Día: 29 julio, 2010

Jordan Gets Comfortable With Hanes (Again)

Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men’s underwear, dubbed “Hanes Flight 23.”

The TV spots, breaking this week, mark phase two of a Hanes campaign—via The Martin Agency—that kicked off in May. The ads highlight new underwear with Comfort Flex waistbands, which are more stretchable waistbands now included in all Hanes men’s briefs, boxers and boxer briefs.

The initial ads showed Jordan—who’s been a Hanes spokesperson for nearly two decades—on a plane next to a chatterbox carpet salesman named Rick. Along with two TV spots, Hanes created a dozen other clips for its YouTube channel to promote the Lay Flat Collar T-shirts.

The new ads keep the same humorous tone and show Jordan still trapped on a flight with Rick. Jordan also keeps the “toothbrush mustache,” which had the blogosphere buzzing when the campaign first launched. “The beauty of the campaign is its ability to stay fresh and engaging,” said Sidney Falken, svp of Hanes.


– Elena Malykhina
Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men’s underwear, dubbed “Hanes Flight 23.”

The TV spots, breaking this week, mark phase two of a Hanes campaign—via The Martin Agency—that kicked off in May. The ads highlight new underwear with Comfort Flex waistbands, which are more stretchable waistbands now included in all Hanes men’s briefs, boxers and boxer briefs.

The initial ads showed Jordan—who’s been a Hanes spokesperson for nearly two decades—on a plane next to a chatterbox carpet salesman named Rick. Along with two TV spots, Hanes created a dozen other clips for its YouTube channel to promote the Lay Flat Collar T-shirts.

The new ads keep the same humorous tone and show Jordan still trapped on a flight with Rick. Jordan also keeps the “toothbrush mustache,” which had the blogosphere buzzing when the campaign first launched. “The beauty of the campaign is its ability to stay fresh and engaging,” said Sidney Falken, svp of Hanes. Leer más “Jordan Gets Comfortable With Hanes (Again)”

Top 10 Free WordPress 3.0 Ready Themes

Just a few ago ago, WordPress introduced there 13th major release, the much anticipated ‘Thelonious’ (WP 3.0). As with every other major release, to accommodate all of the new features there has been some (mostly minor) compatibility issues with a number of themes. As such, the WP community has been working hard to update all of there themes and plugins to make them WP3.0 ready and to make best use of all of the exciting and new features.
After some extensive research from todays author (Sven Salmonsson ) we have a list of his top ten favorite free WordPress 3.0 fully compatible themes.

This is our weekly section were we highlight the Top 10 resources from any given field from within the design community. These mini-articles give us an opportunity to share some really useful resources which would be either-wise ignored and difficult to justify with a full blown article.


Just a few ago ago, WordPress introduced there 13th major release, the much anticipated ‘Thelonious’ (WP 3.0). As with every other major release, to accommodate all of the new features there has been some (mostly minor) compatibility issues with a number of themes. As such, the WP community has been working hard to update all of there themes and plugins to make them WP3.0 ready and to make best use of all of the exciting and new features.
After some extensive research from todays author (Sven Salmonsson ) we have a list of his top ten favorite free WordPress 3.0 fully compatible themes.

This is our weekly section were we highlight the Top 10 resources from any given field from within the design community. These mini-articles give us an opportunity to share some really useful resources which would be either-wise ignored and difficult to justify with a full blown article.

1. The Morning After by WooThemes


Morning After is perhaps the original WordPress magazine-styled theme, with more than 100,000 downloads to date it is also by far the most popular. It has been recently purchased by the guys behind WooThemes and been updated with there powerful framework and is now fully WP 3.0 compatible.
The Morning After Home →
Live Demo → Leer más “Top 10 Free WordPress 3.0 Ready Themes”

In Defense Of Photoshop

Waves of change are currently rippling through every aspect of the Web. The iPad and other mobile devices are changing the way we access the Internet, while HTML5 and CSS3 promise to change the way we develop it. However, another storm is brewing that threatens Photoshop’s throne as the application of choice for Web design. The battle suggests a fundamental shift in the design process from Photoshop to mark-up.

A militia of designers have assembled to launch this coup. Their propaganda is convincing, and their proposed successor is worthy, capable and sexy. Their cause is important, but their manifesto is flawed.

Title-image in In Defense Of Photoshop

The Argument

The argument against Photoshop focuses on the effect of the final product. Photoshop can be used to create impeccable designs, but after hours of hard work, you end up with a static mock-up that is incapable of emulating the experience one gets when the design is converted to mark-up and viewed in the browser. HTML and CSS mock-ups require no explanation. They present the final product in the final environment. They also take full advantage of browser capabilities, such as fluid layouts, progressive enhancement and animation. These are things that Photoshop simply can’t do.

If we compare the two methodologies even closer, we find a number of other disadvantages to the Photoshop approach. For example, Photoshop’s text rendering is nothing compared that of modern Web browsers. CSS classes also make the process of updating similar elements easier than hunting down all instances within a Photoshop document. Even making certain structural changes to a website can be done more easily with CSS. Finally, I can’t overlook Photoshop’s propensity to crash, especially when opening the “Save for Web” dialog.

I admit: the benefits of mark-up are undeniable, and Photoshop doesn’t offer any of them. In fact, the mark-up generated across the entire Creative Suite is rather atrocious and unusable. Why then do I think Photoshop is still the most important Web design tool available today? The answer lies in the creative process.


Waves of change are currently rippling through every aspect of the Web. The iPad and other mobile devices are changing the way we access the Internet, while HTML5 and CSS3 promise to change the way we develop it. However, another storm is brewing that threatens Photoshop’s throne as the application of choice for Web design. The battle suggests a fundamental shift in the design process from Photoshop to mark-up.

A militia of designers have assembled to launch this coup. Their propaganda is convincing, and their proposed successor is worthy, capable and sexy. Their cause is important, but their manifesto is flawed.

Title-image in In Defense Of Photoshop

The Argument

The argument against Photoshop focuses on the effect of the final product. Photoshop can be used to create impeccable designs, but after hours of hard work, you end up with a static mock-up that is incapable of emulating the experience one gets when the design is converted to mark-up and viewed in the browser. HTML and CSS mock-ups require no explanation. They present the final product in the final environment. They also take full advantage of browser capabilities, such as fluid layouts, progressive enhancement and animation. These are things that Photoshop simply can’t do.

If we compare the two methodologies even closer, we find a number of other disadvantages to the Photoshop approach. For example, Photoshop’s text rendering is nothing compared that of modern Web browsers. CSS classes also make the process of updating similar elements easier than hunting down all instances within a Photoshop document. Even making certain structural changes to a website can be done more easily with CSS. Finally, I can’t overlook Photoshop’s propensity to crash, especially when opening the “Save for Web” dialog.

I admit: the benefits of mark-up are undeniable, and Photoshop doesn’t offer any of them. In fact, the mark-up generated across the entire Creative Suite is rather atrocious and unusable. Why then do I think Photoshop is still the most important Web design tool available today? The answer lies in the creative process. Leer más “In Defense Of Photoshop”

Absolut Vodka creates limited edition bottle for China

Absolute 72 Bian (the word ‘bian’ means transformation in Chinese) is the first limited edition bottle designed solely for the Chinese market. The new bottle is designed by young Chinese pop artist Gao Yu, and it refers to the Monkey King folklore. In the story, the Monkey King is able to transform into 72 shapes.

The 350,000 new bottles will debut exclusively in China next month. The digital campaign, run by TBWA Greater China, will activate via Absolut.cn. Ian Thubron, group president for TBWA Greater China, said other creative elements would launch over the next few months.

“Andy Warhol once said that anyone can have 15 minutes of fame. As long as you have the guts and will to transform yourself and your work, the possibilities can be way beyond 15 minutes of fame or 72 transformations,” said Gao.


Starting from 6 August, Absolut Vodka is launching an integrated campaign for its latest limited edition bottle, Absolut 72 Bian, in China.

Absolut Vodka creates limited edition bottle for China

Absolut Vodka 72 Bian

Absolute 72 Bian (the word ‘bian’ means transformation in Chinese) is the first limited edition bottle designed solely for the Chinese market. The new bottle is designed by young Chinese pop artist Gao Yu, and it refers to the Monkey King folklore. In the story, the Monkey King is able to transform into 72 shapes.

The 350,000 new bottles will debut exclusively in China next month. The digital campaign, run by TBWA Greater China, will activate via Absolut.cn. Ian Thubron, group president for TBWA Greater China, said other creative elements would launch over the next few months.

“Andy Warhol once said that anyone can have 15 minutes of fame. As long as you have the guts and will to transform yourself and your work, the possibilities can be way beyond 15 minutes of fame or 72 transformations,” said Gao. Leer más “Absolut Vodka creates limited edition bottle for China”

30+ Places to Submit Your Website Designs

Sometimes you finish a web design project and you’re really proud of the results. Maybe it’s a personal project, or the client gave you complete creative control.

Whatever the case, you know it’s some of the best work you’ve ever done, and you want the world to see it.

Besides adding it to your portfolio or sending out a Tweet about it, there are dozens of web design galleries out there for showing off your work.

All of the ones featured in this post are free to submit to, and all are picky about what sites they accept, so you can rest assured that you’ll only be shown alongside other high-quality designs.

If you have other favorite design galleries, please share them in the comments area below…

General Design Galleries

The design galleries included here accept all sorts of websites. Some might only accept CSS sites, but others also accept Flash-based sites. Most require valid or close-to-valid code, as well as outstanding visual appeal. While there are dozens of gallery sites out there, the ones featured below are some of the best. Feel free to share your favorites (whether featured here or not) in the comments.


Sometimes you finish a web design project and you’re really proud of the results. Maybe it’s a personal project, or the client gave you complete creative control.

Whatever the case, you know it’s some of the best work you’ve ever done, and you want the world to see it.

Besides adding it to your portfolio or sending out a Tweet about it, there are dozens of web design galleries out there for showing off your work.

All of the ones featured in this post are free to submit to, and all are picky about what sites they accept, so you can rest assured that you’ll only be shown alongside other high-quality designs.

If you have other favorite design galleries, please share them in the comments area below…

General Design Galleries

The design galleries included here accept all sorts of websites. Some might only accept CSS sites, but others also accept Flash-based sites. Most require valid or close-to-valid code, as well as outstanding visual appeal. While there are dozens of gallery sites out there, the ones featured below are some of the best. Feel free to share your favorites (whether featured here or not) in the comments. Leer más “30+ Places to Submit Your Website Designs”

Seis tipos de consumidores en las redes sociales


La Web 2.0 y los consumidores forman un tándem provechoso. Cada vez más personas recurren a las redes sociales para informarse sobre los productos y servicios que se disponen después a comprar y al hacerlo influyen también en otros usuarios. Un estudio desarrollado por la compañía de investigación de mercados Gartner clasifica los consumidores en seis tipologías distintas en base a su comportamiento en los social media:

1. Los mediadores
Son aquellos consumidores que sirven de bisagra entre las distintas tipologías de compradores. Se mueven en diferentes círculos sociales y disfrutan conectándose a la red de redes para compartir opiniones sobre productos y servicios.

2. Los vendedores
Este tipo de consumidor es aquel que trata de inculcar en los demás sus propias ideas y preferencias. Está presente en un gran número de comunidades online para el intercambio de opiniones sobre productos y servicios y tiene muchos contactos.

3. Los buscadores
El buscador es aquel consumidor que depende del consejo de otros para tomar una decisión de compra. Confía generalmente en los compradores con más pericia y experiencia y sigue los consejos de éstos en relación a marcas y precios. Leer más “Seis tipos de consumidores en las redes sociales”