by Barney Loehnis
I’ve come across a few interesting ideas this week. The first:
1. Mountains and Mona Lisa – Samsung >> this has limited application as an emerging media I admit, but I offer it firstly because I was bought up on Wales, but more importantly because it was the precursor to the second idea – which is much more applicable:
2. Monuments and masses – Samsung 3D projections>> 3D projection will grow and grow as a brand experience format. These two ideas in tandem create quite an interesting space that Samsung is beginning to own – innovation with LED and lighting – similar to the Crowdsourcing ideas in Liverpool Street and Trafalgar Square that T Mobile had so much success in. There are lots of examples of monumental 3D projections – one most recently by BMW in Singapore. I adore this sort of creative work, because it is the true fusion of physical and digital. It creates both a physical and digital Theatre for the Brand in which consumers co-exist and co-create. Developing these “sustained conversations and dialogues” is core to building brands and emotions between them and consumers.
I also really enjoyed Google Chrome’s browser speed test. In a world full of complications I think it is a good example of how to make an intangible USP, more tangible. Until your competitor, the Opera Browser, responds with their own repost the Opera’s Speed test. Both ideas are sort of traditional “advertising stories” but neither will ever pay for media on TV.
A week would not be a week without some passing mention of an iPad, so here are two explorations of the iPad on the left side of leftfiled – the first is the iPad magic show from Japan; the second a low tech adaptation to make the hi tech, better: Velcro + iPad
Also several bookmarks on data visualisations and info-graphics this week – helping creative and data minds meet, or not:
David Armano’s excellent visualisations of our communication and social world: and a few others from Hubspot’s 22 social media Diagrams: and finally a good collection from Nowsourcing .