10 Questions to Get Started with Social Media Marketing

For companies considering Social Media Marketing (SMM) many have yet to develop a clear process of how to get started or even execute a program. From my experience, many marketing departments have simply jumped straight in to developing fan pages and requiting social media contributors (often interns that are commandeered to make posts to facebook/linkedin/Kaixin etc but this is a long way from having a social media program.

So given so many of our clients in China face challengers in starting a social media program, I wanted to outline some questions to prompt ones marketers into formulating a more structured approach. For example,when we look at starting a SMM campaign, look at the clients business (the value proposition and the markets needs), their customers (where and who they are), the competition (who, what they are doing and how/where are they doing it), their web presence (traffic, content, use of social technology and design), their online marketing activities (what are they doing, what is the outcome, how long have they been doing it) their employees activity on the web (company sponsored or not, any negitive/damaging social media posts) and last – the clients views on what and why the market is or is not responding to their value proposition and how is it being marketed.


Logo for the Addicted to Social Media Blog
Image via Wikipedia

For companies considering Social Media Marketing (SMM) many have yet to develop a clear process of how to get started or even execute a program. From my experience, many marketing departments have simply jumped straight in to developing fan pages and requiting social media contributors (often interns that are commandeered to make posts to facebook/linkedin/Kaixin etc but this is a long way from having a social media program.

So given so many of our clients in China face challengers in starting a social media program, I wanted to outline some questions to prompt ones marketers into formulating a more structured approach. For example,when we look at starting a SMM campaign, look at the clients business (the value proposition and the markets needs), their customers (where and who they are), the competition (who, what they are doing and how/where are they doing it), their web presence (traffic, content,  use of social technology and design), their online marketing activities (what are they doing, what is the outcome, how long have they been doing it) their employees activity on the web (company sponsored or not, any negitive/damaging social media posts) and last – the clients views on what and why the market is or is not responding to their value proposition and how is it being marketed.

Sample Questions

Many that have been doing marketing for a long time can gain most of this information intrinsically but for those new to marketing or to the role of gathering this type of information I have put some sample questions together that may help.

  1. What results are your social media current activities producing?
  2. Have you used/using a 3rd party to provide SMM services? What happened?
  3. Have you used online persona’s in a social media plan?
  4. Do you know what your competition is doing?
  5. Do you know what sites your customers/prospects are spending time visiting?
  6. Do you know what content is in context to your markets wants and needs?
  7. What are the key benefits of your offerings to the marketplace?
  8. How do your employees feel about the organization? Are they active on the web and what are they saying about your company?
  9. What do your current customers say about your product, service and reputation?
  10. What would you say is the best measures are too determine the success for your SMM campaign?

(This is by no means an exhaustive list)

Once have obtained the information and have a comprehensive picture of the clients position and goals, you can move into developing the right SMM strategy. You know what they say about building a house on sand… well it means without a solid foundation the house is at risk of collapse. I always felt that this was a good analogy for setting up a successful campaign. Without investing time and getting the right information from the client, the campaign is at risk of collapse.

// Source:
http://blog.campaignasia.com/mathewmcdougall/10-questions-to-get-started-with-social-media-marketing/

Enhanced by Zemanta

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa volver a empezar!

Un comentario en “10 Questions to Get Started with Social Media Marketing”

Comentarios cerrados.

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

imagination is the key

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

#TravelWell

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea Growth Hacking

Expertos en estrategia y auditoria de marketing

The Coaching Alliance

El camino hacia el éxito

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Escritora y formadora en comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

be.blog

be. Intelligent Multimedia Education

~~Mente en Gravedad~~

************************************************************************************************************

The Xtyle

Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban

aníbal goicochea

Tecnologías de la Información y Estrategia

A Waterfall of Sound

"Poetry is when an emotion has found its thought and the thought has found words." Robert Frost

Health & Family

A healthy balance of the mind, body and spirit

Style & Design

Fashion Trends and News

U.S.

News, Headlines, Stories, Video from Around the Nation

A %d blogueros les gusta esto: