Co-creation. Elements of Open Innovation!

Who participate?

In Open Innovation Goes All the Way, Stefan Lindegaard said, “Companies miss out on the full potential of open innovation when they more or less deliberately shut down for external resources later in the process.”

This caught my attention to something which seems essential and which I had given little attention.

It is the co-creation.

“Co-creation is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past.” – http://en.wikipedia.org/wiki/Co-creation)

According to a report McKinsey Quarterly companies have three ways to win with the adoption co -creation.

– Firms can capture the value of the product or service co- created the good ideas commercializes resulting networks. Ex : Lego

– Companies can capture value by providing a complementary product or service. Ex: Red Hat

– Companies can benefit indirectly from the co- creation, for example, through a better brand or strategic position.

Anuncios

Who participate?

In Open Innovation Goes All the Way, Stefan Lindegaard said, “Companies miss out on the full potential of open innovation when they more or less deliberately shut down for external resources later in the process.”

This caught my attention to something which seems essential and which I had given little attention.

It is the co-creation.

“Co-creation is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past.”http://en.wikipedia.org/wiki/Co-creation)

According to a report McKinsey Quarterly companies have three ways to win with the adoption co -creation.

– Firms can capture the value of the product or service co- created the good ideas commercializes resulting networks. Ex : Lego

– Companies can capture value by providing a complementary product or service. Ex: Red Hat

– Companies can benefit indirectly from the co- creation, for example, through a better brand or strategic position. Leer más “Co-creation. Elements of Open Innovation!”

FAQ Pages: Best Practices and Examples

By Cameron Chapman

FAQ pages are a vital part of many websites. While not every site needs one, if you’re selling something, providing a service, or giving information about a complex subject, an FAQ can make life much easier for your visitors.

The format of an FAQ varies consdirably from site to site, so there’s not really one “right” design method. But there are some key things to remember, and to keep it simple, just remember F.A.Q.: Focus on information, Assist visitors through interaction, and Question the status quo. Read on for an explanation of each and ideas for how to implement them. We’ve also covered three examples of FAQ pages for reference.
Focus on Information

We all know content is king. But when it comes to FAQ pages, the information you’re presenting really is the absolute most important thing. You have to make sure the content you’re presenting is done so in the most efficient and effective way possible.
Information Comes First

The entire point of an FAQ page is to provide information to your visitors. When you’re designing these pages, make sure you put the information first. In other words, don’t let your design decisions overshadow the content.


By Cameron Chapman

FAQ pages are a vital part of many websites. While not every site needs one, if you’re selling something, providing a service, or giving information about a complex subject, an FAQ can make life much easier for your visitors.

The format of an FAQ varies consdirably from site to site, so there’s not really one “right” design method. But there are some key things to remember, and to keep it simple, just remember F.A.Q.: Focus on information, Assist visitors through interaction, and Question the status quo. Read on for an explanation of each and ideas for how to implement them. We’ve also covered three examples of FAQ pages for reference.

Focus on Information

We all know content is king. But when it comes to FAQ pages, the information you’re presenting really is the absolute most important thing. You have to make sure the content you’re presenting is done so in the most efficient and effective way possible.

Information Comes First

The entire point of an FAQ page is to provide information to your visitors. When you’re designing these pages, make sure you put the information first. In other words, don’t let your design decisions overshadow the content.

Lulufaq1 in FAQ Pages: Best Practices and Examples

The Lulu website offers a straight-forward, content-focused design for their FAQ pages.

Avoid flashy designs, gimmicky layouts, and other design elements that detract from your page’s content. Stick with an easy-to-read typeface, appropriate contrast, and a fairly simple layout.

Amazonnewsellerfaq1 in FAQ Pages: Best Practices and Examples

While Amazon’s dual sidebars make the page feel a little cluttered, they still focus on the content within the center column. Leer más “FAQ Pages: Best Practices and Examples”

Awesome Recent Website Redesigns

It’s always so interesting when you go to a website you’ve been visiting for months or years to find they’ve been redesigned.

Some redesigns are immediately evocative of the old design, and can even leave you wondering if they have, in fact, been redesigned, or just done a little revamping. Others are so complete you have to double-check and make sure you’ve landed on the right website.

Remember that keeping some elements consistent from your old design to your new one can aid visitors in knowing they’ve arrived at the right place. Otherwise, they might assume your company has been bought out or closed and the domain has been taken over by someone else.

Below are thirteen awesome redesigns from the past year or so… Each one also has some in-depth analysis of what’s been changed and what hasn’t, and the effect that they may have on the site’s visitors.


It’s always so interesting when you go to a website you’ve been visiting for months or years to find they’ve been redesigned.

Some redesigns are immediately evocative of the old design, and can even leave you wondering if they have, in fact, been redesigned, or just done a little revamping. Others are so complete you have to double-check and make sure you’ve landed on the right website.

Remember that keeping some elements consistent from your old design to your new one can aid visitors in knowing they’ve arrived at the right place. Otherwise, they might assume your company has been bought out or closed and the domain has been taken over by someone else.

Below are thirteen awesome redesigns from the past year or so… Each one also has some in-depth analysis of what’s been changed and what hasn’t, and the effect that they may have on the site’s visitors.

5 Consumer Electronics Companies That Are Innovating with Social Networks

Is there any industry that isn’t jumping on the social media bandwagon? We’ve seen politicians using Twitter, Facebook and other social networks with mixed success, business schools that are producing social media competent graduates, and a recent business-to-business use of Facebook ads. So it’s really no wonder that tech companies – with their tech savvy workforce – are embracing social media in droves. Here is a list of 5 consumer electronics companies that are using existing social networks (or creating their own) to leverage the power of the social web.


Posted by Lauren Dugan

48upperIs there any industry that isn’t jumping on the social media bandwagon? We’ve seen politicians using Twitter, Facebook and other social networks with mixed success, business schools that are producing social media competent graduates, and a recent business-to-business use of Facebook ads. So it’s really no wonder that tech companies – with their tech savvy workforce – are embracing social media in droves. Here is a list of 5 consumer electronics companies that are using existing social networks (or creating their own) to leverage the power of the social web. Leer más “5 Consumer Electronics Companies That Are Innovating with Social Networks”

A Closer Look at Hierarchy in Web Design


// //

Many times designers will depend on other great designs for inspiration, trends, or ‘tricks of the trade’ to get by. However, learning the basic design principles and getting a feel for how they are applied to web design is essential for the career of any designer. In this post, we’re going to take a close look at one of those basic design principles, and how it applies specifically to web design.

Hierarchy Web Design

Hierarchy is the element that makes users look where they do and when they do it. The top hierarchical element on a web page will be the first thing the user sees, and the lowest will be the last. It’s easy to see why hierarchy has such a profound effect on web design — it’s all about the user experience, and any website‘s presentation to the user. In this post, we’ll cover some of the basics of working with correct hierarchy, and how it specifically applies to web design. Leer más “A Closer Look at Hierarchy in Web Design”

Google trabaja en una alternativa al iTunes de Apple

Google vuelve a mover ficha en el negocio de internet. Según publica The Wall Street Journal, la compañía estaría trabajando en un una tienda de descargas musicales similar al iTunes de Apple que podría ver la luz a finales de este año.

El gigante de internet habría iniciado ya conversaciones con discográficas con vistas a poner en marcha el nuevo proyecto. No obstante, éste no ha sido confirmado aún de forma oficial por Google.


Google vuelve a mover ficha en el negocio de internet. Según publica The Wall Street Journal, la compañía estaría trabajando en un una tienda de descargas musicales similar al iTunes de Apple que podría ver la luz a finales de este año.

El gigante de internet habría iniciado ya conversaciones con discográficas con vistas a poner en marcha el nuevo proyecto. No obstante, éste no ha sido confirmado aún de forma oficial por Google. Leer más “Google trabaja en una alternativa al iTunes de Apple”