Loyalty Programs Go Social

Loyalty programs need to do more than just give customers rewards for making purchases. To be successful, they must to create emotional bonds with customers that foster continuing relationships. LoyaltyMatch OnDemand Social Loyalty is designed to improve upon the traditional tiered-based loyalty program model by taking advantage of the social incentives, interactions, gaming and word of mouth of social media.

After the jump — what you need to know about LoyaltyMatch OnDemand.

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Posted by Neil Glassman

ondemand-logoLoyalty programs need to do more than just give customers rewards for making purchases. To be successful, they must to create emotional bonds with customers that foster continuing relationships. LoyaltyMatch OnDemand Social Loyalty is designed to improve upon the traditional tiered-based loyalty program model by taking advantage of the social incentives, interactions, gaming and word of mouth of social media.

After the jump — what you need to know about LoyaltyMatch OnDemand.

The application in a sentence

LoyaltyMatch OnDemand provides cloud-based loyalty management technology with a social loyalty solution.

Video:
http://www.youtube.com/watch?v=R-yQfeecoLc&feature=player_embedded

Ways the product benefits social media campaigns

  • The cloud-based platform includes communities and social application integration with Foursquare, Twitter, Gowalla, Yelp, LinkedInGoogle Latitude and others, while providing in-program game-based functionality, incentive engine, analytics and member management.
  • Traditional loyalty programs and location-based applications focus on transactional or tiered processes leading to a discounted offer which does not always lead to increased customer loyalty. The LoyaltyMatch OnDemand social loyalty platform provides the ability to know who is “checking in” as a means to leverage influencers to encourage current and new customers to engage with the brand.
  • LoyaltyMatch OnDemand is designed to create community-based customer loyalty with a sense of collectiveness and sharing. According to the company, it does not attempt to buy a customer’s loyalty. Rather, it creates a process to attract, retain and increase customer numbers within the context of rewarding members and non-members as they recommend, try, buy and repurchase.

Coolest feature

Offering rewards or incentives for social interactions, e.g., checking in with Foursquare or posting to your Facebook page as a way to get points. This is tightly integrated with an e-commerce/point-of-sale platform for points to be used to purchase goods, unifying all customer facing efforts as well as providing a complete view of customers and their value to the company.

User profile

Small to medium sized B2B and B2C businesses.

User review

“LoyaltyMatch’s web-based, centralized architecture allows us to take advantage of the benefits of technology without the burden of support, focusing our attentions on delighting customers,” said Line Tousignant, CEO of WebDweller, an offerer of a Facebook social branding application

Pricing

Pay as you go starting at $49 per month.

Compared to competition

According to the company, “We have a holistic platform incorporating the best social media fuel which includes location based and social networks with traditional loyalty features, including analytics.”

With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives Recent posts covered the social media monitoring and management solutions HootSuiteInvolver AMPNetVibes.Com and  Context Optional Social Marketing Suite

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Source:
http://www.socialtimes.com/2010/07/loyalty-programs-go-social/

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Autor: Gabriel Catalano - human being | (#IN).perfección®

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