Social Media Case Study: Facebook plus integrated marketing helps raise $300,000

Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The MarketingExperiments community of marketers wanted to get a deeper look at the details, so I figured, why not go straight to the source?

Brenna Holmes, a senior online account executive and strategist at Adams Hussey & Associates (AH&A), was the digital brand strategic advisor on this campaign for her client, the California State Parks Foundation (CSPF). I asked her many questions from our audience along with a few of my own…


Image representing Facebook as depicted in Cru...
Image via CrunchBase

Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The MarketingExperiments community of marketers wanted to get a deeper look at the details, so I figured, why not go straight to the source?

Brenna Holmes, a senior online account executive and strategist at Adams Hussey & Associates (AH&A), was the digital brand strategic advisor on this campaign for her client, the California State Parks Foundation (CSPF). I asked her many questions from our audience along with a few of my own… Leer más “Social Media Case Study: Facebook plus integrated marketing helps raise $300,000”

Web 2.0. ¿Inteligencia colectiva o medios fast food?

Wikis y blogs han puesto al alcance de los lectores la generación de contenidos en la Web 2.0. Para algunos, se trata de una revolución del conocimiento. Para otros, una tendencia hacia los “medios fast food”…

Por Hugo Pardo Kuklinski. Autor de digitalismo.com y Visiting Professor de Stanford University.

A una semana del lanzamiento de Planeta Web 2.0. Inteligencia colectiva o medios fast food la respuesta viral ha sido sorprendente: 50.000 libros bajados en siete días. El eje de este artículo es volver sobre ciertas ideas del libro centradas en el capítulo de las críticas.

Si se quiere un análisis sin ingenuidad sobre el Planeta Web 2.0, es necesario recordar ciertas variables. Aquí me limitaré a cinco nociones, aunque en el libro se reflejan algunas más.


Wikis y blogs han puesto al alcance de los lectores la generación de contenidos en la Web 2.0. Para algunos, se trata de una revolución del conocimiento. Para otros, una tendencia hacia los “medios fast food”…
Por Hugo Pardo Kuklinski. Autor de digitalismo.com y Visiting Professor de Stanford University.

A una semana del lanzamiento de Planeta Web 2.0. Inteligencia colectiva o medios fast food la respuesta viral ha sido sorprendente: 50.000 libros bajados en siete días. El eje de este artículo es volver sobre ciertas ideas del libro centradas en el capítulo de las críticas.

Si se quiere un análisis sin ingenuidad sobre el Planeta Web 2.0, es necesario recordar ciertas variables. Aquí me limitaré a cinco nociones, aunque en el libro se reflejan algunas más. Leer más “Web 2.0. ¿Inteligencia colectiva o medios fast food?”

Perfil del CEO ideal para la empresa 2.0

Los ambientes de trabajo 2.0 tienen sus características particulares. Y, por lo tanto, requieren perfiles directivos especiales. Aquí, el perfil ideal del CEO para la empresa 2.0…

Por Juan María Segura

El líder de estrategia Henry Mintzberg, en su difundida obra “Directivos, no MBAs”, propone una explicación abarcativa respecto del rol del alto ejecutivo.

En una crítica profunda y fundada hacia el abordaje excesivamente técnico-analítico de los programas de MBA más reconocidos del mercado, Mintzberg presenta la tarea del conductor de una organización como la resultante de tres dimensiones:

1) La capacidad de analizar

2) El arte de actuar

3) La acción de ejecutar y entregar resultados


Los ambientes de trabajo 2.0 tienen sus características particulares. Y, por lo tanto, requieren perfiles directivos especiales. Aquí, el perfil ideal del CEO para la empresa 2.0…
Por Juan María Segura

El líder de estrategia Henry Mintzberg, en su difundida obra “Directivos, no MBAs”, propone una explicación abarcativa respecto del rol del alto ejecutivo.

En una crítica profunda y fundada hacia el abordaje excesivamente técnico-analítico de los programas de MBA más reconocidos del mercado, Mintzberg presenta la tarea del conductor de una organización como la resultante de tres dimensiones:

1) La capacidad de analizar

2) El arte de actuar

3) La acción de ejecutar y entregar resultados Leer más “Perfil del CEO ideal para la empresa 2.0”

Facebook Expands at the Cost of Local Social Networks

A year ago, we covered the global mapping of social networks by Vincenzo Cosenza, a public relations specialists and former Microsoft Italy marketer.

Almost a year to the day later, Cosenza remapped the global use of social networks.

Like his previous effort, Vincenzo’s new maps were based on Alexa & Google Trends for Websites traffic data.

Among the trends the earlier exercise identified were Facebook’s near-colonization of Europe and its 200 millions users; the status of China’s QQ as the largest social network in the world, with 300 million users; and MySpace’s loss of leadership everywhere except in Guam.


Written by Curt Hopkins

worldmapofsocialnetworks_small2.jpgA year ago, we covered the global mapping of social networks by Vincenzo Cosenza, a public relations specialists and former Microsoft Italy marketer.

Almost a year to the day later, Cosenza remapped the global use of social networks.

Like his previous effort, Vincenzo’s new maps were based on Alexa & Google Trends for Websites traffic data.

Among the trends the earlier exercise identified were Facebook‘s near-colonization of Europe and its 200 millions users; the status of China’s QQ as the largest social network in the world, with 300 million users; and MySpace‘s loss of leadership everywhere except in Guam. Leer más “Facebook Expands at the Cost of Local Social Networks”

What’s a “Twitter Wedding”? Funny You Should Ask…

Paul and Sara are getting married. On Twitter. Sort of. They’re technical sorts with a long-standing relationship with social media, so when they decided to legitimize their personal relationship, they figured they wouldn’t divorce their daily life from their personal lives while they did it.

“A purple dress. A kilt. A best man who is *all* woman. Live-streaming and live-tweeting. A Twitter-themed-pot-luck-pool-party-reception. Rock Band. A pinata. A sex toy toss in place of the bouquet.”

Yarp?


Sara-and-Paul-Chicago.jpgPaul and Sara are getting married. On Twitter. Sort of. They’re technical sorts with a long-standing relationship with social media, so when they decided to legitimize their personal relationship, they figured they wouldn’t divorce their daily life from their personal lives while they did it.

“A purple dress. A kilt. A best man who is *all* woman. Live-streaming and live-tweeting. A Twitter-themed-pot-luck-pool-party-reception. Rock Band. A pinata. A sex toy toss in place of the bouquet.”

Yarp? Leer más “What’s a “Twitter Wedding”? Funny You Should Ask…”

Better Check Yourself… Before You Wreck Your (Digital) Self

The New York Times recently published a great piece about how the “tell-all generation”, the under-30s who are an exploratory life stage, are growing increasingly concerned with the perception of their “digital selves” as they mature because of the real-world implications of digital life (we’re familiar with the consequences of mismanaged reputation). In addition, certain “misuses of service” have led to the surfacing of predictable user types from deep within the depths of Facebook and Twitter. This new sociocultural implication of the importance of “digital etiquette”, combined with Facebook and Twitter’s non-consistent omnipresence having given birth to new rules of engagement… and the curated consumer (more on that later).


ALESSIO CHISARI DJ PRODUCER LIVE PERFORMER ROM...
Image by alessio_chisari via Flickr

Just like that, the Web has gone from socially-optimized to sociallynative. While many have voiced concerns (mostly around privacy), it seems that we’re traveling deeper down a rabbit hole to a place where society-at-large has never been. The implications of a social web bring us to a place where barriers to entry don’t exist, where the world becomes flat, and where information, although democratized, is the source of true influence and power.

But you know that. And this post isn’t about where we’re going. It’s a look into where we are. Right now. Leer más “Better Check Yourself… Before You Wreck Your (Digital) Self”

Adidas renuncia a la publicidad en televisión durante el Mundial

De los patrocinadores oficiales del Mundial de Fútbol se espera siempre un importante despliegue publicitario en televisión. No así de Adidas, que ha renunciado en Alemania a los spots en la pequeña pantalla durante la celebración del campeonato de Sudáfrica. “El logo de Adidas estará presente a lo largo de todo el torneo en la ropa de los deportistas y en las vallas de los estadios. No necesitamos publicidad adicional en televisión”, asegura Erich Stamminger, presidente de marca de Adidas, en declaraciones a Horizont.ic


De los patrocinadores oficiales del Mundial de Fútbol se espera siempre un importante despliegue publicitario en televisión. No así de Adidas, que ha renunciado en Alemania a los spots en la pequeña pantalla durante la celebración del campeonato de Sudáfrica. “El logo de Adidas estará presente a lo largo de todo el torneo en la ropa de los deportistas y en las vallas de los estadios. No necesitamos publicidad adicional en televisión”, asegura Erich Stamminger, presidente de marca de Adidas, en declaraciones a Horizont.ic Leer más “Adidas renuncia a la publicidad en televisión durante el Mundial”

Personalizar la experiencia es vincular a la marca

Bien lo sabe Ermenegildo Zegna que uno de los mecanismos que más vinculan el usuario a la marca es la personalización del producto y de la experiencia de usuario. En este caso, un tejido exclusivo y una confección a medida convierten un producto de lujo en una experiencia “intima” entre el usuario y la marca.

El ritual de la toma de las medidas, la ficha personalizada, los modales del “sastre” que con sabiduría sabe convertir los “defectos” de nuestra anatomía en “pequeños ajustes al patrón”, así como la entrega en 15 días laborables, el portatrajes personalizado acaban de convertir el producto en algo único, irrepetible. Un sinfín de detalles (desde la etiqueta con nuestro nombre hasta la posibilidad de llevar el traje a “acondicionar” antes que empiece la temporada) refuerzan la vinculación entre el usuario y la marca, convirtiendo un cliente en un “fan” incondicional.


Bien lo sabe Ermenegildo Zegna que uno de los mecanismos que más vinculan el usuario a la marca es la personalización del producto y de la experiencia de usuario. En este caso, un tejido exclusivo y una confección a medida convierten un producto de lujo en una experiencia “intima” entre el usuario y la marca. Leer más “Personalizar la experiencia es vincular a la marca”

The Romance of Creativity

If you are trying to bring something new into the world, know this:

The creative process is very much like a relationship.

And like most relationships, it usually begins with fascination — that curious state of mind that keeps you spellbound, charmed, and aroused.

Whenever someone gets a new idea, a kind of romance begins.

For many of us, just thinking about a new idea is an aphrodisiac. It turns us on, psyches us up, and otherwise makes it hard to eat, sleep, or obsess about cash flow.

While some people involved in a new relationship are able to sustain this excitement for months, most of us are less fortunate. It’s the rare person who knows how to savor and expand upon this feeling for years.

After the intoxication of the initial encounter wears off, a less-than-incredible reality sets in.

Where once we saw only beauty, now we see blemishes.

To make matters worse, a weird kind performance anxiety enters the picture.

“Will I be good enough to achieve my goal?” we ask. “Do I have what it takes?”


by Mitch Ditkoff

The Romance of CreativityIf you are trying to bring something new into the world, know this:

The creative process is very much like a relationship.

And like most relationships, it usually begins with fascination — that curious state of mind that keeps you spellbound, charmed, and aroused.

Whenever someone gets a new idea, a kind of romance begins.

For many of us, just thinking about a new idea is an aphrodisiac. It turns us on, psyches us up, and otherwise makes it hard to eat, sleep, or obsess about cash flow.

While some people involved in a new relationship are able to sustain this excitement for months, most of us are less fortunate. It’s the rare person who knows how to savor and expand upon this feeling for years.

After the intoxication of the initial encounter wears off, a less-than-incredible reality sets in.

Where once we saw only beauty, now we see blemishes.

To make matters worse, a weird kind performance anxiety enters the picture.

“Will I be good enough to achieve my goal?” we ask. “Do I have what it takes?” Leer más “The Romance of Creativity”

Innovation and leadership Online!

The new leaders should seek to develop their skills in new environments in order to maintain high levels of trust and facilitate intrinsic motivation.

In fact, leadership through networking is no different from any other form of effective leadership, except that at first there is no other option other than “be very good leader.”

Leadership mediated by information’s technology, requires a high level of transformational leadership, given the wealth of the participatory nature of the world in interaction. And this world is composed of the organizations, the leader and the others, consumers or users and the interconnection between the leader and follower with the intervention of the hidden world between the two.


The five dimensions of Meta-leadership as deve...
Image via Wikipedia

Leadership from a distance!

“The leadership mediated by technologies of information can provide the same results as the lead face and of course more effective with the use of virtual interactions.” Avolio and kaha.

In an empirical perspective, the first note about this assertion rests on the attitudes that a leader must have to maintain balance and confidence of one who follows him.

There is some freedom and ease, in no formal groups and not subject the contract to uncommitment that is only possible to avoid with one strong motivation obtained through continued attention to small stuff.

The most significant differences are related to the implications of “feel the presence of the leader” and what that entails the perception of communication processes, particularly the type of discourse as to its wealth of content, intensity and speed.

Innovate to lead!

However it is not because of that the effectiveness of a leader ceases to be felt. Other features will be present as the relationship with the teams and trust.

The new leaders should seek to develop their skills in new environments in order to maintain high levels of trust and facilitate intrinsic motivation. Leer más “Innovation and leadership Online!”

AT&T Explains iPad Security Breach

On Sunday evening, AT&T sent an e-mail message to owners of the Apple 3G iPad notifying them of a security breach that was publicized early last week.

The message, sent by Dorothy Attwood, a senior vice president and chief privacy officer at AT&T, explained that a number of iPad 3G owners’ e-mail addresses, along with a private identification number known as an ICC-ID, were made public through a breach in AT&T’s Web site. The company also apologized for the security error.

AT&T also laid blame on a security group that first discovered the weakness on the company’s Web site. Ms. Attwood wrote that “unauthorized computer ‘hackers’ maliciously exploited a function designed to make your iPad log-in process faster.”

The group, known as Goatse Security, discovered the hole early last week before notifying the gossip Web site Gawker.com. The breach made more than 114,000 e-mail addresses visible.

Ms. Attwood refers to the group in the e-mail as “self-described hackers” and writes that the group “deliberately went to great efforts” to gain access to customers’ private information.

On Thursday, the Federal Bureau of Investigation said it was investigating the security breach, calling it a “potential cyberthreat.”


By NICK BILTON

AT&T e-mail
* screenshot from AT&T e-mail

On Sunday evening, AT&T sent an e-mail message to owners of the Apple 3G iPad notifying them of a security breach that was publicized early last week.

The message, sent by Dorothy Attwood, a senior vice president and chief privacy officer at AT&T, explained that a number of iPad 3G owners’ e-mail addresses, along with a private identification number known as an ICC-ID, were made public through a breach in AT&T’s Web site. The company also apologized for the security error.

AT&T also laid blame on a security group that first discovered the weakness on the company’s Web site. Ms. Attwood wrote that “unauthorized computer ‘hackers’ maliciously exploited a function designed to make your iPad log-in process faster.”

The group, known as Goatse Security, discovered the hole early last week before notifying the gossip Web site Gawker.com. The breach made more than 114,000 e-mail addresses visible.

Ms. Attwood refers to the group in the e-mail as “self-described hackers” and writes that the group “deliberately went to great efforts” to gain access to customers’ private information.

On Thursday, the Federal Bureau of Investigation said it was investigating the security breach, calling it a “potential cyberthreat.”

Leer más “AT&T Explains iPad Security Breach”

The Ultimate Guide for An Online Portfolio Using WordPress

Furthermore, an online portfolio can also bridge you to your job opportunities with no limitation. Everyone on the Internet can see all of your projects. Can you imagine if your next valuable client saw your online portfolio, and he/she becomes interested in hiring you to run a project that he/she handles? That must be a great opportunity for you! Besides, an online portfolio also gives you chances to make co-operations with many people all over the world on the web.

In this article we will discuss the issues concerning online portfolios and how a blogging platform such WordPress is able to create a fantastic online portfolio for you!


Are you a designer, developer, an artist or even a photographer? If yes, then in these modern times, you have to start thinking about building an online portfolio. Or perhaps you already have one? As we all know, nowadays the Internet has been developed and grown far more rapidly than we imagined, including the purpose and the communication pattern from the Internet itself. Doesn’t matter whether you’re working for a company or as a freelancer, you will need an online portfolio to manage and archive your work and also to showcase them to your clients.

An Online Portfolio Using WordPress
Leer más “The Ultimate Guide for An Online Portfolio Using WordPress”

Information Architecture: Enhancing the User Experience

Defined as ‘the structural design of shared information environments’, information architecture focuses on bringing the principles of architectural design to the online world.

Just like the blueprints of a dream home or the outline of a well-written article, good website structure organizes information in a way that enhances the user experience and delivers pertinent information as quickly as possible.

In fact, most website visitors only become aware of information architecture when it is poor and stops them from finding the information they require.

Read on for more details and a case study. As usual, you can leave us your feedback at the end of the post…


Defined as ‘the structural design of shared information environments’, information architecture focuses on bringing the principles of architectural design to the online world.

Just like the blueprints of a dream home or the outline of a well-written article, good website structure organizes information in a way that enhances the user experience and delivers pertinent information as quickly as possible.

In fact, most website visitors only become aware of information architecture when it is poor and stops them from finding the information they require.

Read on for more details and a case study. As usual, you can leave us your feedback at the end of the post…