Social Experiences Growing Popular Among Mobile AR Usage

When mobile augmented reality experiences started popping up on smartphones in the last year, the majority of the apps helped people find businesses and other points-of-interest. Now as the social Web becomes increasingly mobile, the data it provides is more likely to contain location information. Foursquare and Gowalla are obvious examples of the growing social location trend, but even Twitter and YouTube can now link tweets and videos to a specific location. Today I had the opportunity to chat with Chetan Damani, CEO of acrossair, makers of several AR apps for the iPhone, about the trends his company is seeing in mobile AR.

acrossairicon_jul10.jpgSince its launch in January, the acrossair browser has seen 276,000 downloads and averages 10,800 unique users per day. The majority of the users come from the U.S. and the U.K. where the company is based, though there is dense usage all across Europe.


Written by Chris Cameron

socialfeed_jul10.jpgWhen mobile augmented reality experiences started popping up on smartphones in the last year, the majority of the apps helped people find businesses and other points-of-interest. Now as the social Web becomes increasingly mobile, the data it provides is more likely to contain location information. Foursquare and Gowalla are obvious examples of the growing social location trend, but even Twitter and YouTube can now link tweets and videos to a specific location. Today I had the opportunity to chat with Chetan Damani, CEO of acrossair, makers of several AR apps for the iPhone, about the trends his company is seeing in mobile AR.

acrossairicon_jul10.jpgSince its launch in January, the acrossair browser has seen 276,000 downloads and averages 10,800 unique users per day. The majority of the users come from the U.S. and the U.K. where the company is based, though there is dense usage all across Europe. Leer más “Social Experiences Growing Popular Among Mobile AR Usage”

SanDisk Cruzer Blade USB Flash Drive Weighs as Much as a Penny

Smaller is better — that must be the slogan that SanDisk is banking on with the creation of the Cruzer Blade, which takes small to a whole new level, especially when it comes to USB flash drives. This newly announced piece of tech is about the size of a paperclip, and it actually only weighs about the same as a penny. Yes, that’s ridiculous, but there’s still plenty of space on the inside to actually be worth your while.

SanDisk Cruzer Blade

Capacity wise, the Cruzer Blade comes in a range of 2GB to 16GB, and obviously the prices reflect what you’re getting. Starting at the bottom of the spectrum, you’ll be paying $14.99, all the way to the top of the list, where you’ll be smacking down $77.99. And just because it’s small, doesn’t mean that it can’t transfer your data in a reasonable amount of time, as SanDisk says it can handle it just fine. It comes with a two year warranty, and it’s available right now.


Smaller is better — that must be the slogan that SanDisk is banking on with the creation of the Cruzer Blade, which takes small to a whole new level, especially when it comes to USB flash drives. This newly announced piece of tech is about the size of a paperclip, and it actually only weighs about the same as a penny. Yes, that’s ridiculous, but there’s still plenty of space on the inside to actually be worth your while. Leer más “SanDisk Cruzer Blade USB Flash Drive Weighs as Much as a Penny”

Updated: Final countdown begins for Dell Streak tablet launch

Aharon Etengoff

The final countdown for the long-awaited launch of Dell’s Streak tablet has begun. The device – which hits the steamy streets sometime this summer – is expected to carry a $300 price tag contingent upon a 2 year service contract with AT&T.

So, holding your nose and signing a deal with the rather unpopular carrier is probably your best bet, because an unsubsidized tablet will set you back a whopping $550.

Video:
http://www.youtube.com/watch?v=GvCVDi4No2Y&feature=player_embedded

Still, as Brad Linder of Lilliputing points out, the contract-free Streak costs just $50 less than an unsubsidized iPhone 4.

“And it’s just $20 more than Google was asking for an unsubsidized Nexus One phone. [Yes], that might seem like a lot of money, since the Apple iPad starts at just $499.

“But bear in mind, the $499 iPad doesn’t have a 3G modem and it can’t make phone calls. At $549, the unsubsidized Dell Streak is actually pretty typical for an unsubsidized smartphone.”

Nevertheless, it should be noted that the Streak – which does not support T-Mobile’s 3G bands – will only be shipping with Android 1.6.


Dell Mini 5
Image via Wikipedia

Aharon Etengoff

The final countdown for the long-awaited launch of Dell’s Streak tablet has begun. The device – which hits the steamy streets sometime this summer – is expected to carry a $300 price tag contingent upon a 2 year service contract with AT&T.

So, holding your nose and signing a deal with the rather unpopular carrier is probably your best bet, because an unsubsidized tablet will set you back a whopping $550.

Video:
http://www.youtube.com/watch?v=GvCVDi4No2Y&feature=player_embedded

Still, as Brad Linder of Lilliputing points out, the contract-free Streak costs just $50 less than an unsubsidized iPhone 4.

“And it’s just $20 more than Google was asking for an unsubsidized Nexus One phone. [Yes], that might seem like a lot of money, since the Apple iPad starts at just $499.

“But bear in mind, the $499 iPad doesn’t have a 3G modem and it can’t make phone calls. At $549, the unsubsidized Dell Streak is actually pretty typical for an unsubsidized smartphone.”

Nevertheless, it should be noted that the Streak – which does not support T-Mobile’s 3G bands – will only be shipping with Android 1.6. Leer más “Updated: Final countdown begins for Dell Streak tablet launch”

ESRB pens erotic ode to Final Fantasy XIV

A talented scribe employed by the Entertainment Software Rating Board (ESRB) guild has penned an erotic ode that pays homage to up-skirt shots, female buttocks, rum and prostitution.

“[In Final Fantasy XIV], some female characters are depicted from low camera angles, with lingering camera views of their buttocks (i.e., up-skirt shots),” the anonymous poet explained in an official ESRB ratings summary.

ESRB pens erotic ode to Final Fantasy XIV”Dialogue contains suggestive references; for example, ‘the netmaster’s probably up in his office polishing the mast just thinking about her,’ ‘stick yer manhood in the forge,’ and ‘you cheating little whore!’

“[In addition], several characters are referred to as drunk or drunken, while others sometimes talk about wine, rum, and grog. The word ‘shit’ can be heard in the dialogue.”

Unsurprisingly, Kotaku’s Mike Fahey responded to the above-mentioned description by saying that he “wanted in” the Final Fantasy XIV beta “so bad” he could almost “taste” it.

“The ESRB listing for the game reads like a menu of things one might find hilarious if they’d for instance, been up all night working on a rather large infographic.


Trent Nouveau

A talented scribe employed by the Entertainment Software Rating Board (ESRB) guild has penned an erotic ode that pays homage to up-skirt shots, female buttocks, rum and prostitution.

“[In Final Fantasy XIV], some female characters are depicted from low camera angles, with lingering camera views of their buttocks (i.e., up-skirt shots),” the anonymous poet explained in an official ESRB ratings summary.

ESRB pens erotic ode to Final Fantasy XIV“Dialogue contains suggestive references; for example, ‘the netmaster’s probably up in his office polishing the mast just thinking about her,’ ‘stick yer manhood in the forge,’ and ‘you cheating little whore!’

“[In addition], several characters are referred to as drunk or drunken, while others sometimes talk about wine, rum, and grog. The word ‘shit’ can be heard in the dialogue.”

Unsurprisingly, Kotaku’s Mike Fahey responded to the above-mentioned description by saying that he “wanted in” the Final Fantasy XIV beta “so bad” he could almost “taste” it.

“The ESRB listing for the game reads like a menu of things one might find hilarious if they’d for instance, been up all night working on a rather large infographic. Leer más “ESRB pens erotic ode to Final Fantasy XIV”

Is Google Watching You? New Plugin Will Let You Know [APPS]

Another rad browser plugin called Google Alarm hit the Internets this week, which alerts you every time your personal info is sent to Google’s servers. How? Via notifications, a running tally of dangerous sites and, naturally, a super annoying, vuvuzela-like alarm.

After seeing this new plugin — which works with both Firefox (Firefox) and Chrome (Chrome) — on F.A.T., I contacted the developer who made it: Jamie Wilkinson, who also created Know Your Meme and Mag.ma. Google Alarm, which was made during F.A.T.’s F*ck Google Week in Berlin, is supposed to make users aware of how much info they’re sending to the search giant.

According to Wilkinson, “Google (Google) makes great products and gives them all away for free, which has made them into a ubiquitous and omniscient force on the Internet (Internet). Google Alarm and F*ck Google in general are meant to illustrate how this single unregulated company now captures more information about us than any government agency ever could. When I started developing Google Alarm I was blown away to discover that 80+% of websites I visit have some kind of Google tracking bugs on them.”


Another rad browser plugin called Google Alarm hit the Internets this week, which alerts you every time your personal info is sent to Google’s servers. How? Via notifications, a running tally of dangerous sites and, naturally, a super annoying, vuvuzela-like alarm.

After seeing this new plugin — which works with both Firefox (Firefox) and Chrome (Chrome) — on F.A.T., I contacted the developer who made it: Jamie Wilkinson, who also created Know Your Meme and Mag.ma. Google Alarm, which was made during F.A.T.’s F*ck Google Week in Berlin, is supposed to make users aware of how much info they’re sending to the search giant.

According to Wilkinson, “Google (Google) makes great products and gives them all away for free, which has made them into a ubiquitous and omniscient force on the Internet (Internet). Google Alarm and F*ck Google in general are meant to illustrate how this single unregulated company now captures more information about us than any government agency ever could. When I started developing Google Alarm I was blown away to discover that 80+% of websites I visit have some kind of Google tracking bugs on them.” Leer más “Is Google Watching You? New Plugin Will Let You Know [APPS]”

Where Do You Keep Your Community?

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb.

In the past, when I’ve watched blog analytics, I’ve always looked for steady growth in direct traffic – i.e., readers who come to the site through a newsletter referral, use a bookmark or enter the URL directly into a browser. These are the people who are most committed and have turned reading the blog into part of a routine. Increases in referred and search engine alongside it signal the attraction of new readers.

Lately, however, I’ve been seeing a change in this trend.


Posted by Tom Johansmeyer

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb. Leer más “Where Do You Keep Your Community?”

Coca-Cola and Lean Mean split after Facebook gaffe

The status update pretended the girl had watched a notorious video called ‘2 Girls 1 Cup’ and said, “I watched ‘2 girls one cup’ and felt hungry afterwards”. The girl’s mother said her daughter then searched for the movie after reading her status but was fortunately blocked by the child filter.


By Sarah Shearman

Coca-Cola and digital agency Lean Mean Fighting Machine are to “part company” in the aftermath of a controversial Facebook campaign.

The two parties have, according to sources, “mutually agreed” to end their relationship after a social media campaign for Dr Pepper went awry.

Dr Pepper: what's the worst that could happen? drive
Dr Pepper: what’s the worst that could happen? drive

The opt-in campaign resulted in a 14-year-old girl’s status being hi-jacked and a reference to a pornographic movie inserted in its place.

The status update pretended the girl had watched a notorious video called ‘2 Girls 1 Cup‘ and said, “I watched ‘2 girls one cup’ and felt hungry afterwards”. The girl’s mother said her daughter then searched for the movie after reading her status but was fortunately blocked by the child filter. Leer más “Coca-Cola and Lean Mean split after Facebook gaffe”

Social Media College Courses

Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed to prepare students for marketing jobs. How are students expected to know the ins and outs of social media marketing, if they can’t take a course focused on the topic? Sure, we all know how to friend someone or tag pictures, but we can’t learn how to market businesses effectively through standard Facebook use. (And that goes for other social media outlets as well) Many colleges are starting to explore the same notion, and are beginning to develop a curriculum centered on social media. Colleges are now starting to realize that social media is not just a trend, and that there is real opportunity for students to learn and excel in future jobs, if they are equipped with an understanding of social media.


Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed to prepare students for marketing jobs. How are students expected to know the ins and outs of social media marketing, if they can’t take a course focused on the topic? Sure, we all know how to friend someone or tag pictures, but we can’t learn how to market businesses effectively through standard Facebook use. (And that goes for other social media outlets as well) Many colleges are starting to explore the same notion, and are beginning to develop a curriculum centered on social media. Colleges are now starting to realize that social media is not just a trend, and that there is real opportunity for students to learn and excel in future jobs, if they are equipped with an understanding of social media. Leer más “Social Media College Courses”

Peacock mascot’s origin story not a proud moment for NBC

If a network is stinking up the place, aren’t fart jokes completely appropriate for a branding spot? That might not have been what animation studio Nathan Love and NBC Artworks had in mind, but that’s how this little piece of video reads to me. It’s supposed to “explore the origins of the NBC logo,” according to the animation house, with a look at how the peacock got its colors. Instead, it may just convey some viewers’ reaction to The Marriage Ref. (Read: likely to cause intestinal distress).


By T.L. Stanley

If a network is stinking up the place, aren’t fart jokes completely appropriate for a branding spot? That might not have been what animation studio Nathan Love and NBC Artworks had in mind, but that’s how this little piece of video reads to me. It’s supposed to “explore the origins of the NBC logo,” according to the animation house, with a look at how the peacock got its colors. Instead, it may just convey some viewers’ reaction to The Marriage Ref. (Read: likely to cause intestinal distress). Leer más “Peacock mascot’s origin story not a proud moment for NBC”

Blaming it on Apple, 57% of consumers will never buy an iPhone 4

A new study shows that consumers have an overwhelmingly negative reaction to the iPhone 4’s “Antennagate” debacle, likely moreover because of Apple’s bewildering apathetic response to the problem than the actual problem itself.

UK-based research group Opinium questioned consumers about how they felt about the iPhone 4 in light of the weeks-long media disaster over the fact that calls could be dropped so easily on the device. A whopping 57% said that they now have “no intention” of buying an iPhone 4.

25% of the survey respondents said they were “less likely” to buy one. Of course, this doesn’t take into account how many of the 100% of survey takers ever had an interest in the phone in the first place.
That’s where a more interesting statistic comes in: of those who owned an iPhone 3GS, 45% said that the whole ordeal has led them to shy away from the iPhone brand and go somewhere else for their next handset. That’s nearly half of the existing user base of the previous iPhone model.


Raven Lovecraft

A new study shows that consumers have an overwhelmingly negative reaction to the iPhone 4’s “Antennagate” debacle, likely moreover because of Apple’s bewildering apathetic response to the problem than the actual problem itself.

UK-based research group Opinium questioned consumers about how they felt about the iPhone 4 in light of the weeks-long media disaster over the fact that calls could be dropped so easily on the device. A whopping 57% said that they now have “no intention” of buying an iPhone 4.

25% of the survey respondents said they were “less likely” to buy one. Of course, this doesn’t take into account how many of the 100% of survey takers ever had an interest in the phone in the first place.
That’s where a more interesting statistic comes in: of those who owned an iPhone 3GS, 45% said that the whole ordeal has led them to shy away from the iPhone brand and go somewhere else for their next handset. That’s nearly half of the existing user base of the previous iPhone model. Leer más “Blaming it on Apple, 57% of consumers will never buy an iPhone 4”

How to Reach Targets and Get Marketing Results

One of the obvious must-do things as a freelancer is to market yourself. The concepts of self-promotion and marketing are in just about everything we read when looking to improve our businesses. We are constantly being told to promote ourselves, develop business, toot our own horn, boost client relations…the list goes on. We’re told a lot of what to do, and in many cases, how to do these things. What is often missing is learning about the ways to make these concepts work.

Something I’ve learned since I started freelancing full-time–by trial and error, of course–is that you cannot simply market yourself aimlessly. Instead you have to really think about where your clients are. And how to reach them.

For example, you’ve probably been told to make a website. And chances are, you have one. Fantastic. But what happens next? How do you get the people you want to attract to see it? Better yet, who are those people?
Ready…?


One of the obvious must-do things as a freelancer is to market yourself. The concepts of self-promotion and marketing are in just about everything we read when looking to improve our businesses. We are constantly being told to promote ourselves, develop business, toot our own horn, boost client relations…the list goes on. We’re told a lot of what to do, and in many cases, how to do these things. What is often missing is learning about the ways to make these concepts work.

Something I’ve learned since I started freelancing full-time–by trial and error, of course–is that you cannot simply market yourself aimlessly. Instead you have to really think about where your clients are. And how to reach them.

For example, you’ve probably been told to make a website. And chances are, you have one. Fantastic. But what happens next? How do you get the people you want to attract to see it? Better yet, who are those people?

Ready…? Leer más “How to Reach Targets and Get Marketing Results”

Video Contests: Best Practices and New Tools

The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests; I’ve compiled them below with attribution.

Tips: YouTube Tools
From: Ramya Raghavan, YouTube

* YouTube’s Moderator tool helps you moderate dialogue and organize your videos and response videos together.
* YouTube Direct allows visitors to your website to enter a contest or upload their videos to your YouTube page without ever leaving your site, pretty nifty.
* YouTube contest modules will run you about $50-100 k but simplify the process a lot and you can find out more by contacting their sales department.
* Advertising on http://www.studentfilmmakers.com/ or http://www.onlinevideocontests.com/ can bring interested talent to your contest and cost less that $50.


film-strip

by Nicole Landguth

The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests; I’ve compiled them below with attribution.

Tips: YouTube Tools
From: Ramya Raghavan, YouTube

Comoditización, o “todo se parece”

La comoditzación es un fantasma que puede aparecer en cualquier momento, Un producto que se distingue por su calidad, o por sus beneficios o por su precio, pasa a ser uno más en una masa indiferenciada de productos que ofrecen más o menos lo mismo por más o menos el mismo precio.

En Beating the Commodity Trap, Richard D’Aveni, profesor de management estratégico en la Escuela de Negocios Tuck (Dartmouth) presenta los resultados de una investigaciòn sobre cómo escaparle a la trampa de la comoditización, ese trágico destino de indiferenciación hacia donde se arrastran todos los productos y servicios. La clasificación del autor de la dinámica que conduce hacia la comoditización es una forma novedosa y útil de mirar la permanente amenaza a la sustentabilidad de todas las organizaciones.


La comoditzación es un fantasma que puede aparecer en cualquier momento, Un producto que se distingue por su calidad, o por sus beneficios o por su precio, pasa a ser uno más en una masa indiferenciada de productos que ofrecen más o menos lo mismo por más o menos el mismo precio.

En Beating the Commodity Trap, Richard D’Aveni, profesor de management estratégico en la Escuela de Negocios Tuck (Dartmouth) presenta los resultados de una investigaciòn sobre cómo escaparle a la trampa de la comoditización, ese trágico destino de indiferenciación hacia donde se arrastran todos los productos y servicios. La clasificación del autor de la dinámica que conduce hacia la comoditización es una forma novedosa y útil de mirar la permanente amenaza a la sustentabilidad de todas las organizaciones. Leer más “Comoditización, o “todo se parece””

Client Follow-Up: Getting Your “Duck-Ins” in a Row

Sometimes, you’ve gotta be that “in your face” type of freelancer. By that, I mean client follow-up. You may have to duck in and check up on clients to make sure you’re getting the work. Especially in business, the early bird gets the worm. A client may not always think of you for a project first, so it’s good to stay visible without being obnoxious.

This is especially true if you have a client that gives you ongoing work. I don’t follow up much on clients that need a one-time thing. If I’ve written the website content for a restaurant, there’s not much else they may need other than maybe a brochure or a new menu at some point in the future. They have my contact information if they need me.


Sometimes, you’ve gotta be that “in your face” type of freelancer. By that, I mean client follow-up. You may have to duck in and check up on clients to make sure you’re getting the work. Especially in business, the early bird gets the worm. A client may not always think of you for a project first, so it’s good to stay visible without being obnoxious.

This is especially true if you have a client that gives you ongoing work. I don’t follow up much on clients that need a one-time thing. If I’ve written the website content for a restaurant, there’s not much else they may need other than maybe a brochure or a new menu at some point in the future. They have my contact information if they need me. Leer más “Client Follow-Up: Getting Your “Duck-Ins” in a Row”

Catch Me if You Can

You have a great candidate who seems ideal for the job you’re looking to fill and you start researching her online. You land on her Facebook page where you see a picture of her and your spouse or partner, which suggests that they’re more than friends. What do you do?

1. You shred the resume and delete it from your ATS
2. You make up a reason why she’s unqualified
3. You look up the classifieds in Soldier of Fortune magazine
4. You decide to interview her anyway

If you picked #4, you’d be in the minority.

In a recent survey by Microsoft 84 percent of U.S. recruiters think it is proper to consider personal data posted online when evaluating a candidate and do online research using search engines, social networking sites, photo- and video-sharing sites, personal Web sites and blogs, Twitter, online-gaming sites, and even classifieds, and auction sites like Amazon, eBay, Craigslist, etc. What they expect to find in that last category is a mystery, but I guess you never know. Now whether all this “research” does anything to improve the quality of hires, or it’s just an excuse for voyeurism, is something we’ll likely never know. The survey doesn’t address results or even ask about the respondent’s perception of results.


You have a great candidate who seems ideal for the job you’re looking to fill and you start researching her online. You land on her Facebook page where you see a picture of her and your spouse or partner, which suggests that they’re more than friends. What do you do?

  1. You shred the resume and delete it from your ATS
  2. You make up a reason why she’s unqualified
  3. You look up the classifieds in Soldier of Fortune magazine
  4. You decide to interview her anyway

If you picked #4, you’d be in the minority.

In a recent survey by Microsoft 84 percent of U.S. recruiters think it is proper to consider personal data posted online when evaluating a candidate and do online research using search engines, social networking sites, photo- and video-sharing sites, personal Web sites and blogs, Twitter, online-gaming sites, and even classifieds, and auction sites like Amazon, eBay, Craigslist, etc. What they expect to find in that last category is a mystery, but I guess you never know. Now whether all this “research” does anything to improve the quality of hires, or it’s just an excuse for voyeurism, is something we’ll likely never know. The survey doesn’t address results or even ask about the respondent’s perception of results. Leer más “Catch Me if You Can”