CHART OF THE DAY: How Google Invests Its Cash

Google (GOOG) has an astounding $26 billion in cash. Brent Callinicos is the guy responsible for investing it.

Brent runs a 30-person trading operation at Google and is developing a more agressive trading strategy by the day, reports Douglas MacMillan at Bloomberg BusinessWeek.




Google (GOOG) has an astounding $26 billion in cash. Brent Callinicos is the guy responsible for investing it.

Brent runs a 30-person trading operation at Google and is developing a more agressive trading strategy by the day, reports Douglas MacMillan at Bloomberg BusinessWeek.

Browser Testing: A Family Tree

One task drives web professionals to distraction more than almost any other: testing whether their design works equally well in a multitude of browsers and on different devices.

The list of browsers and platforms to verify against keeps getting longer, and as designers, our tempers are getting proportionally shorter; IE6 will probably feature in nightmares for years to come!

Yet doing our work in an ever-widening range of situations is becoming increasingly important.

This article highlights the most common issues that arise when testing with “the usual suspects” and explains why a change in tactics may soon be needed. Your entire perspective on compatibility testing could change.


One task drives web professionals to distraction more than almost any other: testing whether their design works equally well in a multitude of browsers and on different devices.

The list of browsers and platforms to verify against keeps getting longer, and as designers, our tempers are getting proportionally shorter; IE6 will probably feature in nightmares for years to come!

Yet doing our work in an ever-widening range of situations is becoming increasingly important.

This article highlights the most common issues that arise when testing with “the usual suspects” and explains why a change in tactics may soon be needed. Your entire perspective on compatibility testing could change.

Leer más “Browser Testing: A Family Tree”

Freelancer’s Survival Kit

While some people recognize the saturation of the industry and worry about their future, everyday, there are new fresh talents trying to make it in the very same industry. This new influx of talents is a cause for celebration despite the concerns of the saturated market because sometimes, a new perspective is just what the industry needs to pick itself up. We all hold the key to our own future and the future of the industry.

If we want to ensure that we don’t drown from overpopulation and continue to strive upwards we need to all put our best foot forward and show the world that it needs all of us. However, in the event we cannot do so, we must also ensure that we have our bomb shelter ready and well stocked to survive the cold; then after the dust has settled, we have what it takes to go out there and do it again or rock another industry with our abilities.


In a field that is already highly saturated with very talented individuals, attempting to be a successful freelance designer is not an easy task to accomplish. Despite the tough competition, there is no need to be cut throat to achieve success. Today’s article shows you some ways to stand out from the crowd without stepping on anyone’s toes.

The Freelancer’s Survival Kit
Image Credit: Bethany & Scott Leer más “Freelancer’s Survival Kit”

Tactics on Selling: The Hard Sell and The Soft Sell

The concept of The Soft Sell is all about adding value the clients will appreciate. This will ensure that potential customers or clients will be willing to accept the price tag on the product or service because of these added value services provided. Although some people prefer to play hard ball and will go with The Hard Sell, it is ultimately a matter of your personal style and what works best for you and still gives you good results.


Businesses are commonly segregated into two categories – product or services. Freelance web designers and developers are unique because they work in both categories. Whatever the case, this article will give you an insight into the difference between a Hard Sell and a Soft Sell as well as the impact they have on consumers.

The Hard Sell and The Soft Sell

In this article, we will touch on the differences between Hard Selling and Soft Selling. Leer más “Tactics on Selling: The Hard Sell and The Soft Sell”

How To (Further) Engage Your Readers

This reader engagement is becoming ever more important, because the growing number of blogs could lead to a decline in your own readership, as attention becomes increasingly fragmented among all the exciting new spots. If your readers seem disconnected from your website, they might be lured away for good by a blogger who puts more thought and effort into capturing and holding their attention. If you keep your website engrossing and accessible, you’ll be sure to remain on your readers’ minds, regardless of how many other blogs creep into their RSS reader.

So, the question is, how do we accomplish this? There are many different approaches. Given the diversity and size of the online audience, try a multi-layered approach, rather than going in a single direction. Covering as many bases as possible is always best if you expect to succeed in your blogging venture. Below are a few things you can do to enhance your website’s appeal.


101 subscribers?!
Image by Bright Meadow via Flickr

By Robert Bowen

With so many blogs riddling the online landscape, blog owners are always looking for new ways to strengthen their relationship with readers—to engage readers so that they not only appreciate the bloggers’ efforts but come back time and again to read and contribute to the website. Some of these websites engage us so much that we begin to crave the feeling of being on them, and we make them a daily haunt.

This reader engagement is becoming ever more important, because the growing number of blogs could lead to a decline in your own readership, as attention becomes increasingly fragmented among all the exciting new spots. If your readers seem disconnected from your website, they might be lured away for good by a blogger who puts more thought and effort into capturing and holding their attention. If you keep your website engrossing and accessible, you’ll be sure to remain on your readers’ minds, regardless of how many other blogs creep into their RSS reader. Leer más “How To (Further) Engage Your Readers”