It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager. Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….
As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…
“In these tough times, people are more likely to trust David Beckham than David Cameron”.
Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister?
Becks For England Manager
• With 115 caps, no-one in the current set-up has more experience on the pitch.
• He is respected and well-liked by all the players in South Africa and would unite a divided squad.
• Has learned how to deal with the media during career and can express himself articulately.
• Has strong support within the FA and is seen as perfect ambassador for his country.
• Beckham has worked closely with Capello during the campaign and seen how not to do it.
• He has no managerial experience whatsoever and is untested as a tactician.
• Would be unable to make tough decisions when it came to dropping close friends.
• Celebrity lifestyle would stop him from being 100 per cent committed to the cause.
• Beckham’s Soccer Academy in London closed last December after only four years.
• Starstruck FA may find it difficult to keep Beckham’s ego in check.
Love him or hate him, you can’t help but admire his presence, his charisma and the ubiquity of his personal brand. An example to us all and an Englishman to be proud of.
Brands matter now more than they ever have done before. People still cling to brands as one of the few things you can trust in life – just think how passionate you are abut some of your favourite products. A friend of mine claimed recently that we’re far more likely to trust David Beckham than David Cameron. Is that really true? Maybe… but in an era defined by image and hypocrisy, people want to be able to trust a brand and believe in its raison d’etre. Maybe he could be the saviour of the England football team after all…?
Jeremy Waite | www.jeremywaite.co.uk |