Content Navigation And Search: How To Facilitate Online Content Exploration

A nice, gorgeous-looking web site which has no design or navigation intelligence is a like handsome man with no brains. It may be nice to look at him but anyone would rapidly get bored with such a partner. Same thing happens on the web. While many strive to build super-good-looking web sites, only few really understand the strategic value of building highly navigable and easy to understand web sites. Why? Because we have not yet learned to think with the eyes and heart of our future readers and fans, and we unconsciously keep pushing things, as if such readers could be molded to appreciate, like and read what we want.

Happily for us, as me and you are also readers and users of other people’s sites, this is a good thing. A web site is not like a television channel and you, the web publisher, cannot shove down your readers’ throat whatever you think is great. I, the reader, am now the one in control. One stupid move from you, the web publisher, and in a fraction of a second I can be out of your site.

In this user-centered light, how can you build a website that really meets your readers where they are and allows them to easily and rapidly discover all of the value you have to offer?

It goes without saying that the number one key strategy to make your web site communicate effectively its focus and key offerings, is to make its home and internal pages strategically designed to offer such unobstructed access with the minimum effort.

Achieving this goal involves two basic steps:

1. Navigation: Designing content navigation in a way that allows readers to navigate and discover your high-value content in the easiest way possible, by always having relevant key content suggestions options available in front of their eyes.
2. Search: Making the ability to search and FIND specific content a key requirement on your site. This involves a correct use of tags and categories, a savvy placement, a bit of SEO and an intelligent use of search engines.

In the in-depth analysis that follows, Stijn Debrouwere explores in great detail how to leverage the content search and navigation potential to best serve the needs of your audience. Though this report was originally conceived with news sites in mind, the points it makes and the strategies it suggest are applicable to most any web site wanting to provide high value to its readers.

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A nice, gorgeous-looking web site which has no design or navigation intelligence is a like handsome man with no brains. It may be nice to look at him but anyone would rapidly get bored with such a partner. Same thing happens on the web. While many strive to build super-good-looking web sites, only few really understand the strategic value of building highly navigable and easy to understand web sites. Why? Because we have not yet learned to think with the eyes and heart of our future readers and fans, and we unconsciously keep pushing things, as if such readers could be molded to appreciate, like and read what we want.

content-navigation-serch-exploration-girl-binoculars_2.jpg
Photo credit: Stockphoto4u

Happily for us, as me and you are also readers and users of other people’s sites, this is a good thing. A web site is not like a television channel and you, the web publisher, cannot shove down your readers’ throat whatever you think is great. I, the reader, am now the one in control. One stupid move from you, the web publisher, and in a fraction of a second I can be out of your site.

In this user-centered light, how can you build a website that really meets your readers where they are and allows them to easily and rapidly discover all of the value you have to offer?

It goes without saying that the number one key strategy to make your web site communicate effectively its focus and key offerings, is to make its home and internal pages strategically designed to offer such unobstructed access with the minimum effort.

Achieving this goal involves two basic steps:

  1. Navigation: Designing content navigation in a way that allows readers to navigate and discover your high-value content in the easiest way possible, by always having relevant key content suggestions options available in front of their eyes.
  2. Search: Making the ability to search and FIND specific content a key requirement on your site. This involves a correct use of tags and categories, a savvy placement, a bit of SEO and an intelligent use of search engines.

In the in-depth analysis that follows, Stijn Debrouwere explores in great detail how to leverage the content search and navigation potential to best serve the needs of your audience. Though this report was originally conceived with news sites in mind, the points it makes and the strategies it suggest are applicable to most any web site wanting to provide high value to its readers. Leer más “Content Navigation And Search: How To Facilitate Online Content Exploration”

Consistencia estratégica vs. Acciones inconexas

Por Agustín Arieu

En las librerías, sobreabundan los manuales de Estrategia. Numerosos seminarios y conferencias se dictan sobre la temática. De hecho, en todas partes se utiliza esta palabra como queriendo significar que las frases que acompaña tienen un significado especial.

Así tenemos el “Planeamiento Estratégico”, el “Marketing Estratégico”, la “Dirección Estratégica” y tantos otros.

Las empresas han incorporado a su lenguaje habitual este refinado término de la administración. Sin embargo, en incontables ocasiones, surge la duda si en realidad se comprende la manera práctica de conducir una organización de manera consistente con su propia misión.

En efecto, muchas de las acciones emprendidas por las organizaciones parecen surgir como eventos desarticulados (y, muchas veces, hasta contradictorios).

Para asegurar la consistencia, es necesario revisar constantemente los siguientes puntos:


Muchas de las acciones emprendidas por las organizaciones parecen surgir como eventos desarticulados. Por el contrario, existe consistencia estratégica cuando las acciones de la organización son coherentes con las expectativas de la Dirección, y éstas a su vez lo son con el mercado y su entorno… Leer más “Consistencia estratégica vs. Acciones inconexas”

Fast Changing Consumer Behavior Forcing New Business Models

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2010-2014, global entertainment and media spending is expected to rise from $1.3 trillion to $1.7 trillion by 2014, growing at a compound annual growth rate of 5.0%. The US E&M market is expected to grow at 3.8% CAGR reaching $517 billion in 2014, from $428 billion in 2009. Fast changing consumer behavior is expected to be the catalyst of the entertainment and media industry change over the next five years,

Ken Sharkey, US leader, entertainment, media & communications practice, PricewaterhouseCoopers, notes that “… the digital pace of change has proven to be even quicker than anticipated with consumers embracing new media… and digital downloads at often-unexpected speeds… the continued fragmentation of the E&M sector will fuel greater experimentation by both established industry giants and niche players… “


According to PricewaterhouseCoopers Global Entertainment and Media Outlook: 2010-2014, global entertainment and media spending is expected to rise from $1.3 trillion to $1.7 trillion by 2014, growing at a compound annual growth rate of 5.0%.  The US E&M market is expected to grow at 3.8% CAGR reaching $517 billion in 2014, from $428 billion in 2009. Fast changing consumer behavior is expected to be the catalyst of the entertainment and media industry change over the next five years,

Ken Sharkey, US leader, entertainment, media & communications practice, PricewaterhouseCoopers, notes that “… the digital pace of change has proven to be even quicker than anticipated with consumers embracing new media… and digital downloads at often-unexpected speeds… the continued fragmentation of the E&M sector will fuel greater experimentation by both established industry giants and niche players… ” Leer más “Fast Changing Consumer Behavior Forcing New Business Models”

Hootsuite, one of the most popular media dashboard

Hootsuite, one of the most popular media dashboards out there released its version 5 today. Termed as Hootsuite5, the new version gets a complete makeover with a brand new user interface (UI), and several new features using the new HTML 5 standards.

The highlights of the new version include language localization, improvements to Facebook media publishing, and multiple design themes. Also included are geo-located searches, native Twitter ReTweets, and integrated Google Analytics.


Hootsuite, one of the most popular media dashboards out there released its version 5 today. Termed as Hootsuite5, the new version gets a complete makeover with a brand new user interface (UI), and several new features using the new HTML 5 standards.

The highlights of the new version include language localization, improvements to Facebook media publishing, and multiple design themes. Also included are geo-located searches, native Twitter ReTweets, and integrated Google Analytics.


Here we discuss some of the new features brought to the web by Hootsuite5:

Geo-Search

hootsuite

Geo Search

Hootsuite5 incorporates the HTML 5 standards in its new version, which is now backed by Google and Apple as well. With the use of HTML 5 technology standard, HootSuite5 has unique features like drag & drop, and better performance with tabs and streams. With the new geo-search option, users can search for tweets by the location information sent by those who’re tweeting. Using this new and innovative way to search, users can read updated tweets from their locations even if they’re on the move. How awesome is that? The possibilities of use of geo-search are endless as users can find information about the locality from the locals!

User Interface (UI)

interface

Hootsuite5 supports a completely new look UI, with adequate space for almost everything. The new UI looks brilliant and crisp, with Hootsuite5’s many features neatly arranged. Users can choose from three design themes (Classic, Blue Steel, or Magnum) available to comfort their own needs and taste.

Facebook Features

HootSuite5 improves on many of the existing Facebook features it provides and adds some new ones as well. Users can now insert a photo to the link which they’re uploading and can add titles and descriptions as well to the link information. Some great keyboard shortcuts have also been added for the ease of usage for users.

Full article here:
http://www.smashingapps.com/2010/06/24/hootsuite5-comes-with-html5-to-improve-the-way-you-tweet.html

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Estimurl: Website Estimated Worth Finder And Analysis Tool


Many professional bloggers start up their own websites. They then bring it up to a reputable level at which they begin receiving offers for the site. Determining what price would be fair for the site can be a little tricky. People value websites in various ways because there is no standard. But Estimurl is one service that provides its visitors with a fair and comprehensively calculated value of a site.

Estimurl is a free to use web service that determines the value of a website. This can be greatly helpful in determining what price to quote for the site you have worked so hard on. Finding the fair market value will also help buyers ensure they are not paying more than what is fair. Leer más “Estimurl: Website Estimated Worth Finder And Analysis Tool”

Sponsorship Should Not Be A Random Act

Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

Second, they are extremely expensive. I have not seen the wall, but one would imagine an arbitrary assortment of movie stars, supermodels and famous sporting clubs. Written across the top of this wall a large banner probably reads “Turkish Airlines Potential Sponsorship Partners”.

Then, it seems, once a year Turkish Airlines embarks on “marketing planning” by inviting its chairman, Hamdi Topcu, to put on the ceremonial blindfold, stand 20 feet from the wall and throw the all-important Turkish Airlines “Dart of Truth”. The airlines marketing team then rush to the wall to discover who or what they will recruit for the coming year’s sponsorship strategy.


480_3521881726_81006444eb Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

Second, they are extremely expensive. I have not seen the wall, but one would imagine an arbitrary assortment of movie stars, supermodels and famous sporting clubs. Written across the top of this wall a large banner probably reads “Turkish Airlines Potential Sponsorship Partners”.

Then, it seems, once a year Turkish Airlines embarks on “marketing planning” by inviting its chairman, Hamdi Topcu, to put on the ceremonial blindfold, stand 20 feet from the wall and throw the all-important Turkish Airlines “Dart of Truth”. The airlines marketing team then rush to the wall to discover who or what they will recruit for the coming year’s sponsorship strategy. Leer más “Sponsorship Should Not Be A Random Act”

Planning your E-Commerce Website

by Kyle Prior

Planning your E-Commerce Website

Whether theming an e-commerce website or doing a full-scale build, one of the most important parts in the whole process is the planning. Planning a build before you start can sometimes seem like a bit of a tedious and time-consuming task, but not only will it make everything run a lot smoother, it will also save a lot of time.

You may be wondering where you even begin, and that’s what this article will help you answer.

What Do You Want Your Site To Do?

Let’s start at the beginning. Since we are talking about an e-commerce site, I’m guessing that the aim is to sell something. We need to figure out ways to make it more compelling to buy that something.

Try to make it as easy as possible for the customer to buy your products. The well-known three-click rule applies here: You want your customer to get to what they are looking for in three or less clicks. Any more, and they may just give up. The user interface should be a primary subject to plan for.


by Kyle Prior

Planning your E-Commerce Website

Whether theming an e-commerce website or doing a full-scale build, one of the most important parts in the whole process is the planning. Planning a build before you start can sometimes seem like a bit of a tedious and time-consuming task, but not only will it make everything run a lot smoother, it will also save a lot of time.

You may be wondering where you even begin, and that’s what this article will help you answer.

What Do You Want Your Site To Do?

Let’s start at the beginning. Since we are talking about an e-commerce site, I’m guessing that the aim is to sell something. We need to figure out ways to make it more compelling to buy that something.

Try to make it as easy as possible for the customer to buy your products. The well-known three-click rule applies here: You want your customer to get to what they are looking for in three or less clicks. Any more, and they may just give up. The user interface should be a primary subject to plan for.

Who’s Going to Buy From You?

Another important factor to take into account is your audience. This is something that you should consider researching properly; knowing who will want to buy your products is something that influences your design. Leer más “Planning your E-Commerce Website”