Social Experiences Growing Popular Among Mobile AR Usage

When mobile augmented reality experiences started popping up on smartphones in the last year, the majority of the apps helped people find businesses and other points-of-interest. Now as the social Web becomes increasingly mobile, the data it provides is more likely to contain location information. Foursquare and Gowalla are obvious examples of the growing social location trend, but even Twitter and YouTube can now link tweets and videos to a specific location. Today I had the opportunity to chat with Chetan Damani, CEO of acrossair, makers of several AR apps for the iPhone, about the trends his company is seeing in mobile AR.

acrossairicon_jul10.jpgSince its launch in January, the acrossair browser has seen 276,000 downloads and averages 10,800 unique users per day. The majority of the users come from the U.S. and the U.K. where the company is based, though there is dense usage all across Europe.

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Written by Chris Cameron

socialfeed_jul10.jpgWhen mobile augmented reality experiences started popping up on smartphones in the last year, the majority of the apps helped people find businesses and other points-of-interest. Now as the social Web becomes increasingly mobile, the data it provides is more likely to contain location information. Foursquare and Gowalla are obvious examples of the growing social location trend, but even Twitter and YouTube can now link tweets and videos to a specific location. Today I had the opportunity to chat with Chetan Damani, CEO of acrossair, makers of several AR apps for the iPhone, about the trends his company is seeing in mobile AR.

acrossairicon_jul10.jpgSince its launch in January, the acrossair browser has seen 276,000 downloads and averages 10,800 unique users per day. The majority of the users come from the U.S. and the U.K. where the company is based, though there is dense usage all across Europe. Leer más “Social Experiences Growing Popular Among Mobile AR Usage”

SanDisk Cruzer Blade USB Flash Drive Weighs as Much as a Penny

Smaller is better — that must be the slogan that SanDisk is banking on with the creation of the Cruzer Blade, which takes small to a whole new level, especially when it comes to USB flash drives. This newly announced piece of tech is about the size of a paperclip, and it actually only weighs about the same as a penny. Yes, that’s ridiculous, but there’s still plenty of space on the inside to actually be worth your while.

SanDisk Cruzer Blade

Capacity wise, the Cruzer Blade comes in a range of 2GB to 16GB, and obviously the prices reflect what you’re getting. Starting at the bottom of the spectrum, you’ll be paying $14.99, all the way to the top of the list, where you’ll be smacking down $77.99. And just because it’s small, doesn’t mean that it can’t transfer your data in a reasonable amount of time, as SanDisk says it can handle it just fine. It comes with a two year warranty, and it’s available right now.


Smaller is better — that must be the slogan that SanDisk is banking on with the creation of the Cruzer Blade, which takes small to a whole new level, especially when it comes to USB flash drives. This newly announced piece of tech is about the size of a paperclip, and it actually only weighs about the same as a penny. Yes, that’s ridiculous, but there’s still plenty of space on the inside to actually be worth your while. Leer más “SanDisk Cruzer Blade USB Flash Drive Weighs as Much as a Penny”

Updated: Final countdown begins for Dell Streak tablet launch

Aharon Etengoff

The final countdown for the long-awaited launch of Dell’s Streak tablet has begun. The device – which hits the steamy streets sometime this summer – is expected to carry a $300 price tag contingent upon a 2 year service contract with AT&T.

So, holding your nose and signing a deal with the rather unpopular carrier is probably your best bet, because an unsubsidized tablet will set you back a whopping $550.

Video:
http://www.youtube.com/watch?v=GvCVDi4No2Y&feature=player_embedded

Still, as Brad Linder of Lilliputing points out, the contract-free Streak costs just $50 less than an unsubsidized iPhone 4.

“And it’s just $20 more than Google was asking for an unsubsidized Nexus One phone. [Yes], that might seem like a lot of money, since the Apple iPad starts at just $499.

“But bear in mind, the $499 iPad doesn’t have a 3G modem and it can’t make phone calls. At $549, the unsubsidized Dell Streak is actually pretty typical for an unsubsidized smartphone.”

Nevertheless, it should be noted that the Streak – which does not support T-Mobile’s 3G bands – will only be shipping with Android 1.6.


Dell Mini 5
Image via Wikipedia

Aharon Etengoff

The final countdown for the long-awaited launch of Dell’s Streak tablet has begun. The device – which hits the steamy streets sometime this summer – is expected to carry a $300 price tag contingent upon a 2 year service contract with AT&T.

So, holding your nose and signing a deal with the rather unpopular carrier is probably your best bet, because an unsubsidized tablet will set you back a whopping $550.

Video:
http://www.youtube.com/watch?v=GvCVDi4No2Y&feature=player_embedded

Still, as Brad Linder of Lilliputing points out, the contract-free Streak costs just $50 less than an unsubsidized iPhone 4.

“And it’s just $20 more than Google was asking for an unsubsidized Nexus One phone. [Yes], that might seem like a lot of money, since the Apple iPad starts at just $499.

“But bear in mind, the $499 iPad doesn’t have a 3G modem and it can’t make phone calls. At $549, the unsubsidized Dell Streak is actually pretty typical for an unsubsidized smartphone.”

Nevertheless, it should be noted that the Streak – which does not support T-Mobile’s 3G bands – will only be shipping with Android 1.6. Leer más “Updated: Final countdown begins for Dell Streak tablet launch”

ESRB pens erotic ode to Final Fantasy XIV

A talented scribe employed by the Entertainment Software Rating Board (ESRB) guild has penned an erotic ode that pays homage to up-skirt shots, female buttocks, rum and prostitution.

“[In Final Fantasy XIV], some female characters are depicted from low camera angles, with lingering camera views of their buttocks (i.e., up-skirt shots),” the anonymous poet explained in an official ESRB ratings summary.

ESRB pens erotic ode to Final Fantasy XIV”Dialogue contains suggestive references; for example, ‘the netmaster’s probably up in his office polishing the mast just thinking about her,’ ‘stick yer manhood in the forge,’ and ‘you cheating little whore!’

“[In addition], several characters are referred to as drunk or drunken, while others sometimes talk about wine, rum, and grog. The word ‘shit’ can be heard in the dialogue.”

Unsurprisingly, Kotaku’s Mike Fahey responded to the above-mentioned description by saying that he “wanted in” the Final Fantasy XIV beta “so bad” he could almost “taste” it.

“The ESRB listing for the game reads like a menu of things one might find hilarious if they’d for instance, been up all night working on a rather large infographic.


Trent Nouveau

A talented scribe employed by the Entertainment Software Rating Board (ESRB) guild has penned an erotic ode that pays homage to up-skirt shots, female buttocks, rum and prostitution.

“[In Final Fantasy XIV], some female characters are depicted from low camera angles, with lingering camera views of their buttocks (i.e., up-skirt shots),” the anonymous poet explained in an official ESRB ratings summary.

ESRB pens erotic ode to Final Fantasy XIV“Dialogue contains suggestive references; for example, ‘the netmaster’s probably up in his office polishing the mast just thinking about her,’ ‘stick yer manhood in the forge,’ and ‘you cheating little whore!’

“[In addition], several characters are referred to as drunk or drunken, while others sometimes talk about wine, rum, and grog. The word ‘shit’ can be heard in the dialogue.”

Unsurprisingly, Kotaku’s Mike Fahey responded to the above-mentioned description by saying that he “wanted in” the Final Fantasy XIV beta “so bad” he could almost “taste” it.

“The ESRB listing for the game reads like a menu of things one might find hilarious if they’d for instance, been up all night working on a rather large infographic. Leer más “ESRB pens erotic ode to Final Fantasy XIV”

Is Google Watching You? New Plugin Will Let You Know [APPS]

Another rad browser plugin called Google Alarm hit the Internets this week, which alerts you every time your personal info is sent to Google’s servers. How? Via notifications, a running tally of dangerous sites and, naturally, a super annoying, vuvuzela-like alarm.

After seeing this new plugin — which works with both Firefox (Firefox) and Chrome (Chrome) — on F.A.T., I contacted the developer who made it: Jamie Wilkinson, who also created Know Your Meme and Mag.ma. Google Alarm, which was made during F.A.T.’s F*ck Google Week in Berlin, is supposed to make users aware of how much info they’re sending to the search giant.

According to Wilkinson, “Google (Google) makes great products and gives them all away for free, which has made them into a ubiquitous and omniscient force on the Internet (Internet). Google Alarm and F*ck Google in general are meant to illustrate how this single unregulated company now captures more information about us than any government agency ever could. When I started developing Google Alarm I was blown away to discover that 80+% of websites I visit have some kind of Google tracking bugs on them.”


Another rad browser plugin called Google Alarm hit the Internets this week, which alerts you every time your personal info is sent to Google’s servers. How? Via notifications, a running tally of dangerous sites and, naturally, a super annoying, vuvuzela-like alarm.

After seeing this new plugin — which works with both Firefox (Firefox) and Chrome (Chrome) — on F.A.T., I contacted the developer who made it: Jamie Wilkinson, who also created Know Your Meme and Mag.ma. Google Alarm, which was made during F.A.T.’s F*ck Google Week in Berlin, is supposed to make users aware of how much info they’re sending to the search giant.

According to Wilkinson, “Google (Google) makes great products and gives them all away for free, which has made them into a ubiquitous and omniscient force on the Internet (Internet). Google Alarm and F*ck Google in general are meant to illustrate how this single unregulated company now captures more information about us than any government agency ever could. When I started developing Google Alarm I was blown away to discover that 80+% of websites I visit have some kind of Google tracking bugs on them.” Leer más “Is Google Watching You? New Plugin Will Let You Know [APPS]”

Where Do You Keep Your Community?

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb.

In the past, when I’ve watched blog analytics, I’ve always looked for steady growth in direct traffic – i.e., readers who come to the site through a newsletter referral, use a bookmark or enter the URL directly into a browser. These are the people who are most committed and have turned reading the blog into part of a routine. Increases in referred and search engine alongside it signal the attraction of new readers.

Lately, however, I’ve been seeing a change in this trend.


Posted by Tom Johansmeyer

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb. Leer más “Where Do You Keep Your Community?”

Coca-Cola and Lean Mean split after Facebook gaffe

The status update pretended the girl had watched a notorious video called ‘2 Girls 1 Cup’ and said, “I watched ‘2 girls one cup’ and felt hungry afterwards”. The girl’s mother said her daughter then searched for the movie after reading her status but was fortunately blocked by the child filter.


By Sarah Shearman

Coca-Cola and digital agency Lean Mean Fighting Machine are to “part company” in the aftermath of a controversial Facebook campaign.

The two parties have, according to sources, “mutually agreed” to end their relationship after a social media campaign for Dr Pepper went awry.

Dr Pepper: what's the worst that could happen? drive
Dr Pepper: what’s the worst that could happen? drive

The opt-in campaign resulted in a 14-year-old girl’s status being hi-jacked and a reference to a pornographic movie inserted in its place.

The status update pretended the girl had watched a notorious video called ‘2 Girls 1 Cup‘ and said, “I watched ‘2 girls one cup’ and felt hungry afterwards”. The girl’s mother said her daughter then searched for the movie after reading her status but was fortunately blocked by the child filter. Leer más “Coca-Cola and Lean Mean split after Facebook gaffe”