Brands line up for Undercover Boss’ kid gloves treatment

Producers of the surprise CBS hit Undercover Boss had an uphill slog in the first season getting CEOs of recognizable companies to agree to expose internal flaws and problems for a national prime-time audience. (The docudrama follows that incognito honcho as he finds out about ills in the system and promises to fix them). Now that the show’s a ratings winner, bigwigs are coming out of the woodwork to get their brands featured on the feel-good hour. They’ve also discovered that it’s not actually a warts-and-all look into the corporation.


By T.L. Stanley

Undercover-boss

Producers of the surprise CBS hit Undercover Boss had an uphill slog in the first season getting CEOs of recognizable companies to agree to expose internal flaws and problems for a national prime-time audience. (The docudrama follows that incognito honcho as he finds out about ills in the system and promises to fix them). Now that the show’s a ratings winner, bigwigs are coming out of the woodwork to get their brands featured on the feel-good hour. They’ve also discovered that it’s not actually a warts-and-all look into the corporation. More like a couple warts, followed by a quick resolution. Cue tears! CBS just announced the lineup at Wednesday morning’s kickoff of the annual Television Critics Association press tour in L.A. Next season, look for top dogs from NASCAR (Steve Phelps, svp and CMO), DirecTV (Mike White, chairman, president and CEO), Chiquita Brands International (Fernando Aguirre, chairman and CEO) and Great Wolf Resorts (Kimberly K. Schaefer, CEO). And definitely expect more water works.

Source:
http://www.brandfreak.com/2010/07/brands-line-up-for-undercover-boss-kid-gloves-treatment.html

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Autor: Gabriel Catalano - human being | (#IN).perfección®

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