How to make Wooden Bg in Illustrator?

You must have seen this kind of effect in Raster based software, but very rare in Vector based software. So here I’m going to tell you how to make Wooden Bg in Illustrator. Very short tutorial and obviously an Important one.

1. Lets start with a new file. Pick Rectangle tool and draw any rectangle, height should be 1 px. Then copy this rectangle so many times to make the following:


You must have seen this kind of effect in Raster based software, but very rare in Vector based software. So here I’m going to tell you how to make Wooden Bg in Illustrator. Very short tutorial and obviously an Important one.

1. Lets start with a new file. Pick Rectangle tool  and draw any rectangle, height should be 1 px. Then copy this rectangle so many times to make the following:

2. Now go to Object >> Transform >> Transform Each and apply these setting:

This kind of effect would come:

Leer más “How to make Wooden Bg in Illustrator?”

Las empresas invierten millones en capacitación. ¿Es rentable?

Por Gustavo Acha (PricewaterhouseCoopers)

La tendencia de los últimos años marca que un porcentaje muy alto de las compañías, tanto en el mercado local como regional, invierten entre un 5 y 8 por ciento de su presupuesto en programas de capacitación y desarrollo de sus recursos humanos.

Ante los nuevos desafíos presentados por la competitividad, las fusiones y adquisiciones y la inserción de nuevas tecnologías en los procesos de negocio, las organizaciones necesitan más y mejores competencias humanas.

En nuestra experiencia, existe una fuerte tendencia hacia la capacitación en idiomas, marketing, producción y operaciones. Otra variable es la capacitación en sistemas, que si bien es importante en estos tiempos, no adquiere la relevancia del “boom” de los E.R.P en los ’90.

Sin embargo, en los últimos años, la verdadera necesidad organizacional es la inversión en desarrollo gerencial. Es decir, la formación de habilidades tendientes a mejorar actitudes y comportamientos en el proceso de toma de decisiones, liderazgo, conducción de equipos, negociación, comunicación eficaz y gestión de proyectos.


¿A quién capacitar? ¿Qué habilidades formar? Algunas claves para maximizar el retorno de las inversiones en capital humano…
Por Gustavo Acha (PricewaterhouseCoopers)

La tendencia de los últimos años marca que un porcentaje muy alto de las compañías, tanto en el mercado local como regional, invierten entre un 5 y 8 por ciento de su presupuesto en programas de capacitación y desarrollo de sus recursos humanos.

Ante los nuevos desafíos presentados por la competitividad, las fusiones y adquisiciones y la inserción de nuevas tecnologías en los procesos de negocio, las organizaciones necesitan más y mejores competencias humanas.

En nuestra experiencia, existe una fuerte tendencia hacia la capacitación en idiomas, marketing, producción y operaciones. Otra variable es la capacitación en sistemas, que si bien es importante en estos tiempos, no adquiere la relevancia del “boom” de los E.R.P en los ’90.

Sin embargo, en los últimos años, la verdadera necesidad organizacional es la inversión en desarrollo gerencial. Es decir, la formación de habilidades tendientes a mejorar actitudes y comportamientos en el proceso de toma de decisiones, liderazgo, conducción de equipos, negociación, comunicación eficaz y gestión de proyectos. Leer más “Las empresas invierten millones en capacitación. ¿Es rentable?”

¿Están realmente preocupados los usuarios por el uso de sus datos en las redes sociales?

Las políticas de privacidad de Facebook alertaron a los defensores de la privacidad de datos desde la pasada primavera. Sin embargo, al contrario de lo que se esperaba, los usuarios no abandonaron la red social, lo que puso sobre la mesa el debate sobre si los usuarios se preocupan realmente por la seguridad online.

Según un estudio de Ponemon Institute, más del 75% de los usuarios estadounidenses de redes sociales muestra alguna preocupación por la seguridad de sus datos, siendo sólo el 28% de ellos los que muestran una preocupación elevada. El mismo estudio revela que sólo el 25% está preocupado por el robo de su identidad en las redes sociales, comparado con un 54% que lo está por el robo de sus datos en servicios de banca electrónica y un 42% por el robo de sus datos al comprar online.


Las políticas de privacidad de Facebook alertaron a los defensores de la privacidad de datos desde la pasada primavera. Sin embargo, al contrario de lo que se esperaba, los usuarios no abandonaron la red social, lo que puso sobre la mesa el debate sobre si los usuarios se preocupan realmente por la seguridad online.

Según un estudio de Ponemon Institute, más del 75% de los usuarios estadounidenses de redes sociales muestra alguna preocupación por la seguridad de sus datos, siendo sólo el 28% de ellos los que muestran una preocupación elevada. El mismo estudio revela que sólo el 25% está preocupado por el robo de su identidad en las redes sociales, comparado con un 54% que lo está por el robo de sus datos en servicios de banca electrónica y un 42% por el robo de sus datos al comprar online. Leer más “¿Están realmente preocupados los usuarios por el uso de sus datos en las redes sociales?”

Beyond Mobile Social’s F-Words

Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won’t be censored here, as the ones I’m referring to are Foursquare and Facebook.

Perhaps I’m part of the problem. When I’m not writing about all the mobile check-in apps I use or what it’s like to be a Foursquare Super Mayor, I’m making overblown claims about Facebook gaining a universal following thanks to growth in its mobile user base. The f-words play important roles, but mobile social media is much bigger.

To give a sense of how much bigger it is, below you’ll find various forms of mobile social media that may be relevant when developing a marketing program. Perhaps mobile social media is part of the core idea, or it comes up specifically when assessing mobile or social media. However the plan comes together, the tools and tactics should come last, but understanding them provides a sense of what’s possible.


Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won’t be censored here, as the ones I’m referring to are Foursquare and Facebook.

Perhaps I’m part of the problem. When I’m not writing about all the mobile check-in apps I use or what it’s like to be a Foursquare Super Mayor, I’m making overblown claims about Facebook gaining a universal following thanks to growth in its mobile user base. The f-words play important roles, but mobile social media is much bigger.

To give a sense of how much bigger it is, below you’ll find various forms of mobile social media that may be relevant when developing a marketing program. Perhaps mobile social media is part of the core idea, or it comes up specifically when assessing mobile or social media. However the plan comes together, the tools and tactics should come last, but understanding them provides a sense of what’s possible. Leer más “Beyond Mobile Social’s F-Words”

THE CONTAGIOUS CONVERSATION / CAPTURED IN AN IMAGE

The Contagious / Publicis Cannes seminar visualised

At our seminar, done in conjunction with Publicis at last week’s Cannes Lions festival, we experimented with live scribing – the art of capturing a conversation in real time, in a visual and dramatic style.

And without further ado, we present to you the results. The wonderful Dan from Scriberia has added to, amended and tidied up his representation of ‘The Contagious Conversation’ into a handy, one-size-fits-all image for your future reference. Doesn’t it look stunning!


The Contagious / Publicis Cannes seminar visualised

At our seminar, done in conjunction with Publicis at last week’s Cannes Lions festival, we experimented with live scribing – the art of capturing a conversation in real time, in a visual and dramatic style.

And without further ado, we present to you the results. The wonderful Dan from Scriberia has added to, amended and tidied up his representation of ‘The Contagious Conversation’ into a handy, one-size-fits-all image for your future reference. Doesn’t it look stunning! Leer más “THE CONTAGIOUS CONVERSATION / CAPTURED IN AN IMAGE”

Consumers Have Changed, Have Marketers?

Maybe they’re flattering themselves, but lots of Americans believe they’ve become more adept as consumers during the past couple of years. However, an AdweekMedia/Harris Poll finds they are less inclined to believe that brands have adjusted their marketing to keep pace with this greater savvy.

The first of a pair of questions asked the respondents whether they think they’ve become savvier as consumers since the economy’s downturn began. The chart here excerpts the findings. In a breakdown by age group, the 35-44-year-olds and the 55-plusers were especially likely to say they’ve become much savvier as consumers, with 40 percent of each cohort voicing that opinion. The survey’s 18-34-year-olds, who may have thought they were pretty savvy to begin with, were the least likely to say they have become much savvier (27 percent).

One surprise in the data: While men are notorious for thinking well of their know-how, the poll’s male respondents were less likely than their female counterparts to say they’ve become much more savvy as consumers (31 percent vs. 38 percent).


– Mark Dolliver, Adweek
Maybe they’re flattering themselves, but lots of Americans believe they’ve become more adept as consumers during the past couple of years. However, an AdweekMedia/Harris Poll finds they are less inclined to believe that brands have adjusted their marketing to keep pace with this greater savvy.

The first of a pair of questions asked the respondents whether they think they’ve become savvier as consumers since the economy’s downturn began. The chart here excerpts the findings. In a breakdown by age group, the 35-44-year-olds and the 55-plusers were especially likely to say they’ve become much savvier as consumers, with 40 percent of each cohort voicing that opinion. The survey’s 18-34-year-olds, who may have thought they were pretty savvy to begin with, were the least likely to say they have become much savvier (27 percent).

One surprise in the data: While men are notorious for thinking well of their know-how, the poll’s male respondents were less likely than their female counterparts to say they’ve become much more savvy as consumers (31 percent vs. 38 percent). Leer más “Consumers Have Changed, Have Marketers?”

With Redesign, Mapquest Charts New Course

– Elaine Wong

Mapquest today unveils an easier-to-use, redesigned site and revamped logo as part of the AOL-owned brand’s efforts to stay competitive in an increasingly crowded space.

Visitors can opt into the new site via a call-out atop the current home page, or by typing new.mapquest.com in their Web browsers. For the next few weeks, Mapquest — which had 49.1 million unique U.S. visitors in May, per comScore — is allowing users to switch back and forth between the two sites while it evaluates their feedback.

Mapquest’s redesign is its first in five years. The change comes as the brand competes with both popular online mapping sites — such as Google Maps (to which it runs second in the category), and those offered by Microsoft’s Bing — and mobile-phone suppliers, many of which are introducing built-in navigation applications.

Indeed, the mobile mapping landscape got a “boost” when Google added free, turn-by-turn navigation features at the start of the year and Nokia followed with its similar Ovi Maps product, said eMarketer analyst Noah Elkin. (The introduction of such apps is also challenging traditional GPS navigation technology companies such as Garmin and TomTom.)


– Elaine Wong
Mapquest today unveils an easier-to-use, redesigned site and revamped logo as part of the AOL-owned brand’s efforts to stay competitive in an increasingly crowded space.

Visitors can opt into the new site via a call-out atop the current home page, or by typing new.mapquest.com in their Web browsers. For the next few weeks, Mapquest — which had 49.1 million unique U.S. visitors in May, per comScore — is allowing users to switch back and forth between the two sites while it evaluates their feedback.

Mapquest’s redesign is its first in five years. The change comes as the brand competes with both popular online mapping sites — such as Google Maps (to which it runs second in the category), and those offered by Microsoft‘s Bing — and mobile-phone suppliers, many of which are introducing built-in navigation applications.

Indeed, the mobile mapping landscape got a “boost” when Google added free, turn-by-turn navigation features at the start of the year and Nokia followed with its similar Ovi Maps product, said eMarketer analyst Noah Elkin. (The introduction of such apps is also challenging traditional GPS navigation technology companies such as Garmin and TomTom.) Leer más “With Redesign, Mapquest Charts New Course”

Google Voice Voicemail Transcription Partially Useful, Unintentionally Hilarious

One of the benefits of Google Voice is voicemail transcription. I’m particularly bad about checking voicemail so I loved having this as an option. Here is the complete text of a voicemail I received on Friday:

Hi David, show look like early evening on Friday. Hope you guys are doing well.
Wanted to catch up with you. Well, I’ll try and I know, we’re having tons getting, in reply to that
and would love to try that dosomething with you guys so wanted to see what your schedules like
the conclusion make that work, so give us a call. I’m going to make this my phone calls now
and if you have a pretty wiped out. I think wemight just try to watch a movie later or something
but but give me a try. And if you had left not getting. We directly and how that he says clear
sense of times of might work of that and let me know, otherwisewe’ll just talk to soon, okay.
Take care bye bye.


I recently gave Google Voice another shot. I was an early user that never used it much, partially because I didn’t like my phone number much.

I checked it out again and paid $10 to switch my number to something more memorable. You can even search for number strings in your preferred area code, like any numbers with 1111 in it or some memorable sequence. Leer más “Google Voice Voicemail Transcription Partially Useful, Unintentionally Hilarious”

David Beckham for England Manager

It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager. Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….

As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…

“In these tough times, people are more likely to trust David Beckham than David Cameron”.

Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister?


by jeremywaite

It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager.  Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….

As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…

“In these tough times, people are more likely to trust David Beckham than David Cameron”.

Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister? Leer más “David Beckham for England Manager”

8 Lessons on Branding from 8 Musical Legends


by jeremywaite

1. “Don’t think that the brand is just the logo, stationery or corporate colours”.

The Ramones lead the way in the punk music revolution of the 1980’s.  What’s interesting about the Ramones though is that their logo is more famous than their music ever was.

Ramones t-shirts are everywhere, yet their few people can ever name any of their songs.  It’s great that marketers are capitalising on their cool status, but once the next cool icons comes around the Ramones may be forgotten.  If they were remembered for their music and their logo – things would be quite different.

The Ramones are one of the only bands who’s merchandise sales have far eclipsed anything they ever made on album sales.

Great bands (like great brands) encompass everything from their fans perception and experience to the quality of their product, their presence on-line and their ‘tone of voice’. You love a band because of how it makes you feel and what their music reminds you of.  Brands are no different, that’s why the most successful brands have learnt to connect with their customers on an emotional level and not just a rational level.  The logo is just the packaging.  What is important is what you think and feel about that product or company – that’s the brand.

2. “When rebranding, don’t forget about your brand’s equity and your customer goodwill”.

Dismissing brand equity when you are rebranding anything alienates established customers, while unnecessary overhauls can irreparably damage a brands perception.  When Take That re-launched their careers in 2006, they were careful to remain faithful to their existing original brand and the reason that their fans loved them so much in the first place – but it was also obvious that they weren’t a boy band anymore.

They had an image overhaul led by some very well-chosen stylists, but they wrote great songs to capture the public’s imagination again.  They reminded us why we loved them so much in the first place and within 2 years they broke records for CD sales, DVD sales and concert tickets. All because they kept the things that made them special and only revamped the things that needed bringing up to date.

Like Take That, many companies try too hard to rebrand themselves when sometimes just a new coat of paint or a small evolution may be all that is required.  Just look at the Post Office when it changed its name to Consignia in 2001.  They soon realised that customers didn’t understand why a much-loved name had been ditched and they were forced to change their identity back to the original one.  A costly mistake, but one that some decent market research and customer insights could have helped to avoid. Leer más “8 Lessons on Branding from 8 Musical Legends”

Walt Disney : “I’ve heard there’s going to be a recession. I’ve decided not to participate”.

Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.

* He is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design.
* He and his staff created a number of the world’s most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice.
* He has won 26 Academy Awards out of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual.
* He also won seven Emmy Awards.
* He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts in Japan, France, and China.

And before he became successful, he failed. A lot…


The Walt Disney Story.

(Sit back and enjoy – this is a good one, because if you’re an entrepreneur or are looking at setting up your own business, then this article could be all the inspiration you need)

Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.

  • He is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design.
  • He and his staff created a number of the world’s most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice.
  • He has won 26 Academy Awards out of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual.
  • He also won seven Emmy Awards.
  • He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts in Japan, France, and China.

And before he became successful, he failed. A lot… Leer más “Walt Disney : “I’ve heard there’s going to be a recession. I’ve decided not to participate”.”

6 Tips for Pitching to Major Clients

Almost every major web designer faces this dilemma at some point: either continue working with “mom-and-pop” style businesses, enjoying effortless marketing and relatively simple projects, or transition to working with larger businesses and reap the benefits of bigger budgets.

It’s a question of experience, and with enough design work under your belt, new opportunities start to present themselves.

The most difficult part for many is making the transition. The comfort of simple work and the ease of marketing yourself can make maintaining a small client network very tempting.

You see the effort involved in pitching to a major client and you slightly recoil, worried that you’re not quite skilled enough, you’re not quite experienced enough and your business is not quite big enough.


Almost every major web designer faces this dilemma at some point: either continue working with “mom-and-pop” style businesses, enjoying effortless marketing and relatively simple projects, or transition to working with larger businesses and reap the benefits of bigger budgets.

It’s a question of experience, and with enough design work under your belt, new opportunities start to present themselves.

The most difficult part for many is making the transition. The comfort of simple work and the ease of marketing yourself can make maintaining a small client network very tempting.

You see the effort involved in pitching to a major client and you slightly recoil, worried that you’re not quite skilled enough, you’re not quite experienced enough and your business is not quite big enough. Leer más “6 Tips for Pitching to Major Clients”

Fresh and Excellent Photoshop Tutorials For Designing Posters (From 2010)

Photoshop is powerful tool that can add wings to your creativity. With Photoshop manipulation tools, you can create and edit images for Web and print. Every industry needs poster designs for promotion of their products and services. Advertisement is of utmost importance for building a brand and thus increasing the sales. So every time you have to come up with out-of-the-box ideas. Below you will find some tutorials on poster design from 2010. Get inspired and inspire others.
Photoshop Tutorials for Poster Design

Design an Out of this World Laptop Advertisement
In this tutorial, you’ll learn how to design an out of this world cosmic advertisement for a laptop/tablet style PC. These techniques can easily be applied for stock manipulation and advertising a variety of products, and you’ll learn some great tips for dealing with a variety of stock images and design situations.


Photoshop is powerful tool that can add wings to your creativity. With Photoshop manipulation tools, you can create and edit images for Web and print. Every industry needs poster designs for promotion of their products and services. Advertisement is of utmost importance for building a brand and thus increasing the sales. So every time you have to come up with out-of-the-box ideas. Below you will find some tutorials on poster design from 2010. Get inspired and inspire others.

Photoshop Tutorials for Poster Design

Design an Out of this World Laptop Advertisement
In this tutorial, you’ll learn how to design an out of this world cosmic advertisement for a laptop/tablet style PC. These techniques can easily be applied for stock manipulation and advertising a variety of products, and you’ll learn some great tips for dealing with a variety of stock images and design situations.

Laptopout-of-world in Fresh and Excellent Photoshop Tutorials For  Designing Posters (From 2010) Leer más “Fresh and Excellent Photoshop Tutorials For Designing Posters (From 2010)”

Mountain Dew Lets Fans Plan Tour, Events

by Karlene Lukovitz

Typically, a brand event is at least months in the planning — or if not, likely requires hyper mode by the agencies handling it.

But while seat-of-the-pants activation may be inadvisable for most events, a 30-day, 69-city “grassroots” promotion tour that was part of Mountain Dew’s year-long “DEWmocracy 2” campaign may point to an alternative worth considering.

In synch with DEWmocracy 2’s mission of engaging fans by having them campaign and vote to determine which of three new Dew flavors would be rolled out by PepsiCo, the destinations, activities and venues for the “DEWmocracy: The Flavor Campaign” tour were also largely determined by fans.

The basic concept: Three mobile teams comprising agency/marketer reps and hardcore Dew fans — each team “campaigning” for its own Dew flavor (White Out, Typhoon or Distortion) — were sent on cross-country tours to engage people in the flavor competition/voting through live events over four weeks, starting May 1.


by Karlene Lukovitz

Typically, a brand event is at least months in the planning — or if not, likely requires hyper mode by the agencies handling it.

But while seat-of-the-pants activation may be inadvisable for most events, a 30-day, 69-city “grassroots” promotion tour that was part of Mountain Dew‘s year-long “DEWmocracy 2” campaign may point to an alternative worth considering.

In synch with DEWmocracy 2’s mission of engaging fans by having them campaign and vote to determine which of three new Dew flavors would be rolled out by PepsiCo, the destinations, activities and venues for the “DEWmocracy: The Flavor Campaign” tour were also largely determined by fans.

The basic concept: Three mobile teams comprising agency/marketer reps and hardcore Dew fans — each team “campaigning” for its own Dew flavor (White Out, Typhoon or Distortion) — were sent on cross-country tours to engage people in the flavor competition/voting through live events over four weeks, starting May 1. Leer más “Mountain Dew Lets Fans Plan Tour, Events”

Young Women Most Optimistic About Recovery

by Sarah Mahoney,

As consumer spending continues to improve, a new study from Boston Consulting Group says that in the U.S., progress continues to be lumpy and unpredictable. While Gen Y (especially women), dual-income couples with no kids, and financially secure empty-nesters are most likely to say they intend to spend more in the year ahead, there’s still plenty of evidence that in many areas, Americans are determined to keep their belts extra-tight.


by Sarah Mahoney,

As consumer spending continues to improve, a new study from Boston Consulting Group says that in the U.S., progress continues to be lumpy and unpredictable. While Gen Y (especially women), dual-income couples with no kids, and financially secure empty-nesters are most likely to say they intend to spend more in the year ahead, there’s still plenty of evidence that in many areas, Americans are determined to keep their belts extra-tight. Leer más “Young Women Most Optimistic About Recovery”