Fifa plug-in brings latest scores, news headlines and match statistics straight to Google‘s browser
Google and Fifa have collaborated on a range of tools that make it easier to find the latest World Cup news and scores directly from Google’s Chrome browser. The Fifa extension provides a live feed of results, news and match statistics, and users can personalise the plug-in to goal alerts for their favourite team.
Google has also optimised its search service to deliver the information people want, no matter how cryptic the search terms. Googling, for instance, “World Cup”, “World Cup Spain”, or even “World Cup Group G” will pull up live scores, team news and player profiles for the relevant sides.
There is also a Fifa gadget for Google’s personalised iGoogle home page, which streams team news, player information and matches directly to users. Meanwhile, fans travelling to South Africa to watch games can use Google Maps to find out about host cities, and plan their route using Street View photography.
Microsoft‘s rival search engine, Bing, has also added special features for World Cup fans. Bing’s social search page has a list of popular trending topics, as well as public messages from Facebook and Twitter.