Twitter is in the midst of rolling out a new feature called “Suggestions for You” that offers up personalized recommendations of users that you might want to follow on the microblogging service. You’ll find the new feature under the “Find People” link in the header of Twitter.com.
According to Twitter (), “the suggestions are based on several factors, including people you follow and the people they follow.” The company also notes that you’ll start to see recommendations when looking at other users’ profiles. It will also be making the feature available to developers so the functionality can be included in third-party apps.
The move highlights an increased push by Twitter toward user discovery. Earlier this month, the service started displaying people results next to keyword search results in an effort to help users discover more people to follow; after all, Twitter is more interesting if you actually have some tweets showing up in your stream.
Previously, Twitter offered a hand-curated “Suggested User List” to new users, though that has since been retired in favor of a slew of follow options by area of interest. Overall, today’s addition marks yet another step the company needs to take to keep new users engaged on the service. It would also be a logical spot for Twitter to insert its rumored feature that would let users pay for more followers — stay tuned.