22 julio 2010 – Gabriel Catalano®

Killer Jeans taps Grey Mumbai for advertising account in India

The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.

According to a statement, Rawat’s appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favour in winning this account.

On the appointment, Sandeep Varma, VP of marketing at Killer Jeans, said, «We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.»

By Kenny Lim

MUMBAI – Killer Jeans, the flagship brand of Kewal Kiran Clothing, has appointed Grey Mumbai as its creative agency.

Killer Jeans

The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.

According to a statement, Rawat’s appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favour in winning this account.

Reckitt Benckiser adds Durex and Scholl to its portfolio

The offer means that investors in SSL will receive 1,686c for every share, along with the proposed 11.6c per share of SSL’s final dividend of the year ending 31 March 2010.

The offer price and dividend represents roughly a 32.8 per cent premium to the SSL share price as of 20 July, according to Reckitt Benckiser.

Bart Becht, chief executive of the company, said that acquisition of SSL would provide a step change to Reckitt’s global health and personal care business.

By John Reynolds

GLOBAL – FMCG giant Reckitt Benckiser is to buy Durex condoms maker SSL for US$3.6 billion.

Reckitt Benckiser adds Durex and Scholl to its portfolio

The offer means that investors in SSL will receive 1,686c for every share, along with the proposed 11.6c per share of SSL’s final dividend of the year ending 31 March 2010.

The offer price and dividend represents roughly a 32.8 per cent premium to the SSL share price as of 20 July, according to Reckitt Benckiser.

Bart Becht, chief executive of the company, said that acquisition of SSL would provide a step change to Reckitt’s global health and personal care business. Continuar leyendo «Reckitt Benckiser adds Durex and Scholl to its portfolio»

Coca-Cola hands shopper marketing business to OgilvyAction in India

Coca-Cola India’s portfolio of beverages includes Sprite, Thums Up, Coca-Cola, Diet Coke, Limca, Fanta, Maaza, Minute Maid Nimbu Fresh, Minute Maid, Burn, Georgia and Kinley, which are made available through a network of more than a million outlets.

The company has invested over US$1 billion in its Indian operations, emerging as one of the country’s top international investors.

The beverage giant has now chosen to invest heavily in shopper marketing as a strategy.

OgilvyAction will assist Coca-Cola India to create innovative programmes to engage and convert shoppers into buyers at critical points of sale and drive consumption.

By Kenny Lim

MUMBAI – Coca-Cola India has appointed OgilvyAction to oversee shopper marketing programmes for the company’s brand portfolio, following a competitive pitch.

Coca-Cola hands shopper marketing business to OgilvyAction in India

The company has invested over US$1 billion in its Indian operations, emerging as one of the country’s top international investors.

The beverage giant has now chosen to invest heavily in shopper marketing as a strategy.

OgilvyAction will assist Coca-Cola India to create innovative programmes to engage and convert shoppers into buyers at critical points of sale and drive consumption. Continuar leyendo «Coca-Cola hands shopper marketing business to OgilvyAction in India»

Playboy launches ‘nudity-free’ website The Smoking Jacket

«Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day,» said Playboy editorial director Jimmy Jellinek in a statement.

The Smoking Jacket is geared toward the blogosphere, with short posts and links to viral content from other sites.

The site bills itself as ‘Your safe for work source for sexy and funny videos, lifestyles articles, dating advice, celebrity gossip and more’. Articles featured on the site include ‘How to get laid at work’ and ‘Sexiest, sloppiest and funniest viral moments from the 2010 World Cup’. The content is categorised into Girls, Entertainment, Sex, Videos and Lifestyle.

By Marie Green

Playboy debuted its new ‘safe for work’ nudity free website The Smoking Jacket on Tuesday in a bid to remain competitive online following two years of less than stellar financial performance.

Playboy launches 'nudity-free' website The Smoking Jacket

«Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day,» said Playboy editorial director Jimmy Jellinek in a statement.

The Smoking Jacket is geared toward the blogosphere, with short posts and links to viral content from other sites.

The site bills itself as ‘Your safe for work source for sexy and funny videos, lifestyles articles, dating advice, celebrity gossip and more’. Articles featured on the site include ‘How to get laid at work’ and ‘Sexiest, sloppiest and funniest viral moments from the 2010 World Cup‘. The content is categorised into Girls, Entertainment, Sex, Videos and Lifestyle. Continuar leyendo «Playboy launches ‘nudity-free’ website The Smoking Jacket»

10 New High-Quality Fonts for Your Designs

If you’ve been a reader of WDL for a while, you’ve probably noticed that we try to make your life a little easier. One way we do this is by finding high-quality freebies for you to use in your designs. If we spend the time hunting them down, you don’t have to. That way you can focus on doing the fun stuff, like creating amazing work. With that in mind, here we’ve rounded up 10 new high-quality fonts. Enjoy!

Henry Jones

Run A Marathon… In Your Web Browser… No Moving Required

Running a marathon is hard. I should know, I’ve never even considered running one. But a lot of people do. And a lot of people like the idea of going to watch others run marathons. I have no idea why, but they do — I’ve seen it on TV. Anyway, if you have any interest in tracking a marathon, Skyhook Wireless has a pretty cool way of doing it.

The San Francisco Marathon is this coming Sunday. To coincide with it, Skyhook Wireless has set up a new “Skyhook Experience” to track the event. On their page, you’ll be able to see geotagged tweets, Flickr photos, and Foursquare check-ins all around the event in realtime. You’ll also be able to go back in time (with a slider) to watch all of the aforementioned data evolve.

The idea is similar to the Vicarious.ly site SimpleGeo set up for SXSW. Like SimpleGeo, Skyhook is doing this to showcase their data. On the map you can not only see (and click on) individual data points, but you can see heat maps of particularly hot areas of geo data.

by MG Siegler

Atelier Martino&Jaña: Tapping into the Collective Brain

Do you identify with any of these statements? 1) I have a long list of things to do. 2) I have too little time to do them. 3) I am desperately in need of a holiday. If the answer is yes, you have a least one thing in common with the super-talented graphic designers at Atelier Martino&Jaña in Porto, Portugal, who responded with that list last week when asked about their “present state of mind.” It would seem that creatives the world over have at least one thing in common: more ambitious plans than there are hours in the day.

Do you identify with any of these statements? 1) I have a long list of things to do. 2) I have too little time to do them. 3) I am desperately in need of a holiday. If the answer is yes, you have a least one thing in common with the super-talented graphic designers at Atelier Martino&Jaña in Porto, Portugal, who responded with that list last week when asked about their “present state of mind.” It would seem that creatives the world over have at least one thing in common: more ambitious plans than there are hours in the day. Continuar leyendo «Atelier Martino&Jaña: Tapping into the Collective Brain»

El iPhone también mejora la vida sexual de los hombres

Si eres hombre, sigue leyendo. Un iPhone, 6 minutos y 20 días son suficientes para mejorar hasta en un 85% tu rendimiento sexual. ‘Fire up yor sex drive’ es una nueva aplicación de Apple que permite paliar los problemas de disfunción eréctil. Una cosa es que Apple rechace el contenido sexual y otra que no se preocupe de la vida sexual de sus clientes.

La clave está en los ultrasonidos que desprende esta aplicación, que ayudan a los cuerpos cavernosos a alcanzar una óptima irrigación sanguínea, y por tanto, a mejorar su vida sexual. Según los creadores de ‘Fire up your sex drive’, un tipo de onda de alta frecuencia es utilizada para sincronizar con el cerebro y estimular la producción de hormonas masculinas. ¿Y qué pasa si lo escucha una mujer? ¿Le sale barba?

por Juanjo Moreno

fireup

Social Media en Centros Comerciales

por Jesús Hernández Esteban

De un tiempo a esta parte el mundo del marketing se ha vuelto loco con el Social Media… poco tengo que decir al respecto. Pero el uso que de los social media se está haciendo en Centros Comerciales sí que es interesante hablar. Muchos quieren estar, algunos están, pocos saben para qué, y muy pocos consiguen que sus social media funcionen.

Pero… ¿Cuál es el objetivo?

En mi opinión el uso de redes sociales debe servir fundamentalmente como herramienta relacional. Muchos Centros Comerciales a los que estoy suscrito utilizan sus listas de fans y seguidores como herramientas de email marketing. Les envían las últimas campañas, comunican rebajas e incluso alguno organiza alguna actividad extraordinaria para ellos… Pero nada más.(??) Continuar leyendo «Social Media en Centros Comerciales»

Sitios para detectar contenido copiado

Hoy les recomendamos varios sitios para encontrar contenido copiado o plagiado, les ayudará a conocer quienes han estado utilizando su material para publicarlo en otros sitios.

Sitio «Copyscape»

Lista con nueve sitios para detectar contenido plagiado vía pixelcoblog:

Copyscape: este sitio es uno de los mas populares para detectar el contenido plagiado, su uso es muy sencillo, solo debes agregar la url les sitio y este hará solo su trabajo. Otro servicio es que puedes agregar un banner para advertir que el sitio monitorea el plagio.

Fairshare: este servicio es muy útil ya que monitorea como otros sitios plagian tu contenido y también te informa si están lucrando con tu propia información. Puedes recibir alertas de contenido duplicado por medio de RSS.

Duplichecker: este servicio busca el contenido plagiado al momento de escribir el texto en particular o por medio de un documento .txt, solo tienes que elegir entre los motores de búsqueda Google, Yahoo! o MSN, para que te muestre los resultados.

Autor: Gaby MC

Hoy les recomendamos varios sitios para encontrar contenido copiado o plagiado, les ayudará a conocer quienes han estado utilizando su material para publicarlo en otros sitios.

Lista con nueve sitios para detectar contenido plagiado vía pixelcoblog:

Copyscape: este sitio es uno de los mas populares para detectar el contenido plagiado, su uso es muy sencillo, solo debes agregar la url les sitio y este hará solo su trabajo. Otro servicio es que puedes agregar un banner para advertir que el sitio monitorea el plagio.

Fairshare: este servicio es muy útil ya que monitorea como otros sitios plagian tu contenido y también te informa si están lucrando con tu propia información. Puedes recibir alertas de contenido duplicado por medio de RSS.

Duplichecker: este servicio busca el contenido plagiado al momento de escribir el texto en particular o por medio de un documento .txt, solo tienes que elegir entre los motores de búsqueda Google, Yahoo! o MSN, para que te muestre los resultados. Continuar leyendo «Sitios para detectar contenido copiado»