SINGAPORE – Burger King has named Publicis as its agency-of-record in Singapore, beating Euro RSCG and Saatchi & Saatchi to the business.
Publicis Singapore will take full responsibility for the marketing of all Burger King’s products, effective immediately.
Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved.
Commenting on Publicis Singapore’s appointment, Eric Foo, general manager, Burger King Singapore, said: “Publicis is a top agency with experience in the retail space and its appointment is one of our key initiatives to prepare Burger King for its next stage of growth in Singapore.” Seguir leyendo “Burger King appoints Publicis as its AOR for Singapore”