Google accounted for 71.65 percent of the search market, but saw a one percent drop in growth month-over-month. Yahoo‘s search growth was flat, accounting for 14.37 percent of the market and Ask captured 2.19 percent of the search market, with 2 percent growth month-over-month.
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing May 2010 with June 2010, automotive, business and finance, entertainment, news and media, shopping and social networking categories showed double-digit increases in their share of traffic coming directly from search engines.
Among the top three search engines, Google delivered the most visits to automotive, health, shopping and travel categories. Yahoo saw gains in the automotive and shopping categories. Bing saw triple-digit growth in three categories – automotive, shopping and travel – including a 199 percent increase in the Shopping category.
Longer search queries – those averaging five to eight words long – increased 1 percent from May 2010 to June 2010. Two-word searches comprised the majority of searches, amounting to 23.42 percent of all queries. Four- to seven-word searches all increased 1 percent. Shorter search queries – one to four words – were flat from May 2010 to June 2010.