Social and Location-Based Media Growing, LinkedIn Now Worth $2 Billion

Nevertheless, the study found that location-based marketing is a great way to target 19- to 35-year-old college-educated males who are influential among their friends and family.

LinkedIn May Now Be Worth More Than $2 Billion

LinkedIn (LinkedIn) may now be worth more than $2 billion, a new report suggests. Hedge fund Tiger Global Management recently acquired a one percent stake in the business social network for $20 million.

Social Media Use Growing Rapidly in the UK

An Ireland-based PR and social media firm has put out a video revealing some interesting stats about social media usage in the UK: 85% of the population is online; 64% have their own profiles on a social network, spending more than six hours on these networks every month; and nearly 60% of them read blogs.

Oldest Twitter User Dies

Ivy Bean, reputedly the oldest Twitter user in the world, has died at the age of 104.

Before her death, the great grandmother had attracted more than 55,000 followers on Twitter, whom she tweeted to about her favorite TV shows, the weather and the activities of the care home she resided in.

Further News

In other news, Amazon and Facebook have teamed up to improve the former’s recommendation engine, among other things; new scams are spreading on Facbeook; Old Spice’s YouTube campaign has roughly doubled sales of the company’s body wash products; and the Pirate Party is offering servers and hosting to Wikileaks following the release of secret documents related to the war between the U.S. and the Taliban in Afghanistan.


Location-Based Apps Used by Only 4% of U.S. Online Adults

Location-based marketing has been all the rage lately, yet a recent report from marketing firm Forrester reveals that — although growing — only 4% of online adults use any kind of location-based service in the U.S., and a mere 1% check in using one of these services at least once per week. By contrast, more than 11% of online adults have used Twitter (Twitter), and an estimated 28% have signed up for Facebook (Facebook).

Nevertheless, the study found that location-based marketing is a great way to target 19- to 35-year-old college-educated males who are influential among their friends and family.

LinkedIn May Now Be Worth More Than $2 Billion

LinkedIn (LinkedIn) may now be worth more than $2 billion, a new report suggests. Hedge fund Tiger Global Management recently acquired a one percent stake in the business social network for $20 million.

Social Media Use Growing Rapidly in the UK

An Ireland-based PR and social media firm has put out a video revealing some interesting stats about social media usage in the UK: 85% of the population is online; 64% have their own profiles on a social network, spending more than six hours on these networks every month; and nearly 60% of them read blogs.

Oldest Twitter User Dies

Ivy Bean, reputedly the oldest Twitter user in the world, has died at the age of 104.

Before her death, the great grandmother had attracted more than 55,000 followers on Twitter, whom she tweeted to about her favorite TV shows, the weather and the activities of the care home she resided in.

Further News

In other news, Amazon and Facebook have teamed up to improve the former’s recommendation engine, among other things; new scams are spreading on Facbeook; Old Spice’s YouTube campaign has roughly doubled sales of the company’s body wash products; and the Pirate Party is offering servers and hosting to Wikileaks following the release of secret documents related to the war between the U.S. and the Taliban in Afghanistan.

Source:
http://mashable.com/2010/07/28/morning-brief-social-and-location-based-media-growing-oldest-twitter-user-dies/
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