Breaking a World Record for Gaming

People are constantly breaking world records. This month alone, a record was broken for the longest tennis match, a mind-blowing 11 hours and 5 minutes. The record was also recently broken for the world’s largest salad, weighing in at 29,579 pounds. (No word on the salad dressing.)

But another, nerdier record, was shattered this week when six Dutch video game players went on a 50-hour, or 3,000 minutes, gaming marathon to break the Guinness World Record for longest period of time playing a video game.

The previous record was set last year by Chirantan Patnaik, an Indian gamer who played for 40 hours and 20 minutes.


By NICK BILTON

Gamers World Record
Vogels

People are constantly breaking world records. This month alone, a record was broken for the longest tennis match, a mind-blowing 11 hours and 5 minutes. The record was also recently broken for the world’s largest salad, weighing in at 29,579 pounds. (No word on the salad dressing.)

But another, nerdier record, was shattered this week when six Dutch video game players went on a 50-hour, or 3,000 minutes, gaming marathon to break the Guinness World Record for longest period of time playing a video game.

The previous record was set last year by Chirantan Patnaik, an Indian gamer who played for 40 hours and 20 minutes. Leer más “Breaking a World Record for Gaming”

Dime cómo eres y te diré cómo trabajar en equipo

El trabajo en equipo es fundamental para obtener resultados en cualquier organización. ¿Cómo deben relacionarse las aptitudes y actitudes de los miembros? ¿Cuál es la mejor dinámica de trabajo? En definitiva, ¿cómo obtener resultados?
De IESE Insight para MATERIABIZ

“Más vale solo que mal acompañado”, dice el refrán. ¿Quién no ha experimentado la frustración de creerse en un equipo y encontrarse solo ante el desempeño de una tarea que requiere de más cabezas y manos?

O al contrario, ¿quién no ha experimentado la frustración de necesitar mayor autonomía en el desempeño de su tarea dentro del equipo y encontrarse con que todos desean opinar y entrometerse en su realización?

Aunque todos creemos saber en qué consiste el trabajo en equipo, la realidad es que muchas veces éste se convierte en una “suma de individualidades que trabajan en compañía”, o en un “patio de colegio”.


El trabajo en equipo es fundamental para obtener resultados en cualquier organización. ¿Cómo deben relacionarse las aptitudes y actitudes de los miembros? ¿Cuál es la mejor dinámica de trabajo? En definitiva, ¿cómo obtener resultados?
De IESE Insight para MATERIABIZ

“Más vale solo que mal acompañado”, dice el refrán. ¿Quién no ha experimentado la frustración de creerse en un equipo y encontrarse solo ante el desempeño de una tarea que requiere de más cabezas y manos?

O al contrario, ¿quién no ha experimentado la frustración de necesitar mayor autonomía en el desempeño de su tarea dentro del equipo y encontrarse con que todos desean opinar y entrometerse en su realización?

Aunque todos creemos saber en qué consiste el trabajo en equipo, la realidad es que muchas veces éste se convierte en una “suma de individualidades que trabajan en compañía”, o en un “patio de colegio”. Leer más “Dime cómo eres y te diré cómo trabajar en equipo”

TEDGLOBAL / WHERE IDEAS MEET & MATE

Fresh from Oxford, Contagious’ co-founder Paul Kemp-Robertson offers his perspective on the world’s most intense conference experience…

It’s not always easy being an Adland native in the crowd at a TED conference. If you haven’t saved the world or don’t own enough liquid capital to die trying, then the whoops that greeted this jibe from economist Tim Jackson can make you feel like a dumb jock who’s accidentally stumbled into the Chess Club Christmas party.

But maybe that’s just my insecurity and the nagging suspicion that my soul has been stress-fractured thanks to 20 years of commentating on the mechanics of mass consumption. When the biggest task you’ve recently completed is a speech on ‘advertising as a conversation’ and you’re suddenly surrounded by AIDS activists, women’s rights campaigners, MIT brainboxes and people who’ve spent their retirement fund building an eco-school in the middle of a jungle, it’s hard not to feel just a teeny bit marginalised and shallow. But then, I guess, such abrupt introspection is actually part of the value of TED. The compressed intellectual energy of the 18-minute speeches certainly dragged this editor out of his corporate cocoon and berated and beguiled him in equal measure.


‘We spend money we don’t have on things we don’t need to impress people we don’t care about.’

Fresh from Oxford, Contagious’ co-founder Paul Kemp-Robertson offers his perspective on the world’s most intense conference experience…

It’s not always easy being an Adland native in the crowd at a TED conference. If you haven’t saved the world or don’t own enough liquid capital to die trying, then the whoops that greeted this jibe from economist Tim Jackson can make you feel like a dumb jock who’s accidentally stumbled into the Chess Club Christmas party.

But maybe that’s just my insecurity and the nagging suspicion that my soul has been stress-fractured thanks to 20 years of commentating on the mechanics of mass consumption. When the biggest task you’ve recently completed is a speech on ‘advertising as a conversation’ and you’re suddenly surrounded by AIDS activists, women’s rights campaigners, MIT brainboxes and people who’ve spent their retirement fund building an eco-school in the middle of a jungle, it’s hard not to feel just a teeny bit marginalised and shallow. But then, I guess, such abrupt introspection is actually part of the value of TED. The compressed intellectual energy of the 18-minute speeches certainly dragged this editor out of his corporate cocoon and berated and beguiled him in equal measure. Leer más “TEDGLOBAL / WHERE IDEAS MEET & MATE”

Billboards learning to recognize the age and gender of passersby

Another sci-fi trope has come to life, unsurprisingly, in Japan, where digital billboards now discern the gender and age of passersby and adapt their messages accordingly. According to a spokesman for this project, “The camera can distinguish a person’s sex and approximate age … if he or she looks at the screen for a second.” The plan is to progress to interactive advertisements if this project catches on. Now we’re moving into sci-fi stuff I’ve written, which is really scary. Connections to Spielberg’s Minority Report are being made, and not kindly, but honestly, Facebook has been tailoring its ads in a similar way for a while now.


By David Kiefaber

Minority-ReportAnother sci-fi trope has come to life, unsurprisingly, in Japan, where digital billboards now discern the gender and age of passersby and adapt their messages accordingly. According to a spokesman for this project, “The camera can distinguish a person’s sex and approximate age … if he or she looks at the screen for a second.” The plan is to progress to interactive advertisements if this project catches on. Now we’re moving into sci-fi stuff I’ve written, which is really scary. Connections to Spielberg’s Minority Report are being made, and not kindly, but honestly, Facebook has been tailoring its ads in a similar way for a while now. Leer más “Billboards learning to recognize the age and gender of passersby”

The Recipe for Clouds Goes Open-Source

Ah, the cloud. It sounds like such a wonderful, fluffy place where computers hum away all day long and information roams free.

Until it doesn’t.

One of the big worries in the universe of cloud computing has centered on just how free a company’s information really is. If, for example, you start a big project on Amazon.com, can you move all the associated development work and data to a rival cloud computing service with relative ease should a cheaper, better opportunity arise?

Rackspace, one of the largest Web site hosting companies and a cloud computing service provider, has bet that big customers will prefer an open, free roaming cloud to one with a proprietary wrapper. On Monday, the company heralded the start of OpenStack, an open-source take on the underlying technology behind cloud computing services.


Diagram showing overview of cloud computing in...
Image via Wikipedia

By ASHLEE VANCE

Ah, the cloud. It sounds like such a wonderful, fluffy place where computers hum away all day long and information roams free.

Until it doesn’t.

One of the big worries in the universe of cloud computing has centered on just how free a company’s information really is. If, for example, you start a big project on Amazon.com, can you move all the associated development work and data to a rival cloud computing service with relative ease should a cheaper, better opportunity arise?

Rackspace, one of the largest Web site hosting companies and a cloud computing service provider, has bet that big customers will prefer an open, free roaming cloud to one with a proprietary wrapper. On Monday, the company heralded the start of OpenStack, an open-source take on the underlying technology behind cloud computing services. Leer más “The Recipe for Clouds Goes Open-Source”

Role playing, ¿qué es y para qué sirve este método de capacitación?

Los juegos de rol se volvieron inmensamente populares en la década del ’70, de la mano del célebre Calabozos y Dragones. Pero estos juegos no sólo entretienen. También pueden ser una poderosa herramienta de aprendizaje…

Por Alfredo Blousson

A finales de la década del ’60, en los Estados Unidos comenzó a desarrollarse un nuevo concepto de juego donde los participantes encarnaban el papel de distintos personajes.

Sin reglas demasiado estrictas, el juego se basaba en la interpretación, el diálogo, la imaginación y la aventura.

Este concepto evolucionó hasta plasmarse, en la década del ’70, en lo que conocemos como “juegos de rol” (Role Playing Games o, más sencillamente, Role Playing), que tuvo a su máximo exponente en el célebre Calabozos y Dragones.


zona de juegos
Image by wakalani via Flickr
Los juegos de rol se volvieron inmensamente populares en la década del ’70, de la mano del célebre Calabozos y Dragones. Pero estos juegos no sólo entretienen. También pueden ser una poderosa herramienta de aprendizaje…

Por Alfredo Blousson

A finales de la década del ’60, en los Estados Unidos comenzó a desarrollarse un nuevo concepto de juego donde los participantes encarnaban el papel de distintos personajes.

Sin reglas demasiado estrictas, el juego se basaba en la interpretación, el diálogo, la imaginación y la aventura.

Este concepto evolucionó hasta plasmarse, en la década del ’70, en lo que conocemos como “juegos de rol” (Role Playing Games o, más sencillamente, Role Playing), que tuvo a su máximo exponente en el célebre Calabozos y Dragones.

Aquí, cada jugador interpretaba a un personaje ficticio definido por ciertas características particulares. Leer más “Role playing, ¿qué es y para qué sirve este método de capacitación?”

5 Ways Tumblr is Tapping Global Bloggers

New language themes

As of this week, Tumblr is offering its themes in five languages: English, German, Japanese, French, and Italian. The 3.1 million global page visitors that flock to the site each day will likely appreciate this development — Tumblr makes no small deal out of all its featured and premium designs for blog pages. The site even has compiled these designs into a “theme garden” where you can choose from almost 500 templates. The “Bus Full of Hippies” theme, for example, has drawn 46,560 users. Theme designers can also translate their text strings into any of these five languages on the site.


Posted by Katy Gathright

tumblr-logo

Multimedia blogging platform Tumblr became a Top 50 Website for U.S. traffic this month, but the site’s most exciting growth is happening on the global stage. The proof? Tumblr has 6.25 million users, half of which are international. Here are five things Tumblr is doing to keep up its reputation around the world.

New language themes

As of this week, Tumblr is offering its themes in five languages: English, German, Japanese, French, and Italian. The 3.1 million global page visitors that flock to the site each day will likely appreciate this development — Tumblr makes no small deal out of all its featured and premium designs for blog pages. The site even has compiled these designs into a “theme garden” where you can choose from almost 500 templates. The “Bus Full of Hippies” theme, for example, has drawn 46,560 users. Theme designers can also translate their text strings into any of these five languages on the site. Leer más “5 Ways Tumblr is Tapping Global Bloggers”

How to Optimize Your Site for Better Loading Time

In April Google officially announced they were integrating loading time into their algorithm. As they put it, “speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”

There are plenty of reasons a website could slow down such as large images, too many Flash files, video the list can go on and on. With that being said, there are plenty of tools and tactics to use to improve loading time for your clients webpage.

Why Speed Matters?

People are impatient. We want things when we what them, and usually don’t want to wait for them. The same is true with loading times. If a user goes to a website, chances are you have less than a couple seconds for them to wait on your page to load.


InstantShift - How to Optimize Your Site for Better Loading Time

In April Google officially announced they were integrating loading time into their algorithm. As they put it, “speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”

There are plenty of reasons a website could slow down such as large images, too many Flash files, video the list can go on and on. With that being said, there are plenty of tools and tactics to use to improve loading time for your clients webpage.

Why Speed Matters?

People are impatient. We want things when we what them, and usually don’t want to wait for them. The same is true with loading times. If a user goes to a website, chances are you have less than a couple seconds for them to wait on your page to load. Leer más “How to Optimize Your Site for Better Loading Time”

The Creative vs. The Marketing Team: Yin And Yang, Oil And Water (Very nice ;)

Smashing Editorial: Please notice that the language in some parts of this article may be very informal. If you think you might be offended, please stop reading this article now.

I hate the division represented in this title. It’s the major stumbling block in modern business. Power struggle is never constructive, and it at least doubles workforce effort at a time when streamlined is crucial for a positive ROI. You can spell “team” from the word “marketing,” but I’ve yet to see a sense of it in marketing. What can one spell from “creative”? “Reactive”? I’ve seen plenty of that, and for good reason.

Don’t get me wrong: I love marketing as a practice! Relatively speaking, marketing is a fairly new practice (marketing in the sense of “public”, broad mass marketing, applied to products in the modern age — ed.), and one that has to evolve each day to keep up with consumerism and technology. As a designer, coming up with marketing ideas is orgasmic. Guerilla, sabotage and viral marketing are the work of genius, which is why we don’t see them very often. But you are probably thinking horrid thoughts about marketing practitioners right now, so let’s rethink for a second.

I have known a handful of great marketing people in my career, and they were smart enough to form their own companies. They always managed to do the delicate dance to create something that was effective and not just popular with anyone who might, oddly enough, have an opinion. And then there are the people you see every dreadful day.


Smashing Editorial: Please notice that the language in some parts of this article may be very informal. If you think you might be offended, please stop reading this article now.

I hate the division represented in this title. It’s the major stumbling block in modern business. Power struggle is never constructive, and it at least doubles workforce effort at a time when streamlined is crucial for a positive ROI. You can spell “team” from the word “marketing,” but I’ve yet to see a sense of it in marketing. What can one spell from “creative”? “Reactive”? I’ve seen plenty of that, and for good reason.

Don’t get me wrong: I love marketing as a practice! Relatively speaking, marketing is a fairly new practice (marketing in the sense of “public”, broad mass marketing, applied to products in the modern age — ed.), and one that has to evolve each day to keep up with consumerism and technology. As a designer, coming up with marketing ideas is orgasmic. Guerilla, sabotage and viral marketing are the work of genius, which is why we don’t see them very often. But you are probably thinking horrid thoughts about marketing practitioners right now, so let’s rethink for a second.

I have known a handful of great marketing people in my career, and they were smart enough to form their own companies. They always managed to do the delicate dance to create something that was effective and not just popular with anyone who might, oddly enough, have an opinion. And then there are the people you see every dreadful day. Leer más “The Creative vs. The Marketing Team: Yin And Yang, Oil And Water (Very nice ;)”

A Look Back at the Last 5 Years in Social Media

Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article).

Fast forward to today and the sites we use and the way we use them have shifted dramatically. Facebook is closing in on Google as the Web’s most trafficked site. There are hundreds of thousands of mobile applications that users access across a variety of smartphones, and social media is increasingly being consumed and produced on the go. And “Like” buttons have become the new form of social currency for publishers around the world.

How did we get to this point? Here’s a quick look back at the last five years in social media.


Adam Ostrow 12

In honor of Mashable’s five-year anniversary, this series is supported by IDG. Customers are talking about your brand and products — find out what they are saying with IDG Social Scout.

Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article).

Fast forward to today and the sites we use and the way we use them have shifted dramatically. Facebook is closing in on Google as the Web’s most trafficked site. There are hundreds of thousands of mobile applications that users access across a variety of smartphones, and social media is increasingly being consumed and produced on the go. And “Like” buttons have become the new form of social currency for publishers around the world.

How did we get to this point? Here’s a quick look back at the last five years in social media. Leer más “A Look Back at the Last 5 Years in Social Media”

Challenging Influence – Fast Company’s Influence Project

by Christine Ngo

When it comes to accessing influence, Ogilvy’s 360 Digital Influence Group measures a diverse set of criteria, including reach, engagement, social graph, frequency of social media contributions and more.

In an effort to stir up conversation and controversy among social media influencers, Fast Company and Mekanism collaborated to launch The Influence Project, a tool that challenges the notion that influence is based solely on reach and number of followers. While admittedly not a complete or holistic assessment of influence, the project calls out passive or dormant followers and makes a strong case that influence should be determined on the level of engagement and action of one’s social following.

We caught up with Jason Harris, President of Mekanism and one of the masterminds behind The Influence Project, to find out more about why social media influencers are buzzing about the collaboration.


by Christine Ngo

When it comes to accessing influence, Ogilvy’s 360 Digital Influence Group measures a diverse set of criteria, including reach, engagement, social graph, frequency of social media contributions and more.

In an effort to stir up conversation and controversy among social media influencers, Fast Company and Mekanism collaborated to launch The Influence Project, a tool that challenges the notion that influence is based solely on reach and number of followers. While admittedly not a complete or holistic assessment of influence, the project calls out passive or dormant followers and makes a strong case that influence should be determined on the level of engagement and action of one’s social following.

We caught up with Jason Harris, President of Mekanism and one of the masterminds behind The Influence Project, to find out more about why social media influencers are buzzing about the collaboration. Leer más “Challenging Influence – Fast Company’s Influence Project”

Google Updates Its Image Search

Pictures are worth a thousand words — or, for Google, a billion page views a day.

On Tuesday Google announced a series of updates to the design and presentation of the image search section on its Web site. The company also said it would begin offering advertising with images on these pages.

Image ads are the latest in a string of new ad types that Google has been trying out. People often search images for queries about shopping, travel and entertainment, which lend themselves well to advertisements, said Ben Ling, Google’s director of search products, at the press conference on Tuesday in San Francisco.


By NICK BILTON AND CLAIRE CAIN MILLER

Google Images

Google The new Google Images search has a denser layout and infinite scrolling.

Pictures are worth a thousand words — or, for Google, a billion page views a day.

On Tuesday Google announced a series of updates to the design and presentation of the image search section on its Web site. The company also said it would begin offering advertising with images on these pages.

Image ads are the latest in a string of new ad types that Google has been trying out. People often search images for queries about shopping, travel and entertainment, which lend themselves well to advertisements, said Ben Ling, Google’s director of search products, at the press conference on Tuesday in San Francisco. Leer más “Google Updates Its Image Search”

What the F**K is Social Media [SLIDESHARE]


by jeremywaite

If you’ve not seen this before – I hope it informs, educates and inspires you in the same way that it made me look at a few more things differently…. (Thanks Jacquelyn & Marta)

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A Complete Guide to A/B Testing

A/B testing (also called split testing) is a testing method generally used in marketing to compare results between two samples with the goal to improve conversion or response rates.

In web design, A/B tests are generally used to test design elements (sometimes against the existing design) to better determine which design elements will get the best response from visitors.

A/B tests, by definition, compare only two variables (design elements) at a time. There is also multivariate testing, which compares more than one variable.


A/B testing (also called split testing) is a testing method generally used in marketing to compare results between two samples with the goal to improve conversion or response rates.

In web design, A/B tests are generally used to test design elements (sometimes against the existing design) to better determine which design elements will get the best response from visitors.

A/B tests, by definition, compare only two variables (design elements) at a time. There is also multivariate testing, which compares more than one variable. Leer más “A Complete Guide to A/B Testing”

Ikea revamps strategy in loyalty focus

The main focus of its work will be the Ikea Family loyalty scheme, which was launched in 2002. Cardholders of the free-to-join programme can receive 25% off selected products from the regular Ikea and exclusive Ikea Family ranges, email news updates and restaurant offers.


By Joe Thomas

Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.

Ikea: focuses on customer loyalty scheme
Ikea: focuses on customer loyalty scheme

The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR.

Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty.

The main focus of its work will be the Ikea Family loyalty scheme, which was launched in 2002. Cardholders of the free-to-join programme can receive 25% off selected products from the regular Ikea and exclusive Ikea Family ranges, email news updates and restaurant offers.

Ikea is the UK’s biggest furniture retailer, with an estimated 7.9% market share, ahead of DFS (6.6%) and Argos (5.5%), according to Verdict Research. Leer más “Ikea revamps strategy in loyalty focus”