Flipboard, which is now available in the iPad app store, is a start-up that calls itself the “world’s first social magazine.” It connects to your social media accounts — primarily Facebook () and Twitter () — and utilizes that information to create an interface that will feel familiar if you’re a magazine lover. It officially launches today.
Flipboard takes popular news sources (specifically the ones you choose) as well as your Twitter and Facebook feed to provide to create a unique web browsing experience. Moving through the interface is a simple as flipping the page. Items shared on Facebook are suddenly turned into magazine articles and multimedia is immediately made front-and-center.
Here’s an example of what you might find simply browsing through your Twitter and Facebook feeds via Flipboard:
Coinciding with the Flipboard launch are two big announcements: first, the startup has raised $10.5 million in a Series A round including KPCB, Index Ventures, The Chernin Group, Jack Dorsey (Twitter’s creator), Dustin Moskovitz (Facebook’s co-founder) and Aston Kutcher.
Second, it has acquired Ellerdale, a real-time web intelligence startup, and made co-founder Arthur van Hoff its CTO. Ellerdale’s semantic analysts technology will help Flipboard choose and organize the most relevant stories for the readers.
I am thoroughly impressed from our first run with Flipboard. It is simply gorgeous and a pleasure to browse. I could the app open for hours just watching my feeds pass by. If I wanted to scan the key news from my social networks, this is the way I would want to do it.
Would you use an app like this to browse your social media feeds? Let us know what you think of the app in the comments.