How to make Wooden Bg in Illustrator?

You must have seen this kind of effect in Raster based software, but very rare in Vector based software. So here I’m going to tell you how to make Wooden Bg in Illustrator. Very short tutorial and obviously an Important one.

1. Lets start with a new file. Pick Rectangle tool and draw any rectangle, height should be 1 px. Then copy this rectangle so many times to make the following:

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You must have seen this kind of effect in Raster based software, but very rare in Vector based software. So here I’m going to tell you how to make Wooden Bg in Illustrator. Very short tutorial and obviously an Important one.

1. Lets start with a new file. Pick Rectangle tool  and draw any rectangle, height should be 1 px. Then copy this rectangle so many times to make the following:

2. Now go to Object >> Transform >> Transform Each and apply these setting:

This kind of effect would come:

Leer más “How to make Wooden Bg in Illustrator?”

Las empresas invierten millones en capacitación. ¿Es rentable?

Por Gustavo Acha (PricewaterhouseCoopers)

La tendencia de los últimos años marca que un porcentaje muy alto de las compañías, tanto en el mercado local como regional, invierten entre un 5 y 8 por ciento de su presupuesto en programas de capacitación y desarrollo de sus recursos humanos.

Ante los nuevos desafíos presentados por la competitividad, las fusiones y adquisiciones y la inserción de nuevas tecnologías en los procesos de negocio, las organizaciones necesitan más y mejores competencias humanas.

En nuestra experiencia, existe una fuerte tendencia hacia la capacitación en idiomas, marketing, producción y operaciones. Otra variable es la capacitación en sistemas, que si bien es importante en estos tiempos, no adquiere la relevancia del “boom” de los E.R.P en los ’90.

Sin embargo, en los últimos años, la verdadera necesidad organizacional es la inversión en desarrollo gerencial. Es decir, la formación de habilidades tendientes a mejorar actitudes y comportamientos en el proceso de toma de decisiones, liderazgo, conducción de equipos, negociación, comunicación eficaz y gestión de proyectos.


¿A quién capacitar? ¿Qué habilidades formar? Algunas claves para maximizar el retorno de las inversiones en capital humano…
Por Gustavo Acha (PricewaterhouseCoopers)

La tendencia de los últimos años marca que un porcentaje muy alto de las compañías, tanto en el mercado local como regional, invierten entre un 5 y 8 por ciento de su presupuesto en programas de capacitación y desarrollo de sus recursos humanos.

Ante los nuevos desafíos presentados por la competitividad, las fusiones y adquisiciones y la inserción de nuevas tecnologías en los procesos de negocio, las organizaciones necesitan más y mejores competencias humanas.

En nuestra experiencia, existe una fuerte tendencia hacia la capacitación en idiomas, marketing, producción y operaciones. Otra variable es la capacitación en sistemas, que si bien es importante en estos tiempos, no adquiere la relevancia del “boom” de los E.R.P en los ’90.

Sin embargo, en los últimos años, la verdadera necesidad organizacional es la inversión en desarrollo gerencial. Es decir, la formación de habilidades tendientes a mejorar actitudes y comportamientos en el proceso de toma de decisiones, liderazgo, conducción de equipos, negociación, comunicación eficaz y gestión de proyectos. Leer más “Las empresas invierten millones en capacitación. ¿Es rentable?”

¿Están realmente preocupados los usuarios por el uso de sus datos en las redes sociales?

Las políticas de privacidad de Facebook alertaron a los defensores de la privacidad de datos desde la pasada primavera. Sin embargo, al contrario de lo que se esperaba, los usuarios no abandonaron la red social, lo que puso sobre la mesa el debate sobre si los usuarios se preocupan realmente por la seguridad online.

Según un estudio de Ponemon Institute, más del 75% de los usuarios estadounidenses de redes sociales muestra alguna preocupación por la seguridad de sus datos, siendo sólo el 28% de ellos los que muestran una preocupación elevada. El mismo estudio revela que sólo el 25% está preocupado por el robo de su identidad en las redes sociales, comparado con un 54% que lo está por el robo de sus datos en servicios de banca electrónica y un 42% por el robo de sus datos al comprar online.


Las políticas de privacidad de Facebook alertaron a los defensores de la privacidad de datos desde la pasada primavera. Sin embargo, al contrario de lo que se esperaba, los usuarios no abandonaron la red social, lo que puso sobre la mesa el debate sobre si los usuarios se preocupan realmente por la seguridad online.

Según un estudio de Ponemon Institute, más del 75% de los usuarios estadounidenses de redes sociales muestra alguna preocupación por la seguridad de sus datos, siendo sólo el 28% de ellos los que muestran una preocupación elevada. El mismo estudio revela que sólo el 25% está preocupado por el robo de su identidad en las redes sociales, comparado con un 54% que lo está por el robo de sus datos en servicios de banca electrónica y un 42% por el robo de sus datos al comprar online. Leer más “¿Están realmente preocupados los usuarios por el uso de sus datos en las redes sociales?”

Beyond Mobile Social’s F-Words

Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won’t be censored here, as the ones I’m referring to are Foursquare and Facebook.

Perhaps I’m part of the problem. When I’m not writing about all the mobile check-in apps I use or what it’s like to be a Foursquare Super Mayor, I’m making overblown claims about Facebook gaining a universal following thanks to growth in its mobile user base. The f-words play important roles, but mobile social media is much bigger.

To give a sense of how much bigger it is, below you’ll find various forms of mobile social media that may be relevant when developing a marketing program. Perhaps mobile social media is part of the core idea, or it comes up specifically when assessing mobile or social media. However the plan comes together, the tools and tactics should come last, but understanding them provides a sense of what’s possible.


Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won’t be censored here, as the ones I’m referring to are Foursquare and Facebook.

Perhaps I’m part of the problem. When I’m not writing about all the mobile check-in apps I use or what it’s like to be a Foursquare Super Mayor, I’m making overblown claims about Facebook gaining a universal following thanks to growth in its mobile user base. The f-words play important roles, but mobile social media is much bigger.

To give a sense of how much bigger it is, below you’ll find various forms of mobile social media that may be relevant when developing a marketing program. Perhaps mobile social media is part of the core idea, or it comes up specifically when assessing mobile or social media. However the plan comes together, the tools and tactics should come last, but understanding them provides a sense of what’s possible. Leer más “Beyond Mobile Social’s F-Words”

THE CONTAGIOUS CONVERSATION / CAPTURED IN AN IMAGE

The Contagious / Publicis Cannes seminar visualised

At our seminar, done in conjunction with Publicis at last week’s Cannes Lions festival, we experimented with live scribing – the art of capturing a conversation in real time, in a visual and dramatic style.

And without further ado, we present to you the results. The wonderful Dan from Scriberia has added to, amended and tidied up his representation of ‘The Contagious Conversation’ into a handy, one-size-fits-all image for your future reference. Doesn’t it look stunning!


The Contagious / Publicis Cannes seminar visualised

At our seminar, done in conjunction with Publicis at last week’s Cannes Lions festival, we experimented with live scribing – the art of capturing a conversation in real time, in a visual and dramatic style.

And without further ado, we present to you the results. The wonderful Dan from Scriberia has added to, amended and tidied up his representation of ‘The Contagious Conversation’ into a handy, one-size-fits-all image for your future reference. Doesn’t it look stunning! Leer más “THE CONTAGIOUS CONVERSATION / CAPTURED IN AN IMAGE”

Consumers Have Changed, Have Marketers?

Maybe they’re flattering themselves, but lots of Americans believe they’ve become more adept as consumers during the past couple of years. However, an AdweekMedia/Harris Poll finds they are less inclined to believe that brands have adjusted their marketing to keep pace with this greater savvy.

The first of a pair of questions asked the respondents whether they think they’ve become savvier as consumers since the economy’s downturn began. The chart here excerpts the findings. In a breakdown by age group, the 35-44-year-olds and the 55-plusers were especially likely to say they’ve become much savvier as consumers, with 40 percent of each cohort voicing that opinion. The survey’s 18-34-year-olds, who may have thought they were pretty savvy to begin with, were the least likely to say they have become much savvier (27 percent).

One surprise in the data: While men are notorious for thinking well of their know-how, the poll’s male respondents were less likely than their female counterparts to say they’ve become much more savvy as consumers (31 percent vs. 38 percent).


– Mark Dolliver, Adweek
Maybe they’re flattering themselves, but lots of Americans believe they’ve become more adept as consumers during the past couple of years. However, an AdweekMedia/Harris Poll finds they are less inclined to believe that brands have adjusted their marketing to keep pace with this greater savvy.

The first of a pair of questions asked the respondents whether they think they’ve become savvier as consumers since the economy’s downturn began. The chart here excerpts the findings. In a breakdown by age group, the 35-44-year-olds and the 55-plusers were especially likely to say they’ve become much savvier as consumers, with 40 percent of each cohort voicing that opinion. The survey’s 18-34-year-olds, who may have thought they were pretty savvy to begin with, were the least likely to say they have become much savvier (27 percent).

One surprise in the data: While men are notorious for thinking well of their know-how, the poll’s male respondents were less likely than their female counterparts to say they’ve become much more savvy as consumers (31 percent vs. 38 percent). Leer más “Consumers Have Changed, Have Marketers?”

With Redesign, Mapquest Charts New Course

– Elaine Wong

Mapquest today unveils an easier-to-use, redesigned site and revamped logo as part of the AOL-owned brand’s efforts to stay competitive in an increasingly crowded space.

Visitors can opt into the new site via a call-out atop the current home page, or by typing new.mapquest.com in their Web browsers. For the next few weeks, Mapquest — which had 49.1 million unique U.S. visitors in May, per comScore — is allowing users to switch back and forth between the two sites while it evaluates their feedback.

Mapquest’s redesign is its first in five years. The change comes as the brand competes with both popular online mapping sites — such as Google Maps (to which it runs second in the category), and those offered by Microsoft’s Bing — and mobile-phone suppliers, many of which are introducing built-in navigation applications.

Indeed, the mobile mapping landscape got a “boost” when Google added free, turn-by-turn navigation features at the start of the year and Nokia followed with its similar Ovi Maps product, said eMarketer analyst Noah Elkin. (The introduction of such apps is also challenging traditional GPS navigation technology companies such as Garmin and TomTom.)


– Elaine Wong
Mapquest today unveils an easier-to-use, redesigned site and revamped logo as part of the AOL-owned brand’s efforts to stay competitive in an increasingly crowded space.

Visitors can opt into the new site via a call-out atop the current home page, or by typing new.mapquest.com in their Web browsers. For the next few weeks, Mapquest — which had 49.1 million unique U.S. visitors in May, per comScore — is allowing users to switch back and forth between the two sites while it evaluates their feedback.

Mapquest’s redesign is its first in five years. The change comes as the brand competes with both popular online mapping sites — such as Google Maps (to which it runs second in the category), and those offered by Microsoft‘s Bing — and mobile-phone suppliers, many of which are introducing built-in navigation applications.

Indeed, the mobile mapping landscape got a “boost” when Google added free, turn-by-turn navigation features at the start of the year and Nokia followed with its similar Ovi Maps product, said eMarketer analyst Noah Elkin. (The introduction of such apps is also challenging traditional GPS navigation technology companies such as Garmin and TomTom.) Leer más “With Redesign, Mapquest Charts New Course”