13 julio 2010 – Gabriel Catalano®

Burger King appoints Publicis as its AOR for Singapore

Publicis Singapore will take full responsibility for the marketing of all Burger King’s products, effective immediately.

Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved.

Commenting on Publicis Singapore’s appointment, Eric Foo, general manager, Burger King Singapore, said: «Publicis is a top agency with experience in the retail space and its appointment is one of our key initiatives to prepare Burger King for its next stage of growth in Singapore.»

By Madhavi Tumkur

SINGAPORE – Burger King has named Publicis as its agency-of-record in Singapore, beating Euro RSCG and Saatchi & Saatchi to the business.

Burger King appoints Publicis as its AOR for Singapore

Publicis Singapore will take full responsibility for the marketing of all Burger King’s products, effective immediately.

Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved.

Study: Gay And Lesbian Adults Are More Avid Blog Readers, Social Network Users

A new national survey carried out by market research firm Harris Interactive suggests gay and lesbian adults online today are among the most loyal and most frequent blog readers and social network users in the United States.

Harris Interactive conducted the study online between June 14 and 21, 2010, among 2,412 adults, of whom 341 self-identified as lesbian, gay, bisexual and/or transgender. The company over-sampled gay men and lesbians in order to allow for more detailed analysis of these groups, and the data was weighted to reflect the composition of the adult U.S. population.

According to Harris Interactive, more than half (54%) of gay men and lesbian respondents report reading some type of blog, compared to only 40% of heterosexuals.

This represents an increase from March 2008, when 51% of gay and lesbian respondents reported reading some type of blog.

by Robin Wauters

According to Harris Interactive, more than half (54%) of gay men and lesbian respondents report reading some type of blog, compared to only 40% of heterosexuals.

This represents an increase from March 2008, when 51% of gay and lesbian respondents reported reading some type of blog. Continuar leyendo «Study: Gay And Lesbian Adults Are More Avid Blog Readers, Social Network Users»

El SuperMall Facebook

Lo que ya se veía venir, que Facebook se podía convertir en un supermall, se va confirmando poco a poco. Un sample lab, una nueva herramienta para montarte tu propia tienda online y nuevas estrategias que utilizan directamente la plataforma Facebook para hacer regalos lo corroboran.

La heladería Cold Stone se lleva a su consumidor del del ON al OFF, con una estrategia que consigue captar nuevos adeptos y generar tráfico a los puntos de venta reales, en resumen aumentar la comunidad en torno a la marca.

Consolidate Comments from Twitter, Facebook, Digg and More

Real-time comment and reaction platform Echo has just released a new feature for its Echo Pro customers: A real-time recent comments widget.

The widget, which can be integrated into practically any website with a few lines of Javascript code, pulls in comments and reactions to posts from across the web. That means, in addition to seeing a real-time sampling of recent comments on a site, it also pumps in data from Twitter, Digg and other social networks.

What’s nice about this approach to real-time reaction data is that publishers can customize what content appears and from what sources. For instance, a publisher can set up a site-wide recent comments widget which would show all site activity across the web, or it can keep the widget focused on a particular section.

Furthermore, the types of comments that are filtered in can also be customized. If you want to bring in comments on the site, but not reactions on Digg or RT’s on Twitter, you can do that as well.

Real-time comment and reaction platform Echo has just released a new feature for its Echo Pro customers: A real-time recent comments widget.

Furthermore, the types of comments that are filtered in can also be customized. If you want to bring in comments on the site, but not reactions on Digg or RT’s on Twitter, you can do that as well. Continuar leyendo «Consolidate Comments from Twitter, Facebook, Digg and More»

Microsoft lanza integración de redes sociales en Outlook

En un mundo en el que las redes sociales se están convirtiendo en el paradigma de la comunicación entre personas, el viejo correo electrónico se resiste a morir. Microsoft ha anunciado hoy que implementará algunas características para la integración de contenidos de varias redes sociales en la creación de emails en Outlook.

El email continúa, a pesar del ligero descenso registrado en su uso, siendo de utilización habitual en el día a día de todo usuario de internet. Por ello, Microsoft no se ha olvidado de darle un pequeño empujón para que su uso integre contenidos redes sociales. Esta integración permitirá a Outlook extraer imágenes, actualizaciones de estado o fotos de perfil de Facebook, MySpace, LinkedIn, y Windows Live Messenger en un intento de hacer la experiencia del correo electrónico algo más social. En el caso de Facebook, la propia red social ha trabajado directamente con Microsoft para desarrollar de manera correcta el Outlook Social Connector. El próximo paso es, según la compañía de Redmond, conseguir que el flujo de contenido circule también el sentido opuesto y que desde Outlook se pueda hacer llegar contenido a redes sociales de manera eficiente.

David Garcia

El email continúa, a pesar del ligero descenso registrado en su uso, siendo de utilización habitual en el día a día de todo usuario de internet. Por ello, Microsoft no se ha olvidado de darle un pequeño empujón para que su uso integre contenidos redes sociales. Esta integración permitirá a Outlook extraer imágenes, actualizaciones de estado o fotos de perfil de Facebook, MySpace, LinkedIn, y Windows Live Messenger en un intento de hacer la experiencia del correo electrónico algo más social. En el caso de Facebook, la propia red social ha trabajado directamente con Microsoft para desarrollar de manera correcta el Outlook Social Connector. El próximo paso es, según la compañía de Redmond, conseguir que el flujo de contenido circule también el sentido opuesto y que desde Outlook se pueda hacer llegar contenido a redes sociales de manera eficiente. Continuar leyendo «Microsoft lanza integración de redes sociales en Outlook»

Where are the Good Mobile Coupons?

Headed out to do some shopping and looking for a few good deals? Thanks to the proliferation of smartphones and their accompanying mobile applications, the ability to access geo-targeted coupons from nearby merchants on your handheld device is easier than ever.

Or is it?

In theory, you should be able to go into any store, launch an app and find a coupon for that business which could then be presented to the cashier. We have the technology – it is possible. In practice, however, this sort of mobilized «discount shopping» experience is still quite a ways off.

In Apple’s ecosystem alone, dozens of applications are returned when you search iTunes for «mobile coupons.» But after some experimentation with a handful of the top names (and a couple of newcomers), the experience was less than desirable.

In my tests of several of these mobile coupon apps, I used an iPhone, but many of the apps mentioned below are multi-platform, supported on devices like Android and Blackberry, too… let’s see!

Written by Sarah Perez

Or is it?

In Apple‘s ecosystem alone, dozens of applications are returned when you search iTunes for «mobile coupons.» But after some experimentation with a handful of the top names (and a couple of newcomers), the experience was less than desirable.

In my tests of several of these mobile coupon apps, I used an iPhone, but many of the apps mentioned below are multi-platform, supported on devices like Android and Blackberry, too… let’s see! Continuar leyendo «Where are the Good Mobile Coupons?»

Y usted, ¿es un buen líder de equipos virtuales? Averígüelo con este test

En un artículo anterior, presentábamos un test para evaluar la complejidad de un equipo virtual. Ahora, una auto evaluación para saber qué tan bueno es usted para liderarlos…
Por Paula Molinari

Los equipos virtuales enfrentan los mismos desafíos que cualquier equipo: lograr acuerdo entre metas y objetivos, desarrollar y mantener relaciones de confianza, realizar el seguimiento de los compromisos, resolver los conflictos y evaluar el desempeño, entre otros.

No obstante, también enfrentan algunos obstáculos específicos impuestos por las diferencias culturales y las dificultades para la comunicación entre sus miembros.

En efecto, en las interacciones de estos equipos no hay lenguaje corporal, la comunicación informal es limitada (¡no hay charlas junto a la máquina de café!) y no se puede «caminar la planta».

Por lo tanto, la gestión de estos equipos requiere nuevos hábitos, conocimientos y técnicas específicas.

Así, las competencias críticas para liderar equipos virtuales son:

1) Habilidad para la Gestión del desempeño y Coaching

2) Uso apropiado de la tecnología

3) Gestión intercultural

4) Habilidad para la construcción de confianza

5) Networking

6) Habilidad para desarrollar y adaptar procesos

Y usted, ¿qué tan bueno es en estos campos?

Para realizar un autodiagnóstico, complete la grilla a continuación, sume los puntos y vea los resultados al final.

En un artículo anterior, presentábamos un test para evaluar la complejidad de un equipo virtual. Ahora, una auto evaluación para saber qué tan bueno es usted para liderarlos…

Por Paula Molinari

No obstante, también enfrentan algunos obstáculos específicos impuestos por las diferencias culturales y las dificultades para la comunicación entre sus miembros.

En efecto, en las interacciones de estos equipos no hay lenguaje corporal, la comunicación informal es limitada (¡no hay charlas junto a la máquina de café!) y no se puede «caminar la planta».

Por lo tanto, la gestión de estos equipos requiere nuevos hábitos, conocimientos y técnicas específicas.

Así, las competencias críticas para liderar equipos virtuales son:

1) Habilidad para la Gestión del desempeño y Coaching

2) Uso apropiado de la tecnología

3) Gestión intercultural

4) Habilidad para la construcción de confianza

5) Networking

6) Habilidad para desarrollar y adaptar procesos

Y usted, ¿qué tan bueno es en estos campos?

Para realizar un autodiagnóstico, complete la grilla a continuación, sume los puntos y vea los resultados al final. Continuar leyendo «Y usted, ¿es un buen líder de equipos virtuales? Averígüelo con este test»

What Is Viral Marketing: Key Principles And Strategies | Very nice & interesting tips !!!

What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.

what_is_viral_marketing_id11061881_id1673151_size485_2.jpg
Photo credit: Delion and Alberto Perez Veiga, mashed up by Robin Good

Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered. And in turn, those people you share something with, will do the same with their network of friends. That is what «going viral» is all about.

From a marketing standpoint, «going viral» is fascinating for a number of reasons:

* Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.
* Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.
* Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.
* Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

To help you make sense of what are the key traits and components that create the conditions for a successful viral marketing campaign, this MasterNewMedia guide shares a highly curated selection of the best analysis, reports and published research on the web on the topic of viral marketing.

This guide is organized in three sections:

* What is viral marketing
* The key principles of viral marketing
* Viral marketing best strategies and tactics.

What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.

Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered. And in turn, those people you share something with, will do the same with their network of friends. That is what «going viral» is all about.

From a marketing standpoint, «going viral» is fascinating for a number of reasons:

Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.
Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.
Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.
Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

This guide is organized in three sections:

What is viral marketing
The key principles of viral marketing
Viral marketing best strategies and tactics. Continuar leyendo «What Is Viral Marketing: Key Principles And Strategies | Very nice & interesting tips !!!»

Ideas de pequeñas agencias para las medianas empresas

La situación del marketing y la publicidad actual en que las marcas pueden crecer o caer a raíz de un tweet de 140 caracteres, algo que inestabiliza incluso a las multinacionales más importantes, no se ajusta a las pequeñas empresas con pequeños presupuestos. Ad Age Insights ha encuestado a los bloggers de Ad Age’s Small Agency Diary, líderes mundiales de los pequeños clientes pero con grandes preocupaciones. A partir de cinco preguntas sobre cómo medir el retorno de inversión, utilizar los social media, hacer presupuestos para los planes de marketing o qué habilidades y capacidades hay que buscar en una agencia, explican cómo los propietarios de las pequeñas empresas pueden determinar los mejores planes que se ajusten más a sus necesidades.

La situación del marketing y la publicidad actual en que las marcas pueden crecer o caer a raíz de un tweet de 140 caracteres, algo que inestabiliza incluso a las multinacionales más importantes, no se ajusta a las pequeñas empresas con pequeños presupuestos. Ad Age Insights ha encuestado a los bloggers de Ad Age’s Small Agency Diary, líderes mundiales de los pequeños clientes pero con grandes preocupaciones. A partir de cinco preguntas sobre cómo medir el retorno de inversión, utilizar los social media, hacer presupuestos para los planes de marketing o qué habilidades y capacidades hay que buscar en una agencia, explican cómo los propietarios de las pequeñas empresas pueden determinar los mejores planes que se ajusten más a sus necesidades. Continuar leyendo «Ideas de pequeñas agencias para las medianas empresas»

Google invierte más de 100 millones de dólares en Zynga

Google no quiere desaprovechar la oportunidad de subirse al tren de los juegos online y ha decidido invertir entre 100 y 200 millones de dólares en Zynga, la empresa creadora del famoso juego Farmville de Facebook. Así al menos lo asegura Techcrunch.

La entrada de Google en Zynga podría ser el primer paso para la creación de Google Games, pues desde hace tiempo vienen siendo insistentes los rumores que aseguran que el gigante de internet quiere desarrollar una plataforma propia de juegos online. No en vano, en una reciente oferta de empleo de la compañía se hacía referencia a un proyecto en este sentido.

Citroën prepara una campaña para celebrar el triunfo de la Selección Española

El sector automovilístico está aprovechando el título ganado por España en el Mundial. Tanto es así, que Citroën lanzará en breve una campaña especial para animar al mercado y festejar el acontecimiento.

El Mundial puede suponer alguna que otra décima de subida en el PIB de este año. Miguel Fernández, director de marketing de Citroën Automóviles España, ha declarado a El Mundo que confía en que “un acontecimiento como éste sirva de estímulo y aporte confianza al consumidor”.

El Mundial puede suponer alguna que otra décima de subida en el PIB de este año. Miguel Fernández, director de marketing de Citroën Automóviles España, ha declarado a El Mundo que confía en que “un acontecimiento como éste sirva de estímulo y aporte confianza al consumidor”. Continuar leyendo «Citroën prepara una campaña para celebrar el triunfo de la Selección Española»

Adidas lanza un viral para robar a Nike el premio a la bota goleadora

Adidas lanzó un viral creado por la agencia 180 Amsterdam, que pretende resaltar los goles marcados por lo jugadores que vestían uniformes de la marca, pero que omite el hecho de que los deportistas patrocinados por Nike marcaron más tantos.

El corto titulado “The goal counter” muestra a un chico africano obsesionado con llegar al mismo marcador de goles que los efectuados por los jugadores patrocinados por Adidas y su zapato deportivo F50.

De los 143 goles registrados en el Mundial de Sudáfrica, los jugadores de Nike marcaron 62, mientras que los de Adidas 61, Puma 9 y 11 tantos fueron registrados por otras marcas, aunque quedan en disputa 2 autogoles que las enseñas líderes se pelean.

Nike argumentó además que algunos de los jugadores de la escuadra española utilizaron calzado de su marca, a pesar de que el uniforme del equipo es de Adidas, incluyendo a Iniesta, que le dio el campeonato a “la Roja” con las botas CTR360 de Nike.

Ver video…

Digital Special Issue: Gaming

Gaming has come of age. Joystick-obsessed guys who once hunkered down in basements for hours and dominated the medium now have guests. Women and kids are latching onto smartphones and other devices to play. Whether families—armed with Wii remote controls—bond bowling the night away or consumers on the go play individual or social networking games, the medium is reaching new audiences and heights.

Marketers are tapping into the zeitgeist that people like to play and that their lives are more fun when a little competition is involved. As David Griner reports, smartphones have transformed the world into one, big game board. Marketers have the digital tools needed to help consumers interact with brands in unprecedented ways while they go about their lives. So why aren’t they all getting in on the game?

– AdweekMedia Editors
Gaming has come of age. Joystick-obsessed guys who once hunkered down in basements for hours and dominated the medium now have guests. Women and kids are latching onto smartphones and other devices to play. Whether families—armed with Wii remote controls—bond bowling the night away or consumers on the go play individual or social networking games, the medium is reaching new audiences and heights.

The end of the racial digital divide?

Posted by Barbara Kiviat

Over the past decade or so, there has been a lot of hand wringing about how minorities in the U.S. use computers and the Internet at lower rates than whites. That ostensibly handicaps them in realms from searching for a job to finding the best deal on a car. A 1999 report from the Commerce Department found that «Black and Hispanic households are approximately one-third as likely to have home Internet access as households of Asian/Pacific Islander descent, and roughly two-fifths as likely as White households.» Just last year, the Pew Research Center reported that «by a 59%-to-45% margin, whites are more likely to go online using a computer on a typical day than are African Americans.»

Ready for the tables to turn? A new report from Pew’s Internet and American Life Project shows that blacks and Hispanics are actually on the Internet more often than whites… when it comes to getting there by way of a mobile phone. First of all, a higher percentage of blacks and Hispanics own mobile phones. And then more of them use their phones to access the Internet. While 33% of white mobile phone users go online with their device, 46% of blacks do and 51% of Hispanics. (Pew notes that the Hispanics it surveyed were all «English-speaking.»)

Posted by Barbara Kiviat

Over the past decade or so, there has been a lot of hand wringing about how minorities in the U.S. use computers and the Internet at lower rates than whites. That ostensibly handicaps them in realms from searching for a job to finding the best deal on a car. A 1999 report from the Commerce Department found that «Black and Hispanic households are approximately one-third as likely to have home Internet access as households of Asian/Pacific Islander descent, and roughly two-fifths as likely as White households.» Just last year, the Pew Research Center reported that «by a 59%-to-45% margin, whites are more likely to go online using a computer on a typical day than are African Americans.»

Ready for the tables to turn? A new report from Pew’s Internet and American Life Project shows that blacks and Hispanics are actually on the Internet more often than whites… when it comes to getting there by way of a mobile phone. First of all, a higher percentage of blacks and Hispanics own mobile phones. And then more of them use their phones to access the Internet. While 33% of white mobile phone users go online with their device, 46% of blacks do and 51% of Hispanics. (Pew notes that the Hispanics it surveyed were all «English-speaking.») Continuar leyendo «The end of the racial digital divide?»

The Perilous Problem of the Persistently Jobless

Posted by Stephen Gandel

For a time now my editor Rick Stengel has been asking the question: Why won’t unemployment stay at around 10%. That is to say, even after the economy pulls out of the recession how do we know that unemployment won’t remain where it is today. Perhaps 10% is the new 5%, when it comes to unemployment. We have afterall outsourced many of our manufacturing jobs and some of our service jobs to China, India and elsewhere. So if we make a lot less than we used to and do a lot less than we used to, whose to say that unemployment won’t remain stubbornly high, no matter which way the economy is headed.

My response a year ago or so ago when Stengel started to ask the question was because it can’t. I majored in Economics and know from my classes that the long-run frictionless rate of unemployment in the economy is about 5%. Once the economy got a kick-start, that’s where the jobs numbers would be headed again rather quickly.

Posted by Stephen Gandel

For a time now my editor Rick Stengel has been asking the question: Why won’t unemployment stay at around 10%. That is to say, even after the economy pulls out of the recession how do we know that unemployment won’t remain where it is today. Perhaps 10% is the new 5%, when it comes to unemployment. We have afterall outsourced many of our manufacturing jobs and some of our service jobs to China, India and elsewhere. So if we make a lot less than we used to and do a lot less than we used to, whose to say that unemployment won’t remain stubbornly high, no matter which way the economy is headed.