Día: 14 julio, 2010

Testing the Android Waters

Matthew Staver/Bloomberg News and Nati Harnik/Associated Press Eric Schmidt, chief executive of Google, holding an iPhone in 2008 and an Android phone in 2010.

I’ve seen it a thousand times: Sit down for coffee or a meeting and those in attendance automatically reach for their cellphones and place them on the table. It’s almost like a subconscious signal that says ‘I’ll be sitting here for a while.’

Several years ago, the phones splayed out in front of me tended to be a mishmash of shapes and sizes: flip phones, clamshells, candybars and sliders. But then these phones started to be replaced by something else, a slick phone with a glossy screen, curved black or white back and the precise incision of an Apple logo: iPhones.

Recently, the mobile buffet has been changing again. This time, some iPhones are being replaced by a family of cellphones running Google’s Android operating system.


By NICK BILTON

DESCRIPTION

Matthew Staver/Bloomberg News and Nati Harnik/Associated Press Eric Schmidt, chief executive of Google, holding an iPhone in 2008 and an Android phone in 2010.

I’ve seen it a thousand times: Sit down for coffee or a meeting and those in attendance automatically reach for their cellphones and place them on the table. It’s almost like a subconscious signal that says ‘I’ll be sitting here for a while.’

Several years ago, the phones splayed out in front of me tended to be a mishmash of shapes and sizes: flip phones, clamshells, candybars and sliders. But then these phones started to be replaced by something else, a slick phone with a glossy screen, curved black or white back and the precise incision of an Apple logo: iPhones.

Recently, the mobile buffet has been changing again. This time, some iPhones are being replaced by a family of cellphones running Google’s Android operating system. Leer más “Testing the Android Waters”

Sony, News Corp. extend tradition of watching the news in public

At a time when millions of New Yorkers prefer to listen to their news (or news podcasts) within their own personal digital cocoons, it’s worth remembering that the biggest media events of the 20th century were consumed collectively, in crowds, while we stood on the sidewalk.
When Allied troops stormed the beaches of Normandy on June 6, 1944, thousands of people found out by watching the famous “Zipper” in Times Square. And in February 1962, when John Glenn became the first human to orbit the Earth, 4,000 people packed the floors of Grand Central Terminal on 42nd Street to watch the event on a 12-by-16-foot screen that CBS had set up over the ticket counter. People could just as easily have gotten this news from newspapers, radio or (in Glenn’s case) TV, but there’s something about sharing the news with a crowd that helps to stamp it on our national consciousness.


By Robert Klara

SonyAt a time when millions of New Yorkers prefer to listen to their news (or news podcasts) within their own personal digital cocoons, it’s worth remembering that the biggest media events of the 20th century were consumed collectively, in crowds, while we stood on the sidewalk.
When Allied troops stormed the beaches of Normandy on June 6, 1944, thousands of people found out by watching the famous “Zipper” in Times Square. And in February 1962, when John Glenn became the first human to orbit the Earth, 4,000 people packed the floors of Grand Central Terminal on 42nd Street to watch the event on a 12-by-16-foot screen that CBS had set up over the ticket counter. People could just as easily have gotten this news from newspapers, radio or (in Glenn’s case) TV, but there’s something about sharing the news with a crowd that helps to stamp it on our national consciousness. Leer más “Sony, News Corp. extend tradition of watching the news in public”

The Top 12 Celebrity Marketing Articles from Sex, Brands & Rock’n’Roll


by jeremywaite

Over the past 6 months I’ve lost a lot of sleep writing some great content for my book “Sex, Brands & Rock’n’Roll”.  A brief look over the proofs reminded me of some great posts you may have missed. Enjoy…

  1. Marilyn Monroe : Marketing the Greatest Sex Symbol of All Time
  2. Be Like Che Guevara : Start a Revolution in Your Business
  3. The Ramones, U2, Take That, Joy Division & Lady Gaga on Branding
  4. How Will JFK’s Name Be Remembered?
  5. 8 Reasons Why We Are So Obsessed With Celebrity
  6. How to Build a Superstar Brand like Michael Jordan
  7. Why Einstein Was NOT a Genius
  8. Are Size 16 Supermodels like Crystal Renn a Step Too Far?
  9. Why Didn’t Walt Disney Believe in Recessions?
  10. Why Does Patti Smith STILL Inspire Everyone?
  11. Tiger Woods To Climb Mount Everest
  12. If Your Product Was Amazing, You Wouldn’t Need to Pay for Advertising
Jeremy Waite   |   www.jeremywaite.co.uk
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The Best Tools for Annotating Web Pages

You are reading a web page, say a news story on the CNN website, and would like to share it with your friend. The article is interesting but a bit long and therefore there’s a possibility that your ‘busy’ friend may skip the stuff that you really want him to read.

In the good old days of paper, you could have used an highlighter pen to mark the important lines but now that the text has gone digital, so have the highlighter pens. Let’s look at some of the best tools that let you add highlights and text annotations to web pages without installing any software.

One of the easiest tools for adding annotations to public web pages is the Awesome Highlighter.


highlighterYou are reading a web page, say a news story on the CNN website, and would like to share it with your friend. The article is interesting but a bit long and therefore there’s a possibility that your ‘busy’ friend may skip the stuff that you really want him to read.

In the good old days of paper, you could have used an highlighter pen to mark the important lines but now that the text has gone digital, so have the highlighter pens. Let’s look at some of the best tools that let you add highlights and text annotations to web pages without installing any software.

One of the easiest tools for adding annotations to public web pages is the Awesome Highlighter.

Highlight Web Pages Leer más “The Best Tools for Annotating Web Pages”

21 Social Lessons from 100+ Events

Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I’m sure there’s a self-help book here waiting to happen, but in the meantime I’ve got just the column for you.

After a madcap June filled with conferences, I jotted down over 100 lessons that I learned from speaking at over 100 events the past few years. Many conferences have been about social media, which makes sense given that the only club membership cards I’ve ever owned have been for Social Media Club and Lego Club (the latter was when I was ten, I swear). Even for the other events, social media has played a noticeable role, especially as I started speaking right around when blogging was catching on.

Many of the lessons I’ve learned involve social media in particular. If you’re speaking at, running, or even attending events down the road, perhaps a few of these will come in handy.


Rochester AMA 2
Originally published in MediaPost’s Social Media Insider

Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I’m sure there’s a self-help book here waiting to happen, but in the meantime I’ve got just the column for you.

After a madcap June filled with conferences, I jotted down over 100 lessons that I learned from speaking at over 100 events the past few years. Many conferences have been about social media, which makes sense given that the only club membership cards I’ve ever owned have been for Social Media Club and Lego Club (the latter was when I was ten, I swear). Even for the other events, social media has played a noticeable role, especially as I started speaking right around when blogging was catching on.

Many of the lessons I’ve learned involve social media in particular. If you’re speaking at, running, or even attending events down the road, perhaps a few of these will come in handy. Leer más “21 Social Lessons from 100+ Events”

¿eCommerce o experiencia online?

Leí con mucho interés hace unos días un post de Mau Santambrosio que habla de la nueva generación del eCommerce y el desafío que representa esta nueva oportunidad para las marcas.

No puedo que estar totalmente de acuerdo con el punto de vista de Mau; una vez pasada la euforia (de algunos) y el escepticismo (de otros), el hábito de la compra online está cada vez más arraigado en nuestras “costumbres 2.0″. Los consumidores estamos apreciando cada vez más a las ventajas de la compra por internet, gracias en parte a la aparición de nuevos mecanismos “sociales” que nos guían en el proceso de compra, generando aquella sensación de “confianza” (real o ficticia) que hasta ahora había diferenciado la compra online de la experiencia física de acudir al punto de venta.

Es así cómo las recomendaciones de otros usuarios, la puntuación, los comentarios, la presencia en distintas redes sociales, la “conversación” a través de internet de las marcas con sus consumidores están cada vez más complementando con “emociones” una experiencia que empezó de una forma totalmente impersonal y fría.


Leí con mucho interés hace unos días un post de Mau Santambrosio que habla de la nueva generación del eCommerce y el desafío que representa esta nueva oportunidad para las marcas.

No puedo que estar totalmente de acuerdo con el punto de vista de Mau; una vez pasada la euforia (de algunos) y el escepticismo (de otros), el hábito de la compra online está cada vez más arraigado en nuestras “costumbres 2.0″. Los consumidores estamos apreciando cada vez más a las ventajas de la compra por internet, gracias en parte a la aparición de nuevos mecanismos “sociales” que nos guían en el proceso de compra, generando aquella sensación de “confianza” (real o ficticia) que hasta ahora había diferenciado la compra online de la experiencia física de acudir al punto de venta.

Es así cómo las recomendaciones de otros usuarios, la puntuación, los comentarios, la presencia en distintas redes sociales, la “conversación” a través de internet de las marcas con sus consumidores están cada vez más complementando con “emociones” una experiencia que empezó de una forma totalmente impersonal y fría. Leer más “¿eCommerce o experiencia online?”

Francia revoca el derecho de Google de vender marcas en Adwords

El tribunal supremo francés revocó la sentencia de la corte europea de justicia al afirmar que Google es responsable de la venta de enlaces patrocinados en las búsquedas relativas a marcas mediante su sistema Adworks.

Este pronunciamiento va en contra de los dictados por Europa, que considera que el buscador cuanta con el derecho a vender espacios asociados a las enseñas, hecho que provocó la protesta de Luis Vuitton, que alega que su nombre se vincula a falsificaciones y a la competencia.


El tribunal supremo francés revocó la sentencia de la corte europea de justicia al afirmar que Google es responsable de la venta de enlaces patrocinados en las búsquedas relativas a marcas mediante su sistema Adworks.

Este pronunciamiento va en contra de los dictados por Europa, que considera que el buscador cuanta con el derecho a vender espacios asociados a las enseñas, hecho que provocó la protesta de Luis Vuitton, que alega que su nombre se vincula a falsificaciones y a la competencia. Leer más “Francia revoca el derecho de Google de vender marcas en Adwords”