A good week! Great readings! »:-)

por jabaldaia

To read is fun and makes me think!

6 Tips for Open Collaboration by Venessa Miemis

This is a crosspost from Alpha Lo’s blog, Open Collaboration. Though he had a much catchier title for the post (“What I Learned From Venessa Miemis” – ha), I thought he did a great job listing some of the attitudes and behaviors helpful when trying to extend oneself, collaborate, and evolve. Alpha’s doing some amazing work in creating gift circles on the west coast. Check out the original post and comments here.]

Design Thinking in Stereo: Martin and Brown by Paula Thornton

When the topic of “design thinking” had gained enough momentum for BusinessWeek to devote an entire issue to design in 2004, it was a siren song to me. Newly converted, I digested everything I could find. Design thinking seemed to cover most of the experiential clues I’d been collecting as the means to improve business potential. [Más…]

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por jabaldaia

To read is fun and makes me think!

6 Tips for Open Collaboration by Venessa Miemis

This is a crosspost from Alpha Lo’s blog, Open Collaboration. Though he had a much catchier title for the post (“What I Learned From Venessa Miemis” – ha), I thought he did a great job listing some of the attitudes and behaviors helpful when trying to extend oneself, collaborate, and evolve. Alpha’s doing some amazing work in creating gift circles on the west coast. Check out the original post and comments here.]

Design Thinking in Stereo: Martin and Brown by Paula Thornton

When the topic of “design thinking” had gained enough momentum for BusinessWeek to devote an entire issue to design in 2004, it was a siren song to me. Newly converted, I digested everything I could find. Design thinking seemed to cover most of the experiential clues I’d been collecting as the means to improve business potential. Leer más “A good week! Great readings! »:-)”

What Else Can I Test….To Increase Email Click-through?

Email testing produces some of the most interesting results I see here at MarketingExperiments. The cause for this is a combination of constantly changing variables.

For one, content within email tends to change more often than your typical landing page. This makes optimizing for content more challenging as different topics are likely to garner different levels of interest from the segments within your email list. So results will change each month based on the content alone – making A/B testing the only reliable method for measuring progress.

In addition, email lists themselves prove to be a challenge, as what works for one list may not work for another list. Even within lists, especially aggregated lists, you will see different results based on the value proposition, content, layout, and calls-to-action (CTAs) used in your email.


Email testing produces some of the most interesting results I see here at MarketingExperiments. The cause for this is a combination of constantly changing variables.

For one, content within email tends to change more often than your typical landing page. This makes optimizing for content more challenging as different topics are likely to garner different levels of interest from the segments within your email list. So results will change each month based on the content alone – making A/B testing the only reliable method for measuring progress.

In addition, email lists themselves prove to be a challenge, as what works for one list may not work for another list. Even within lists, especially aggregated lists, you will see different results based on the value proposition, content, layout, and calls-to-action (CTAs) used in your email. Leer más “What Else Can I Test….To Increase Email Click-through?”

Brands capitalise on England defeat

Simon Hetherington, Kia Motors UK marketing director, said: “We know the result we want to see, but placing advertising in advance means being ready for anything – so our advertising agency Inocean came up with two alternative treatments.

“This is all part of our World Cup tie-up with News International that has seen Kia working closely with The Sun, The Times, the News of the World and Sky on a variety of projects, to maximise our involvement as official partners with the FIFA 2010 World Cup.”

Nissan meanwhile has run an ad in The Sun showcasing its Nissan GT-R brand. The ad, created by TBWA, runs with the headline “One match the Germans didn’t win”.

Separately, supermarket giant Asda is also capitalising on England’s defeat, by offering anyone with a Uruguayan passport a free eye test.

The supermarket issued the offer after the linesman, who was from Uruguay, disallowed Frank Lampard’s second goal in yesterday’s (Sunday) match.


Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue-in-cheek reference to England’s World Cup defeat by Germany.

Kia: press ad capitalises on England's defeat by Germany
Kia: press ad capitalises on England’s defeat by Germany

Kia has run an ad in The Times, created by Inocean, which promotes Kia’s seven-year warranty under the headline “Oh well, at least our warranty beats the Germans”.

Had England won the game, the ad placed in the paper would have read “Our warranty beats the Germans too”. Leer más “Brands capitalise on England defeat”

Building with Facebook

WPP (parent company of Ogilvy PR and our 360 Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.


WPP (parent company of Ogilvy PR and our 360 Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.

How to build with Facebook
The Challenge
Justin has been with Facebook for the last 2.5 years and was a driving force behind Facebook Connect. He started out with some stats: in the two months since F8 there are 350 thousand sites using the new Social Graph plugins and there have been over 100 million “Likes.” One more stat relevant to the small crowd of tech people in the room: with a little over 1,400 Facebook employees and over 400 million active users, there’s about one Facebook developer per 1 million users. Then Justin throws out a challenge: the best way to push the Social Graph plugins and Facebook Connect is by developers creating engaging experiences.

Leer más “Building with Facebook”

Top 10 Flash Content Management Systems


Tatiana Titkova

Top 10 Flash Content Management Systems

When it comes to Flash, there are some conflicting views. There is a misconception that that Flash web pages are not seen by search engines and can’t be indexed at all. Others reckon that Flash sites are not user-friendly and load for ages.

If you are one of those individuals who’ve overlooked and ignored Flash as a viable CMS, I hope this post will make you look twice.

1. FlashMoto Flash CMS

FlashMoto Flash CMS

FlashMoto Flash CMS Demo

FlashMoto is an advanced Flash content management system that allows users to create fully editable, extensible and SEO-friendly Flash websites and easily manage them. FlashMoto is intended for Flash developers, freelancers and design studios that are engaged in creating custom Flash sites or modifying web templates. It provides an opportunity to create a website of any complexity, starting from an online business card to a full-fledged portfolio.

So far, there is no way to create multiple accounts for the CMS. In theory, FlashMoto allows the replacement of one template by another (but profound Flash skills required).

System Requirements

  • PHP 5.2+
  • Zend Optimizer v3.3 and higher

Pricing

The standalone version of FlashMoto CMS costs $199, while one template + CMS costs around $250. Leer más “Top 10 Flash Content Management Systems”

The Web Strategy Pyramid: A Well-balanced Web Strategy

by Jason Schubring

The Web Strategy Pyramid: A Well-balanced Web Strategy

Remember when mom always told you to eat your vegetables? Little did you know she was giving you fantastic advice for managing your Web strategy. In these days of Twitter, Facebook, forums, blogs and more, it can be tempting to skip over the basics and dive headfirst into an oh-so-tempting dish of social media or SEO “tricks.”

Businesses of all sizes are pigging out on social media without putting an equal amount of effort into forging a solid foundation built on a user-friendly Web experience and great content.

To deliver a site that gives users the experience they are looking for, we need to set it upon a solid foundation of content, usable navigation, and strong SEO practices.


by Jason Schubring

The Web Strategy Pyramid: A Well-balanced Web Strategy

Remember when mom always told you to eat your vegetables? Little did you know she was giving you fantastic advice for managing your Web strategy. In these days of Twitter, Facebook, forums, blogs and more, it can be tempting to skip over the basics and dive headfirst into an oh-so-tempting dish of social media or SEO “tricks.”

Businesses of all sizes are pigging out on social media without putting an equal amount of effort into forging a solid foundation built on a user-friendly Web experience and great content.

To deliver a site that gives users the experience they are looking for, we need to set it upon a solid foundation of content, usable navigation, and strong SEO practices. Leer más “The Web Strategy Pyramid: A Well-balanced Web Strategy”

Las marcas no sólo sirven para vender

Pensar que las marcas sólo sirven para vender es como pensar que la televisión sólo sirve para poner anuncios.

Nuestra marca es la huella que dejamos en los demás y conforma nuestra identidad social.
Nuestra identidad social refleja a los demás nuestra visión del mundo a través de lo que decimos, hacemos o consumimos y por lo tanto, nos hace ser corresponsables de la construcción del mundo en que vivimos.

La cultura del Marketing nos ha hecho creer equivocadamente durante años que las marcas comerciales y personales eran sólo una herramienta para obtener un beneficio económico, olvidándose por completo o poniendo en un segundo plano a sus valores humanos y a las personas que las integran, las representan o las consumen.


Pensar que las marcas sólo sirven para vender es como pensar que la televisión sólo sirve para poner anuncios.

Nuestra marca es la huella que dejamos en los demás y conforma nuestra identidad social.
Nuestra identidad social refleja a los demás nuestra visión del mundo a través de lo que decimos, hacemos o consumimos y por lo tanto, nos hace ser corresponsables de la construcción del mundo en que vivimos.

La cultura del Marketing nos ha hecho creer equivocadamente durante años que las marcas comerciales y personales eran sólo una herramienta para obtener un beneficio económico, olvidándose por completo o poniendo en un segundo plano a sus valores humanos y a las personas que las integran, las representan o las consumen. Leer más “Las marcas no sólo sirven para vender”