recepción de una llamada desde un centro de telemarketing cuando estás apunto de entrar en el cine, el inbound es aquel marketing que consigue ser encontrado por los usuarios, permitiéndoles que lleguen a nosotros, a nuestro producto, en definitiva, hasta nuestra web cuando ellos lo desean. Seguir leyendo “Inbound Marketing: lo mejor es que te encuentren”

The Most Popular Payment Solutions for Freelancers (Charts)

freshbookschartlogoWhat’s the best way to do one-time or recurring billing for your online business? That’s an important question for the growing legion of independent service providers transitioning countless business transactions onto the web.

That which is most popular may not be the best, but it’s a good place to start looking. Popular online invoicing service FreshBooks posted today two pie charts (below) quantifying the most popular services used by FreshBooks customers to bill their clients, both inside and outside the US. PayPal may be the winner in one-time billings, but not by much. In recurring billings, it’s not even close to number one. Seguir leyendo “The Most Popular Payment Solutions for Freelancers (Charts)”

Desktop Wallpaper Calendar: September 2010

Desktop wallpapers can serve as an excellent source of inspiration. However, if you use some specific wallpaper for a long period of time, it becomes harder to draw inspiration out of it. That’s why we have decided to supply you with smashing wallpapers over 12 months. And to make them a little bit more distinctive from the usual crowd, we’ve decided to embed calendars for the upcoming month. So if you need to look up some date, isn’t it better to show off a nice wallpaper with a nice calendar instead of launching some default time application?

This post features 75 free desktop wallpapers, created by designers across the globe. Both versions with a calendar and without a calendar can be downloaded for free.

Please notice:

  • all images can be clicked and lead to the preview of the wallpaper;
  • you can feature your work in our magazine by taking part in our desktop wallpaper calendar series. We are regularly looking for creative designers and artists to be featured on Smashing Magazine. Are you one of them?

So what wallpapers have we received for September 2010?


“I made a 9 on the fence with nails and woolen to express the tension. It has come to the ninth month of 2010. Still working hardly and stressfully? Take it easy!” Designed by Ssu-Hua Chen from Australia.

Tension9 in Desktop Wallpaper Calendar: September 2010

20 Best Free and Useful E-Commerce Icon Sets

Via WDCore Editorial

This post contains E-commerce related icons sets which you can use on your E-Commerce websites. Ecommerce or formally Electronic commerce is the special category of doing business online and it consists of buying and selling your products and services through electronic systems; for example, internet and computer networks.
Since it’s been the most popular way to make fortune online, people are focusing on making their website much more better and attractive. So to assist you in this adventure, here we are presenting a set of different e-commerce related icon. Feel free to share your opinion with us in the comment section below.

Shopping Cart Icon

Free E-Commerce Icons from IconShock

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Print Tutorial: Creating A Magazine Cover

By Cameron Chapman

Designing magazine covers can be one of the most fun and challenging print design projects out there. Covers are so visible; it’s something everyone who sees the magazine will definitely see. The same goes for designing covers for brochures, catalogs, or other print pieces.

The tutorial here will show you the basics of creating a cover for a fictitious free travel magazine. It’s meant to be a technical tutorial more than a design tutorial, but the finished product is serviceable and of professional quality. Take what you learn here about print layout and Adobe InDesign and apply it to your own projects. The basic techniques can even be applied to something like a full-page display ad.

Here’s the final cover we’ll be creating:Finalcroppedcover in Print Tutorial: Creating A Magazine Cover

Before You Begin

Like website design, there are certain things you need to know before designing any kind of print layout. While not complicated, there are many things that we rarely take into consideration when designing a website that are vital to the success of a print project. Key among these is image quality and margins (including bleeds).

When choosing images for a print layout (or when provided with images), you have to make sure they’re both sharp enough and have a high enough resolution. What looks great onscreen may be blurry or pixelated when printed on an offset printer (or even an inkjet). Any images used in a print layout need to be at least 300 dpi in order to look good. Any lower than that and they run the risk of being blurry or pixelated.

When resizing images for print layouts, remember to turn off resampling in your Photoshop settings (or whatever program you’re using to resize them). With very high quality images, you can sometimes get away with using images that are slightly lower resolution (as low as 250dpi at times), but check with your printer to see what they recommend based on your paper and other choices. Seguir leyendo “Print Tutorial: Creating A Magazine Cover”

Designing By Numbers: Data Analysis for Web Designers

by Alexander Dawson

Designing By Numbers: Data Analysis for Web Designers

Judging what’s best for an audience is never far from the web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like the Titanic is among the most subjective and complex measurements you will encounter.

While resources that explain best practices exist, and your visitors contacting you about serious issues and offering you feedback relating to your site will occur if you have the proper mechanisms in place — it’s ultimately your responsibility to be proactive and research, investigate, and determine the what, why and how to ensure widespread usability.

Designing by Numbers

Before we examine the types of statistical information you should be looking at — and the relevance they have to your web design projects — we first need to go over the 3 single-word questions that relate directly to all the design decisions you will make.

These 3 questions are ultimately at the heart of your research, analytics and motivation behind designing by the numbers.

What, why, and how is a simple design process that:

  1. Defines what the issue is
  2. Proves why it is an issue
  3. Determines how to fix the issue with the optimal solution (if it is an issue)


Of all the questions that may enter the mind of a web designer, “What?” is probably the word that relates to the task at hand. The process of understanding relevance and the usefulness of information explicitly relates to the decisions we undertake.

Tutorial: Create A Fun Ink Splatter Vector

Today we released a set of ink splatter vectors on Vandelay Premier and in this post we will be covering the process of creating these vectors. The process is not very difficult and it should be easy to follow, but it does take some time.

Here is a preview of the final result of this tutorial.

Tutorial: Create A Fun Ink Splatter Vector

These splatter vectors are fun to create, and since the end result is in vector format it is highly versatile.

Things You Will Need:

A Detailed Look into Popular Styles in Web Design

Just as there are a variety of designers out there, there are respectfully just as many web design styles. Some are good, some are bad – many are just experimental. However, there are those few styles in web design that we see all the time. They are the design styles that work, and that we’ve grown to know best.

A Look into Popular Styles in Web Design

Sometimes popular web design styles can deter us since we love to create something original. As designers we like to see variety, but of course, our clients like to mimic and see consistency. In this post we’re going to look into some of the more popular web design styles, and further examine why they work. Knowing the design styles that work as they are can be a great way to use those same principles in your next unique design. Seguir leyendo “A Detailed Look into Popular Styles in Web Design”

Promoting Yourself To… GASP!… Live People!

By Speider Schneider

A friend of mine started an organization named “Creative Connect,” a twice a month get-together for anyone in the creative field. He said it was to, “get people away from their computers and to get them talking at least twice a month.” Mostly designers, programmers, illustrators and photographers with a spattering of marketing and management types show up and it’s something I look forward to attending in the light of day. Twice a month I gnaw through my own leg to escape the shackles of my computer and speak with real people…live…in person. It’s important to deal with the real world from time to time.

Techno in Promoting Yourself To... GASP!... Live People!

Get away from technology and join other humans.

Seguir leyendo “Promoting Yourself To… GASP!… Live People!”

Update the Firmware On Your HDTV, Camera, Smartphone, PC, and More

Software updates aren’t just for PCs any more. Here’s how to fix bugs and add new features to your existing hardware with a few easy patches.

Loyd Case, PC World

These days, most of your electronics have miniature computers built-in: Home-theater gear, handheld devices, phones, and even appliances now have embedded smarts in the form of a microprocessor, memory, and software. And just like computer software, firmware–the software that runs on your gadgets–needs periodic updating.

Believe it or not, many new gadgets aren’t 100 percent complete when you buy them. Though a spiffy electronic toy may perform its basic functions, some of its promised features may be absent or incomplete. And to keep up with ever-changing kinds of content, your devices may require software enhancements to give old hardware new features.

To avoid antagonizing customers who might spend hundreds of dollars on a cool piece of hardware only to find a few months later that it no longer worked, manufacturers design much of their gear to allow updates. You won’t be able to get every feature of the latest and greatest product via downloadable updates, but firmware revisions can make your old equipment run faster and crash less often.

What Is Firmware?

Firmware is software stored in persistent memory–usually either flash memory or programmable, rewritable ROM (read-only memory)–that’s built into the device. Unlike apps loaded into your PC’s RAM, firmware doesn’t get erased when you power the system down. Firmware may store just the basic software needed to start up the system–like a PC’s BIOS–or it may store the entire operating system and applications suites, as with smartphones. Seguir leyendo “Update the Firmware On Your HDTV, Camera, Smartphone, PC, and More”

Know When to Stop Talking

I think I experienced a new first for me in my life of freelancing.  I responded to a tweet looking for a copywriter to do some basic web copy.

I responded, and chatted with the client for a little bit, discussing his needs and my offerings.  Things were moving in the right direction. He seemed to be happy with the price I quoted, and I felt like I had a decent handle on what his expectations were.

Towards the end of the discussion, the conversation that had started out fairly professional had become almost casual.  He asked me a question about a marketing concept, and I shared my thoughts about it.  I understood the concept, but I told him it was tired and probably wasn’t a good fit for his product.   And then the call got very quiet.  He was still very polite, and said he would be in touch with me to get the project started, but I haven’t heard from him in a week now.

I’m pretty sure I successfully managed to talk my way out of a new project. Yay. But at least I learned when to stop talking. Seguir leyendo “Know When to Stop Talking”

Architects and Designers Illuminate the Future with OLEDs

OLEDs have been hailed as the Next Big Thing in lighting for years now. But beyond digital picture frames and bendy display screens that make Gumby look like a slab of concrete, we haven’t seen a whole lot from the tech that’s supposed to revolutionize the way we illuminate our world.

That’s slowly changing, and to that end, Konica Minolta has enlisted a handful of architects and designers to envision the future of OLEDs, from floating bus maps and giant public lighting “vessels” to glowstick-like jewelry that can double as safety reflectors. They’re only concepts, but they do offer a foretaste of the expanded role artificial lighting will play if and when OLEDs finally deliver on their promise.

First a primer on OLEDs: They stand for organic light-emitting diodes, and, instead of flashing light from a single-point bulb (like incandescents and even LEDs), they glow at the surface, enveloping their surroundings in a diffuse, ghostly halo. Environmentalists go gaga for them because they stay cooler than LEDs, and they’re more energy-efficient than fluorescents — plus they don’t contain mercury. And architects and designers go gaga for them because they can be bent, rolled, and otherwise manipulated into any shape imaginable. Seguir leyendo “Architects and Designers Illuminate the Future with OLEDs”

Blogging For Web Designers: Editorial Calendars and Style Guides

By Jessica Bordeau

A few years ago, you might not have pointed out during a meeting with a potential client that you maintained a blog. Over time, though, blogs have evolved from the being a personal hobby to a serious work tool. In fact, today, web designers are supposed to know much more than just how to design and build websites. Customer’s expectations have increased, and unless you are in position to choose your favourite clients, meeting these expectations requires hard work.

Hence, it’s important to keep learning about the variety of design-related fields every single day — be it marketing, psychology, business, copywriting, publishing or blogging. This article doesn’t cover “traditional” web design discipline as we know it, but goes a bit beyond it, exploring various writing, blogging and online publishing strategies. Apart from that, we present some useful writing style guides that may help you educate your clients on their copy for their upcoming project.

Calendars in Blogging For Web Designers: Editorial Calendars and Style Guides
Image credit

Good news: you don’t have to reinvent the wheel every time you are about to start and run a blog. Many bloggers have already shared their best tips on how to run a blog efficiently. One of those tips is to set up an editorial agenda. Blogging may sound like a spontaneous activity, but it can also be planned. While this might sound obvious to professional bloggers, applying the idea to less regular posting schedules is not a bad idea. Some will benefit greatly from looking ahead. Writing and posting according to your inspiration is great creatively, but it doesn’t exactly make for consistent work. While planning can have its drawbacks, it does come with many positive effects.

Compiling a list of brilliant posts waiting to be published is not enough, though. Polishing the quality of the posts is important, too. Unfortunately, spelling is not the only thing to check. Style guides are useful to many people other than those who run newspapers and magazines, and certainly to bloggers. In reality, this is what it takes to conquer the world.

Seguir leyendo “Blogging For Web Designers: Editorial Calendars and Style Guides”

PepsiCo hands US$27m media duties to PHD in Australia

Image via Wikipedia

SYDNEY – PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.

PHD scoops PepsiCo’s media business in Australia.

The business is reportedly worth US$27 million.

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. Seguir leyendo “PepsiCo hands US$27m media duties to PHD in Australia”

How CEOs Will Use Social Media in the Future

Jennifer Van Grove
Jennifer Van Grove

Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites. Colony believes they should be social though, and all signs are pointing to a future filed with CEOs who can speak the language of the people — social media.

While one can only speculate about the future of CEOs and social media, there’s no question that social media plays a huge part in life and the world as we know it right now.

As younger CEOs replace older ones, news consumption habits change and social media continues its trend towards ubiquity, there’s little question that the man (or woman) at the top will need a firm grasp on social media — whether that be for recruiting, scouting, public engagement or social CRM.

The Next Generation of CEOs

When it comes to CEOs, there’s a vast disparity between the young ones heading up startups and the more seasoned CEOs running the world’s most powerful companies. That disparity is social media — the young are more versed than the old. The difference between the two groups can be attributed to different generations and different attitudes around content and information meant for the public and private domains.

No one is predicting that the venerable CEOs will be booted from their lofty perches for lack of a Twitter (Twitter) account. In fact, younger CEOs with a predilection and savvy for social media may find their visibility to either be a contributing factor to their rise or a liability once they graduate to bigger, hence more vulnerable, publicly traded companies.

Let’s have a gander at some stats on the status quo. In April, Colony let it be known that most CEOs are not social. In fact, by his own research and calculations, Colony has concluded that, “None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile.”

Social media abstinence even appears to extend to CEOs of tech companies. “Eric Schmidt of Google is an infrequent Twitterer and is not a blogger; Steve Ballmer at Microsoft has no blog and no Twitter account; Michael Dell is on Twitter but is not an external blogger … Steve Jobs of Apple, and Larry Ellison of Oracle have no Twitter, Facebook (Facebook), LinkedIn (LinkedIn), or blog presences that we could find.”

His findings paint a bleak present tense. In the coming years, however, there will be a changing of the guard that favors social media over silence. Seguir leyendo “How CEOs Will Use Social Media in the Future”