Día: 22 julio, 2010

Killer Jeans taps Grey Mumbai for advertising account in India

The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.

According to a statement, Rawat’s appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favour in winning this account.

On the appointment, Sandeep Varma, VP of marketing at Killer Jeans, said, “We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.”


MUMBAI – Killer Jeans, the flagship brand of Kewal Kiran Clothing, has appointed Grey Mumbai as its creative agency.

Killer Jeans taps Grey Mumbai for advertising account in India

Killer Jeans

The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.

According to a statement, Rawat’s appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favour in winning this account.

On the appointment, Sandeep Varma, VP of marketing at Killer Jeans, said, “We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.” Leer más “Killer Jeans taps Grey Mumbai for advertising account in India”

Reckitt Benckiser adds Durex and Scholl to its portfolio

The offer means that investors in SSL will receive 1,686c for every share, along with the proposed 11.6c per share of SSL’s final dividend of the year ending 31 March 2010.

The offer price and dividend represents roughly a 32.8 per cent premium to the SSL share price as of 20 July, according to Reckitt Benckiser.

Bart Becht, chief executive of the company, said that acquisition of SSL would provide a step change to Reckitt’s global health and personal care business.


GLOBAL – FMCG giant Reckitt Benckiser is to buy Durex condoms maker SSL for US$3.6 billion.

Reckitt Benckiser adds Durex and Scholl to its portfolio

The offer means that investors in SSL will receive 1,686c for every share, along with the proposed 11.6c per share of SSL’s final dividend of the year ending 31 March 2010.

The offer price and dividend represents roughly a 32.8 per cent premium to the SSL share price as of 20 July, according to Reckitt Benckiser.

Bart Becht, chief executive of the company, said that acquisition of SSL would provide a step change to Reckitt’s global health and personal care business. Leer más “Reckitt Benckiser adds Durex and Scholl to its portfolio”

Coca-Cola hands shopper marketing business to OgilvyAction in India

Coca-Cola India’s portfolio of beverages includes Sprite, Thums Up, Coca-Cola, Diet Coke, Limca, Fanta, Maaza, Minute Maid Nimbu Fresh, Minute Maid, Burn, Georgia and Kinley, which are made available through a network of more than a million outlets.

The company has invested over US$1 billion in its Indian operations, emerging as one of the country’s top international investors.

The beverage giant has now chosen to invest heavily in shopper marketing as a strategy.

OgilvyAction will assist Coca-Cola India to create innovative programmes to engage and convert shoppers into buyers at critical points of sale and drive consumption.


MUMBAI – Coca-Cola India has appointed OgilvyAction to oversee shopper marketing programmes for the company’s brand portfolio, following a competitive pitch.

Coca-Cola hands shopper marketing business to OgilvyAction in India

Coca-Cola India’s portfolio of beverages includes Sprite, Thums Up, Coca-Cola, Diet Coke, Limca, Fanta, Maaza, Minute Maid Nimbu Fresh, Minute Maid, Burn, Georgia and Kinley, which are made available through a network of more than a million outlets.

The company has invested over US$1 billion in its Indian operations, emerging as one of the country’s top international investors.

The beverage giant has now chosen to invest heavily in shopper marketing as a strategy.

OgilvyAction will assist Coca-Cola India to create innovative programmes to engage and convert shoppers into buyers at critical points of sale and drive consumption. Leer más “Coca-Cola hands shopper marketing business to OgilvyAction in India”

Playboy launches ‘nudity-free’ website The Smoking Jacket

“Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day,” said Playboy editorial director Jimmy Jellinek in a statement.

The Smoking Jacket is geared toward the blogosphere, with short posts and links to viral content from other sites.

The site bills itself as ‘Your safe for work source for sexy and funny videos, lifestyles articles, dating advice, celebrity gossip and more’. Articles featured on the site include ‘How to get laid at work’ and ‘Sexiest, sloppiest and funniest viral moments from the 2010 World Cup’. The content is categorised into Girls, Entertainment, Sex, Videos and Lifestyle.


Playboy debuted its new ‘safe for work’ nudity free website The Smoking Jacket on Tuesday in a bid to remain competitive online following two years of less than stellar financial performance.
Playboy launches 'nudity-free' website The Smoking Jacket

“Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day,” said Playboy editorial director Jimmy Jellinek in a statement.

The Smoking Jacket is geared toward the blogosphere, with short posts and links to viral content from other sites.

The site bills itself as ‘Your safe for work source for sexy and funny videos, lifestyles articles, dating advice, celebrity gossip and more’. Articles featured on the site include ‘How to get laid at work’ and ‘Sexiest, sloppiest and funniest viral moments from the 2010 World Cup‘. The content is categorised into Girls, Entertainment, Sex, Videos and Lifestyle. Leer más “Playboy launches ‘nudity-free’ website The Smoking Jacket”

10 New High-Quality Fonts for Your Designs

10 New High-Quality Fonts for Your Designs

If you’ve been a reader of WDL for a while, you’ve probably noticed that we try to make your life a little easier. One way we do this is by finding high-quality freebies for you to use in your designs. If we spend the time hunting them down, you don’t have to. That way you can focus on doing the fun stuff, like creating amazing work. With that in mind, here we’ve rounded up 10 new high-quality fonts. Enjoy!


Henry Jones

If you’ve been a reader of WDL for a while, you’ve probably noticed that we try to make your life a little easier. One way we do this is by finding high-quality freebies for you to use in your designs. If we spend the time hunting them down, you don’t have to. That way you can focus on doing the fun stuff, like creating amazing work. With that in mind, here we’ve rounded up 10 new high-quality fonts. Enjoy! Leer más “10 New High-Quality Fonts for Your Designs”

Run A Marathon… In Your Web Browser… No Moving Required

Running a marathon is hard. I should know, I’ve never even considered running one. But a lot of people do. And a lot of people like the idea of going to watch others run marathons. I have no idea why, but they do — I’ve seen it on TV. Anyway, if you have any interest in tracking a marathon, Skyhook Wireless has a pretty cool way of doing it.

The San Francisco Marathon is this coming Sunday. To coincide with it, Skyhook Wireless has set up a new “Skyhook Experience” to track the event. On their page, you’ll be able to see geotagged tweets, Flickr photos, and Foursquare check-ins all around the event in realtime. You’ll also be able to go back in time (with a slider) to watch all of the aforementioned data evolve.

The idea is similar to the Vicarious.ly site SimpleGeo set up for SXSW. Like SimpleGeo, Skyhook is doing this to showcase their data. On the map you can not only see (and click on) individual data points, but you can see heat maps of particularly hot areas of geo data.


Running a marathon is hard. I should know, I’ve never even considered running one. But a lot of people do. And a lot of people like the idea of going to watch others run marathons. I have no idea why, but they do — I’ve seen it on TV. Anyway, if you have any interest in tracking a marathon, Skyhook Wireless has a pretty cool way of doing it.

The San Francisco Marathon is this coming Sunday. To coincide with it, Skyhook Wireless has set up a new “Skyhook Experience” to track the event. On their page, you’ll be able to see geotagged tweets, Flickr photos, and Foursquare check-ins all around the event in realtime. You’ll also be able to go back in time (with a slider) to watch all of the aforementioned data evolve.

The idea is similar to the Vicarious.ly site SimpleGeo set up for SXSW. Like SimpleGeo, Skyhook is doing this to showcase their data. On the map you can not only see (and click on) individual data points, but you can see heat maps of particularly hot areas of geo data. Leer más “Run A Marathon… In Your Web Browser… No Moving Required”

Atelier Martino&Jaña: Tapping into the Collective Brain

Do you identify with any of these statements? 1) I have a long list of things to do. 2) I have too little time to do them. 3) I am desperately in need of a holiday. If the answer is yes, you have a least one thing in common with the super-talented graphic designers at Atelier Martino&Jaña in Porto, Portugal, who responded with that list last week when asked about their “present state of mind.” It would seem that creatives the world over have at least one thing in common: more ambitious plans than there are hours in the day.


Do you identify with any of these statements? 1) I have a long list of things to do. 2) I have too little time to do them. 3) I am desperately in need of a holiday. If the answer is yes, you have a least one thing in common with the super-talented graphic designers at Atelier Martino&Jaña in Porto, Portugal, who responded with that list last week when asked about their “present state of mind.” It would seem that creatives the world over have at least one thing in common: more ambitious plans than there are hours in the day. Leer más “Atelier Martino&Jaña: Tapping into the Collective Brain”